Emma Watson's Favorite Tubing Mascara, Plus Others As Little As $5

tubing mascara makeup beauty product

If there's one thing about me, it's that I am an Emma Watson stan. Aside from the fact that Hermione Granger basically changed my life, Emma continually champions women's rights, education, and is just an all-around lovely person. Since her last onscreen acting gig (Greta Gerwig's Little Women in 2019, in case you were wondering), we've seen the actress-turned-entrepreneur do press for her new family gin brand, show up to Taylor Swift's Eras Tour, and most recently, take part in Vogue's "In The Bag" YouTube series, showing off her favorite books, as well as beauty products like her tubing mascara, which, completely unrelated to the actress' love for it, has recently gone TikTok viral.

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Inside Emma Watson's Prada Backpack | In The Bag | Vogue

"I've been wearing tubular mascara for years," she says in the video. "I love them because they come off with hot water so when I shower, I don't have to use a makeup remover or anything like that and it's kind of more gentle on your eyes."

Considering my regular mascara is always getting in my eyes (like, every day) that definitely sounds like something I might need to add to my cart.

What does a tubing mascara do?

Instead of painting your lashes, tubing mascara creates tiny polymer tubes around each of your lashes. This also means that it doesn't run, smear, or flake the way that regular mascara can! Instead of needing strong makeup removing products and techniques that tug at your lashes, all you need is water to remove tubing mascara. Because of the formation of the individual tubes, it may look like your lashes are coming off, but they're not!

What are the benefits to tubing mascara?

Since tubing mascara doesn't flake or smear, it won't clog your pores or flake off onto your under eye concealer like regular mascara. That means it's better for your eyes — and the skin around them — in the long run.

Is tubing mascara better than regular mascara?

The fact that you only need water to remove tubing mascara makes it way easier to work with, and might save you money on makeup remover too! That, in addition to the fact you don't have to tug at your lashes to remove the mascara, makes tubing mascara a much gentler option for your makeup routine.

The Best Tubing Mascaras To Buy

Trish McEvoy High Volume Tubular Mascara Jet Black ($34)

I had to start with the tubing mascara Emma Watson uses in the video! This pick is paraben-, sulfate-, and phthalates-free, and since it features a precise volumizing brush, it's able to make all your lashes more lush from root to tip.

Thrive Causemetics® Liquid Lash™ Extensions Mascara ($25)

This bestselling product lengthens *and* makes your lashes look healthier, which sounds like an all-around win if you ask me. Not to mention that it's dermatologist and ophthalmologist tested and approved!

Beauty Pie Wrap Star™ Tubing Mascara ($13, was $30)

This glossy, smudge-proof tubing mascara brings the drama with both length and curl. The formula is vegan and cruelty-free, but it's also fragrance-free, which makes it great for sensitive eyes!

MERIT Clean Lash Lengthening Tubing Mascara ($26)

Look wide awake (whether you've had your coffee or not) with this lengthening + defining mascara. The Rice Bran Wax makes your lashes look longer and more defined, and the tubular mascara formula won't leave behind any clumps.

Essence Bye Bye Panda Eyes! Tubing Mascara ($5)

Yes, you read that right. This tubing mascara is only $5! The vegan formula is free from alcohol, oil, and fragrance, and it's ophthalmological tested so your eyes will be as happy as your wallet :).

Milani Highly Rated Lash Extensions Tubing Mascara ($13)

You'll get 16 hours of wear (plus lifted and longer-looking lashes) from this tubing mascara. Plus, shea butter and castor seed oil condition and hydrate.

tarte tartelette™ Tubing Mascara ($25)

This tubing mascara does it all: lengthening, lifting, volumizing, all for up to 24 hours. Plus, it comes in a super cute purple tube.

Clinique Lash Power Mascara Long-Wearing Formula ($25)

Survive all your rom-com worthy dances in the rain with this tubing mascara that works just as effectively on short lashes as it does long ones.

