5 Things Your Commute Needs: A Serial Spinoff Podcast, TIME 100 + More!

While you may be enduring a massive Coachella hangover and feeling a little buzzy this Monday morning, you’ve still gotta drag yourself to the office and get a week’s worth of work done. To get you prepped for that 40-hour-plus desk time, why not turn up your mornings with some commute entertainment. With the just-launched Serialspinoff, two powerful people lists, a Google insider book and more, you’re totally gonna breeze through this week far from bored.

1. Undisclosed: The State vs. Adnan Syed (Available on iTunes + audioBoom): Yeah, you may be occupying your Serial drought with a parody, but why not dive deeper into Adnan Sayed’s case when given the chance? This new weekly podcast presents an alternate view of Adnan’s case as we know it by dissecting the case from the very beginning, as well as looking at evidence presented throughout Serial and what has been uncovered since. We have a feeling if you were obsessed with Sarah Koenig’s narrative, you’re going to be sucked right into this one, too.

2. TIME’s 100 Most Influential People in the World + Out Magazine’s 9th Annual Power List: Two power lists. Over 150 influential people. Both of these compilations of famous faces include CEOs + CTOs, senators, talk show hosts, musicians, actors, lawyers and so much more. Plus, it’s presented along with inspiring bios to motivate you to live your best and fullest life. Here’s hoping after consuming both on your commute you’ll be ready to take over for your boss ;) (Photos via Andrew Toth/Getty + Rommel Demano/Getty)

3. Work Rules!: Insights from Inside Google That Will Transform How You Live + Lead by Laszlo Bock (Available on Amazon, Barnes + Noble, Books-A-Million, Google Play, IndieBound, iBooks + Kobo): This book by Laszlo Bock, Google’s Senior VP of People Operations, provides you with the tools to strike a balance between creativity and structure, which can eventually lead you to measurable successes in work and in life. Not only can this read help make your company and office life better, but it can also reawaken the joy in what you do day in and day out. We’ll take any and all tips from a top Googler, thank you very much. (Photo via @steffanialajarag)

4. Follow@mydaywithleo: Why have we never thought to combine celeb faces and street photography? This Instagram is filled with hysterical snaps and vids that feature little cutouts of famous faces held over life-sized people posing and dancing as their famous perspective-born alter egos for our viewing pleasure. Get ready to LOL your entire ride to the office.

5. Daily ($0.99 on iTunes): If you’re the type of gal that stresses over a weekly to-do list (sometimes it’s best to take it one day at a time), then this is the productivity app for you. Focus on what you need to get done today and only today; no need to worry about tomorrow’s tasks ahead of time. Here’s hoping your manager can get behind this one, too.

Which picks will you be trying out to help make your commute more enjoyable? Let us know in the comments or share your favorites with us on Twitter @britandco.

Want to know what the best podcasts have in common? They're witty, captivating, and make you feel like you're listening to your best friend pontificate about everything from pop culture to first date horror stories. They may even teach you how to relax your mind or get a grip on reality because we know you tend to imagine worst-case scenarios (we do too!).

Since we love sharing our favorite TV series and books with you, we're getting even more vulnerable to share the podcasts we've been listening to so far in 2025. We just know everyone will be talking about them non-stop which is our goal!

Get to know the best podcasts you should be listening to right now!

1. Yap City — Brit + Co's Podcast 

Yap City

Brit + Co has our very own podcast that features hot takes from hosts Chloe Williams and Kayla Walden! Want to relive hilarious moments from the Oscars or obsess about book-to-film adaptations? Or, maybe you just need to know if someone's as obsessed with Severance as you are. No matter where you fall on the entertainment spectrum, Yap City's got you covered! (via Yap City)

