5 Tips for Starting a Business With Your BFF(s)

When they were just 22 years old, Chelsea Moore, Jenni Olivero, and Sabena Suri decided to take their friendship to the next level. But they didn’t mean backpacking through Europe or attending a group meditation retreat. They meant starting a business. The three women founded BOXFOX, a site offering curated, customizable gift boxes, in 2014. Their efforts landed all three co-founders on the 2018 Forbes 30 Under 30 List and has given them a unique perspective on business partners… because they’re (still!) close friends too.

While going into business with pals has paid off for Moore, Olivero, and Suri, they wouldn’t necessarily advise it for everyone. “Just because you believe in working with friends doesn’t mean you should work with any and all of your friends,” they tell us. Rather, they said, look for the right person: “When you have a great idea that you just can’t get out of your head, who is the person that first comes to mind?”

If the first person that comes to mind does happen to be a friend — great! Just prepare to learn to compartmentalize the different aspects of your relationship and to be very open about your goals and expectations. The BOXFOX trio offers these five tips to anyone who dreams of starting a business (or side hustle) with a close pal:

1. Do your homework. Before you really start the process, you need to ask yourself some tough questions. Do you truly trust this person — because we’re about to get money and time involved. Are you confident that they have your best interests at heart and that they’ll be able to prioritize your business in the future? Is there mutual respect in your relationship? Respect is key, because it will allow you to navigate the inevitable ups and downs of entrepreneurship.

2. Set standards and expectations upfront. Assuming you’re still ready to go forward after you’ve asked yourself those hard questions, it’s time to have some upfront conversations. You and your business BFF need to set some important groundwork. Discuss plans for finances: Will you raise money or bootstrap to start? How will your current or future families affect your business plans? How do you envision your day-to-day routine? Setting expectations at the start — and making sure that you’re on the same page as much as possible — will help you avoid additional conflict in the future.

3. Have the best tools. Spend time on research and take advantage of all available resources to make sure that you’re ready to enter the world of entrepreneurship and a business relationship with your friend. The BOXFOX team read Kim Scott’s Radical Candorto help them brush up on a few emotional and intellectual tools of their own.

4. Communicate, communicate… and over-communicate. Are you *so* over hearing that communication is the key to, like, everything? Sorry. It’s that important. Before you and your besties get too far into your business journey, you’ll want to talk about your personal communication styles and figure out how you can best use those styles at work. Informal texts may continue to suffice in your personal relationship, but that’s not going to be ideal on the job, so figure out what will be.

5. Put your pride to the side. The time to take on a team mindset is now. Stop thinking about your business or side hustle in terms of individual successes or shortcomings and practice taking responsibility for the highs — and lows — of entrepreneurship as a collective. It’s crucial to be in sync.

RELATED: 15 Side Hustles You Can Start Today 

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(Photo via BOXFOX)

Loud budgeting may be popular on TikTok, but conversations about money can still be awkward. I've been in romantic relationship for a little over a decade and we're just at a point where we've become aligned on finances. So imagine having random conversations with your family or friends that begin with, "I know I've never really asked before, but is it okay if I can borrow [insert x amount of $] until I can pay you back?" The nature of your platonic and familial relationships will totally determine whether you receive positive or negative responses.

As helpful as money can be, it can fracture even the closest relationships. Why? Well, psychologist Veronica West of My Thriving Mind, head of advice for Wells Fargo Emily Irwin; and Founder of Her First $100K money expert Tori Dunlap have a few ideas!

Keep reading for a few sneaky ways money can ruin your friendships:


1. Talking About Money Can Expose Hidden Feelings

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It's impossible to know how someone feels every second of the day, but we probably all think we have a good understanding of the people we're close to. But people are capable of hiding how they feel about something or burying their discomfort until certain situations 'expose' them. Why does it seem like money has a way of doing this?

Both Irwin and Dunlap agree that "money is taboo," leading people to avoid conversations about it. "Data tells us that we are more likely to talk about any other taboo topic—sex, politics, religion, even death—before we’ll talk about money," says Dunlap. West agrees and says, "Money is like that one friend who’s incredibly helpful but totally untrustworthy—everyone likes what they bring to the table, but no one wants to talk about them directly." Did you think of someone specific? It's okay because I did too!

The problem is that money can make "hidden insecurities come out, old sibling rivalries rear their heads," and more, according to West. "Even something like 'who paid for what' can suddenly become a life-or death conversation," she says. It's strange because Irwin says a Wells Fargo study shows that "many Americans across all ages are worried about money," proving we're all thinking about it, despite our avoidance issues.

