What Would A TikTok Ban Mean For Small Businesses?

how tiktok small businesses would be affected with a ban

Amid dire concerns that TikTok threatens U.S. national security, bans against the app have spread like wildfire. Beyond just government devices, some universities initiated bans, with the latest policy talks going as far as to include personal devices as well. Though it’s unlikely that the platform will be completely banned (there are other proposed solutions, like selling the app or amending its data policies) due to free speech, the possibility of a ban raises another concern: the livelihood of small businesses.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

“TikTok has been a great tool for allowing me to connect with my audience on a deeper level,” says Gersch. “There's a special magic that happens with video marketing that you can't achieve with a text or static image post. Your audience gets to know your quirks, your mannerisms, and they start to feel like they know you, even though you've never met. Every time you see a new video from one of your favorite creators, it's like a FaceTime call from a trusted friend.”

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

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Illustration by Claire Shadomy

2025 already has a nice ring to it – the new year always offers a fresh start, a nice chance to make improvements in all areas of your life. Technology is undoubtedly one of those things that’ll always make our lives better (well, depending on how you look at it), so the new year is the perfect time to revisit what your devices are doing for you. If you can think of more ‘cons’ than ‘pros,’ it might be time to upgrade your outdated tech gadgets.

Tip: do not throw your devices away – instead, turn them into an authorized recycling facility or sell them to a repair shop, because your old stuff may just be someone else’s treasure.

These 5 outdated tech gadgets are totally worth replacing in 2025.

Axa Crown / PEXELS

1. Wired headphones

It feels weird to say, but wired headphones are so outdated, especially considering the vast variety of hands-free, wire-free bluetooth headphone options on the market now.

Not only are wired headphones outdated, they’re also not very practical. They aren’t very workout- or travel-friendly, since they can fall out (or rather, get ripped out) of your ears easily.

A lot of today’s bluetooth headphone options – from AirPods to over-the-head designs – also have way better audio quality than wired ones.

Jéshoots / PEXELS

2. Anything older than an iPhone 12

The iPhone 12 launched in 2020, making it a whopping 5 years old in 2025. It doesn't sound that long, but Apple's made a ton of upgrades and improvements to their iPhone models since.

Due to the mass amounts of upgrades and improvements, snagging the newest iPhone may just surprise you in what it can do – and make your life easier all the while.

Anna Tarazevich / PEXELS

3. Chunky old speakers

My family’s owned the same stereo speakers for, like, 20 years. I mean, if it’s not broke, don’t fix it, but music, TV shows, and movies could sound so much better on a modern speaker.

If you or your family tend to hold on to older technology like chunky old speakers, it’s time to convince them that a hi-fi sound bar is the right upgrade. Sound bars often display much richer bass sounds, clearer dialogue, and provide a more immersive audio experience overall!

George Milton / PEXELS

4. Clunky printers

If you’ve entirely worn out your 2000s-era printer, shopping for a sleeker model could save you so much money, time, and result in higher-quality prints, no matter what you’re printing out.

Newer models often use less ink than older ones and can handle larger print jobs with ease. Plus, they don't take up nearly as much space in your home office.

Cottonbro Studio / PEXELS

5. Y2K-era PCs

If you’re still using a big ol’ PC, you’re way past due to treat yourself to a new iMac or Macbook. Get with the times, y'all! Apple models are the only computers I can recommend, based on my experience. They’re sleek, clean, fast, easy to use, and have great security measures.

It feels like everyone has at least one Apple device these days, so if you’re looking for a splurge moment, this is your sign.

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I've been working from home since long before it became the norm. And my "office" has evolved from a spindled-back chair at the kitchen table to an airy home office with a view. Back then, my productivity took a hit without essentials like adequate storage space, comfortable seating, and a bit of privacy. While it has its perks, working from home comes with its fair share of challenges; your home office setup doesn't need to be one of them.

Here are 10 ways to redesign your home office for better productivity!

Caio

1. Bad Lighting

Dim or harsh overhead lighting can strain your eyes and limit your focus. Try to get close to a window for natural light or use daylight bulbs to mimic sunlight to boost your mood, creativity, and focus. Find a desk lamp that works for you too!

Ella Jardim

2. Clutter Everywhere

A cluttered desk equals a cluttered mind, IMO. Reduce the stress that comes with a disorganized and cluttered desk by bringing in shelves and organizers; finding sleek cable-management solutions; and removing any unnecessary items to reduce visual distractions.

Vlada Karpovich

3. Uncomfortable Furniture

If you're sitting most of the day, it's so important to invest in a good desk chair. An unsupportive chair or poorly sized desk can be uncomfortable, making it harder to stay focused for long periods of time. Your back will thank you!

