Ulta Is Slashing Prices on Tarte, Urban Decay, BECCA, and More During Its 21 Days of Beauty Event

Covergirl Outlast Lip Stain

I love the marker format of this Covergirl lip stain. It’s super easy to use, and the precise applicator tip makes putting it on a total breeze. It helped me define my lip shape, which I feel is needed most times I want to wear a lip product because my natural lips don’t really have a defined edge.

The color I snagged was Canyon, and I must say, I am obsessed with it. It’s the perfect balance between a neutral, red, and terra cotta shade that I think is super complimentary to my skin tone.

Now, onto my first impressions wearing it. As I noted, the marker-like application tip was especially helpful for adding color and definition to the outline of my lips. It boasted an even and smooth wash of color once I was done lining. Disappointingly, it was not as smooth on the actual plush part of my lips. The result looked uneven and I felt like the color I had put on my lip line was a lot darker (which was not my desired look).

The texture of this lip stain didn’t stand out much to me. It simply dried down like a regular marker would — that being said, the lack of stickiness impressed me.

The real test, of course, was seeing if it could withstand things like eating and drinking. I wore the Covergirl lip stain to my family’s Christmas dinner, which was chockfull of snacks, apps, main courses, and cocktails.

Unfortunately, the lip stain barely held on through the first round of appetizers. The color had faded mostly from the plush part of my lips, though a few spots around my lip line had completely disappeared. I tried to minimize use of my napkin for the sake of the lip stain test, but there were a few moments I had to reach for it. Every time, I noticed that some of the lip stain had come off along with bits of food and drink. I definitely had to reapply it after dinner.

After a big bout of eating and drinking with it on, I have to rate the Covergirl lip stain a 2/5. While I absolutely loved the color and initial results, it did not keep its promise of being transfer-proof.

e.l.f. Glossy Lip Stain

I was beyond excited to try this lip stain from e.l.f. I had seen several demo videos on social media and loved how smooth the product looked, plus how it stayed on for influencers that put it to the test. A single tube is only $6, too, so the affordability aspect definitely had me hooked.

This pick comes in the unique form of a lip gloss and isn’t meant to dry down at all. While most other lip stains promise a full wash of color, this one is meant to leave a “sheer” and “healthy sheen” on the lips — which, honestly, feels more “me” than anything else, since I love me a natural look!

Upon first application, I loved how satin-y the formula felt on my lips. The applicator tip was familiar to use and made putting it on precisely super easy. I decided to let the gloss sit on my lips for 5 minutes or so before blotting it a bit with some tissue (as many creators I saw online did).

While the glossy aspect was blotted away, the color stain wasn’t — amen! The shade Cinnamon Dreamz left an impressively flattering mauve-brown color on my lips. One thing I didn’t like about the first wear was I noticed the product sunk into dry patches on my lips (caused by my anxious habit of picking them — but that’s all just user error).

I wore the e.l.f. lip stain to a friends’ dinner party to test out if it was really long-wearing. After a couple rounds of cocktails and a big feast, there was still a good amount of color on my lips. What stood out to me the most is that the color that stayed was still as even as if I had just freshly applied it — just sans glossy finish.

I was thoroughly surprised by e.l.f.’s glossy lip stain. The color, formula, and performance all lived up to the hype for me! All things considered, I have to grant it a 4/5.

Palladio Lip Stain

This lip stain by Palladio acted much like the one from Covergirl, thanks to its easy-to-use marker format. I tried the shade Mocha Cream and instantly fell in love with how it looked on my lips.

What I didn’t like, however, was how dry my lips felt after applying it. I knew that to keep the color on, I’d have to put up with drier-than-usual lips (the brand says the product works best alone), but it was a major bother to me in the sensory department.

Much like the Covergirl lip stain, this formula from Palladio seemed to sink into the cracks on my lips and resulted in an uneven wash of color over time.

When it came to wearing this lip stain, I must say I was quite impressed with how long-lasting it was. I applied it right before sipping on my morning coffee on a WFH day, and I did not notice any transferring of the product onto my mug at all. I even tried to blot the lip stain on my hand, but nothing came off – which is so great.

After several hours of wear (including a mildly sweaty morning walk), the Palladio lip stain was noticeably faded, but not as much as the other marker lip stain had. At this point, I'm thinking there's no real way to avoid fading, though maybe I just haven’t found my holy grail yet.