2. And Money Can Also Create Unease In Conversations

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"When we don’t have open conversations about money, we’re left to navigate it on our own, which can keep us feeling underpaid, overworked, or unsure about our financial situation," Dunlap points out. She feels "discussing money requires a huge amount of vulnerability" which "isn't easy for everyone." You may have seen how other topics are swept under the rug by family members or friends based on reasons they're not ready to talk about.

Though Irwin believes saying something like saying, "'Here's what's keeping me up at night' or 'here's what my goals are' could strengthen connections," Dunlap knows that "shame, comparison, or fear of judgement" can cause people to remain tight-lipped about their finances.

If you've experienced a weird moment because of money or had to be the unfortunate witness of an awkward conversation, my apologies. It's not fun no matter who's involved because, unfortunately, "money carries layers of emotions, like pride and insecurity, that turn simple conversations into potential minefields," says West.

Dunlap says there's a silver lining if people are willing to be open, however. "The key is respecting each person’s comfort level, and encouraging openness if they're willing to meet you there. It’s not going to be perfect at first, but by starting to share more about your own financial experiences, you can start to break the cycle of shame and fear around money. You might be surprised at how quickly others are willing to open up too."

3. Making Assumptions About Other’s Money Status And Financial Situation Can Lead To Disrespecting Boundaries

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No one's saying you should never lend friends money, but being mindful about the decision is worth noting. West feels "it's complicated" while Dunlap believes the issue "can be tricky." There's a chance a low-key loan becomes an expectation that you should dish out money every time someone needs help, even if you're trying to maintain your own bills. "Lending money to a friend is like sharing your Netflix password—simple in theory, but one wrong move, and things get weird," West forewarns.

Dunlap also says, "When you lend money to someone close to you, there's always the chance that you won’t get it back. You want to be mentally prepared for that! Otherwise, it can strain your finances and your relationship. The emotional toll can be just as heavy, as unpaid loans can lead to resentment or awkwardness." It's not unusual to hear about certain friends being unreliable in more ways than one after you've let them borrow something. Unfortunately, Irwin indicates this happens because some people "don't expect to give something back that they've borrowed."

Because of this, Dunlap thinks "it's best to avoid loans if possible." Should you decide to move forward with helping out a friend who's in a bind, make sure you're both in agreement about repayment and what to expect moving forward. West says "having clear terms" or "gifting a small amount if you can afford it" is like "buying their friendship insurance." The latter is something Dunlap agrees with because it "helps prevent resentment if they can't pay you back as planned." Plus, she feels it also "keeps the loan within an amount you're okay with potentially losing."

4. Lending Money Is A Slippery Slope That Can Lead To Distrust And Resentment

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It's amazing how money can lead to a friendship breakup if boundaries aren't created or respected. "Money is a sneaky little devil who can push everyone’s buttons. It can cause resentment if one person feels taken advantage of or someone’s 'casual loan' becomes an epic saga of unpaid IOUs," West says. Not only that, but Dunlap knows "money can strain relationships between friends and family by highlighting differences in how we value it, expect to use it, or feel about sharing it."

Friends and family members shouldn't take each other's kindness for granted, but human nature is fickle at times. That's not an indicator that someone you love is a "bad" person, but they may feel like you owe them your time and money. However, Irwin says this isn't "de facto that that person is entitled." Still, Dunlap is more than aware how this can play out. "For example, it can lead to resentment if one person is always the one picking up the tab, while another might feel uncomfortable or indebted because they’ve been helped financially," she says.

On the other hand, it can show up a little differently in families. She adds, "Issues like unequal inheritance or constant requests for financial help can lead to deep emotional tension. Money can also become a tool for power imbalances, where one person feels in control and the other feels dependent, and that can mess with trust and respect."

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When certain negative patterns show up in relationships, it can make people decide to take a step back from being available. "And once distrust settles in, it’s hard to shake; nobody wants to be 'that friend' who’s forever dodging a Venmo request or getting side-eye from relatives at every family BBQ," West points out. How many times have you built up a wall with the people you love because of repeated unreliability or the expectation that you're supposed to help them whenever they ask? If you didn't hesitate to think of a moment, you're living proof that distrust can affect even the closest relationships.

Dunlap says, "When money becomes a main factor in a relationship, it can overshadow the connection, making it difficult to maintain genuine trust and understanding. You can avoid this by having open conversations with friends and family about your financial situation. Clear communication can help keep the focus on the relationship, not the money."

5. You Can Worry You're Not A Good Friend Or Family Member For Setting Money Boundaries

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Worrying about how other people feel can keep us from setting boundaries. There's a difference between being an empath and a people pleaser, but it's easy to blur the lines. You can absolutely empathize with someone's hardship while knowing you're not in the position to lend the amount they may be looking for. I'm a huge fan of saying that two things can be true at once — because they can.

