Is it just us, or has this winter season been brutal? From braving a recent snowstorm to dealing with OTT brisk winds, Mother Nature isn’t messing around. And even though these winter conditions are out of our control, as beauty mavens, we have to make sure our pretty peepers are protected. That’s where hydrating under-eye creams come in. Whether you have dark circles or puffiness, these under-eye products will awaken the area beneath your eyes to keep them looking bright and fresh all winter long. Want to heal your delicate skin? Here are eight winter moisturizers for your eyes.
As a skincare lover, the skincare industry’s growth continues to amaze me – in 2024, it was valued at $115.65 billion, and is only expected to expand to $122.11 billion in 2025. Even if you’re not looking at the numbers, it’s likely you’ve noticed a boom in the presence of skincare expertise and products buzzing on social media. As time goes on, people are learning more and more about what it takes to take care of their skin, and naturally, certain trends in the skincare realm transform.
While slugging and glass skin routines took center stage in 2024, an entirely new slew of skincare trends are on the rise for 2025. Since I’m a firm believer that you don’t have to shell out a fortune to take care of yourself – especially your skin – I’ve tracked down the best (affordable!) drugstore productsfor every 2025 skincare trend, should you choose to give ‘em a try this year.
Scroll on for 2025’s top skincare trends, plus the 17 best drugstore products you can use to achieve them.
Shiny Diamond / PEXELS
1. Upcycled ingredients
Alec Batis, CEO and co-founder of Sweet Chemistry, confirmed to Popsugarthat upcycled ingredients will be “gaining significant traction” in 2025.
Upcycled ingredients favor the health of the environment since they repurpose elements that might otherwise be considered as waste. Univar Solutions notes that olive oil, coconut, and coffee are a few of the most popular upcycled ingredients for producing skincare formulas like scrubs, oils, and cleansers.
In conjunction with this first 2025 skincare trend, I predict that eco-friendly skincare products will continue to rise, which not only includes 100% vegan and animal cruelty-free formulas (shout out e.l.f.), but also products with recycled packaging (Lush is my go-to) or ones with “refillable” features, like the ones below.
Amazon
Vegan and cruelty-free: e.l.f. Holy Hydration! Face Cream
This lightweight $13 face cream hydrated with evening niacinamide, nourishing hyaluronic acid, and boosting peptides. It even provides an extra layer of protection against harmful UV rays with SPF 30.
Ulta
Vegan and cruelty-free: Pacifica Vegan Collagen Overnight Recovery Cream
This $12 face cream is fully vegan and cruelty-free. It's packed with moisturizing ingredients and even antioxidants that work against free radicals that cause pore blockages and breakouts.
Amazon
Refillable: Aveeno Calm + Restore Nourishing Oat Facial Cleanser Refill Pouch
This $15 refill pouch of Aveeno cleanser takes it real easy on the skin with a milky gel texture and a gentle formula that's suitable for all skin types.
Kaboompics / PEXELS
2. Peptides on peptides
Peptides have grown to be a total holy grail ingredient when it comes to skincare. They can encourage collagen production, strengthen and protect the skin barrier, and even out skin tone, in addition to other benefits.
While tons of luxury skincare brands like Caudalie and Drunk Elephant have embraced peptides in their products, the trend has trickled down to plenty of drugstore mainstays, too. Cetaphil and CeraVe offer some truly affordable formulas that provide the same benefits as the ones you’d pay $50+ for.
If you’re looking for stronger, healthier skin in 2025, these products are the way to go.
Amazon
For improved firmness, texture, and tone: Cetaphil Healthy Renew Anti Aging Face Serum
This gentle peptide formula does all the things a higher-end product would – for only $15!
Amazon
For a stronger skin barrier: CeraVe Skin Renewing Night Cream
Made with three essential ceramides and peptides, this $16 night cream helps renew and strengthen your skin's barrier overnight.
Amazon
For anti-aging: Good Molecules Super Peptide Serum
This $12 serum is packed with several different kinds of peptides to help target fine lines and wrinkles. If anti-aging products are your jam, you've got to try this.
Cottonbro Studio / PEXELS
3. All things anti-wrinkle
Howard Sobel, MD, told Popsugarthat preventative Botox treatments are in "tremendous demand,” especially among Gen Z-ers. These treatments typically have to do with all things anti-wrinkle.
