8 Things Grown Kids Do That Their Boomer Parents Don't Understand

things grown kids do boomers dont understandthings grown kids do boomers dont understand

Millennials have often been called the "me" generation since they tend to be independent and career-driven. They're simply navigating life in a completely different era than generations before. Nonetheless, some of their everyday habits may unintentionally leave their parents feeling unappreciated, overlooked, or even guilty.

From moving far away from home to prioritizing friendships over family, here are eight common millennial behaviors that can sometimes sting the generation that raised you.

Scroll to see which things millennial do that their boomer parents just don't get...

1. Lack Of Visits

a mother hugging her daughter

Ron Lach

We all know that life moves at lightning speed nowadays. Between romantic relationships, work, and starting a family, it's easy to let weeks or months fly by without visiting home.

Past generations viewed visits as a cornerstone of family life. Phone calls can suffice, but nothing really compares to seeing your relatives face-to-face.

Even though it can be tough to prioritize visits against your busy schedule, remember that showing up for your parents means a lot, even if it's just a weekly or monthly Sunday dinner.

2. Moving Away

Ketut Subiyanto

Moving out is one of the biggest milestones that all young adults look forward to. However, moving out is one thing, and moving away to a brand-new city or state is another.

It can be extremely tough for parents to cope with the sudden distance. They may feel more disconnected from your life than ever before and suffer a sense of loss.

That's why it's important to stay in touch with updates and make your parents feel involved in your journey. Call more, send photos, and even have a weekly video chat. Your bond can stay just as strong with the help of today's technology as long as you hold up your end of the bargain.

3. Prioritizing Your Career

Vlada Karpovich

Millennials (and now Gen Zers) have been taught to hustle. In the wake of a more competitive job market than ever, professionals have to chase career advancement to stay relevant.

Unfortunately, though, the drive to succeed can sometimes come at the cost of family time. This is a tough pill to swallow for many parents, who might've been raised with the belief that family gatherings are non-negotiable.

Plus, if you frequently miss get-togethers or one-on-one visits in favor of your work, your parents may feel unimportant and disappointed in your choices.

We'd be lying if we said that striking a balance between career and family is easy. Nonetheless, the first step is acknowledging your parents' feelings and working to carve out space for them, whether that's meeting up for lunch or squeezing in an after-work phone call.

4. Only Calling When You Need Something

Ketut Subiyanto

Speaking of calling home, it's natural to turn to your parents for advice. After all, they've been there for you in the past and will always be your parents.

Yet, if they only hear from you when you need something, that's not fair. Your parents might start to think they're just your safety net as opposed to a priority.

Transactional communication will only make your parents feel as if your love for them is conditional. So, try to reach out for other reasons, like sharing good news or simply checking in on how they're doing.

5. Ignoring Family Traditions

cottonbro studio

Family traditions are more than just routines. They foster connection and continuity across generations, creating experiences and stories that you and all of your relatives can share.

If you opt out of these traditions, it may seem like you're stepping away from the memories and history that your parents worked hard to create.

I get it: we all have a certain holiday tradition that maybe drives us nuts. Still, as frustrating as it might be, it's sometimes best to just go along with it. Your parents, sadly, won't be here forever, and you may look back on the tradition fondly once it officially comes to an end.

6. Putting Friends Over Family

KoolShooters

When you truly bond with a great friend group, they can become like your chosen family. Even so, consistently choosing to spend time with your friends over your parents can be really hurtful for them, especially if it becomes a noticeable pattern.

You may inadvertently send the message that your parents aren't a priority but rather something you fit into your schedule when it's convenient. Keep this in mind and try to show up for them, even in small ways.

7. Not Being Financially Independent

Kaboompics.com

Everyone has the goal of becoming financially independent. Regardless, many people find themselves still relying on their parents for help, and it can create a sense of guilt or frustration that goes unspoken.

Each time you ask for financial assistance, your parents might be reminded of their own challenges and the sacrifices they've made to support you.

Your parents want to see you succeed and become self-sufficient, not because they want to quit lending you a hand, but because they hope you can stand on your own two feet.

In today's economy, it's understandable why so many adults are struggling, so have open conversations about finances with your parents and make it known that you're grateful for their help.

8. Sharing So Much On Social Media

Pixabay

Finally, do you chronicle your every move and achievement on social media? After sharing all your milestones online, you may forget to tell your parents about your life.