Are you going to try tubing mascara? Let us know the craziest beauty trend you've ever tried on Facebook!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Lead photo by Arturo Holmes/Getty Images

We get it — you've probably been eyeing the scissors all year, looking to refresh your gorgeous gray hair with a new hairstyle...and wondering if anyone will be able to tell if you cut a few inches off yourself. While we can't tell you that you should become an at-home stylist unless you're 100% confident of your skills, we can share some super cute haircut inspo with you! From cute bobs with bangs to a longer 'lob,' these gray bob hairstyles styles will be give you a "new look, new me" feel as you head into 2025!

Scroll down for all the best gray bob hairstyles to show to your stylist at your next salon appointment!

A Chic Gray Bob 

Ivan Samkov

Go for the classic style by asking for this exact cut at the salon. This shape makes everyone looks amazing and is probably one of the most versatile gray bobs that can inspire your next trip to the salon. To maintain it, you'll want to protect your hair with a scarf at night. During the day, make sure you use a heat protectant before curling it with one of your flat irons.

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This blunt hairstyle looks SO good with glasses, too! Pair it with a statement lipstick, and you're really making some stylish moves!

A Gray Lob

Bobs can be as short or long as you want as evidenced by this longer 'lob.' This is for the person who doesn't want to have hair like Rapunzel, but still wants to maintain some of their length. If you ever want to go for a shorter look with this style, all you have to do is pin curl the ends of your hair.

MART PRODUCTION

I love how this cut cascades with naturally curly or wavy hair!

Anastasia Shuraeva

I mean, look how flattering this is!

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Plus, this slightly shorter length can really add some body to the ends!

A Bob With Bangs

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Listen, a bob and bangs are a match made in heaven. I don't make the rules — it just works beautifully! If you're looking to really frame your face, this is a really great option! And look at how it makes your gorgeous features stand out even more!

A Perfectly Curled Under Gray Bob 

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Then again, you can keep it short and simple with this perfectly curled gray bob. Whether you consider yourself bold or not for rocking this style, it's one of those looks that'll stand out if you add a beautiful balayage to it.

Did we just give you an idea? We think so!

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And with the round glasses to boot? Yeah, this woman screams, "I look good, and I cannot be stopped!"

Kampus Production

This look can also add a lot of softness to your aura, too. Really love how it hugs her face here!

A Shorter Gray Bob With Side Bangs

Moe Magners

The best thing about shorter hairstyles are their ability to highlight someone's features. If you have an oval face with high cheekbones, this style will amplify them. Not only that, but you'll have fun parting your hair to create side bangs.

Tip: Use a small flat iron to create depth without over-curling your hair.

Moe Magners

Look at how this cut angles perfectly with her face! So sleek!

A Stacked Or Graduated Bob 

Antoni Shkraba

Another chic bob to wear is a stacked or graduated bob. Similar to the stylish woman in the picture, we imagine this hairstyle is for the woman who loves letting her personality shine through whatever she's wearing. We're jumping the gun, but this is one of those hairstyles you'll have fun planning outfits around.

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I just love how this frames and elongates her face! The hairstyle makes her look refreshed and young, giving features like her eyes a chance to really shine!

A Gray Wavy Bob

Vlada Karpovich

This is the perfect length and shape to make your natural curls or waves shine. You won't even have to worry about curling your hair with this style because it doesn't require you to. If you're not sure what to use on your hair, we recommend using products from Sienna Naturals to help with the overall health of it.

Rene Terp

This hairstyle adds so much movement to your look!

Anastasia Shuraeva

You don't have to have such exaggerated waves, either. Some subtle waviness to your gray bob hairstyle is just enough to add that beautiful movement!

A Fully Curly Bob

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Curly hair don't care? A gray bob hairstyle is PERFECT for you. This look says you're fun, fabulous, and ready to have a good time. Plus, it's yet another look that goes oh-so well with your statement glasses — the perfect chic look, if I do say so myself!

Follow us on Pinterest to find even more hair inspo!