Ketut Subiyanto

4. No Boundaries Between Work and Home

Distractions at home like kids and partners can kill your productivity. Avoid blurring the line between work and home life by designating a private space, separate from high-traffic spaces, for your work hours if you can. Use rugs, curtains, or acoustic panels to reduce noise too.

Mizuno K

5. Lack of Storage

I get it, they're not the best-looking pieces in your home, but without proper filing systems you’ll waste time hunting for important documents or supplies. Invest in modern storage options that look good too from Mustard Made and The Container Store.

Vlada Karpovich

6. Unoptimized Tech Setup

Slow Internet or outdated tech tools can make you feel totally frustrated and can slow down your productivity. Upgrade your Internet to a faster connection, and refresh your tech gadgets and programs to make sure you work more efficiently.

Ivan Samkov

7. Awkward Desk Placement

Placing your desk in a spot with too much noise, traffic, or distractions — like facing a TV — will guarantee to disrupt your concentration. Find a more zen spot where you can focus on the tasks of the day.

Anna Shvets

8. Ignoring Ergonomics

Check your monitor height, keyboard positioning, and add a wrist rest so you don't lead to feeling uncomfortable and fatigued, cutting your workday short.

Mikhail Nilov

9. Lack of Personalization

A sterile, uninspiring office design does your motivation and creativity no favors. Make work feel less like a chore by adding personal touches through artwork, personal photos, candles, some fresh flowers or plants. Greenery can improve air quality and actually reduce work stress. Add a little snack station for quick energy boosts and keep water handy. Also, your Zoom backgrounds should reflect your personality!

Serpstat

10. No Inspiration

No matter what you do — whether it's a creative work or something more analytical — you want to feel inspired. Personalization can help, but dive into vision boards, books, magazines, quotes that inspire your work and help you bring fresh ideas to your workday. Color psychology can help too: blues and greens encourage focus and reduce stress while pops of yellow or orange can spark creativity! Break out the paint if needed!

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We live in a "post your relationship so we know it's real" landscape, and I'd be lying if I said it hasn't made me wonder if there's a larger conversation to be had about it. Some people don't feel the need to post their romantic partner while others share their relationships in a way that rivals the best celebrity couples.

Everyone's different, but it's not not unheard of to question your partner's devotion if they're not posting you on Instagram. You may feel justified in your anger because "so and so" are always in cute pictures and videos together on social media — but are your feelings valid? The best person to answer this is licensed therapist Suzette Bray, LMFT. She has over 25 years of specializing in Dialectical Behavior Therapy, and she's seen this topic come up plenty of times during sessions with clients, so grab a pen and paper to take notes!

Why do people want to share their relationship status with others?

Afif Ramdhasuma

My sister used to ask me this question when I was in my 20's, and I always looked at her like she had two heads growing. I couldn't fathom the idea that people wouldn't want to talk about their relationship online because it felt like everyone was doing it. I mean, a study from Pew Research Center shows 8 in 10 people on social media see relationship posts, so it clearly wasn't outrageous to think it was normal.

But, that still doesn't answer why people are drawn to sharing cute little updates about their partner or relationship. Luckily, Bray has a good indication of what drives people to give others a sneak peek into their lives. "People share their relationship status for all kinds of reasons. Some want to mark their territory — nothing says 'back off' quite like a cute couple selfie! Others are just excited and proud of their partner and want to share the joy," she says. That stems from people's "need for a sense of belonging or to receive positive reinforcement from others," she adds.

But, this doesn't necessarily make people weird. It's just human nature that makes us act the way we do. "We as humans are just hard wired to seek connection, and broadcasting our connections, makes us feel more accepted and secure in our social lives."

Should couples have conversations about their social media expectations?

Katrin Bolovtsova

I don't care how hot you think someone is, you're going to have to learn how to communicate with them. It's true even if your chemistry is off-the-charts because healthy relationships don't fall out of the sky. They're built via honesty, respect, forgiveness, and other important factors.

Before assuming your partner is or isn't okay with you posting about your relationship, Bray is 100% convinced you should talk things through. "Social media is still in the wild west of relationship etiquette, and without discussions, assumptions about 'correct' behavior can run wild," she hints. For example, you could be happily posting about your partner only for someone to point out that they're not following you on social media.

"Some people are super private, while others practically live their lives online. Misunderstandings happen when expectations aren't laid out so talking about it can prevent messiness in the long run," Bray observes.

If two people have gone on a couple of dates, should one of them be upset if the other isn't publicly talking about them?