2. We're Your Girls 

We're Your Girls

Best friends Tiffani Singleton and Taryn Delanie Smith know that life's messy, so they're talking about it. We're Your Girls listens like a inside conversation that's been made public because, well, they're girls girls! Even when they have different opinions, there's no catty behavior that's reminiscent of something from the Real Housewives franchise. It's just good, unadulterated fun that'll make you hit favorite before you're done listening to the first episode! (via We're Your Girls)

3. Call Her Daddy 

Call Her Daddy

Alex Cooper isn't here to give listeners more fluff that leaves them confused. Instead, she pushes the envelope and gently slides it back in a way that creates intrigue. For example, did you know you recently interviewed THE Monica Lewinsky to give her a platform to tell her unfiltered story? You may want to tap in if you haven't listened already because Ms. Cooper knows how to put on a show. (via Call Her Daddy)

4. Baby, This Is Keke Palmer

Baby, This is Keke Palmer

Tell the truth — you can't stop thinking about Keke Palmer. From her hilarious one-liners to having several creative jobs, there's a reason she won Entertainer of the Year at the NAACP Image Awards. But you know what's on our radar? Her podcast Baby, This is Keke Palmer.

She brings her same energetic and engaging energy to her interviews, creating an environment where guests and listeners alike want to soak up her thoughts. (via Baby, This is Keke Palmer)

5. Keep it Positive, Sweetie 

Keep it Positive, Sweetie

Crystal Renee Hayslett isn't afraid to venture outside of acting to have healing conversations on her couch. With her rich and silky voice, she encourages guests to tell their stories without using rage-bait to pull listeners in. Sure, she doesn't mind saying the quiet parts out loud about being single or trusting one's career journey, but it always comes across as level-headed. (via Keep it Positive, Sweetie)

6. Magical Overthinkers 

Magical Overthinkers

We love Amanda Montell at Brit + Co so it makes sense her podcast Magical Overthinkers is on our list! Based on the title of her bestselling novel The Age of Magical Overthinking, you'll find topics about social media habits, doomsday topics, and more! (via Magical Overthinkers)

P.S. Revisit our interview with Amanda Montell for a taste of what to expect from Magical Overthinkers.

7. Giggly Squad 

Giggly Squad

Hannah Berner & Paige DeSorbo's Giggly Squad podcast is a welcome reprieve from all the chaos going on in the world. Whether they're dissecting their horoscopes or talking about relationship woes 👀, these besties are the girls you listen to when you want an escape from burnout. (via Giggly Squad)

P.S. Their book How to Giggle: A Guide to Taking Life Less Seriously hits shelves next month!

8. Naked Beauty 

Naked Beauty

The first time we heard Brooke DeVard Ozaydinli's words fill our ears, we immediately subscribed to Naked Beauty before knowing everything she'd talk about. Although she dives into all things beauty, she also includes pivotal conversations about love, motherhood, and career. Whether she's interviewing Issa Rae or Dita Von Teese, Brooke's got something to say and we think you should be all ears! (via Naked Beauty)

9. I Hate It Here

I Hate It Here

Hebba Youssef created I Hate It Here because she knows work culture can be soul-crushing at time. As the Chief People Officer at Workweek, she's seen more than her fair share of HR horror stories so she knows what you're going through. Also, she knows you've probably been unfairly blamed for things that are actually above your pay grade. So, think of I Hate It Here as an inside look into the world of HR and the people who are just trying to navigate as best as they can. (via I Hate It Here)

10. Well...Adjusting

Well...Adjusting

What can't Iady Robin Hopkins do? As an author, actress, and lowkey comedian, she's bringing her familiar energy to Well...Adjusting because she knows some of us are surrounded by proverbial fire. When you're ready to stop pretending "everything's fine," she'll be here to help you lower your cortisol levels so you can get serious about setting much-needed boundaries. (via Well...Adjusting)

11. The Hilary Silver Podcast 

The Hilary Silver Podcast

Hilary Silver wants you to become a little more self-centered, but hear her out! Her advice isn't about being so self-absorbed that you adopt an inconsiderate attitude. More so, Hilary's giving you modern "put your mask on first" advice because you can't show up for others if you don't know how to do it for yourself! (via The Hilary Silver Podcast)