Though there’s no drugstore solution for injectables like Botox, there’s no shortage of affordable formulas geared toward preventing wrinkles before they drive deep. Most notably, products with retinols can help your skin generate more collagen and elastin, providing a stronger structure against wrinkles and fine lines.
Check out the best drugstore formulas below.
Amazon
Neutrogena Rapid Wrinkle Repair Face Moisturizer Cream
This $22 bottle filled with potent retinol and hyaluronic acid helps hydrate the skin and target wrinkles for a more youthful appearance.
Amazon
Differin Acne Treatment Gel + Retinoid Treatment
This popular $19 (pack of two) pick employs retinol to encourage a faster cell turnover rate, which can help prevent new acne from forming and even out texture like fine lines and wrinkles.
Amazon
Eucerin Pro-Retinol Night Cream
For just $13, this retinol-infused night cream helps hydrate your skin and reduces the look of fine lines while you sleep.
Kaboompics / PEXELS
4. Mineral sunscreen > chemical sunscreen
Also known as physical sunscreen, mineral sunscreen will eclipse chemical sunscreen formulas in popularity this year. Bobbi Brown, renowned makeup artist and founder of both Bobbi Brown Cosmetics and Jones Road Beauty, recently told Harper’s Bazaarthat it’s “going to be big in 2025.”
While chemical sunscreen formulas tend to soak into the skin to block harmful UV rays, mineral sunscreen formulas include physical components that sit on top of the skin to prevent UV damage. This element can be especially beneficial for people with sensitive skin!
Not all mineral sunscreens are made the same, though. It’s common for formulas to leave a white cast after application, as well as have ingredients that aren’t necessarily kind to the environment. Look for sunscreens with SPF 30 or more, zinc oxide in the formula, plus labels indicating that they’re “reef-safe.” As far as the white cast goes, these drugstore mineral sunscreens also leave your skin protected from the sun’s rays without a noticeable trace.
Amazon
Neutrogena Clear Breakout-Free Liquid Sunscreen
This $15 tube is non-comedogenic, meaning it won't clog pores that lead to pesky breakouts.
Amazon
CeraVe Ultra-Light Moisturizing Lotion
CeraVe's sunscreens are so good. This $16 lotion adds an extra dose of skincare with hyaluronic acid and ceramides, in addition to the SPF 30.
Amazon
Hawaiian Tropic Weightless Hydration Sunscreen
This $21 pick sits on the skin so lightly, but still provides beneficial sun protection with SPF 30.
Olha Ruskykh / PEXELS
5. Décolletage care
The décolletage area – AKA your neck and chest where the skin is thinner and typically harder to treat with skincare products – will shift into the limelight when it comes to 2025 skincare trends.
The décolletage area can be especially sensitive to sun damage, pigmentation, and dryness, and skincare fiends of all kinds will be attuned to caring for it in 2025. You don’t necessarily need décolletage-specific products to help lift, smooth, and firm the skin there.
Products with hyaluronic acid, peptides, and chemical exfoliants like AHAs that you typically use on your face will also keep the area bright, tight, and healthy. Check out these drugstore finds that’ll treat your neck and chest right.
Amazon
The Ordinary Hyaluronic Acid 2% + B5, Multi-Depth Hydration Serum
This tiny (but mighty) $10 bottle packs a punch for your skin by hydrating, plumping, and smoothing out unwanted texture and wrinkles.
Amazon
COSRX AHA + BHA Treatment Toner
Chemical exfoliants like AHA and BHA help refresh your skin by dissolving dead skin cells, giving newer, fresher skin the opportunity to soak in all the benefits from the rest of your skincare routine. This $19 toner formula works well for your face and décolletage area.
Amazon
6. Passive patches
I predict that the abundance of pimple patch peel videos on everyone’s Instagram discover pages won’t be going anywhere in 2025. Not only are pimple patches super satisfying by nature (that peel though!), they’ve become the ultimate skincare accessory, thanks to brands like Starface. Plus, breakouts are always going to be a skin concern, no matter who you are (or your skin type).
Pimple patches aren’t the only patches on the skincare market, though. Patch brands like Frownies have engineered their products to smooth and lift everything from forehead wrinkles to smile lines. Beloved brand Hero Cosmetics even just launched a new big patch for body breakouts.
Any kind of skincare patch allows you to passively treat your personal skin concerns, which plays into the 2025 trend Harper’s Bazaar calls “the simplification of self-care.”