I was definitely surprised by the long-wearing potential of the Palladio lip stain. I loved the shade on my lips, though I wished it had applied and settled into my skin more evenly. I was also bothered by how dry my lips got when wearing it, so much so that I was distracted from my day. For this ,I rate the Palladio lip stain a 3/5.

Artnatural Argan Oil + Aloe Vera Deep Conditioner

This deep conditioner with a 4.7-star rating includes nourishing argan oil and aloe vera. It even comes with a silk bonnet to wear while the product works its magic overnight. The extra layer helps prevent frizz, split ends, and further hair damage. The best part is it's only $13 (was $18)!

Promising review: "Makes your hair soft, shiny and smells amazing! It’s moisturizing, does not weigh my hair down. Definitely improves my hair health, I have highlighted blond hair so I use the mask every two to 3 days to keep up the healthy hair look! You don’t need to use a lot - normal amount from mid strand to ends."

Palmer's Coconut Oil Moisture Boost Deep Conditioner

The coconut oil in this 4.6-star deep conditioner's formula will totally transform dry locks. Its especially hydrating for curly hair of any curl type! The ingredients are fully plant-based, so you can trust they'll always be healthy for your hair.

Promising review: "I know that some ladies are very uptight about ingredients, etc for their hair. I can honestly say that this works so much better than any other deep conditioner that I have either made or bought. I don't get too caught up in the "expensive is better" or "cheap products are junk" debate. I use what works for my hair and this definitely does an excellent job of moisturizing my hair and making it shiny. It only leave it on for the length of my shower and wow!"

Camille Rose Algae Renew Deep Conditioning Hair Mask

Amazon shoppers have granted this heavenly-smelling deep conditioner 4.6 out of 5 stars for how effective it is. The $16 product works wonders at preventing hair thinning, shedding, and breakage. The mango butter acts as a nice emollient to lock in all the moisture.

Promising review: "It’s difficult to find a deep conditioner that actually brings moisture to my hair and revives it. I kinda followed the instructions on the label but I left it on longer than stated. It’s thick and I feel like that’s what my hair needed. I rinsed my hair, dried it with a towel mannn I didn’t have to do much untangling!! It left my hair soft and easy to comb through. I’m now looking to purchase some of the other products."

SheaMoisture Intensive Hydration Hair Masque

SheaMoisture is one of my favorite hair care brands because every one of their products I've tried actually do what they say they do. This 4.6-star hair mask is no exception – it truly does provide "intensive" hair repair and hydration. The formula with manuka honey and mafura oil is friendly on over-processed, damaged, or color-treated hair and helps you build stronger, healthier, and frizz-free strands.

Promising review: "i have naturally wavy/curly hair but i damaged it so bad with bleach that they kind of went away. i did a lot of hair masks, gave it a lot of time to breathe, etc etc etc and this is the only thing to come close to restoring my natural curl pattern. it smells amazing, helps with frizziness, and definitely helps my hair feel healthier, moisturized, and as shiny as it can be. i also notice that it's better than a lot of other products when it comes to maintaining hair color. my dyed hair doesn't bleed or become discolored with this product. love the ingredients too!! phenomenal brand and product overall."

Unove Deep Damage Hair Treatment Mask

This 4.6-star pick comes complete with highly-concentrated proteins that seep deep into your locks for noticeable shine and hydration. What sets it apart the most is it's fast-acting, so you don't necessarily need to let it sit on your head for a long time – just a quick application in the shower will do! It also smells ahh-mazing with notes of citrus and flowers.

Promising review: "This is my favorite treatment I’ve ever used. My hair is thick and dry, but this product makes it feel soft and manageable. It seems to reduce damage as well; every time I go to the salon, my stylist comments on how strong and healthy my hair looks. The scent is just right—not too strong, which I appreciate."

Mielle Organics Babassu & Mint Deep Conditioner

Mielle makes my absolute favorite conditioner (read about it here!), so this 4.5-star deep conditioner is definitely next-up on my self-care "buy" list. The blend of natural oils and fatty acids help reduce breakage and smooth ends, frizz, and flyaways – all without weighing down your hair. It's safe for all hair types, too, so you could easily share the love with your roomie or S.O.