12. House Guest with Kenzie Elizabeth

House Guest with Kenzie Elizabeth

Kenzie Elizabeth's is Gen Z's go-to gal for all things related to life in your twenties. Whether it's dissecting romantic relationships, friendships or your career, she's inviting you for a sit-down conversation you won't forget. (via House Guest with Kenzie Elizabeth)

12. Therapy for Black Girls

Therapy for Black Girls

Licensed psychologist Dr. Joy Harden Bradford created the Therapy for Black Girls podcast as a way to help Black women prioritize their mental wellbeing. No one's meant to be strong all the time, but the idea of living a softer life doesn't always feel attainable for everyone.

With this podcast, Dr. Joy Harden Bradford's making a conscious effort to talk about topics of grief, career pivots, anxiety, and more! (via Therapy for Black Girls)

14. We Don't Always Agree with Ryan & Sterling 

We Don't Always Agree with Ryan & Sterling

What if we told you one of our favorite actors from This Is Us and Paradise has a beautiful podcast with his wife? Yes, THE Sterling K. Brown and Ryan Michelle Bathé decided to open up about their relationship in candid conversations we've been replaying.

Instead of claiming to be experts about matters of the heart, this married couple chats like two friends who genuinely like each other and aren't afraid to talk about different things that can impact a romantic relationship. (via We Don't Always Agree with Ryan & Sterling)

15. IMO with Michelle Obama and Craig Robinson

IMO with Michelle Obama and Craig Robinson

No one's a better best friend than your sibling which is something Michelle Obama and her brother Craig Robinson know. From recounting their personal experiences to having guests answer questions sent in by listeners, IMO with Michelle Obama and Craig Robinson is one of the best podcasts of 2025. (via IMO with Michelle Obama and Craig Robinson)

16. LadyGang

LadyGang

Keltie Knight, Jac Vanek, and Becca Tobin are still figuring life out. If that sounds oddly familiar, it's time you give LadyGang a listen because they're transparent about the ways they're stumbling around adulthood too. However, they're not necessarily praising making a ton of mistakes.

Their goal is to show women that other people are doing the best they can while aiming to spend time with the people they love. In this case, Keltie, Jac, and Becca are three besties who don't mind letting listeners in on their groupchat messages. (via LadyGang)

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

It's almost time to return to Cousins! The Summer I Turned Pretty season 3 is coming this summer, and Prime Video just gave us a first official look at Belly, Jeremiah, and Conrad. The new episodes will open at the end of Belly's freshman year of college, and in addition to seeing the evolution of our favorite characters, author and co-showrunner Jenny Han says "there are going to be surprises" in the final season. Eek!

Here's your first look at Lola Tung, Gavin Casalegno, and Christopher Briney in The Summer I Turned Pretty season 3, coming to Prime Video July 2025!


Jenny Han says 'The Summer I Turned Pretty' fans are in for a few surprises.

Erika Doss/Prime Video

"There are the things that [fans] know and then there are things they think they know, and then there's going to be, hopefully, things that surprise them," Jenny Han tells Entertainment Weekly. Listen, I am a very proud member of Team Conrad, and seeing how cozy Belly and Jeremiah are in these pics (not to mention the set leak that's definitely not in the third book), I'm starting to wonder if Prime Video is teasing I should switch teams.

But no matter which team you're on, Lola Tung promises the season won't let you down.

Team #JellyFish will get their time this season.

Erika Doss/Prime Video

"The one thing I've always admired about Jenny is that every season and every decision about what's coming next is purely to serve the story," Lola says. "She's never going to do anything that doesn't make sense for the story. It's all about this beautiful world she's created and giving the fans something really, really special and giving us something really special to work with."