Irwin says you need to "address the conversation head on" if a friend does ask you for a loan. Your response may depend on if their ask was "emotionally-charged or "in an uncomfortable environment," but Irwin doesn't recommend ignoring it. If you're not in the space to respond, here's what she suggests saying in a "timely" fashion:

  1. "Hey, I need time to think about this. Let me get back to you."
  2. "We can help you, but here are our boundaries."
  3. "We see and understand you, but we're unable to help because we're trying to pay off debt or save for _______."

Yes, Financial Boundaries Are Essential

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Don't think you need to create financial boundaries for yourself and your friends? Think again. West says, "Establishing some ground rules is a lifesaver—think of it adding airbags to the friendship. Setting boundaries early on, like when you’re still in the happy, non-monetary part of the relationship, can protect both sides if things get sticky."

Here's how she advises you proceed with creating boundaries:

  1. Keep it light and be honest; you’re not making a prenuptial agreement here, just letting them know you’d like to avoid “financial fireworks” later.
  2. Say, “I’m your friend, not your ATM.” It’s funny but helps set the tone that your wallet isn’t a free-for-all.
  3. Set a gift cap, such as, "I'm happy to chip in for brunch or a birthday, but let’s not get into home-loan territory.”
  4. If you do lend, draw up a repayment plan. Think of it as adulting with a side of accountability to avoid “accidentally” becoming their financial fairy godmother.
  5. Limit talk of big financial choices unless you’re genuinely invested together. After all, nobody needs to know how much their friend spends on avocado toast or scented candles, let alone home renos.
  6. A little humor and some boundaries go a long way. You’ll save yourself a lot of awkwardness and keep the friendships intact, one “non-loaned” dollar at a time!

Alexander Grey/Unsplash

Tori says, "It's so important to have transparent conversations about money, set clear boundaries, and ensure that relationships are prioritized in any money exchange." Here are a few things you can try:

  1. Communicate about your budget with a “gratitude sandwich.” Say you’re invited to an outing—a dinner, or a sports game—that isn’t within your budget right now. You can respond with the “gratitude sandwich.” The “pieces of bread” are positive, and the “meat” is the money thing you’re scared to say. Thank that person for the invite, let them know it’s not within budget right now, and then offer a cheaper alternative, reassuring them that you’d really love to see them. Offering an alternative reminds that person that declining their invitation isn’t about them, and you still care about them. In doing so, you prioritize your budget AND your relationship in the process.When in doubt, remember that no is a complete sentence. You don’t need to overcomplicate things, and sometimes a simple “no” is all you need.
  2. Set expectations early. When planning trips with friends, discuss the budget and how costs will be split upfront. Having these conversations ensures that everyone is on the same page and helps avoid any misunderstandings. It creates a supportive, stress-free environment where everyone can enjoy the experience together without any added worries!

The Final Verdict:

Emil Kalibradov/Unsplash

Once you've weighed your options and considered what you need, you can decide to loan your friend money. However, Irwin wants you to consider being formal about it. "You can absolutely draft a promissory note or loan agreement so that your friend knows how serious you are about your boundaries. If you want, you can also put an interest rate on it," she says.

It's not to hurt your friend's feelings, but it is a boundary you can put in place so they think to themselves, "This is truly a loan because I'm borrowing money with the intent to pay it back," Irwin says. It could change the dynamics of your friendship, but it's more about being "purposeful about the language being used" so you and your friend can both move in the "right direction," according to Irwin.

If the idea of creating a 'loan agreement' sounds icky to you, Dunlap wants you to seriously consider it as "an extra bit of protection." She says all you need to do, again, is "try setting up a simple contract to outline repayment terms" because it "can help both of you stay on the same page and avoid misunderstandings down the road."

Her ultimate piece of advice? "Only lend what you're comfortable giving and potentially losing, and keep open communication to maintain trust and respect in the relationship."

If you set clear financial boundaries and still find that your platonic relationships are weird, we have tips to help you navigate a potential friendship breakup.

Our favorite dancing queens (Meryl Streep included) might be returning to the big screen for a third encore of Mamma Mia! and we’re already rewatching the first two movie musicals in preparation.

In an interview with Deadline in May of 2023, Mamma Mia! franchise creator and producer Judy Craymer said a third movie musical is in "earliest stages." She also shared that she has come up with a way to bring Meryl Streep back again.

"I don't want to over-egg it," she said of the unofficial news, "but I know there's a trilogy there…and I do think Meryl should come back, and if the script is right, she would, I think, because she really loved playing Donna."