Technology can create a divide between you and your parents, especially if they aren't avid users or able to keep up with your life on their feed.

Don't forget to reach out and update them on your relationship status, career changes, travel plans, and any other major developments before you tell your followers. It'll help your parents feel much more involved.

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Now that so many parents continue to prefer ultra-modern and unique baby names, there's something super charming about turning to the past for inspiration.

Choices that were once considered "old lady" names are making a big comeback as more expectant moms and dads seek out classic picks with a retro feel. Not only do they have a clear sense of nostalgia, but they also offer elegance and individuality.

So, if you're considering selecting a name that's a bit old-fashioned yet full of character for your little one, here's a list of our top "old lady" options.

Scroll to see all the adorable old lady baby names we love for 2025!

1. Agnes

This classic girl's name has Greek roots and means "pure" or "holy." Its popularity can be traced back to Saint Agnes of Rome, and over the centuries, Agnes has been embraced across various cultures. That's why it has different forms in varying languages, such as Agnese in Italian and Inés in Spanish.

Aside from its historical significance, Agnes has a simple elegance to it that continues to resonate with parents around the globe.

2. Clara

With Latin origins, Clara is a feminine name that means "bright" or "famous" and can be a perfect fit for a baby girl with a future full of promise.

This pick stands out from other similar and more common names, like Claire and Clarissa. Plus, it has some ties to classic Hollywood, most notably because actress Clara Bow was a silent film star and "it girl" during the 1920s.

3. Edith

With British roots, Edith is a name that embodies resilience and grace. It means "prosperous in strife" and suggests your little one will stand strong and have a solid character when faced with adversity.

Historically, Edith is best known as the daughter of Edgar the Peaceful. She was a woman who balanced nobility, intellect, and deep faith while remaining unbothered by external judgment. That's why this name can encourage your baby girl to follow her heart and hold her own values above all else.

4. Frances

If you'd like to go the gender-neutral route, Frances is a great choice that has roots in both Latin and German. It carries meanings such as "of the Franks," "free man," and "truthful" or "sincere."

Frances originally emerged during the 17th century in Britain and is often considered the feminine version of Francis. It's since gained popularity across Europe and can even serve as a nickname for the longer Italian version, Francesca.

5. Harriet

German in origin, Harriet translates to "home ruler" and connotes leadership and authority. Its popularity in the United States has been largely influenced by Harriet Tubman, the iconic abolitionist whose courage helped lead countless enslaved people to freedom.

This name symbolizes strength, resilience, and the power to create change. Its powerful legacy is undeniable and can inspire your baby girl to make an impact on the world around her.

6. Louise

Louise might sound like a soft or elegant name, but it has strong and powerful roots that are perfect for a bold little girl.

This name is derived from the masculine Louis and means "renowned warrior." It's a fitting choice for parents who want to combine both grace and strength. Not to mention, it's tied to Irish Author Louise O'Neill, who is known for her powerful feminist novels.

7. Mabel

Next up is Mabel, an adorable name with Latin origins that means "lovable." Derived from Amabilis and Amabel, this moniker has been beloved across cultures. It also has roots in the Middle Ages and graced Dutch royalty, like Princess Mabel of Orange-Nassau.

But even if your little girl won't be part of a regal family, Mabel has a warm, welcoming spirit that will brighten up your home.

8. Winifred

Finally, Winifred is Welsh and Old English in origin, meaning "friend of peace" and "blessed reconciliation." The name is linked to a martyred Welsh princess and has a ton of vintage charm.

The best part? Winifred offers two cute nickname options: Winnie and Freddie. This makes it versatile (and fun) for different settings, whether formal or casual.

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To no one’s surprise, Trader Joe’s is keeping all the good stuff coming this season. As Easter approaches and everyone’s dreaming about summer vibes (definitely us), TJ’s has been placing only the coolest finds on their shelves to embrace the season! From irresistible sweets to stunning charcuterie board additions, these are the 8 best new items from Trader Joe’s any and every TJ’s fan needs to try in April!

Scroll on to discover the most exciting Trader Joe’s finds you can’t miss in April!