And that includes some sweet moments which Jeremiah and Belly, who "are, at their core, best friends," Lola adds. "That relationship is something that's so special and so unique to them, so it's exciting to see this season and how their relationship blossoms."

And 'The Summer I Turned Pretty' images also feature Conrad.

Erika Doss/Prime Video

But don't worry Conrad fans, we also get a look at the elder Fisher brother who "we know that he went to Stanford, and so he's continuing on his journey to become a doctor, as you can see from that white coat," Jenny says. "I think people won't be surprised to see that."

Keep reading for more images from The Summer I Turned Pretty season 3!

Erika Doss/Prime Video

Jenny Han also teases this image is actually a flashback, "so do with that what you will." BRB, I'm off dreaming of a beach vacation. I also can't help but point out the warm color grade of this season! The golden look makes everything feel warmer and more magical — and offers a youthful glow as Belly gets older.

Erika Doss/Prime Video

But for those of us who care more about Steven and Taylor (Sean Kaufman and Rain Spencer) than the main love triangle, we got this single crumb from the new images. And I'm more than happy about it, thank you very much.

Erika Doss/Prime Video

Belly (Lola Tung) gets cozy on campus in a hoodie and sunglasses.

Erika Doss/Prime Video

And Belly and Jeremiah (Gavin Casalegno) get cozy with each other at a party.

Erika Doss/Prime Video

But they work as hard as they play! I have this exact outfit Belly's wearing, and you best believe I'm adding it into my fashion rotation.

How many episodes will The Summer I Turned Pretty season 3 have?

Erika Doss/Prime Video

Great news! The Summer I Turned Pretty season 3 will have 11 episodes instead of 7 or 8 like seasons 1 and 2 did. Stay tuned for the official release schedule.

Who's in the cast?

Prime Video

The Summer I Turned Pretty season 3 cast features all your favorites:

  • Lola Tung as Belly Conklin: a beach-loving volleyball player who's always dreaming of summer.
  • Christopher Briney as Conrad Fisher: Belly and Steven's lifelong friend who Belly's always had a crush on.
  • Gavin Casalegno as Jeremiah Fisher: Conrad's sunny younger brother.
  • Sean Kaufman as Steven Conklin: Belly's older brother.
  • Rain Spencer as Taylor Jewel: Belly's best friend.
  • Jackie Chungas Laurel Park: Belly and Steven's mom and Susannah Fisher's best friend.

Meet The Summer I Turned Pretty Season 3 Cast before the new episodes air on Prime Video this July!

Old habits are hard to give up, but we're fine knowing our fondness for rom-comnovels allows us to explore different genres that blend love stories with perilous journeys, mysteries, and more. For example, western books have been at the top of our minds because we've been dreaming about rugged cowboys and their soft hearts thanks to Cole Hauser's portrayal of Rip Wheeler on Yellowstone.

Giddy up and keep scrolling to discover the best western romance books we love!

Amazon

Riding the High by Paisley Hope

Cole Ashby and Ginger Danforth are used to following protocol, but only one of them craves it. For Cole, nothing matters more than being the best interim sheriff Laurel Creek's ever had while raising his daughter. But Ginger's tired of living in her congressman father's shadow.
To their initial dismay, the two end up unexpected married after a drunken night out leads to trading vows in a quirky chapel. But instead of thinking their worlds have fallen apart, Cole and Ginger decide their marriage is good for business. Cole will be seen as a "family man" while Ginger's father will continue to have the kind of image that easily gets him reelected. After all, it's not like Cole and Ginger could actually fall in love...right?
If you love Christina Lauren's The Paradise Problem, you'll love reading Riding the High!

Amazon

Swift and Saddled by Lyla Sage

Ada Hart has sworn off men after rebuilding her life post-divorce and career pivot. Not only is she "Ms. Independent," she's the sought-after new hire at a popular Wyoming ranch. It's a dream come true which is why she wastes no time celebrating at a bar that ends with her scrumptiously kissing a sexy stranger. To her dismay, that sexy stranger's name is Weston Ryder and he's her boss.

