How ThirdLove Is Making Bra Shopping Less Painful

Ask any grown woman to make a mental list of the most awkward, uncomfortable moments of her pre-teen life, and we’re willing to bet that her first experience shopping for a bra is going to rank somewhere in that inventory. The nervous mother, the overbearing sales associate, the racks and racks of foreign-looking objects, the all-too-terrifying tape measure intended to help her figure out her size — all a rite of passage, sure, but a stomachache-inducing one, nonetheless. The sad part is that, for many of us, bra shopping hasn’t become much less traumatic. The lights in the fitting rooms are no less fluorescent, the options are no less overwhelming, and (real talk) it’s still not abundantly clear that we’re definitely wearing the bra size that actually fits us. If we’re expected to wear a bra every. single. day (“barely there” bras are still bras, after all), shouldn’t it be easier to find one?

Heidi Zak, founder and CEO of ThirdLove (“bras designed for the modern woman”), sure thought so. Knowing that bra shopping is such a difficult and frustrating experience for so many, Zak sought out to “solve a problem” with the company, which is best known for innovative features like an online Fit Finder Quiz (no awkward dressing room required!), half-cup sizes, memory foam cups that re-form after wash cycles, a wide range of skin-tone bras meant for every complexion, a try-before-you-buy model, and more.

“Our main goal at ThirdLove was to do things differently and to buck the industry norm,” Zak tells us. “I was personally very tired of compromising comfort for stylish, unrealistic bras.”

But why has the industry norm fallen short thus far, and why do we need to choose between style and comfort in most lingerie brands? The issue, Zak says, is all in the sizing. Most underwear brands base their sizes on a single fit model who wears roughly a 34B. This baseline isn’t compatible with the vast majority of women, which means that the rest of us are left with a less-than-satisfactory fitting experience and bras that just don’t fit properly. Many brands also place a premium on the traditional idea of what makes a bra sexy, rather than acknowledging that no amount of lace can make you feel fierce when you’re totally uncomfortable. Clearly, these are problems.

“It’s no secret that when you look great, you feel great,” Zak says. “The right-fitting bra will make your clothes look better, and — most importantly — be something that you never have to think about. When you’re busy, you don’t have time to think about your bra, and we want women focused on the things that really matter, not slipping straps or a poking underwire.”

In an effort to rectify the fit issues that have previously made it so difficult for many of us to find a good bra, ThirdLove currently offers 60 bra sizes based on a range of actual measurements. Rather than fit models, real, everyday women try out ThirdLove products before they’re launched on the site.

“When we hear from women who say that they finally found their favorite bra with us after years — or a lifetime! — of searching, that makes what we do worth it,” Zak tells us.

Beyond the positive feedback, there are also hard numbers that demonstrate a demand for the kind of personalized, fit-conscious approach that ThirdLove brings to the lingerie market. According to a release, more than seven million women have used the Fit Finder technology since it launched in 2016. ThirdLove’s success calls to mind the old phrase “if you build it, they will come,” along with a little business 101 philosophy: Find a need, and fill it.

To other entrepreneurs who feel they’ve identified a pressing need and the solution to that need, Zak has (literally) one word of advice: Network!

“Get yourself in the room,” she advises. “Whether it’s a local conference, a happy hour, or asking someone out to lunch to pick their brain, there’s no harm in asking. You never know what’s going to come out of those chance encounters, and you should never be afraid to lean on people in your network and ask for their help and guidance.”

We’re definitely grateful that Zak’s networking approach led to ThirdLove — and (we hope) less traumatic bra shopping experiences for women everywhere.

What are your best (or worst) bra shopping experiences? Tweet us @BritandCo!