Trader Joe's

1. Macaron Ice Cream Sandwiches

These ice cream sammies (limited-time item!) basically combine the two best desserts into one: macarons and ice cream! They're stacked with chocolate on chocolate, so any sweet tooth with an affinity for cocoa will go crazy for 'em. You can snag a box of 2 for $5 at a Trader Joe's near you.

Trader Joe's

2. Easter Joe-Joe's

Ah, yes! All the Easter goodies at TJ's are so cute and tasty. These new Easter-themed Joe-Joe's (Trader Joe's version of Oreos) are generously coated in milk chocolate and white chocolate before they're decorated with festive sprinkles. They're downright perfect for adding to any Easter basket or even topping Easter cakes or cupcakes! The box of 4 cookies goes for $4 – but it's a limited-time item, so make sure you grab it sooner than later.

Trader Joe's

3. Lemon Poppy Seed Buns

Lemon + poppy seed = a match made in heaven! These limited-time Danish pastry buns are sure to fly off Trader Joe's shelves, thanks to not only the tender baked bun, but the fact that it's filled with a delightfully lemony filling and topped with a crunchy mix of sugar and poppy seeds. The box of 2 pastries is on sale at TJ's right now for $4.

Trader Joe's

4. Chocolate Chip Energy Bar

All the walks, hikes, road trips, and picnics you're about to embark on this spring and summer are gonna get a whole lot tastier, thanks to this new energy bar from Trader Joe's! Made with a minimal ingredient list (oats, soy protein, brown rice and tapioca syrups, and chocolate chips), each $1 bar – yes, $1! – delivers 10 grams of protein and 260 calories to keep you fueled up for hours. Anyone that's constantly on the go will adore this convenient new TJ's item.

Trader Joe's

5. Blood Orange Mochi

These ice cream-filled mochi bites may have hit shelves earlier this month, but they're definitely still getting tons of love from Trader Joe's fans – us included! Boasting a unique, citrusy flavor profile derived from real blood oranges, these bite-size desserts are filled with refreshing springtime energy. Plus, they just look stunning once you take 'em out of the package. A set of 6 mochi bites is $5 for a limited time!

Reddit

6. Tom Yum Seasoned Snack Mix

Spotted by a Trader Joe's fanatic on Reddit, this brand-new savory snack mix is inspired by the insanely flavorful Thai dish known as Tom Yum soup, which is typically spicy, lemongrass-y, a little bit creamy, and sour-ish. So good! This snackin' medley is filled with cashews, fava beans, sticky rice bits, and peas for a nice bite. The product isn't yet listed on Trader Joe's site, so we can't verify its exact price.

Trader Joe's

7. Spanish Inspired Charcutería

Charcuterie fans, rise up! Trader joe's just dropped this yummy charcutería that contains three different kinds of cured meat to, well, cure your charcuterie cravings. In this new $6 product, you'll find thinly-sliced serrano ham, salchichon, and uncured chorizo, all of which bring on the salty, spicy, peppery, and smoky flavors needed to complement the other components of your snack spread, like cheeses and crackers.

Trader Joe's

8. Seville Orange Marmalade Fruit Spread

Ooh, how summery! This new $3 Trader Joe's marmalade (limited-time item!) embraces the spirit of summertime by employing Seville oranges, which bring a "sweet, citric, and properly proportioned" flavor to the forefront. They're naturally a bit more bitter than your average orange, but TJ's has totally perfected the ratio of fruit:sugar in this jar. Use it for toasts, bagels, yogurts, cakes, and more!

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Finding the perfect name for your baby is one of the most exciting (and daunting) decisions that new parents face. But while trends will always come and go, certain options stand the test of time.

These names carry an enduring air of elegance, making them as beloved today as they were generations ago. Let's explore some timeless baby name picks that will never go out of style.

Scroll to see our favorite timeless baby names for 2025!

1. Audrey

Vicki Yde

This classic name of British origin means "noble strength" and has roots that trace back to the Anglo-Saxon era. It's often associated with Audrey Hepburn, an iconic actress known for her beauty and humanitarian work.

Audrey sounds sophisticated and graceful, making it a great fit for a poised little girl.

2. Clark

Anastasiya Gepp

Clark, which means "cleric," "clerk," or "scribe," has deep roots in Norman England and has carried a sense of strength through the centuries.

It might make you think of Clark Kent, but this name's history stretches long before Superman's debut. Popularized in the 1930s and 1940s by actor Clark Gable, it gives off classic charm and masculinity.