Even though Weston's completely okay with it, Ada's trying to avoid him as much as possible. She doesn't have time to fall in love, especially with the person who's the reason her career is about to get the biggest boost ever.

Amazon

Kit McBride Gets a Wife by Amy Barry

Kit McBride's life takes on a new meaning when his sister decides she wants her brothers to get married. Her plan involves sharing interesting facts about them in The Matrimonial News in hopes that a few women will fall head over heels in love with them.

In a strange turn of events, Maddy Mooney cosplays as the lonely widow she's been working for after the latter thinks it's a great idea to become a "mail-order bride." Of course it's by accident, but Kit McBride doesn't know this nor is he aware that Maddy's plan of making him fall in love with her will be set in motion the moment she sees him.

Amazon

Talk Dirty, Cowboy by Elle Thorpe

Bowen Barclay and Paisley Ackerly didn't meant to meet each other, but a video game brings them together anyway. Both are single parents, but Bowen's a widow with a failing career while Paisley's keeping secrets about her past. However, they're absolutely smitten with each other and the undeniable attraction that exists between them. The only things that may keep them apart are the publicity that follows Bowen and the things he'll learn about Paisley.

Amazon

Live, Ranch, Love by Emma Lucy

Rory Jones' heart is crushed when she catches her boyfriend cheating on her, so she escapes to the ranch in Colorado her great aunt left behind. She thinks she'll get over writer's block if she's able to renovate it which would also give her a boost of confidence. But head rancher Wyatt Hensley isn't easily convinced.

For one, he's put everything into maintaining his position and refuses to hand it over. Secondly, he's not impressed by Rory's perceived flightiness. But a plan that works for both of them is develops which begins to smooth over quick first impressions.

It's not like they're going to act on the desires building in their hearts.

Amazon

Where Courage Calls by Janette Oak

Beth Thatcher hasn't had to worry about much in life because her wealthy background has always shielded her from different things. But her aunt's daring career makes her willing to give up comfortable living in exchange to become a teacher in western Canada. Surprisingly, Beth's father isn't against her decision to leave home which gives her courage that she can do anything she puts her mind to.

However, Coal Valley doesn't roll out the red carpet upon her arrival because the townspeople are now in the debt of the mining company. Also, Beth is faced with challenges when she realizes how poor of an education the children in her class have received and that there's an overall language barrier.

Just when things couldn't get worse, Beth finds her heart torn between someone she's always known and a new face that's always there for her. Will she decide to stick to her resolves or will she quickly leave Coal Valley behind?

Amazon

Lone Wolf in Lights by Stacey Kennedy

Willow Quinn left Phoenix to become a bar owner in Montana with her friends and she's ready for whatever that brings. As far as she's concerned, it can't be worse than the life she's always known. But that's where she's wrong. Her bar, The Naked Moose, goes viral for all the wrong reasons and her only hope is bull rider Eli Cole.
He believes "dating" each other will help smooth over her image in eyes of the townspeople, but he doesn't realize just how much Willow can't resist him.

Amazon

Texas Destiny by Lorraine Heath

Amelia Carson is a mail-order bride who's wondering what her new husband Dallas Leigh will be like. As her train comes to a stop in Fort Worth, Texas, she immediately perks up when she sees the man who's waiting for her. The problem is that it isn't Dallas, but his brother Houston.

They set off on a long journey to Amelia's new home with Houston resolved to keep things amicable between he and his brother's new wife. But it's hard not to fall in love when you're in close proximity to someone and get to see what motivates and scares them.

Amazon

Cross Cowboy by Elana Johnson

Travis Cooper works at his family's ranch where being loud comes as easy to them as getting their many animals to listen. But a run-in with Shayla Nelson makes him reconsider running his mouth so mouth even though he knows he's her former best friend's ex. Travis also knows that the rivalry between his ex and Shayla isn't fair, seeing that the latter didn't actually do anything wrong.

