This Super Stylish Kids Clothing Company Got Its Start on Instagram

Are you daydreaming of launching your own biz but not really sure how to take the leap? You’re not alone. There’s so much to consider when you’re starting out that it can feel overwhelming to juggle everything. Business licenses, taxes, and production alone can seem like jobs within themselves without even considering how to market your product. Luckily, in our modern world, we have Instagram to thank for increased visibility. Social media not only provides us with ample daily cuteness (like tiny pups and cute kittens) and design inspo for our physical spaces (like our dream home office), but it also increasingly serves as a shopping platform which can *really* help launch businesses. Just ask Rachel Nilsson, founder of Rags to Raches, an oh-so-fashionable kid’s clothing line. Before Nilsson officially launched her line, she used Instagram to sell her handmade clothing for extra moolah while her husband was in grad school. We caught up with Nilsson — who calls Instagram a “two-second billboard for your company” — to get her tips on launching a successful small business.

1. Strong images are key. On Instagram, it’s important to catch someone’s attention instantly, so great photos are tantamount to success. “When I launched, I had to make do with what I had; there was no photographer or editor, it was just me with an iPhone, a white backboard from Home Depot, and good sunlight,” says Nilsson. To strengthen your photog skills, take online classes like Photo Styling, Phone Photography Basics, or Get Started on Instagram.

2. Cut out the middle man. Before launching Rags to Raches, Nilsson sold her handmade clothing through a local boutique. She loved designing clothing but hated that the retailer took half of her profit. “Once I realized that people were willing to buy directly from me through Instagram, it was a no-brainer. I had to give it a shot. I could make clothing again and keep 100 percent of my profits,” says Nilsson.

3. Swim with the sharks. On Shark Tank, that is. Nilsson took her brand to the big league when she pitched it on Shark Tank, the ultimate entrepreneur show. “I was walking into something where I could get totally shredded by four Sharks in front of nine million viewers. Talk about pressure,” says Nilsson. “My advice to any entrepreneur who has that opportunity would be DO IT! Even if you get shredded (luckily, mine did really well) — it is a once in a lifetime opportunity.” Before you plan on auditioning, do your research, and practice your pitch.

4. Welcome inspiration (no matter when it comes). Each week, Rags to Raches launches a limited edition design that often sells out in minutes online. Nilsson creates fun patterns, designs, and phrases that adorn her Rags, and she finds creative inspo when she least expects it. “A lot of things inspire me, but that inspiration always seems to come at 2am, while mowing the lawn, or doing laundry. My phone is full of notes and lists so I don’t forget my ideas,” says Nilsson.

5. Understand supply and demand. As a mom, Nilsson (like most parents) hated dealing with snaps on clothing when she changed diapers. “I realized there was nothing in the market that was functional and fashionable. I was so sick of dealing with snaps, but I loved the simplicity of a one piece. Thus, the Rag was born. It made my life 10 times easier and my little dude was stoked because he was so comfy, not to mention, super cute,” says Nilsson. These pieces always sold the quickest because parents wanted the same, easy function of her romper design.

6. Take the leap. Nilsson feels like she’s always taking risks and jumping off cliffs. “My advice to any creative women would be to jump! You will never know what could have been had you not at least tried,” says Nilsson. She strongly urges fellow #girlbosses to hustle and never give up. “You will figure it out as you go, and if you can’t, there is always someone who can.” While it may seem scary to jump, Nilsson thinks it’s better to at least try and see what happens. You never know!

7. Bank on what you love. Nilsson didn’t love the baby clothes that were available when she had kids so she decided to make her own. By making onesies that were cool, functional, and comfy, she tapped into a business that allows her to be creative every day. “I figured out a marketing strategy that worked for me and my brand. I figured out a manufacturer who could make the Rags, and after sewing my butt off, I took the plunge and went for it.” Now, running Rags to Raches is Nilsson’s dream job and she couldn’t love her day-to-day life anymore. “This is a total dream come true!”

What dream business do you dream of launching? Tell us @BritandCo!