So, don’t be afraid to rock a patch or two! These drugstore finds will give you the perfect peel.
Amazon
Hero Cosmetics Mighty Patch Original
Ah, a classic. These $20 hydrocolloid patches effectively draw out impurities from whiteheads and help protect active breakouts from the elements (dirt, dust, germs, and grime) by providing an impenetrable barrier.
Amazon
Starface Hydrocolloid Pimple Patches
These stylish $11 patches do the same exact thing, though you'll feel uber-cool wearing 'em since they're star-shaped.
Amazon
Hero Cosmetics Mighty Body Patch
If you tend to break out on your bod, these $15 XL-sized patches immediately come to the rescue.
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
10 Things I Hate About You and The Office fans listen up! There's a new project coming to Netflix from Kate Hudson and Mindy Kaling, and you NEED to know about it. Just like the best female-led TV shows, Running Point promises to be empowering, hilarious, and just a lot of fun. Keep reading for everything you need to know about the new TV show — including the release date!
Here's everything you need to know about Running Point on Netflix!
What is 'Running Point' about?
Netflix
This new TV show follows Isla Gordon (played by Kate Hudson), who becomes President of the Los Angeles Waves basketball team after a scandal means her brother has to retire. In the male-dominated world of sports, Isla will have to prove to everyone around her — her brothers, the board, and the fans — that she can balance work AND play.
When does 'Running Point' come out?
Netflix
Running Point is coming to Netflix in on February 27, 2025!
Who's in the 'Running Point' cast?
Netflix
Running Point stars Kate Hudson, Brenda Song, Drew Tarver, Scott MacArthur, Fabrizio Guido, Toby Sandeman, Chet Hanks, Max Greenfield, Keyla Monterroso Mejia, Roberto Sanchez, Uche Agada, and Dane DiLiegro.
Is there a trailer for 'Running Point' yet?
Netflix
There's no trailer yet, but we're definitely keeping our eye out for it!
I am so excited to see another show written by Mindy Kaling, especially one that stars Brenda Song and Kate Hudson! Let us know what you're currently binge watching on Facebook.
I'd consider myself a hot chocolate connoisseur. I've sipped rich and decadent drinks at Colonial Williamsburg, whipped up a homemade recipe for Christmas parties, and sampled my fair share of instant hot cocoa packets. So I was shocked when the Whole Foods Hot Chocolate ended up being one of my favorite cocoa options of all time — for only $2 a cup! The hot chocolate offers a smoother, richer taste than other instant cocoas I've tried, and it really offers a bang for your buck.
Keep reading for everything you need to know about the delicious Whole Foods Hot Chocolate.
The delicious Whole Foods hot chocolate is only $2 a cup.
Whole Foods
The Whole Foods hot chocolate (officially named Organic Milk Chocolate Flavor Mix Hot Cocoa Mix. Fancy!) is from the 365 by Whole Foods Market brand, and features 10 packets in a single box. Not only does that mean it's $2 a cup, but it's also easier than ever to whip up a late night beverage. My favorite thing ever is curling up with hot cocoa and a book or TV show in bed!
Instead of a pot or saucepan, all you need is a mug and a microwave. Just heat up your water or milk and mix a packet in! I'm pretty bougie when it comes to hot chocolate, and use equal parts water and soy milk, then add a splash of eggnog. Trust me, it makes the cocoa even richer and more flavorful than it was before.
The hot cocoa packets include organic cane sugar, organic nonfat dry milk, organic cocoa powder, and some sea salt among other ingredients.
Amazon
You can enter your zip code to find the Whole Foods hot chocolate near you, but you can also order it on Amazon for a quick delivery. And if you're not a fan of the packets, opt for a 12 oz container instead!
One Amazon reviewer says this product is "such a treat," and that it "dissolves without any issue," which is a huge challenge when talking about instant cocoa. "You can control how much of the flavor you want which we like since you just scoop it into your cup from the container," they continue. "Good size for the price. Container seems to last a while too."
"I'm a REALLY PICKY hot chocolate lover," another Amazon review says. "This is good stuff. It blends perfectly and tastes rich. I blend it 50/50 with 365 coffee and a hot cup of milk. Some reviews say it's expensive compared to Swiss Miss. I just checked and this is $6.79 for 12 servings - Swiss Miss Simply Cocoa's cheapest prices is $7.33 for 8 servings. This is a good buy."