(Photos via ThirdLove)

Parade always keeps the hot stuff comin’, and this time around, it’s a collection made in collaboration with Scandi fashion brand, GANNI. More recently focused on bringing colorful, contemporary ready-to-wear pieces to the historically minimalistic Scandinavian style, the Denmark-founded brand surely doesn’t shy away from boldness in this new edit. We’re talking certified-recycled undies and bralettes flaunting mis-matched cheetah prints, campy lace-up details, and also, Parade’s first-ever patchwork catsuit! Speaking of firsts, the wide range of sizes (from XS to 3XL) available in the latest collection mark GANNI’s *very first* size-inclusive underwear collab – something for every size (and Scandi lover) to celebrate! Peep the picks below for your hottest summer look yet.

GANNI Glow 2-Piece Set ($72, was $85)

This set is infused with an electric green hue that runs thorough the cheeky bottoms and bralette paneling up top, and makes for the best lounging-around-at-home outfit that'll *also* boost your confidence.

GANNI Luminous Glow Triangle Bralette ($55)

If you're not feeling like sporting the whole set, the Glow Triangle Bralette still comes in with total comfort. You'll feel so sexy whether it's worn under a -t-shirt or alone as a sleek summer-proof top.

GANNI Satin Lace-Up Cheeky Underwear ($30)

Expressing your bold femininity is what this collab is all about, and this underwear pair makes sure that's known. Embellished with an adorable lace-up feature and an embroidered brand mark, this pick has all the details to elevate your best self.

GANNI Catsuit ($95)

This patchwork piece is the true star of the Parade underwear collab. The GANNI Catsuit embraces the mix-and-match trend in the most vibrant way possible, somehow making cheetah print and florals flow together seamlessly. Style this statement garment to turn heads and simply serve.

GANNI Triangle Bralette ($50)

Playing with the more delicate side of the collaboration is this super easy-to-wear bralette. It comes in this precious blue-hued floral print or an eye-catching hot pink cheetah pattern. Whatever you choose to wear, we know you'll look amazing, babes!

GANNI High-Cut Thong ($22)

Things are heating up! 🔥 This thong is "one that even thong haters swear by," according to Parade, and the fiery, daring print available only in the new collaboration makes the pair even more lovable.

GANNI High Rise Cheeky Underwear ($24)

Not *as* revealing as the High-Cut Thong, but equally as sexy, comes this cheeky underwear. The subtly added coverage allows for some playful embroidery on your backside – guaranteed to keep that special someone's eyes locked on you, and only you.

GANNI Cheeky 2-Piece Set ($63, was $74)

This'll be our at-home summer uniform until the heat dwindles, TBH. The duo covers your bod just enough to be a practical wear, while the mesh fabric cools you down from oh-so scorching temps!

GANNI Thong 2-Piece Set ($61, was $72)

Sometimes, the confidence high you get from wearing a steamy matching set is well worth the purchase. Enter, the Thong 2-Piece set that boasts an energetic hot pink animal pattern, all in a flattering thong and bralette style!

Sign up for our newsletter to shop more of our favorite fashion picks!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Fans of Fourth Wing are on pins and needles because Rebecca Yarros just announced she's finished writing the third book in the Empyrean series! It's us, we're fans — along with over half of BookTok.

We can't believe we're getting closer to reading more about Violet Sorrengail's journey, but we know you have a ton of burning questions about the release date for Book No. 3.

We may not have all the answers, but we've done a little digging to share as much as we can because who doesn't want to know what Rebecca Yarros has been up to?

I'm new to the Empyrean series. Are "Fourth Wing" and "Iron Flame" really worth reading?

Amazon

I'm not going to lie to you. The editorial team, including myself, are extremely biased about Fourth Wingand Iron Flame. From my perspective, I think these are great books for anyone who had the pleasure of growing up during the great Harry Potter era and moved on to watchingGame of Thrones and House of Dragons.

Did she announce the name of book no. 3?

Rebecca Yarros/Instagram

YES! Book No. 3 is titled Oynx Storm.

Knowing what we do about the manifestation of Violet's powers, I think this could hint she's going to play an even larger role in the series. According to a fan theory shared on TikTok(via Empyrean Riders), it's believed that Violet and Xaden Riorson are actually gods. Stay with me here.