"What would you do if your entire family, and your hometown, set you up to find love?" That's the question Ashley Williams poses in the first Small Town Setup trailer, coming to Hallmark+ in 2025. And if anyone has the answer, I have no doubt it's Hallmark — if anyone knows about warm, cozy, and sappy romance it's them! Even if you're not a huge reality dating show fan (or if you couldn't stop watching Reese Witherspoon's Love in Fairhope) this is one January TV show you won't want to miss.

Here's everything we know about Hallmark's dating show Small Town Setup, hosted by Ashley Williams.

'Small Town Setup' puts you right in a Hallmark movie.

All six episodes of Small Town Setup premieres on Hallmark+ on Thursday, January 2, 2025, and is hosted by Ashley Williams, who you'll recognize from movies like Falling Together and Two Tickets to Paradise as well as How I Met Your Mother.

Just like your favorite Hallmark movies are all about finding love, Small Town Setup focuses on singles coupling up. The show will follow a single who "has made it in the big city, but has yet to find love." And their concerned parents (definitely a Hallmark trope and an IRL trope...) get the whole neighborhood involved in finding three potential matches.

"When the singleton arrives home for a visit, they are presented with dating options curated by their hometown. After three dates, will they find love in their hometown? Or head back to the big city? All is revealed at a big town hall event, full of heart, warmth, and a few laughs along the way."

Okay, getting the entire town involved in my love life sounds crazy, but the whole community coming together for a town hall event sounds exactly like the kind of sweet and sappy event my life needs. (Listen!! Dating as a 20-something in the city is harder than I expected...)

Throughout the trailer we see our singles looking for love around their hometown, going on small town dates, and finding connection in the most unexpected places. Yeah...I'll be tuning in — especially since Small Town Setup is totally giving Gilmore Girls.

Check out the 11 New January 2025 Movies Viewers Will Adore — and you'll want to add to your calendar ASAP!

If your hair has been feeling more like straw than silk lately, it’s time to give it some TLC with a good deep conditioner. Deep conditioners work wonders at healing dry and damaged hair– the best ones are often formulated with ingredients like shea butter, argan oil, and keratin. Whether you’re battling winter dryness, heat damage, or just need a little extra moisture, these 8 deep conditioners will leave your locks soft, shiny, and oh-so manageable, no matter your hair type!

Scroll on to see the top-rated deep conditioners that'll instantly revive dry, damaged hair.

Amazon

Artnatural Argan Oil + Aloe Vera Deep Conditioner

This deep conditioner with a 4.7-star rating includes nourishing argan oil and aloe vera. It even comes with a silk bonnet to wear while the product works its magic overnight. The extra layer helps prevent frizz, split ends, and further hair damage. The best part is it's only $13 (was $18)!

Promising review: "Makes your hair soft, shiny and smells amazing! It’s moisturizing, does not weigh my hair down. Definitely improves my hair health, I have highlighted blond hair so I use the mask every two to 3 days to keep up the healthy hair look! You don’t need to use a lot - normal amount from mid strand to ends."

Amazon

Palmer's Coconut Oil Moisture Boost Deep Conditioner

The coconut oil in this 4.6-star deep conditioner's formula will totally transform dry locks. Its especially hydrating for curly hair of any curl type! The ingredients are fully plant-based, so you can trust they'll always be healthy for your hair.

Promising review: "I know that some ladies are very uptight about ingredients, etc for their hair. I can honestly say that this works so much better than any other deep conditioner that I have either made or bought. I don't get too caught up in the "expensive is better" or "cheap products are junk" debate. I use what works for my hair and this definitely does an excellent job of moisturizing my hair and making it shiny. It only leave it on for the length of my shower and wow!"

Amazon

Camille Rose Algae Renew Deep Conditioning Hair Mask

Amazon shoppers have granted this heavenly-smelling deep conditioner 4.6 out of 5 stars for how effective it is. The $16 product works wonders at preventing hair thinning, shedding, and breakage. The mango butter acts as a nice emollient to lock in all the moisture.