"I like it because I can adjust the amount that I use, for myself I use less than is suggested because it is so rich and chocolatey," a third review says. "Price is on point. And product is consistent."
And if you mix it into your morning cup of coffee? Well, that's a mocha for way cheaper than you can find at Starbucks ;).
Check out the $4 Trader Joe’s Holiday Cookies With An Insane Cult Following so you have something to dip in your Whole Foods Hot Chocolate!
The 97th Academy Award nominations are here! And they have plenty of surprises. In addition to some incredible nominations, like A Real Pain for Original Screenplay, Wicked for Best Picture, and Anora's Mikey Madison for Best Actress, there were some serious snubs. Because what do you mean Challengers didn't get nominated for ANYTHING?! Considering it won Best Score at the Golden Globes, I'd have thought it had that nomination secured, but the Academy had other plans. We'll have to tune in to ABC and Hulu on March 2, 2025 to see how it all plays out, but until then, you can read up on your favorite movies' nominations below.
Here's the full list of 2025 Oscar nominations.
The Craziest 2025 Oscar nomination snubs.
Amazon MGM Studios
I really can't believe Zendaya didn't get nominated for her performance in Challengers. Her viral "crazy eyes" scene generated enough conversation to give her a nom in my opinion. I remember sitting in the theater and thinking, Wow, I've never seen her make that face before, can we replay that? And, of course, I'm mourning the fact the movie didn't get nominated for Best Score. "Match Point" playing during the ending of the movie will always be an Oscar-winning moment to me!
But in addition to Z, Selena Gomez also didn't get nominated for her role as Jessi Del Monte in Emilia Pérez, despite the fact the movie got a total of 13 nominations.
My group chat immediately blew up when we realized Sing Sing wasn't nominated for Best Picture.
Every Academy Award nomination for the 2025 Oscars.
Universal Pictures
Best Picture
- Anora
- The Brutalist
- A Complete Unknown
- Conclave
- Dune: Part Two
- Emilia Pérez
- I’m Still Here
- Nickel Boys
- The Substance
- Wicked
Best Lead Actress
- Cynthia Erivo for Wicked
- Karla Sofía Gascón for Emilia Pérez
- Mikey Madison for Anora
- Demi Moore for The Substance
- Fernanda Torres for I’m Still Here
Best Lead Actor
- Adrien Brody for The Brutalist
- Timothée Chalamet for A Complete Unknown
- Colman Domingo for Sing Sing
- Ralph Fiennes for Conclave
- Sebastian Stan for The Apprentice
Searchlight Pictures
Best Supporting Actress
- Monica Barbaro for A Complete Unknown
- Ariana Grande for Wicked
- Felicity Jones for The Brutalist
- Isabella Rossellini for Conclave
- Zoe Saldaña for Emilia Pérez
Best Supporting Actor
- Yura Borisov for Anora
- Kieran Culkin for A Real Pain
- Edward Norton for A Complete Unknown
- Guy Pearce for The Brutalist
- Jeremy Strong for The Apprentice
Best Director
- Sean Baker for Anora
- Brady Corbet for The Brutalist
- James Mangold for A Complete Unknown
- Jacques Audiard for Emilia Pérez
- Coralie Fargeat for The Substance
Best Original Screenplay
- Anora
- The Brutalist
- A Real Pain
- September 5
- The Substance
Best Adapted Screenplay
- A Complete Unknown
- Conclave
- Emilia Pérez
- Nickel Boys
- Sing Sing
Niko Tavernise/Warner Bros. Pictures
Best Cinematography
- The Brutalist
- Dune: Part Two
- Emilia Pérez
- Maria
- Nosferatu
Best Original Score
- The Brutalist
- Conclave
- Emilia Pérez
- Wicked
- The Wild Robot
Best Original Song
- “El Mal” for Emilia Pérez
- “The Journey” for The Six Triple Eight
- “Like a Bird” for Sing Sing
- “Mi Camino” for Emilia Pérez
- “Never Too Late” for Elton John: Never Too Late
Best Editing
- Anora
- The Brutalist
- Conclave
- Emilia Pérez
- Wicked
Best Production Design
- The Brutalist
- Conclave
- Dune: Part Two
- Nosferatu
- Wicked
Netflix
Best Costume Design
- A Complete Unknown
- Conclave
- Gladiator II
- Nosferatu
- Wicked
Best Makeup and Hairstyling
- A Different Man
- Emilia Pérez
- Nosferatu
- The Substance
- Wicked
Best Sound
- A Complete Unknown
- Dune: Part Two
- Emilia Pérez
- Wicked
- The Wild Robot
Best Visual Effects
- Alien: Romulus
- Better Man
- Dune: Part Two
- Kingdom of the Planet of the Apes
- Wicked
Best International Feature
- Brazil's I’m Still Here
- Denmark's The Girl with the Needle
- France's Emilia Pérez
- Germany's The Seed of the Sacred Fig
- Latvia's Flow
Universal Pictures
Best Animated Feature
- Flow
- Inside Out 2
- Memoir of a Snail
- Wallace and Gromit: Vengeance Most Fowl
- The Wild Robot
Best Animated Short
- Beautiful Men
- In the Shadow of the Cypress
- Magic Candies
- Wander to Wonder
- Yuck!