"Of course I want to do it," Streep said during the 2024 Cannes Film Festival (via Deadline). Sounds promising to us!

Is Mamma Mia 3 happening?

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Yes, Mamma Mia 3 is in its early planning stages! Christine Baranski just told The Hollywood Reporter that she's met with producer Judy Kramer, and that Kramer has plans for the third movie. "She gave me the narrative plotline of how it’s going to happen," Baranski says. "That’s all I can say! But, it’s not like, 'Oh, I wish it could happen!' Judy Kramer makes things happen. She made number two happen, and it was a phenomenal hit. I wouldn’t put it past Judy Kramer to get everybody back together."

Universal Pictures

A third installation was first mentioned way back in 2020, during a Collider interview with Mamma Mia! star Amanda Seyfried. Seyfried said she was on board — and at the time, she thought the rest of the star-studded cast would be too.

"Listen, every single person in that movie would say yes in a heartbeat because we want to hang out with each other," Seyfried told Collider at the time. "That's what we talked about last time, like did we ever think that we'd end up here again on an Island in Croatia?"

When will Mamma Mia 3 come out?

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We don't have an official answer about when to expect this highly anticipated sequel. The project is in the "earliest stages," according to creator and producer, Judy Craymer. Cher also revealed to Entertainment Weekly that everyone is "talking about it," but she doesn't "know when they're going to do it."

Has casting information been shared about Mamma Mia 3?

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While nothing's been made official, Amanda Seyfried just said something that made my heart skip a beat. She told ABC News she loves Sabrina Carpenter's music and dropped this admission: "If Sabrina Carpenter wants to play my daughter, I’ll make it happen."

But before she admitted that, the actress said something else that made me raise my eyebrows. "Everybody says it’s gonna happen, but I mean, I haven’t seen a script."

Cher is also eager to return to the beloved franchise and is rooting for Meryl to make an appearance again. "I keep saying, 'Meryl, you've got to come back,'" she said (via Entertainment Weekly). She also said she's told her, "'It'll be fun. You'll have a good time. You'll be able to sing.'"

I don't know what it'll take, but hope someone gets a script in Amanda Seyfried, Cher, and Meryl Streep's hands ASAP!

What is the first Mamma Mia about?

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The first film follows Donna (Streep) and Sophie (Seyfried) as mother and daughter living on a remote Greek island. When Sophie is about to marry Sky (Dominic Cooper), she sets out to learn who her real father is after discovering it could be one of three men (played by Pierce Brosnan, Stellan Skarsgard, and Colin Firth).

Who does the second Mamma Mia follow?

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Mamma Mia 2takes viewers back to 1979, where young Donna (Lily James) embarks on a series of adventures throughout Europe following her Oxford University graduation. On her journeys, she makes the acquaintances of Harry, Bill and Sam – the latter whom she falls in love with. In the present day, pregnant Sophie dreams of renovating a taverna while reuniting with her mother's old friends and boyfriends on a Greek island island.

TBH, we’re pretty happy that Mamma Mia! is far from over, and we can’t wait to see what the franchise has in store for us next. Stay updated on all the latest entertainment news with Brit + Co.

This post has been updated.

Budgeting for the year is the last thing most of us *want* to do, but it's probably the most important in order to achieve your life goals. "Whether you want to pay off debt or build wealth, the budget’s entire job is to increase your net worth," says Erin Skye Kelly, author of Get the Hell Out of Debt: The Proven 3-Phase Method That Will Radically Shift Your Relationship to Money. "A budget says that you matter, and your dreams matter — and when we take care of ourselves first financially, we are in a better position to help others." Here are some of the most-Googled questions about debt answered, plus realistic ways to get out of debt in 2025 and starting living your best life.


How Do I Pay Off Credit Card Debt?

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If you're serious about reducing your debt, you'll have to cut back on your nonessential spending by setting a realistic monthly budget for expenses like dining out or entertainment. Come up with a payment strategy that works best for you and your current financial situation. For example, focus on paying off the card with the highest interest rate first while making minimum payments on others. Once the highest-interest debt is cleared, roll that payment into the card with the next highest interest rate. This approach reduces the overall interest you pay and can help you become debt-free faster.

What Is A Debt Snowball?

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A debt snowball is a debt repayment method where you focus on paying off your smallest debts first, regardless of interest rate, while making minimum payments on larger debts. The debt snowball method is popular because it builds momentum and motivation, giving you a psychological boost as you see debts disappearing one by one. Once the smallest debt is paid off, you take the amount you were paying on it and apply it to the next smallest debt. This creates a "snowball effect," where your available payment amount grows as each debt is eliminated, helping you pay off larger debts faster over time.

How Do I Get Out Of Debt?