RDNE Stock project

So, you swiped right on Tinder or Bumble, and you had a few amazing dates with one of your matches. Before you start publicly declaring your love for them, Bray wants you to reconsider. "Hold on! It's just a few dates! Let’s pump the brakes. The early stages of dating is not the time to make grand social declarations," she declares. As someone who tried to 'date' people from Tinder, those first few dates aren't a guarantee that you've found the love of your life.

"Posting someone on social media can feel like a big step to some people so expecting that level of public commitment too soon might be too much pressure. If you’re already thinking, 'Why haven’t they posted about me yet?' after two dates, it might be a good time to check in with yourself about where those expectations are coming from," advises Bray.

I've recovered from my former, "Is he the one" obsession so also take it from me — see where things go first and then refer back to question #2!

Is it a red flag if someone doesn't post their partner on social media?

Budgeron Bach

It would be so much fun if we personally had Dustin Poynter, the flag guy, from TikTok helping point us in the right direction — but this is one of those things that errs on the subjective side. Though Bray doesn't feel it's necessarily healthier to keep your relationship private, she thinks "context matters." "Some people are just more private or feel weird about social media in general," she says.

But, that doesn't mean certain behaviors don't warrant a few eyebrow raises. She notes," If someone is super active on social—like posting about their dog’s morning routine and every cupcake they’ve ever had—but doesn't ever mention their partner, it could create a need for a deeper conversation." Before you feel justified about grilling your partner — as satisfactory as that may feel — take a second to breathe.

Bray would prefer you work to understand "why they don't post, rather than assuming your partner is keep you a secret." If you discover the latter to be true, follow your instincts and let that person go because you don't deserve that!

Do you think it's healthier for couples to keep certain aspects of their relationship private?

Fábio Carvalho

Everyone has a different view of what makes a romantic relationship healthy, so this is one of those things Bray says, "absolutely depends on the couple" because some "genuinely enjoy sharing their lives online." You've probably seen your share of couples who make cute content together whether they're married or not. I'd be lying if I said I don't specifically keep up with a few whose content makes me smile.

But, other couples may not be interested in sharing their relationship online because they "want to be private and keep the relationship free from the judgements or opinions of others," according to Bray. That's not to say they have something to hide, though. Instead, think of it as a personal preference.

"As long as both partners are on the same page and it’s not a source of tension, it’s all about finding the balance that works for them. If it starts to feel like a performance for likes rather than genuine connection, though, that’s where it can become problematic," Bray reminds.

How can someone bring up their partner's posting habits without sounding accusatory?

Timur Weber

You may feel eager about posting about your partner while they're less enthusiastic and this could make you feel upset. It's easy to jump to conclusions when you're already upset, but Bray feels "tone is everything." Ironically, she suggests something I've heard in therapy sessions and that's "to be curious, not confrontational." Hopefully this stopped you in your tracks if you were ready to give your partner a piece of your mind.

"You can say something like, 'Hey, I’ve noticed we haven’t shared much about each other on social media? What’s your take on sharing stuff about us online?' It’s important to frame it as a mutual exploration of rather than a demand for a public declaration," Bray points out.

What would you tell someone who wants to emulate couples who consistently post content together?

Vlada Karpovich

We've all seen couples who we think have the cutest relationship, even though we've never met them before. As much as you may admire a couple, Bray thinks it's a "slipper slope" if you want to try to recreate their online moments. "I’d encourage someone to focus more on what makes their own relationship feel fulfilling, rather than chasing #couplesgoals," she encourages.

However, this isn't a sign that you're not supposed to ever share anything about your partner or relationship! "If posting together feels fun and real, go for it! But if it starts feeling like a performance or that you are in competition with other couples, it's probably good to take a step back," she warns.

Also, keep in mind that social media doesn't show you every single moment of couples' lives so don't worry about trying to look picture perfect based on a 30 second to 30 minute video.

If you feel that your partner doesn't post you enough on social media, talk to them before launching into an angsty rant because your assumptions might not always be right. I wish someone would've shared this advice 10 years ago, but all that matters is knowing you don't have to let being upset about your partner's lack of relationship posts be the reason your day is ruined.

The problem arises when your partner doesn't seem receptive to talking about your concerns because dismissive or evasive attitudes are a no-no!

We have more relationship advice if you're looking for more romantic tips and tricks!

The world watched as the devastating L.A. fires swept away home after home last week — including reality TV icons Heidi Montag and Spencer Pratt's. To say it was heartbreaking for the L.A. community would be a gross understatement, and these two have been very open about the toll it's taken on their family. In an interview with Good Morning America, the couple opened up to share about their experience — and share the incredible way friends and fans have come together to support them.

Looking for ways to help L.A. after the devastating fires? Here's a very helpful list of resources you can donate to!