3. Elisa

Polesie Toys

Elisa, which means "God's promise," is a melodic name with both Spanish and Hebrew origins. As a variation of the timeless name Elizabeth, Elisa offers a fresh and modern twist while still holding onto its classic roots.

If you want a name rooted in spirituality or simply one with an uplifting sound, Elisa can be a meaningful choice for parents who wish to inspire a sense of promise in their little girl.

4. Grant

Erika Quirino

With English, French, and Scottish origins, Grant is a distinguished name that means "tall" or "big." It was originally a surname derived from the French word "graund," which signifies something large or towering.

Today, the name carries strength and a feeling of reliability. It's a solid choice for a level-headed young boy.

5. Clare

Pixabay

Clare is Latin in origin and means "bright" and "famous." It's a variant of the French names Clara and Claire and also has a strong connection to Ireland, as County Clare is known for its stunning landscapes.

When derived from the Irish word "clár," it means "level surface." Either way, Clare signifies both balance and beauty.

6. Simon

Norman Milwood

With roots in Hebrew and Greek, Simon is a sophisticated boy's name that means "to hear," "hearing," or "listening." It even has strong Biblical ties, famously belonging to Simon Peter, one of the 13 Apostles in Christianity.

Despite originally being spelled Simeon, Simon has lasted through the ages and continues to be a popular name worldwide. It has a contemporary appeal and a British flair that suggests intelligence and a sense of serenity.

7. Nancy

Ala Ben Brahem

Nancy is a charming name that dates back to Middle English. It's a playful variation of names like Agnes and Anne, both of which have meanings of grace, purity, and favor.

Now, this name has often been associated with older generations, but it's making a stylish comeback. Many modern parents view Nancy as a vintage name that has both classic and fresh appeal.

8. Wesley

Helena Lopes

Finally, Wesley means "western meadow" and was originally a surname. It became popularized as a first name by John Wesley, the influential religious leader and founder of the Methodist movement in the 1700s.

But while it has religious ties, Wesley's nature-inspired meaning signifies freedom and adventure all on its own. It's a fitting choice for a little boy who wants to explore the world.

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Amazon’s Big Spring Saleis officially here, and it’s packed with endless deals on everything from fashion to home furnishings. Of course, we’re starting our sale search with the beauty aisle – so many of our go-to skincare goodies and makeup faves are all under a mere $10 right now, and we just have to share ‘em so you can shop ‘em!

Scroll on to shop our top 10 deals on Amazon beauty finds you can’t miss before the sale’s over!

Amazon

e.l.f. No Budge Retractable Eyeliner

This is by far the best drugstore eyeliner out there. Designed with a convenient retractable (no-sharpen!) tip, it's super easy to take on the go for any touch-ups. Plus, the color payoff and wearability of each shade is insanely impressive.

Amazon

If you're looking for an eyeliner that, no matter the circumstances, does not budge, this $5 is the perfect pick-me-up. You can find it in a handful of different colors to suit your makeup needs.

Promising review: "I can’t believe I’ve been trying to make felt tipped eyeliners work for so long. Usually I put on felt tipped eye liner and it barely shows up, maybe my eye lids are watery or oily. So naturally within a hour or two it doesn’t even look like I’ve put on eye liner. This is not the case with this elf eye cream retractable liner. It actually shows up right away, it also lasts for hours. Even after 8 hours there was still some on my eyes, although I did need to re apply in some spots. It also didn’t smudge. For it to last at all and not smudge is amazing for me."

Amazon

Nivea Body, Face, & Hand Moisturizing Cream

Though some people may see this $10 tinned cream as truly "old school,"many others still hold it near and dear for its ability to moisturize and heal dry skin in need of nourishment.

Amazon

The thick, non-greasy formula is chockfull of provitamin B5 that really sinks deep into the skin. The best part is it's really gentle, so you can use it on your face, body, and hands.

Promising review: "Nivea is a great product. My parents always had a tin of it around. I've continued the tradition. It is a wonderful thick cream that moisturizes well. Great value for the price, as a little goes a long way. Softens rough skin."

Amazon

TONYMOLY Petit Bunny Lip Gloss

This adorable bunny-shaped lip gloss is enriched with vitamin E for soft lips and a pinch of pigment so your pout gets a nice wash of color. It comes in a convenient stick form that's super easy to travel with!