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When it comes to getting out of debt, the method that works best for you might be different than what works best for someone else. To get started, list all your debts, including balances, interest rates, and minimum payments. This gives you a clear picture of what you owe. Analyze your income and expenses to see where you can cut back and direct any extra funds toward your debt. Avoid new debt: Shift to a cash or debit-only system to prevent accumulating more debt while paying off what you already owe.

There are a variety of factors, from financial situation to income to dependents, but no matter what your life look like right now, here are some realistic ways to help you conquer your debt.

Create An LBD (Little Budget Library)

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A little budget diary is a way to take stock of all your monthly and annual expenses, such as subscriptions, streaming services, and groceries — and write them all down in your LBD, says Brit + Co's Money School instructor Nicole Lapin. "You'll reference this all year — weekly is best — so you'll want to start off on the right foot with an easy-to-reference LBD. Don't make it hard. It's an easy task that will help you get organized quickly," she says.

Be Realistic About Your Expenses

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"Do not be aspirational with your numbers," says Skye Kelly. "Pay attention to how you ACTUALLY live and how you ACTUALLY spend and work from there." Track your expenses for a month to create an accurate budget, review your paycheck and follow the 50-20-30 rule. These are the percentages you should spend on essentials, your future, and your lifestyle (non-essentials) with the goal to live within your means and eventually start saving and investing.

Check out Brit + Co's Teach Me Something Newpodcast with finance pro Tonya Rapley for breaking out of the paycheck-to-paycheck cycle.

Set Your Sights On Big Goals

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Whether it's that dream bucket-list trip or a buying your first home, think about what your long-term goals are and think big when planning a budget. "When we are committed to a massive financial goal (retiring early and traveling the world with your life partner) suddenly the decision between roses or calla lilies as a wedding bouquet seem meaningless, and we are more inclined to find ways to spend less so we can meet our long-term financial goals," says Skye Kelly. She adds: "Create a budget for the milestone, stay resourceful and use points, seasonal sales, and help or hand-me-downs where you can."

Check out Brit + Co's Teach Me Something New podcast with The Points Guy for credit card tips and travel hacks.

"Spring Clean" Your Finances

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Take a moment to organize your expenses. Dedicate a weekend afternoon and delete unused subscriptions, close and consolidate accounts, check in with your savings and retirement plans to make sure they're working for you, reduce auto-renewals, and unload credit card debt byconsolidating them into a single low-interest personal loan. It will feel as good, if not better, than spring cleaning your house, plus think about the money you'll have saved in that afternoon.

Find Your Side Hustle

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Beyond just reducing your expenses, look at ways you can increase your income so you can start saving andinvesting to grow your wealth. "Increasing income might look like side jobs, part-time employment, creating an income stream, selling clutter around the home, or creating a product or service that meets the demands of the marketplace," says Skye Kelly. Look at selling clothes on resale sites, having a garage sale come spring, selling books online, starting an Etsy shop if you have a creative interest... anything that will add some extra cash in your pocket each month.

It's OK If It's Not Perfect

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"Because budgets are rooted in math, we tend to see everything as right or wrong, which *shudder* brings up a lot of grade-school math class shame for many of us," says Skye Kelly. "If you plan your budget at the beginning of the month and at the end of the month it was only 80% accurate, you are likely killin’ it financially. I’ve asked hundreds of financial experts over the years ‘how many times did you get the budget exactly right?’ and every single answer has been ‘zero times.’"

Avoid Making Money Decisions During Hard Times

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Mental wellness plays a big role in how we view our expenses and often we can make decisions in order to make us feel better (retail therapy, anyone?) instead of making healthy long-term financial decisions. "Having a line item in the budget for guilt-free spending is critical if you can afford it," says Skye Kelly. "This guilt-free spending money is there for times you want to splurge even though you might not be able to justify it."

Skye Kelly says it's best to avoid major financial decisions if you can for at least 6 months:

  • After a significant death or when you are grieving
  • While you or a loved one are experiencing a critical illness or at the onset of a new disability
  • After a major breakup or divorce
  • When you’ve entered into a new romantic relationship
  • If you’ve been diagnosed with or suspect you have a mental illness and are awaiting treatment

"During these times we are highly likely to make emotional or impulsive decisions. Give yourself time to regulate some of the higher intensity emotions that might be driving the urge to spend."

Curious about crypto? Check out Brit + Co's Teach Me Something Newpodcast with finance pro Nicole Lapin for a primer on how to make your first crypto investment.

How are you getting out of debt in 2025? Let us know on Twitter and check out our email newsletter for the latest tips on saving money.