Promising review: "It’s difficult to find a deep conditioner that actually brings moisture to my hair and revives it. I kinda followed the instructions on the label but I left it on longer than stated. It’s thick and I feel like that’s what my hair needed. I rinsed my hair, dried it with a towel mannn I didn’t have to do much untangling!! It left my hair soft and easy to comb through. I’m now looking to purchase some of the other products."

Amazon

SheaMoisture Intensive Hydration Hair Masque

SheaMoisture is one of my favorite hair care brands because every one of their products I've tried actually do what they say they do. This 4.6-star hair mask is no exception – it truly does provide "intensive" hair repair and hydration. The formula with manuka honey and mafura oil is friendly on over-processed, damaged, or color-treated hair and helps you build stronger, healthier, and frizz-free strands.

Promising review: "i have naturally wavy/curly hair but i damaged it so bad with bleach that they kind of went away. i did a lot of hair masks, gave it a lot of time to breathe, etc etc etc and this is the only thing to come close to restoring my natural curl pattern. it smells amazing, helps with frizziness, and definitely helps my hair feel healthier, moisturized, and as shiny as it can be. i also notice that it's better than a lot of other products when it comes to maintaining hair color. my dyed hair doesn't bleed or become discolored with this product. love the ingredients too!! phenomenal brand and product overall."

Amazon

Unove Deep Damage Hair Treatment Mask

This 4.6-star pick comes complete with highly-concentrated proteins that seep deep into your locks for noticeable shine and hydration. What sets it apart the most is it's fast-acting, so you don't necessarily need to let it sit on your head for a long time – just a quick application in the shower will do! It also smells ahh-mazing with notes of citrus and flowers.

Promising review: "This is my favorite treatment I’ve ever used. My hair is thick and dry, but this product makes it feel soft and manageable. It seems to reduce damage as well; every time I go to the salon, my stylist comments on how strong and healthy my hair looks. The scent is just right—not too strong, which I appreciate."

Amazon

Mielle Organics Babassu & Mint Deep Conditioner

Mielle makes my absolute favorite conditioner (read about it here!), so this 4.5-star deep conditioner is definitely next-up on my self-care "buy" list. The blend of natural oils and fatty acids help reduce breakage and smooth ends, frizz, and flyaways – all without weighing down your hair. It's safe for all hair types, too, so you could easily share the love with your roomie or S.O.

Promising review: "This is my favorite deep conditioner. I sometimes use this as a cowash instead of after shampooing. Smells great and leaves my hair feeling soft and looks shiny. I have natural curly hair with blonde highlights. I wish there was a bigger tub. I go through this fast."

Amazon

Arvazallia Hydrating Argan Oil Hair Mask + Deep Conditioner

This $13 deep conditioner leaves your locks with such a luxurious feel, thanks to the strengthening and hydrating argan oil. The shine it gives is also impeccable! Shoppers have given it 4.5 out of 5 stars for its rich texture, effectiveness, and its ability to deliver "salon-quality" results.

Promising review: "My hair is three feet long. I use this generously around every couple weeks after I shampoo. I get as much water out of my hair, I slather on about half the tub (again, my hair is very long). I leave it in while I shave and soap up and rinse. Then I rinse it out. One side bonus is that it makes the skin on my body so soft. The smell is beautiful and I get comments about the nice smell. The end result is that my hair flows from the top to bottom. The areas that tend to look a little dry (bottom) look just as shiny and moisturized as the rest of my hair. I will use this the rest of my life and recommend it to everyone."

Amazon

OUAI Thick Hair Mask

If you want your locks to look and feel expensive, this 4.5-star OUAI hair mask is the way to go. Just one use will leave your hair feeling smoother, softer, and stronger. The formula includes ilipe and shea butters to condition, almond, olive, and macadamia oils to soften and smooth, and hydrolyzed keratin to prevent breakage.

Promising review: "I have oily scalp and dry ends. My end are so dry that they soak up water and takes hours to air dry. I used this today for the first time and my hair air dried 50% faster than normal. My hair feels soft, but not oily. This is my new favorite hair product!"