Here's how fans are helping Spencer Pratt & Heidi Montag after the L.A. fires

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- YouTube

Heidi Montag and Spencer Pratt joined Good Morning Americaon January 15, 2025 to talk about how the L.A. fires continue to impact them. The couple shared what it was like having to quickly leave their home in a moment's notice. Heidi explained that Spencer told her to grab anything she wanted to keep, so she ended up grabbing her kids' teddy bears because she was so flustered.

When their $2.5 million home actually caught fire, Spencer got choked up talking about watching their kids' rooms burn on their cameras. He said, "Our son’s bed started just burning in the shape of a heart. The fire started in the shape of a heart. I was like, ‘This is like, out of body insane.’"

Outside of that, the couple detailed the loss beyond the material items of it all. Spencer opened up about the memories lost throughout it all, too. He said, “I feel like a ghost. I don’t have a single photo now from before an iPhone existed. I don’t have any of the dumb little things that are on your shelves in your parents’ they’re all gone. Not a single nothing.”

And to Heidi, their home was more than a physical place to live. She shared, “It’s a place that you love that you live, it’s a refuge from the world. And to have that be gone, it’s a really difficult concept to continue to daily deal with."

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- YouTube

In the midst of the devastation, fans and friends have banded together to support Heidi and Spencer in a really unique way. After Spencer posted on TikTok that people should stream Heidi's 2010 album Superficial, so they can generate revenue to rebuild their lives with, people took that and ran with it. The song eventually hit #1 on iTunes, and Spencer even shared that there's potential for it to hit Billboard's Hot 100 Dance Chart, too.

And it's not just fans blasting this throwback song. Friends and fellow celebrities like Paris Hilton and Flava Flav both posted the song on TikTok. Plus, former The Hills co-stars shared the song as well, including Brody Jenner, Kristin Cavallari, and Audrina Patridge.

Heidi said, “The fan support has been such a light in such a darkness for us. It’s life-changing.”

We're sending love to Heidi and Spencer — and all the families impacted by the terrible L.A. fires this year.

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Joe Goldberg (Penn Badgley) is back for another season of snooping and stalking in New York City, and thanks to the new You season 5 teaser, we know exactly when this new TV show is returning. In addition to showing us characters from the past like Guinevere Beck (Elizabeth Lail), Love Quinn (Victoria Pedretti), and Marienne Bellamy (Tati Gabrielle), Joe straight-up says goodbye to the one person who's always been there: you. Yep, Netflix went there.

“Every season they manage to find new space to make it interesting and relevant,” Penn Badgley told Tudum. “And this season, I think somehow coming back to where it started allowed for it to just become grounded in the way that it needs to also have this kind of spectacular finish.”

Here's a breakdown of that brand new You season 5 teaser.

"Hello, you. Do you remember me? Cause I remember you," Joe asks in the You season 5 teaser, over shots of New York City and Mooney's Books. "Here we are together again, back to where it began."

"A lot has happened these many years together," he continues. "Identities, cities, loves, complications." The trailer is a walk down memory lane for viewers and for Joe as he remembers Beck, Love, and Marienne — and locking them up. Plus some fights and escapes he made along the way.

"All that led me here to now, to where I as always meant to be," he says. "And the one constant, the one thing that has always been there for me, is you. You who have been there the whole time and will be there with me to the end. Goodbye, you."

Okay, this is totally giving me Black Mirror, metaverse vibes, especially since Joe's in his creepy underground bunker with all that blue lighting. I have chills down my spine just watching this!

Is season 5 of You coming out?

Yes, You season 5 is dropping on Netflix April 24, 2025.

We've been waiting for new episodes since season 4 premiered in 2023, but the writers and stars have been planning Joe's ending for much longer. "We have some ideas that we've been talking about pretty much from the beginning," Sera Gamble told EW when she was showrunner in 2023. "It's really the debate about what kind of justice would be fair and appropriate for a guy like Joe. And then do we believe that he would get that kind of punishment? My short answer is like, maybe not from the American system. But there might be other ways. So that's the stuff we're talking about."

But whatever these writers and directors have up their sleeves, Penn Badgley promises You season 5 will come to a "perfect" conclusion. “I would love for people to just be like, ‘Wow, it’s over and I feel good and I don’t want to watch it again,'" he told Harper's Bazaarin March of 2023. And honestly, a perfect ending is all TV fans can hope for these days, right?

Who's in the You season 5 cast?

The final season of You stars Penn Badgley, Madeline Brewer, Anna Camp, Charlotte Richie, and Griffin Matthews.

Are you excited for the final season of You? I cannot wait to see the way Penn Badgley and Netflix bring the show to a close. Follow us on Facebook for the latest You season 5 news — and updates on all your favorite TV shows!