(Shark Tank photo via ABC/Michael Desmond; Additional photos via Rags to Raches)

We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

I truly feel like I’ve been living under a rock when it comes to what’s good at Whole Foods. Turns out, they’ve been hiding some really impressive deals on groceries in the shadows, but I’m here to shed some light on ‘em. Whole Foods offers savings every week, and I’m fully convinced that my local Whole Foods will be seeing a whole lot more of me from now on.

Scroll on for details on Whole Foods’ top deals to shop starting today!

Kaboompics / PEXELS

1. BOGO 50% off packaged soups (Tuesdays)

Tuesdays and Fridays are the main days of the week that Whole Foods offers savings on their groceries. The first amazing deal for Tuesdays is BOGO 50% off packaged soups – perfect for this time of year!

They’ve got every kind of flavor from minestrone and chicken noodle to Italian wedding and broccoli cheddar. Their packaged soups average out at about $9 per 24-ounce tub, so saving 50% on one when you buy one is pretty good, especially for meal prep purposes.

Lukas / PEXELS

2. $2 off classic and organic rotisserie chickens (Tuesdays)

You can take $2 off two kinds of Whole Foods’ rotisserie chickens every Tuesday. Their classic rotisserie chicken goes for $9 while the organic version sells for $13. I love using rotisserie chicken for soups, sandwiches, wraps, and pastas, so getting a whole chicken to use for recipes all week long for just $7 is so nice!

Nadin Sh / PEXELS

3. $8 large cheese pizzas (Friday)

Sometimes you just do not feel like cooking on a Friday evening after work – that’s where this Whole Foods savings hack comes in! Every Friday, you can get a large cheese pizza for $8. While there’s nothing wrong with a plain cheese pizza (nostalgia galore!), I’d take advantage of this deal then bulk up my slices with various toppings like peppers, pepperoni, and olives.

Nadin Sh / PEXELS

4. 12 for $12 wild caught oysters (Friday)

Ooh, fancy! Every Friday, Whole Foods’ wild caught oysters go for $1 a pop. Buy a dozen for just $12, and you’re golden. This deal would be perfect for a bougie at-home date night.

Pixabay / PEXELS

5. BOGO 50% off packaged sushi rolls (Friday)

This is another great date night pick! Buy one packaged sushi roll, and get another 50% off on Fridays only. From rainbow rolls to California rolls, this Whole Foods savings hack has my cravings going crazy.

Minchephoto Photography / PEXELS

6. $10 family-sized tiramisu (Friday)

Got a hankering for a sweet treat? Don’t fret – you can shop a whole family-sized serving of tiramisu at Whole Foods for just $10 every Friday.

Kseniia Lopyreva / PEXELS

7. $12 bottles of prosecco (Friday)

The death of the work week and start of the weekend is obviously a cause for celebration, and Whole Foods has you covered with $12 bottles of Presto prosecco every Friday. Cheers!

Subscribe to our newsletter to discover more deals!

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

As much as I love celebrity couples, I love celebrity sibling relationships even more. And Elle and Dakota Fanning are two sisters I've grown up watching since I first saw Dreamer in 2005. Considering Elle Fanning is only five months older than me, and I have a sister of my own, this is one relationship that feels particularly familiar. And while Elle has also watched Dakota Fanning act since we were kids, Dakota just revealed seeing Elle onscreen is just as special for her.

Here's why Dakota & Elle Fanning get emotional seeing each other onscreen.

Elle remembers "sobbing" during one particularly emotional Dakota Fanning movie.

“When Elle’s in anything, it makes me feel it deeper,” Dakota Fanning said at TheWrap’s Power Women Summit on December 3. “She never can fully disappear into a character totally for me as her sister. She obviously does an amazing job, but I’m always gonna see my little sister a little bit.”

And Elle is just as touched by Dakota's roles, and remembers "uncontrollably sobbing" after seeing Now Is Good, a movie where Dakota's character was dying of cancer. “Because it was my sister, I had a real traumatic reaction after that premiere and the screening,” Elle says. “Obviously the acting, but it was something felt on a deeper level.”

“I’m doing this job, I’m an actor because my sister started before me and I watched her,” Elle continues. “I wanted to do exactly what my big sister wanted to do.”

And their movies have also made an impact on everyone who watches them.