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Tourism can be a blessing for the economy of many cities around the world, but it often comes at a price. Destinations like Venice and Bali are iconic for a reason — they’re unique, breathtaking places that lure travelers from around the globe. But when a travel destination becomes too popular, it risks losing its charm and overcrowding can strain infrastructure, inflate costs for locals, and disrupt the peace and quiet of small, serene towns.

Here are 12 destinations that have struggled with overtourism. The good news? Many are implementing smart strategies to balance tourism with sustainability. Planning to visit? Consider booking during the off-season for a more authentic and enjoyable experience or try these hidden gems.

Pixabay

Venice, Italy

Cruise ships and swarms of tourists have overwhelmed this picturesque city, leading to overcrowded canals, damaged infrastructure, and skyrocketing prices. The local population is dwindling as Venetians leave due to the city’s unsustainable tourism boom. Last spring, in an effort to manage the influx, the city put into effect an entry fee for day-trippers and has limited cruise ships docking its shores.

Oleksandr P

Bali, Indonesia

Once an idyllic paradise, Bali now suffers from traffic congestion, environmental degradation, and overcrowded beaches. The island’s resources are strained under the weight of mass tourism, but there are efforts underway to promote sustainability like putting a moratorium on new hotels.

Willian Justen de Vasconcellos

Machu Picchu, Peru

Overtourism has led to erosion and damage to this ancient Incan citadel. A quota system and mandatory guides are helping preserve this popular South American destination.

Darren Lawrence

Tulum, Mexico

Once a tranquil paradise known for its pristine beaches, ancient Mayan ruins, and eco-chic vibe, Tulum has become a cautionary tale of overtourism. The surge in popularity, fueled by Instagram-worthy scenery, has brought overcrowding, environmental strain, and rising costs. The Guardianreported that locals are being pushed out by developers and despite the thinking that tourism helps local communities, poverty nearly doubled between 2015 and 2020. Local ecosystems, including fragile mangroves and coral reefs, are threatened by unchecked construction and pollution too. The local ruins have implemented stricter rules like no food or drink to limit trash and environmental impact from tourists.

Jimmy Teoh

Santorini, Greece

Instagram fame has turned this once-serene island into a tourist hotspot. Narrow streets are perpetually clogged, and locals are struggling with soaring costs of living due to tourism demand. The government has since capped the number of daily cruise ship visitors to keep overtourism at bay.

Chait Goli

Cinque Terre, Italy

Known for its colorful cliffside villages and breathtaking coastal views, these once-quiet fishing towns now see millions of visitors annually, way more than they can handle. To combat issues like congestion and cruise ships, local authorities have introduced visitor caps and encourage sustainable travel to protect Cinque Terre’s charm.

Rudy Kirchner

Reykjavík, Iceland

Is there anyone not going to Iceland these days? A small country with breathtaking landscapes, Iceland has been overwhelmed by tourists flocking to Instagram-famous sites like the Blue Lagoon and Diamond Beach. It's best to travel during the off season (November to April) and travel to lesser known spots like the Sturlungalaug hot spring.

youseflns

Maya Bay, Thailand (Phi Phi Islands)

This iconic beach, popularized by the DiCaprio film The Beach, suffered ecological devastation from hordes of visitors and anchored boats. Coral reefs were destroyed, and the beach was closed for years to allow recovery. It has since reopened after a huge revitalization project, but they have introduced visitor caps.

Pixabay

Kyoto, Japan

Traditionally quiet streets of this ancient capital city now teem with tourists during peak season. An increase in litter from tourists has required the city to install more trash bins to handle the crowds, and peaceful geishas are often chased down for photos. To mitigate the problem, Kyoto is considering running special buses to popular sites to reduce overcrowding, and temples and shrines are encouraging visitors to come early in the morning.

Prabin Sunar

Mount Everest, Nepal

The ultimate challenge for adventurers, Mount Everest has experienced overcrowding on the slopes and at base camps, leading to dangerous conditions, with litter and human waste piling up on the mountain. Permits are now harder to get, and stricter regulations for climbers are being enforced.

