This 1 iPhone 7 Model Runs Slower Than the Others

Apple Watch Series 9

$280, was $399

This powerful little sidekick is now $119 off for Prime Day! You can do practically everything you do on your iPhone with the Apple Watch, like talking, texting, navigation, and workout and sleep support. It easily syncs up with the rest of your Apple devices for a seamless experience. Plus, all of your activity will be super visible and bright, thanks to the Series 9's clear interface.

Apple AirPods (3rd Generation)

$120, was $169

You can save nearly $50 on some brand-new AirPods this Prime Day. The 3rd generation model is snug-fitting, sweat and water resistant, and lightning fast when it comes to communicating with your devices. You get up to 6 hours of listening time with a single charge, which is ample time to listen to your new favorite album or audiobook on repeat!

Apple iPad (10th Generation)

$450, was $499

If you like to get things done on the go, the iPad is a total lifesaver. It's way more compact than a laptop, but its small size is still perfectly suitable to see the screen clearly. You can snag it in storage sizes 64GB or 256GB and four different vibrant colors on Amazon right now! This pick is compatible with the Apple Pencil as well as the Magic Keyboard (both are $50 off for Prime Day) based on your usage needs.

Apple AirTag

$24, was $29

The AirTag ensures you'll never lose track of your wallet, keys, or backpack ever again. It communicates with the Find My app on your Apple devices, so you can locate your items in a single press of a button! This model even has a built-in speaker than can ring out loud to help you track down what you've (seemingly) lost forever.

Apple iPhone 12

$282, was $398

The classic iPhone really speaks for itself, but this $115 off Prime Day deal makes it even better. We all live on our phones, so whether it's for scrolling TikTok, messaging your long-distance pals, or playing games, this device does it all. You can shop from storage sizes 64GB, 128GB, and 256GB and 6 different colors on Amazon right now!

Apple AirPods Max

$395, was $549

We're never far from a pair of headphones, and the AirPods Max are definitely the hottest style to rock right now. They deliver high-quality audio through the cushioned ear cups, and you can even toggle between several different noise-cancelling settings. These wear really light on the head and even offer some nice breathability, since the headband is made from a light mesh material. With a single charge, you get up to 20 hours of listening time – and at $154 off, that's a major score!

Apple Magic Mouse

$80, was $99

If you've been searching for an excuse to upgrade your clunky computer mouse, this wireless Magic Mouse from Apple is gonna feel like a total treat. It's compatible with both Macs and iPads to help you get the job done. This mouse works silently, too, so you won't ever be distracted by noisy scrolling or clicking again. It even has an incredibly long battery life, operating at full power even if you haven't charged it in a couple weeks!

Apple iPad Mini (6th Generation)

$380, was $499

A slightly smaller iPad model, the Mini ($119 off) is still as great as the OG. It features a super bright and impressively clear screen display, fast wifi capability, and tons of storage to handle all your notes, apps, and photos. This model is available in storage sizes 64GB and 256GB and 4 different colorways on Amazon now.

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

What is the next Sherman Palladino show?

Following our beloved Gilmore Girls and The Marvelous Mrs. Maisel, Dan and Amy Sherman-Palladino's next series is Étoile, which is set at two world-famous ballet companies in New York City and Paris. When both companies run into some trouble, the decide to swap their most talented stars in a last-ditch effort to save themselves.

And based on the first set leaks from New York City, it looks like Étoile will definitely be packing on the drama. This short clip shows Luke Kirby standing outside Lincoln Center in a serious conversation (probably about the fate of his ballet company, TBH).

"Well, guess that plan for early retirement will have to wait," Dan and Amy said in a joint statement (via The Hollywood Reporter). "Instead, we’ve decided to embark on an international journey with an unbelievable group of players and the most talented ballet dancers in the world. We will sleep when we’re dead."

But this isn't the first time ASP has forayed into the world of ballet! Her ABC Family series Bunheads (which premiered on June 11, 2012) follows Michelle (Sutton Foster) who moves to her hometown of Paradise and starts working at her mother-in-law's dance studio The Paradise Dance Academy. The best part is that the role of Michelle's mother-in-law is played by Emily Gilmore herself, Kelly Bishop!

When does Étoile premiere?

We don't have an official release date yet, but considering THR recently revealed the show will finish filming soon, we're hoping to see Étoile in 2025. Just like Gilmore Girls is the ultimate fall rewatch, maybe Étoile will be the ultimate winter rewatch!

Who's in the Étoile cast?

So far, we know that Étoile will star Luke Kirby, Gideon Glick, Camille Cottin, Simon Callow, Lou de Laâge, and David Alvarez. Yanic Truesdale, who played our favorite Gilmore Girls concierge Michel, has also joined the series as a recurring character! I'm so excited to see Yanic working with Amy Sherman-Palladino again — it's like a Gilmore Girls reunion!

What does Étoile mean?

Étoile translates to "star," and there are so many different connections here! We have the ballet stars themselves, but you also wish upon a star and reach for the stars when you're working towards a dream. If you ask me, Étoile is the perfect name for this series.

How many episodes does Étoile have?

The first season of Étoile will have eight episodes total, but considering Prime Video ordered two seasons, we'll definitely be getting more episodes.