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There's nothing ~normal~ about how much we love Normal People's Paul Mescal & Daisy Edgar-Jones. While it turns out we're not getting a Normal People season 2 (yet), the two actors are starring in some of 2024's biggest blockbusters (Twisters and Gladiator II, namely), and we've been soaking up their presences ever since.

Paul recently exhibited his ongoing friendship with Daisy at the Gladiator II premiere in Los Angeles. While he approached Brittany Broski on the red carpet for an interview, he recognized her from her recent 'Royal Court' interview with Daisy:

"You were with Daisy!" he chimed in excitingly. We just love this power duo!

Enda Bowe/Hulu

Daisy Edgar-Jones also revealed that she's remained incredibly close to Paul Mescal after their time on Hulu's Normal People. "Paul is one of my lifetime best friends," she says. "He’s an incredibly grounded person and I am too, I think, so it’s nice to be able to have those touchstones and those people you can laugh about it with and be lighthearted with. We met when I was 20 and Paul was 22; I’m so excited to see where we’ll be at 32, 42, and what life will bring us."

But the coolest thing is that not only is Normal People special for Paul and Daisy, but they've also been able to see the effect of the show on its fans.

"The thing I love people saying the most is, 'It made me contact my ex,'" Daisy continues. "Especially when much older people say, 'I just wanted to reach out to the person I was with when I was 17 just to say you were a big part of my history and thanks for being part of who I am, the tapestry of my life.' And that I really love, because I’m a massive romantic."

Daisy recently revealed they bonded over their training for Twisters and Gladiator II.

"I did running lessons — isn’t that crazy?" she told Variety. "Actually, Paul [Mescal] and I were laughing about it, because he was training for 'Gladiator II' and I was training for 'Twisters,' and obviously he had to be huge and I was like, 'Don’t worry, I’m going to be right up there with you.'"

Let us know your favorite Normal People moment in the comments and check out 5 Leading Ladies We'd Love To See In A Paul Mescal Rom-Com.

This post has been updated with additional reporting by Meredith Holser.

Winter is all about showing off frosty finishes and cozy shades while adding a touch of glamour to your everyday look. From cinnamon roll makeup to frosted finishes and pink hues, this list of 44 beauty finds will provide you with everything you need to achieve the hottest looks of the season. Colorful eyeshadow palettes, matte primers, and luxe setting sprays are all waiting down below, providing you with the flawless finish you deserve this winter. Ensure your makeup is on point for every festive event and fireside gathering this season with these Amazon gems that create the most stunning looks.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

This Makeup Palette With Waterproof Shades

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The winter pink trend is circulating around the internet, and this makeup palette is a must-have for achieving the look. With nine different shades to choose from, this palette offers intense pigmentation and a smudge-resistant formula that you will swear by.

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This Lipstick That Stays Put All Day

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You can always count on this lipstick to keep your look in place through all your summer fun. The high-impact color works to stay put through any activity.

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Peel Off This Lip Liner Stain for Long-Lasting Color

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This long-lasting lip liner stain will keep your pout perfectly defined all day and night. It uses hyaluronic acid and vitamin E to nourish your lips. You put the liner on and leave it on for 20 minutes, then remove it for a smudge-proof color.

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This Bronzer Brings a Natural Glow

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This bronzer is the secret to looking like a Bridgerton duchess. The buildable liquid formula brings a natural finish, while the creamy formula melts into your skin. Whether you plan on spending your summer in the garden or by the lake, this gem is guaranteed to make a statement.

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This Face Primer Made With Hyaluronic Acid

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This face primer has been a TikTok favorite for years. With each use, it provides your skin with a luminous glow and dewy finish. This must-have beauty gem is infused with hyaluronic acid and agave extract, allowing it to double as a skincare find.

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This Lipstick With a Velvety Touch

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Follow the matte trend with this lipstick that has a velvety finish and lightweight design. This product can stay in place for up to 12 hours, providing you with a highly augmented look that effortlessly glides across your pout.

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This Brow Gel Infused With Peptides

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Not only does this brow gel assist in sculpting your brows, but it also doubles as a brow-enhancing serum that will promote hair growth. The tinted formula fills in your brows, creating a voluminous, full look that will also hold your winter brows in place.

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This Finishing Powder Made With Anti-Aging Ingredients

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That flawless winter finish is easy to achieve with this finishing powder, which blurs pores and creates a matte complexion without drying out the skin. This product includes skin-loving ingredients like hydrolyzed collagen, perfect for all skin types.

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Add a Touch of Radiance With This Glowy Illuminator

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Meet this glowy illuminator, a versatile luminizer that gives you a dewy, glass skin look. Wear it alone, mix it with foundation or tinted SPF, or apply it over makeup for a radiant glow. Infused with Plant-Derived Glycerin, Vitamin C, and Rose Hip Seed Oil, it effortlessly hydrates, brightens, and moisturizes your skin.