Empyrean Riders noted that Violet's last name means heavenly and that she's able to control time thanks to her connection to the young dragon Andarna (I love her so much!). That sounds pretty god-like to me.

And when asked which two Taylor Swift songs describe Onyx Storm, Rebecca Yarros chose "Who's Afraid of Little Old Me?" from The Tortured Poets Department and "So It Goes..." from Reputation. "Who's Afraid of Little Old Me?" is one of Taylor's most powerful songs and definitely translates the idea that Violet's powers are going to be stronger than ever, while "So It Goes..." is equal parts suspense and seduction, and is TOTALLY about "all the pieces fall right into place" to get together with the right person.

There's so much more to unpack so I suggest grabbing a yummy snack while you fall down the rabbit hole. All I'm sure of is that Onyx Storm is going to leave our emotions in shambles just like Fourth Wing and Iron Flame did.

When did Rebecca Yarros announce she's done writing book no. 3 in the series?

Rebecca Yarros/Instagram

On June 17, Rebecca Yarros shared this image of her laptop to indicate she'd finished the third book in the Empyrean series.

She wrote, "(Pic from one of the very many locations in which this book was written)," towards the end of the caption before adding a few relevant hashtags to it.

When will Onxy Storm be available for purchase?

Rebecca Yarros/Instagram

Rebecca Yarros exclusively told Good Morning America that fans can expect the book to hit shelves January 21, 2025! That gives us a little over six months to prepare our emotions for what's sure to be a storm of a book.

She said, "There will be politics, new adventures, old enemies and of course, dragons." There's no way she could forget the dragons because I'd willingly riot over them. They deserve to have their stories told forever.

As luck would have it, Cosmopolitan received an exciting first look at what's to come in Onyx Storm. The excerpt begins with Violet realizing the Venin have found their way into Basgiath War College and are wreaking havoc. Alongside Rhiannon, Sawyer, and Ridoc, she races to stop the Venin from releasing Jack Barlowe from his prison cell.

However, Violet's shocked when she discovered one of the "dark wielders" has a long silver braid that closely resembles her own. Before she can fully react, the woman disappears. According to Screen Rant, there are possible theories about why Violet saw her and what this means for her growing power.

Towards the end of the excerpt, Violet discovers the Venin want to capture her too. Also, Xaden makes his long-awaited appearance and it's clear their playful banter in the face of danger hasn't changed. That he hasn't fully changed into the Venin Violet's used to seeing.

I officially can't wait to read the rest of the book in January!

Has Rebecca Yarros revealed the cover for Onyx Storm?

Today/Bree Archer, Elizabeth Turner Stokes for Entangled Publishing

Onyx Storm

Yes!

TODAY received an exclusive look at the cover for Onyx Storm and it doesn't disappoint! Unlike its predecessors, it appears Rebecca Yarros is hinting that darker events will take place.

Fans of the Empyrean series aren't the only ones who are excited to see what fate has in store for our favorite characters though. In a statement to TODAY, Rebecca revealed how elated she is to be working on the series again. "It's amazing to be back with these characters again. She also said, ""I can't wait for readers to see what Violet, Xaden, and the rest of the quadrant have in store for them in Onyx Storm!"

Are you excited for the release of Onyx Storm? Follow us on Facebook for more entertainment news!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

I’m not going to lie – I was hesitant to try period underwear for the first time. How could they not leak? It truly didn’t make sense for me at first, but after testing them out I can confidently say that I am a changed woman. This is one modern invention I can get on board with, and hopefully I can convince you to forgo constantly changing pads or tampons in favor of this (IMO) far simpler option.

Before I jump into the best brands, though, let’s go over the basics. You’re probably wondering:

Wouldn’t period underwear smell?

Period underwear, like pads or tampons, do smell over time. As long as you change them according to your flow, then you’ll be all set.

How does the fabric in period underwear actually catch blood?

The moisture-wicking fabric is made up of thousands of small filaments, all of which trap blood and other liquid and contribute to its “leak-proof” title.

How do I wash period underwear?