Best Live-Action Short
- A Lien
- Anuja
- I’m Not a Robot
- The Last Ranger
- The Man Who Could Not Remain Silent
Best Documentary Feature
- Black Box Diaries
- No Other Land
- Porcelain War
- Soundtrack to a Coup d’Etat
- Sugarcane
Best Documentary Short
- Death By Numbers
- I Am Ready, Warden
- Incident
- Instruments of a Beating Heart
- The Only Girl in the Orchestra
Did your favorite movie of 2024 get the Oscar nominations you think it deserved, or was it totally snubbed? Let us know on Instagram! And you can already start prepping these 13 Award-Winning Cocktails For Oscar Sunday ;).
Valentine's Dayis one of our favorite holidays for many different reasons. The desserts! The dinners! The cocktails! Not to mention the fact that it's basically an entire holiday dedicated to pink, red, and all things romantic. You can always gift your sweetie flowers and chocolates, but if you want to get creative with DIY Valentine's gifts, you've come to the right place.
We love that V-Day is low-pressure as far as gifting holidays go, and that it celebrates love in its many forms. We've thought a lot about what to give and get here at Brit + Co, and whipped up a list that includes a few hits that you can give after trying one of our fun date night ideas. Here are our favorite DIYs for the big day.
DIY Valentine Gifts Your Partner Will Love
Brit + Co
Give your sweetheart hugs and kisses via these easy-to-sew XOXO pillows. Pick fabric that goes with your decor or use the brightest red and pink fabric that you can find.
Brit + Co
This floral backdrop is perfect for a doorway surprise for when your love or little ones wake up on Valentine's Day morning. Plus, by the time your V-Day celebrations end, you might as well leave them up for March.
Studio Ink
Keep the surprises coming withbreakfast in bed. We heart these Red Velvet Heart Waffles with Cream Cheese Glaze — yum! Sprinkles are encouraged.
Brit + Co
Challenge your love(s) to a game of Jenga with this cute DIY Valentine's gift. This will make for an adorable game to play any time of year.
Brit + Co
Gift your gal pals a hand-stamped scarf for the occasion or make a DIY night of it! Since you make the stamps yourself, you can create any pattern you want.
Brit + Co
Put a ring on it! Chocolate ring pops for the DIY Valentine's gifts win. Our favorite part is definitely the fun colors.
Brittany Griffin
Here's a long distance-friendly idea: Make theseConversation Heart Piñata care packages to send to your BFFs or you can surprise your fam in the morning with a goodie-filled one.
Brit + Co
Give your sweetheart something delicious and gluten-free with these Cassava Flour Brownies.
Brit + Co
Serve your Galentine's Day guests Celebrity Heartthrob Cookies— the next best thing to the real deal. Pass us the Ryan Gosling cookie please!
Brit + Co
Add a green twist to your Valentine's Day surprise with these Air Plant Wall Artpiecesthat creatively make use of nails and string.
Brit + Co
For a more hands-on DIY Valentine's gift, whip up these fun DIY Conversation Heart Coasterswith polymer clay and letter stamps.
Brittany Griffin
Map your travels together with this clever Photo Map Wall Artfor a personal and so special touch!
Brittany Griffin
Celebrate your Valentine's favorite food with these extra cute (and yummy) Heart-Shaped Boxes. Fill them with candy today and love letters tomorrow.
Happy Love Day! If you make a DIY Valentine gift, tag us in a pic — and don't forget to subscribe to our newsletter!
This post has been updated.