Amazon

Right now, 6 different shades of this gloss are on sale for $6 (originally $8). Snag one before the sale's over!

Promising review: "I am really happy with this product. The tint is very pretty, and not too pigmented. I am very picky about the texture of my lip glosses and lip balms and this one is lovely."

Amazon

Versed Sweet Relief Night Mask + Face Balm

B+C Affiliate Writer, Meredith, truly cannot get enough of this stuff from Versed. It's a thick, moisturizing face balm that really nails down the 'slugging' skincare trend without totally swamping your skin. It is fairly oily and shiny after one application, so she recommends using it only at night – and you'll wake up with a glowy complexion!

Amazon

Its $10 (was $18) formula is loaded up with bacuri and kokum butters and apricot kernel oil that are all dedicated to protecting the skin barrier. Though these ingredients may sound intimidating, the product is still wonderfully gentle overall for any skin type.

Promising review: "I have very sensitive skin and LOVE this as an overnight moisturizer. It's thick but a little goes a long way. The winter where I live is very dry. I use it every night before bed, my skin feels great in the morning! It's neutral smelling but I prefer that."

Amazon

Mielle Organics Rosemary Mint Strengthening Shampoo

This $7 (was $10) shampoo will set all your hair growth goals so right. It's made with rosemary and mint essential oils that help stimulate the scalp for better growth, along with biotin that ensures your locks don't lose moisture during the washing process. Snag the coordinating conditioner to get the full benefits (read an editor's review here)!

Promising review: "This shampoo is my favorite. It has a nice smell and gives my thinning hair a lot of volume and softness. Lathers well. Packaged well, no leaks. Hair loss has slowed down some. I will definitely continue to use."

Amazon

e.l.f. Cosmetics Glossy Lip Stain

This $6 (yes, $6!) lip stain is unlike most lip stains in the way that it boasts a fun, glossy formula. Where some leave-on lip stains may dry up and make your lips look crusty AF (hate that), this one nourishes your pout, all the while leaving a nice wash of color behind.

Amazon

This e.l.f. product stole the heart of B+C Affiliate Writer, Meredith, for its natural look, comfortable wear, and undeniable affordability. Its low price of $6 makes it so easy to try out the lip stain trend without going all-in! There are also so many shades to pick from, so you're sure to find one that suits you perfectly.

Promising review: "This was the first time buying any thing that was being called a lip stain. I didn’t want to spend a lot since I wasn’t sure if I would like them or if they worked the way people said they did. This goes on very easy and I have only used it a few times now, but it did last for a number of hours and did not come off when I ate or drink anything. I have thinner lips, but I like at this at least helps them show up more and when I don’t want to wear a lot of color, this is a soft neutral."

Amazon

Method Pure Peace Body Wash

This $8 body wash smells like heaven, truly. With notes of peony, rose water, and pink sea salt, it's perfectly feminine and clean and feels like a total treat in the shower or bath. Though fragranced, it's still gentle on the skin and provides a good amount of moisture after each use!

Amazon

This body wash from Method also boasts a unique biodegradable formula made with plant-based cleansers that contains zero parabens or phthalates to ensure healthy skin 24/7.

Promising review: "I was hesitant to buy this as I was not sure about how the scent would be. I am pleasantly surprised.
It has a simple rose smell, but it's mild and lacks that perfumey, cloying sort of smell that can happen with floral scents. Very simple, like I'm rubbing roses on myself. Not super strong, it lingers but doesn't feel like it's following you around all day either."

Amazon

Essence Lash Princess Mascara

This $5 mascara definitely doesn't feel like it's $5. It undeniably volumizes and lengthens your lashes in a few simple swipes, all without those pesky clumps you might expect from a more affordable product.

Amazon

The brush itself features an easy-to-use conic shape that lets you access the entirety of your lashes for a cohesive look, too!

Promising review: "What a little hidden gem this is. I first saw this on a you tube video and decided to try it. The bottle is adorable, but the contents will blow you away. It's probably the best mascara or one of the best that I have ever used. It was very inexpensive so even though the woman on the you tube video was saying how great it was, I wasn't expecting it to be all that great, but was still curious. I'm really glad I bought it, because it is the best mascara from a company no one probably even knows of because it is not mainstream. Buy it! I think you will love it!!"