When Brit + Co caught up with Dakota Fanning at the world premiere of The Watchers, I had to ask about one of her most iconic movies: Uptown Girls. "I love it," she says of TikTok memes and edits giving the movie new life. "It's nostalgic for people who are kind of around my age, who grew up watching that movie, I think it's like a comfort movie for people. And so I love that people are still revisiting it and loving it. And maybe now that everyone's older [they're] understanding different things about it."

Dakota starred opposite Brittany Murphy, who also had roles in movies like Clueless, 8 Mile, and Girl, Interrupted. Brittany passed away in 2009 when Dakota was 15. "I loved Brittany so much and I still miss her," she says. "So anytime that she has, you know, a moment where people think about her is also nice."

You can see Elle Fanning in A Complete Unknown, in theaters December 25, and you can also stream Dakota Fanning's new show The Perfect Couple on Netflix now.

Heaping plates of Christmas cookies are synonymous with the holidays. It seems that nearly every country around the globe has their own variation on the holiday classic. In fact, some of these regions have been making their version of Christmas cookies for literal hundreds of years.

If you’re looking for a way to reconnect with your heritage, or maybe just want a little baking inspiration, check out our picks for the yummiest Christmas cookies from around the world.

The Noshery

Mantecaditos con Guayaba

These may look like ordinary thumbprint cookies, but these almond shortbreads from Puerto Rico are filled with a special guava marmalade. (via The Noshery)

Broma Bakery

Meringues

French meringues are a classic crumbly egg white cookie with a chewy interior. These get an extra European twist with the addition of Nutella. (via Broma Bakery)

Pretty. Simple. Sweet.

Alfajores

Deeply flavored dulce de leche, a caramel made from whole milk commonly found in Spain and many Latin American countries, is the key ingredient in these super pretty sandwiched Christmas cookies. (via Pretty. Simple. Sweet.)

Fancy Peasant

Melomakarona

These Christmas cookies that hail from Greece get their sweetness from a generous soaking of fresh honey! (via Fancy Peasant)

Very Eatalian

Baci di Dama

The name of this Italian treat translates to “lady’s kisses” — how adorable is that? These bite-sized cuties are made with ground hazelnuts and filled with a dollop of dark chocolate. (via Very Eatalian)

Cooking Classy

Linzer Cookies

These Austrian Christmas cookies are typically made with raspberry jam, but feel free to get crazy with a filling of your choice. Plus, the gorgeous windowpane look will make them a prize takeaway at your next cookie exchange. (via Cooking Classy)

Olivia’s Cuisine

Basler Brunsli

If you’re hanging out in Switzerland around Christmas time, you’ll definitely see these chocolate treats around. They’re often described as Swiss brownies due to their deliciously chewy texture. Perfect with a cup of eggnog or coffee! (via Olivia’s Cuisine)

Cilantro Parsley

Buñuelos

These tender miniature fritters from Mexico are a mix between a donut and cookie. Whatever you want to call them, they’re delicious. (via Cilantro Parsley)

Chef Lindsey Farr

Apricot Kolachys

The Hungarians definitely know what’s up when tart apricot jam gets wrapped in a blanket of flaky pastry. They’re a bright spot on a cold Christmas day. (via Chef Lindsey Farr)

Life, Love and Sugar

Cutout Sugar Cookies

In the United States, a plate of these festively decorated sugar cookies is just what Santa ordered. (via Life, Love and Sugar)

Saveur

Polvorones

You’ll find these simple pecan shortbread cookies all over Mexico around this time of year. The coating of powdered sugar and canela, a type of Mexican cinnamon, really bring the flavor to the next level. (via Saveur)

A Healthy Life for Me

Pignoli

These Italian Christmas cookies are made of a chewy almond base and topped with pine nuts. (via A Healthy Life for Me)

Fancy Peasant

Kourabiedes

These Greek Christmas cookies feature a buttery biscuit topped with mass amounts of powdered sugar. (via Fancy Peasant)

Does your family have a traditional cookie recipe for the holidays? Tag us @BritandBo in your Instagram photos and let us know!

This post has been updated with additional reporting by Meredith Holser.

Lead image via Pretty. Simple. Sweet.