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This Face Mask With an Irresistible Scent

Amazon

This iconic face mask is a viral pick amongst beauty enthusiasts. The hydrating formula is made with rose petals and restorative oils, working to exfoliate the skin while keeping it hydrated and plump. It's a must-have for achieving the viral dewy look that everyone loves in the winter.

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This Concealer With Skincare Ingredients

Amazon

This concealer can brighten your skin, even after a long winter night. The lightweight, hydrating formula feels invisible on the skin, while the hyaluronic acid adds moisture to your face. It's known to blur fine lines and create a natural, well-rested look each morning.

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This Foundation Is Smudge-Proof

Amazon

Indulge in the viral vampy look with this foundation, which has a matte finish and transfer-proof formula. It can stay in place for up to 24 hours and offers a smooth, even finish that feels invisible on your skin.

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These Eye Masks for Winter Self-Care

Amazon

Revitalize your under-eyes with these eye masks that are packed with a potent niacinamide serum. Whether you're struggling with dark circles or puffiness, these masks can deliver intense hydration that also leaves the skin looking plump and bright.

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This Eyeliner Pencil for a Smokey Eye

Amazon

The viral smokey eye is a timeless look, and thiseyeliner pencil makes it easy to achieve. The creamy formula seamlessly glides across the skin, creating a bold look that can last up to 24 hours. Plus, it's infused with vitamin E and jojoba oil for hydrating results.

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This Water Cream Creates a Radiant Complexion

Amazon

Dewy skin is the name of the game, and this water cream is your answer. This water-based skincare gem is made with squalane and other nourishing ingredients, offering a silky finish that your skin will fall in love with.

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This Mascara for Fluttery Lashes

Amazon

Whether you're looking to create the viral frosted look or you just want to step out of your comfort zone, this mascara is a staple this season. Its waterproof design makes it practical, while the white, fast-drying formula offers an eye-catching look that will garner a ton of compliments.

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This Luminizer Blends in Seamlessly

Amazon

Add a frosty shimmer to your cheeks, brow bones, and inner eye corners with this luminizer. The creamy, bendable formula makes it easy to add to your makeup routine, adding a subtle glow that will last all day and night.

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This Cleansing Oil Melts Off Your Makeup

Amazon

Makeup wipes are so last season. Winter is all about using this cleansing oil that can melt away your makeup in seconds. It's formulated with nourishing ingredients, leaving your skin refreshed and radiant with each use.

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This Eyebrow Pencil for Precise Application

Amazon

The best part about this eyebrow pencil is that it has a dual-sided design that includes a spoolie brush for blending. This waterproof pencil allows for precise application, making it easy to customize the fullness of your brows each day.

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This Waterproof Eyeliner Comes in Vibrant Shades

Amazon

Follow the colorful winter trend with this waterproof eyeliner that comes in a vibrant blue shade. This pencil offers up to 36 hours of wear, creating a pop of color that is perfect for this season's colorful eyeliner trend. It creates a dramatic look that will complement your makeup this season.

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This Eyeshadow Palette With Shimmers and Mattes

Amazon

Influencers are raving about this eyeshadow palette, which is a must-have for creating the viral frosted makeup look. With nine shades ranging from silver to midnight blues, this waterproof palette offers highly pigmented options that will stay fresh from day to night.

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This Eyeshadow With a Touch of Shimmer

Amazon

A sultry smokey eye is one step away with this eyeshadow by Urban Decay. The highly pigmented formula and intense color offer a one-of-a-kind look that you can always count on. With various shades to choose from, it's easy to find your favorite match.

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This Primer Potion for Crease-Free Eyeshadow

Amazon

That frosty look is easy to create, thanks to this primer potion that serves as an eyeshadow primer for the winter. This product can enhance your favorite eye looks, ensuring crease-free wear that is essential for all of your frosted looks.

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This Setting Powder Creates a Soft-Focus Look

Amazon

Lock in your favorite winter looks with this setting powder, essential for blurring out your pores and imperfections. This powder is known for its soft-focus finish, perfect for adding a touch of winter magic to your favorite makeup looks.

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These Bronzing Drops Infused With Vitamins

Amazon

Show off that bronzy look in the wintertime with these bronzing drops, essential for following the cinnamon roll makeup trend. The drops are infused with vitamin E, offering a sun-kissed finish that will bring warmth to all of your favorite makeup looks.

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This Face Primer for That Coveted Dewy Look

Amazon

Believe it or not, this face primer will boost your skin's radiance like never before. The lightweight formula serves as the perfect base for the rest of your products, offering a gentle glow that is a must-have for the dry months of the year.