Mateusz Popek

Dubrovnik, Croatia

The Game of Thrones effect brought an influx of fans to this medieval city. Overcrowded streets and cruise ship arrivals have made it difficult to appreciate its beauty. The local government is taking steps to limit daily visitors and impose stricter cruise ship regulations.

Helena I

Lisbon, Portugal

Short-term rentals dominate the housing market now, thanks to affordable flights and the digital nomad craze. This has led to skyrocketing rents and displaced locals. Historic neighborhoods are inundated with tourists, making them less charming too. Everything from public transport to waste management struggles to keep pace with the influx. I went in December and it still felt a bit like Disneyland. Douro Valley and Madeira might be more favorable destinations any time of year.

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Heaping plates of Christmas cookies are synonymous with the holidays. It seems that nearly every country around the globe has their own variation on the holiday classic. In fact, some of these regions have been making their version of Christmas cookies for literal hundreds of years.

If you’re looking for a way to reconnect with your heritage, or maybe just want a little baking inspiration, check out our picks for the yummiest Christmas cookies from around the world.

The Noshery

Mantecaditos con Guayaba

These may look like ordinary thumbprint cookies, but these almond shortbreads from Puerto Rico are filled with a special guava marmalade. (via The Noshery)

Broma Bakery

Meringues

French meringues are a classic crumbly egg white cookie with a chewy interior. These get an extra European twist with the addition of Nutella. (via Broma Bakery)

Pretty. Simple. Sweet.

Alfajores

Deeply flavored dulce de leche, a caramel made from whole milk commonly found in Spain and many Latin American countries, is the key ingredient in these super pretty sandwiched Christmas cookies. (via Pretty. Simple. Sweet.)

Fancy Peasant

Melomakarona

These Christmas cookies that hail from Greece get their sweetness from a generous soaking of fresh honey! (via Fancy Peasant)

Very Eatalian

Baci di Dama

The name of this Italian treat translates to “lady’s kisses” — how adorable is that? These bite-sized cuties are made with ground hazelnuts and filled with a dollop of dark chocolate. (via Very Eatalian)

Cooking Classy

Linzer Cookies

These Austrian Christmas cookies are typically made with raspberry jam, but feel free to get crazy with a filling of your choice. Plus, the gorgeous windowpane look will make them a prize takeaway at your next cookie exchange. (via Cooking Classy)

Olivia’s Cuisine

Basler Brunsli

If you’re hanging out in Switzerland around Christmas time, you’ll definitely see these chocolate treats around. They’re often described as Swiss brownies due to their deliciously chewy texture. Perfect with a cup of eggnog or coffee! (via Olivia’s Cuisine)

Cilantro Parsley

Buñuelos

These tender miniature fritters from Mexico are a mix between a donut and cookie. Whatever you want to call them, they’re delicious. (via Cilantro Parsley)

Chef Lindsey Farr

Apricot Kolachys

The Hungarians definitely know what’s up when tart apricot jam gets wrapped in a blanket of flaky pastry. They’re a bright spot on a cold Christmas day. (via Chef Lindsey Farr)

Life, Love and Sugar

Cutout Sugar Cookies

In the United States, a plate of these festively decorated sugar cookies is just what Santa ordered. (via Life, Love and Sugar)

Saveur

Polvorones

You’ll find these simple pecan shortbread cookies all over Mexico around this time of year. The coating of powdered sugar and canela, a type of Mexican cinnamon, really bring the flavor to the next level. (via Saveur)

A Healthy Life for Me

Pignoli

These Italian Christmas cookies are made of a chewy almond base and topped with pine nuts. (via A Healthy Life for Me)

Fancy Peasant

Kourabiedes

These Greek Christmas cookies feature a buttery biscuit topped with mass amounts of powdered sugar. (via Fancy Peasant)

Does your family have a traditional cookie recipe for the holidays? Tag us @BritandBo in your Instagram photos and let us know!

This post has been updated with additional reporting by Meredith Holser.

Lead image via Pretty. Simple. Sweet.