Amazon

Cocokind Mymatcha All-Over Moisture Stick

Infused with caffeinated matcha, this one-of-a-kind $9 moisture stick is perfect for combatting everything from dry lips to tried under eyes. Its formula is 100% vegan and super gentle on the skin, so people of any skin type can try it out.

Amazon

The wide shape of this balm-like moisture stick allows you to cover a good amount of real estate on your face or any dry patches elsewhere. It has a very slight matcha-y scent, too, for all you matcha fiends out there!

Promising review: "I have used these moisturizing sticks since I was pregnant with my son 7 years ago. I used them all over my face in the harsh winter months working at a ski resort and now under my eyes as a sleepy mama to a toddler. Great for preventing windburn and easy for kids to use. I can throw this in my son’s book bag for school when he plays outside in -30 degree weather and don’t have to worry about it getting all over his hands or leaking. No funky ingredients. No synthetic fragrances. We love it."

Amazon

Wet Brush Original Detangler Hair Brush

The Wet Brush is a team favorite around here. It's gentle, lightweight, and oftentimes comes in the cutest colors and patterns to make our hair care routines more fun.

Amazon

If you're still using your old, ratty hair brush, the flexible bristles on the Wet Brush will feel like a total treat on your head. They help minimize breakage while still effectively detangling your locks. We're simply obsessed with this $7 rainbow colorway, too!

Promising review: "It glides through my hair effortlessly, detangling without pulling or causing breakage. The bristles are gentle yet effective, making it perfect for both wet and dry hair. Plus, the color is so pretty! If you struggle with knots or just want a great everyday brush, this one is a must-have!"

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This post has been updated.

We just found the perfectdress for spring and summer, and not only does it come in a super trendy cut, it’s miraculously on sale at Target right now! We’re truly obsessed with this gem of a fashion find because it gives "quiet luxury” vibes for way less, is undeniably flattering, and can pair with practically anything.

Scroll on to discover the Target dress that’s a must-have for your spring and summer looks!

Target

Meet Wild Fable’s Drop Waist Mini Sundress: a sleeveless mini with a high neckline, low-cut back, and a drop waist (!), fit with some adorable buttons running down the front and cut from a lightweight, breathable rayon-linen fabric blend.

Target

This Target dress is truly nothing short of flattering. The high neckline, while considerably modest, is met with a low-cut back detail that balances your look out. Plus, the drop waist serves to elongate your torso for a stunning feminine effect.

Target

The mini length of this dress, combined with the breezy rayon-linen fabric blend it’s made of, makes it so suitable for the spring and summer months, where dressing for comfort should be the #1 priority – but, of course, this dress proves that you don’t have to sacrifice style for practically.

Target

The Wild Fable Drop Waist Mini Sundress is currently shoppable in three wonderful colorways: white, butter yellow, and blue gingham. All of the colors are simply so adorable for spring and summertime, since they can easily pair with other neutral accents or bolder pops of color! The sizing for the dress ranges from XXS to 4X, though several sizes are currently sold out online in certain colors.

Target

The Wild Fable Drop Waist Mini Sundress has earned 3.9 out of 5 stars from shoppers, where the feedback is a bit mixed. While some Target fans adore the dress, a few others note that the sizing is inconsistent. Here are some standout reviews to give you a glance at the bigger picture:

  • “I was so pleasantly surprised when I tried this on. I love the uniqueness of the style and pattern. I won’t even need to wear a bra with this but will probably opt for shorts underneath.”
  • “I got the dress in both extra small and double extra small (I'm 5'1" and 110 pounds) to see which fit better. The extra small was way too big, but the double extra small fit, though a little loose. Still, I really like the fit and the material—it’s great quality and the white isn’t see-through. Super cute overall!”
  • “This dress is very cute and comfy but the sizing is so inconsistent. I have the yellow one, which I got in store, in a small and it fits loosely but the white in a small was too tight. (I returned it and have the gingham one coming in a medium but I have a feeling it’s going to run too large like the yellow.) This is definitely a piece you’ll want to try on in stores.”

Target

Wild Fable Drop Waist Mini Sundress

We are still obsessed nonetheless, especially given the price of this dress. Typically sold for $30, it’s now on sale for Target Circle Week for just $21!

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.