Promising review: "This is my favorite deep conditioner. I sometimes use this as a cowash instead of after shampooing. Smells great and leaves my hair feeling soft and looks shiny. I have natural curly hair with blonde highlights. I wish there was a bigger tub. I go through this fast."

Arvazallia Hydrating Argan Oil Hair Mask + Deep Conditioner

This $13 deep conditioner leaves your locks with such a luxurious feel, thanks to the strengthening and hydrating argan oil. The shine it gives is also impeccable! Shoppers have given it 4.5 out of 5 stars for its rich texture, effectiveness, and its ability to deliver "salon-quality" results.

Promising review: "My hair is three feet long. I use this generously around every couple weeks after I shampoo. I get as much water out of my hair, I slather on about half the tub (again, my hair is very long). I leave it in while I shave and soap up and rinse. Then I rinse it out. One side bonus is that it makes the skin on my body so soft. The smell is beautiful and I get comments about the nice smell. The end result is that my hair flows from the top to bottom. The areas that tend to look a little dry (bottom) look just as shiny and moisturized as the rest of my hair. I will use this the rest of my life and recommend it to everyone."

OUAI Thick Hair Mask

If you want your locks to look and feel expensive, this 4.5-star OUAI hair mask is the way to go. Just one use will leave your hair feeling smoother, softer, and stronger. The formula includes ilipe and shea butters to condition, almond, olive, and macadamia oils to soften and smooth, and hydrolyzed keratin to prevent breakage.

Promising review: "I have oily scalp and dry ends. My end are so dry that they soak up water and takes hours to air dry. I used this today for the first time and my hair air dried 50% faster than normal. My hair feels soft, but not oily. This is my new favorite hair product!"

Questions About Your Daily Routine

Please don't throw eggs at us! We know you don't want to feel governed by a schedule like you're in grade school, but there are benefits to having something to guide you daily. According to Northwestern Medicine, you can "reduce stress" and even "get better rest" by having a routine.

If you've been promising yourself to improve in these areas, here are 5 questions to ask yourself:

• How many of hours of sleep do I typically get per night?
• What distractions can I eliminate before bed so I'm not groggy in the morning? (i.e., no more binge watching my favorite TV shows or scrolling mindlessly on TikTok)?
• Do I have a morning routine or do I rush through taking a shower, brushing my teeth, and eating breakfast?
• How do I usually feel when I get to work?
• Am I okay with setting a reminder for myself to take a break during the work day so I can stretch my legs, eat lunch, or go for a quick walk?

Questions About Your Self-Care

Making time for your self-care is a part of your daily routine, but we want to dig deeper by sharing questions that'll help you reflect on how you treat yourself.

• How do I want to feel about myself in 2025?
• Did I have moments I looked in the mirror and didn't like the way my skin or body looked this year?
• Have I been prioritizing my mental health?
• Did I make space for exercising (i.e. walking, yoga, running, etc.)?
• Did I create healthy boundaries with family, friends, or someone I'm dating?

Questions About Your Career

We almost said, "Here comes the fun part," but that would be unfair for people who consider other areas of their lives more important to chasing a career. If you are focused on pursuing something you're passionate about or simply want to earn a new promotion, here's what you can ask yourself:

• What are my biggest career accomplishments this year?
• What skills do I need to sharpen that align with the position I want?
• How do I respond to constructive criticism?
• What is my usual response to change or tight deadlines?
• Do I ask for help when I don't understand a project or concept?

Questions About Your Home

Your home is anywhere that you live even if you're renting or living with your parents for the time being.

• How did the energy in my home feel?
• Did I do anything to make it feel like me?
• How can I create a relaxing environment in my room that promotes rest and relaxation?
• Do I want to have a certain aesthetic for my living room, office, etc.?
• What does having a clean and organized home mean to me?

Questions About Your Relationships

Have you been making excuses for toxic friends or ignoring red flags? If it's okay, we're going to sit by you and gently suggest it's time for a change. The kind of life you want to live can't be weighed down by old habits of yours or some of the people you've been spending time with, especially if you've been feeling uncomfortable.

• What kind of friendships do I want to have in 2025?
• Do I have a reliable support system?
• What did I love about my romantic relationship this year?
• Are there certain conversations I need to have with family members, friends, or my partner that I've been avoiding?
• Do I need to change the way I show up in my platonic or romantic relationships?