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This Lipstick With a Satin Finish

Amazon

There's nothing as timeless as a red lip, and this lipstick is a long-lasting option you won't want to scroll past. The satin-matte finish has a subtle shine, allowing you to show off your pout while making a statement all day and night.

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This Lipstick With a Bold Statement

Amazon

TikTokers have been raving about the vampy makeup trend, and this lipstick is a must-have for following the look. This creamy, richly pigmented lipstick offers a bold color that lasts, with a luxurious feel that won’t dry out your lips.

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This Setting Spray With Raving Reviewers

Amazon

Infused with skin-loving ingredients like hyaluronic acid, this setting spray remains at the top of must-have beauty products on Amazon. The lightweight design adds a ton of dewiness to your face, while the hydrating ingredients work their magic all day long.

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This Eyeshadow Doubles as a Highlighter

Amazon

Add an icy touch to your everyday makeup routine, starting with this eyeshadow that doubles as a highlighter. The moisturizing formula is a must-have for the dry weather, while the shimmering shade creates an ethereal look that is striking and stunning.

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This Mascara With a Pop of Pink

Amazon

Perfect the pink trend with this mascara, which has the most stunning rose finish. This mascara will not only define your lashes but curl and lengthen them with each use. It's smudge-proof and long-lasting, perfect for any winter look.

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This Lip Liner Seamlessly Glides On

Amazon

With this lip liner from Anastasia Beverly Hill, the perfect matte lip is one step away. The thin design allows for precise application, while the long-wearing formula makes it a staple for a busy day around town.

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This Eyeshadow With a Liquid Formula

Amazon

Chrome is back and this eyeshadow is a must-have for creating the most iconic winter monochrome looks. With a long-lasting, glittery finish, this liquid eyeshadow creates a futuristic finish that blends in with all of your favorite products.

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This Concealer Is Waterproof

Amazon

If you struggle with tired eyes, this concealer is the answer to your winter struggles. Not only does it provide you with a full-coverage finish, but it also hides dark circles, fine lines, and redness. It's a must-have for anyone who struggles with dull skin.

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This Toner With a Milky Formula

Amazon

Soothe your skin with this toner that has a milky formula and lightweight design. This product can lock in moisture, calm redness, and strengthen the skin, serving as the perfect solution for sensitive skin in the wintertime.

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This Highlighter Enhances Your High Points

Amazon

Glow from morning to night with this highlighter with a soft matte finish and subtle shimmer. The bendable formula is perfect for applying on top of other products, reflecting the light perfectly to enhance the high points of your face.

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This Eyeshadow Stick Makes a Statement

Amazon

There's nothing more icy than this eyeshadow stick that is creamy and long-lasting. The highly pigmented color creates a bold statement, while the creamy design makes it easy to blend and combine with your other favorite products.

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This Eyeliner Pencil for a Defined Look

Amazon

Achieve a warm, cinnamon-inspired eye with this eyeliner pencil, which is infused with caffeine for a smooth application. This eyeliner is bendable and rich in color, bringing warmth and depth to all of your favorite looks.

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This Face Powder Comes With a Puff

Amazon

The best part about this face powder is that it has an extra-fluffy puff accessory that makes it easy to apply and blend into the skin. This product is a must-have for setting the makeup in place and evening out the skin tone with each use.

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This Lipstick for the Matte Lip Trend

Amazon

When in doubt, you can always count on this lipstick to create a luxurious look that your lips will love. The silky matte finish is creamy and nourishing, while the hydrating ingredients like hyaluronic acid work to prevent dryness.

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This Bronzer Powder Lights Up Your Look

Amazon

Bronze your skin like never before with this bronzer powder that adds the perfect touch of warmth. The lightweight powder adds a sunlit finish to your skin, perfect for bringing life to your winter makeup.

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This Blush Tint With a Buildable Formula

Amazon

Dark blush is trending all season, and this blush tint is the perfect place to start. This weightless beauty gem has a watercolor finish that is sheer and buildable, allowing you to customize your look each day. Plus, it has a ton of dark hues to choose from.

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This Eyeshadow Palette With 12 Shades

Amazon

With 12 different mattes and shimmers to choose from, this eyeshadow palette is a must-have for the viral smokey eye look. Whether you use these highly pigmented shades to create soft day looks or intense evening looks, they will gain compliments everywhere you go.

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Try a Vegan Beauty Item With This Saie Dew Blush

Amazon

This Saie dew blush gives cheeks a natural flush with a lightweight formula that can be built up for a deeper wash of color. The cream blush is easily blendable for streak-free application.

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