When it comes to washing, you can machine wash your period underwear in cold water on a delicate cycle. While you can wash with other items, I prefer not to.

My 5 Top Period Underwear Brands

1. Cora ($30)

These are by far the most comfortable period undies I’ve worn. If I’m being honest I have been using Cora products long before I tried their underwear, but even so these are a game changer.

2. Unders by Proof (starting at $25)

Unders has a style for everyone. Whether you prefer a thong, need a seamless style or rock granny panties (same, BTW), you’ll find the perfect option for you. Oh, and they are super comfortable, too.

3. Knix (starting at $24)

I love all of the seamless options Knix provides. If you’re looking for cute styles and even cuter colors, definitely give these ones a go.

4. Lola ($30)

Even though Cora and Unders are my go-tos, I still enjoyed Lola’s Washable Period Underwear. If you’re on the hunt for a practical, comfortable pair of underwear, Lola is definitely worth the try.

5. Saalt (starting at $27)

Known for their menstrual cups, Saalt recently came out with a variety of undies for any level of flow. Personally, I don’t love the stretch (I want to feel like nothing is moving LOL), they’re still a great leak-proof choice.

There you have it! The five best period undies on the market. Don’t be mistaken – the price is definitely worth the functionality, so give these a go and let me know what you think!

Find the best product recs with Brit + Co, and be sure to sign up for our email newsletter!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Header image courtesy of Lola.

Kate Winslet is THE Hollywood actress to me. Not only has she starred in box office smashes like Titanic and Avatar: Way of Water, but she's proven her acting chops in breakout indie flicks and provided mothers and daughters everywhere with eternal Christmas movie nights thanks to The Holiday. But the actress' consistently viral kindness, her dedication to embracing her natural beauty, and her sophistication don't mean she always feels confident. Kate Winslet just spilled on the one movie from her career that had her "sh—ing" herself, and I just had to dive in.

Here's what Kate Winslet had to say about her scariest movie experience ever.

  • Kate Winslet made a name for herself with Titanic, Sense & Sensibility, and The Holiday.
  • However those movies aren't the film she wants fans to ask about!
  • The actress spills on the movies she's proud of, and the one job that had her "sh—ing myself."

Talking to Vanity Fair for her newest film Lee, Kate Winslet revealed one project she wishes fans asked about more is Iris. The 2001 film stars Kate as a young Iris Murdoch against Judi Dench's older counterpart. And for Kate, nothing was more terrifying than working with such a wonderful actress.

"People don’t really ask me about Iris. It’s such a delicate film," she says. "It was the first thing I had done after having my daughter. Going to work with a baby, I’m playing Iris Murdoch, looking to Judi Dench’s older Iris Murdoch — I was sh—ting myself."

Considering how nervous I get when I meet my heroes, I can only imagine what it was like to meet Dame Judi Dench. Talk about a dream! Another film Kate loves is Revolutionary Road, and not just because she got to reunite with Leonardo DiCaprio.

"The thing that people say is, 'You got to work with Leo again.' Then they go off on the whole Leo tangent, which I totally understand," she says of the film, which follows an ambitious couple who find themselves trapped in the reality of 1950s suburbia. "But Revolutionary Road — f—king hell, it just knocked us all sideways. Unbelievably difficult material. I was very proud of that film and what Leo and I were able to create as Frank and April. It was so brutal."

The process for getting Lee into the world sounds equally brutal, considering Kate started working on it over a decade ago. As producer, Kate tells Vanity Fair she doesn't mind the fact she's done more for the film than if she only had an acting credit. "That has felt very necessary for this film. But it’s also just really important to me," she says. "It’s important to me that people know that it’s out there and might feel compelled to go and see it."

Because it turns out, commercial success or stardom on its own doesn't actually help your movie get made! "It doesn’t matter who you are," she says. "No one’s going to go, 'Oh, I’ll just back that pony because she was in Titanic.' It doesn’t happen that way, and I never expected that. That’s really important to say."

"I've gotten older and I’ve learned more and felt more confident in myself about whether or not I could actually do it," she adds. "It’s not something I would’ve done had I not felt so passionately about the subject, and Lee was just—she wouldn’t let me go."

Let us know your favorite Kate Winslet movies in the comments, and since we've officially entered cozy season, check out Why The Holiday Movie Ending Is The Most Important Scene while you're at it!

Marvel movies are known for their heroes and their hopeful outlook on the world. But in 2025, we're getting a brand new team: the Thunderbolts. This team is made up of antiheroes and former villains, and it's sure to be the wackiest and strangest, as well as one of the most memorable, superhero movies we've seen in recent years.

Keep reading for the latest news on Thunderbolts* before it hits theaters in 2025.

Marvel Studios/YouTube

Thunderbolts* comes out this May, and the cast just showed off some brand new footage at the D23 convention — and thanks to the new 'Celebrating 85 Years' spot, we have the first look too!

We get a look at Bucky Barnes, The Red Guardian, John Walker, and Ghost. Plus, Yelena Belova, of course. This heartbreaking detail about Yelena's new look connects Florence Pugh's Yelena to Scarlett Johansson's Natashaand I'm WEEPING.

Marvel Studios/Walt Disney Studios

And at D23 Brazil, we got a brand new look at my new favorite team. "There’s something in this film, in terms of superpowers and superheroes, that shows that our superpowers lie in how ‘broken’ we are," David Harbour said at the event. "As if our superpowers came from our relationships.”

What is the plot of Thunderbolts?

Alberto E. Rodriguez/Getty Images for Disney

Thunderbolts* Plot

Consider Thunderbolts* to be The Avengers' edgy younger sibling. The movie follows Yelena Belova (who we know off the bat is a "depressed assassin" thanks to a Marvel Studios press release). She's joined by Bucky Barnes, The Red Guardian, and John Walker. Based on a leak, it looks like we'll see this group of misfits team up against Valentina Allegra de Fontaine after she sends them on a deadly mission.

Thunderbolts* Release Date

Jesse Grant/Disney

Thunderbolts* Release Date

Thunderbolts* hits theaters May 2, 2025.

Who's on the Thunderbolts team?

Alberto E. Rodriguez/Getty Images for Disney

Thunderbolts* Cast

Thunderbolts* stars Florence Pugh, Geraldine Viswanathan, Lewis Pullman, Hannah John-Kamen, Wyatt Russell, Julia Louis-Dreyfus, Sebastian Stan, and David Harbour.

This is a huge cast, and Viswanathan just revealed how crazy the first day of filming was. “My first day didn’t feel real," she tells Vanity Fair. "I felt this extra pressure of, ‘Know your lines, babe. You can’t really play around like you usually do.’"

Historically, sci-fi fans haven't been kind to actresses in their favorite projects (remember when Star Wars fans bullied Kelly Marie Tran off social media?). But Viswanathan is already thinking ahead. “If it’s overwhelming, I’ll log off. But I like discourse around pop culture,” she says. “[Thunderbolts*] felt a little bit edgier and fresher, more existential and dark.”

Jesse Grant/Disney

The rest of the cast also enjoyed working together. “Everyone is going to f—kin’ love me! It’s really, really, really fun to be with a group of actors that you have a good time with," Wyatt Russell says at Comic Con (via Variety), while David Harbour adds, “Florence Pugh [is] just electric to work with. There’s warmth and humor, but there’s also a lot of pathos.”

“This is why we can't stop laughing together, because we genuinely just had such a wonderful time with each other and we've loved working with one another," Pugh tells People. “I feel like this is something that we've never seen before from Marvel...it's a very open and honest and truthful idea. And I'm just really excited for people to watch it.”

Are you excited for this brand new chapter in the MCU? I really feel like Thunderbolts* will usher in a whole new generation of fans and I, for one, CANNOT WAIT! Let us know your thoughts on Facebook.

Lead images via Alberto E. Rodriguez/Getty Images for Disney

This post has been updated.