But a slippery slope exists between them because it seems like chaos follows them everywhere they go. It's just that Shayla can't help but fall for Travis even though she knows she probably shouldn't.

Amazon

Heart and Hand by Rebel Carter

Julie Baptiste is bored with living among New York's elite circle, so she makes the impulsive decision to become a mail-order bride in Gold Sky, Montana. However, she's promised to two men instead of one.
Somehow, Forrest Wickes and his friend William Barnes have concluded they can't imagine life without each other, hence their desire to have a polyamorous relationship with a bride. Their hope is they'll be able to care for Julie while she also provides Gold Sky with a much-needed service.
But, can the three of them peacefully live together?

Amazon

Tempestby Beverly Johnson

Tempest is yet another western romance book about a mail-order bride, but it begins with a twist. Regan Carmichael accidentally shoots Dr. Colton Lee — the man she's marrying — and wonders if it's a sign she's making the wrong decision. She knows Colton isn't interesting in loving her, but he doesn't know how strong-willed she is.
To his surprise, Regan adapts to life in the Wyoming Territory and begins thawing the ice around his heart. He watches the way she boldly lives life while caring for his daughter and it makes him feel a passion he hasn't felt since his first wife died. It's enough to inspire him to risk everything to truly love Regan.

Amazon

Trailblazerby Anna Schmidt

Grace Rogers puts on her big girl pants and joins the Fred Harvey Company in Juniper, New Mexico to help save her family's farm. Though she wasn't planning on it, she finds herself enamored by Nick Hopkins. He's a cowboy who's marriage and family goals are the only things he cares about. Despite this, he and Grace find themselves in a predicament given her job's strict rules against marriage.

They decide to pursue love on their terms, but don't anticipate that another man has his eyes on Grace. Unfortunately, he'll do whatever it takes to ruin what Nick has with her so he can have her to himself.

Amazon

Forsaken Falls by Shirleen Davies

Wyatt Jackson's licking the wounds of failure following his successful run as a solider, he hobbles towards Splendor, Montana to seek refuge in the care of someone he hasn't seen in a while. Then there's Nora Evans and her wandering spirit.

Forced to move from place to place because her family won't claim her, she also finds herself living in the west. In her mind, being single and childless don't seem like a bad idea even if she's always thinking about a certain sexy individual named Wyatt.

He and Nora have every reason to stay away from each other, but it's hard when the heart knows what it wants.

Amazon

Brush Creek Cowboy by Liz Issacson

Walker Thompson's been content working at the Brush Creek Horse Ranch while raising his young son Michael, but he secretly years for Tess Wagner. She's also a single parent who happens to work alongside him during the annual fall Heritage Festival and they've always kept things cordial.

But right when Walker decides he wants to get to know her beyond a friendly level, Tess makes a heartbreaking confession that scares him away. He doesn't want to experience anymore hurt, but he can't help but imagine how sweet life will be if he and Tess give each other a chance.

Visit our Amazon Storefront for more of our top 2025 book picks!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

1923 season 2 premieres on Paramount+ February 23, and Michelle Randolph (who plays Elizabeth Dutton in the cast) is "so excited" for you to watch the new episodes — and she's been keeping up with all your fan theories!

"There are some crazy ones. I feel like the biggest fan theory thing is the family tree," she tells Brit + Co exclusively. "I've seen many different family trees and so it's like, 'OK, which one's accurate?' I actually drew my own at one point."

Here's what Michelle Randolph had to say about 1923 season 2, and the Dutton family tree, in Brit + Co's exclusive 1923 interview.

Michelle Randolph teases '1923' season 2 finally gives us answers to the Dutton family tree.

By the end of season 2, Michelle Randolph says "we might be able to fill in some blanks" in the Dutton family tree, which is a very hot topic for internet users! "I had to make my own [family tree] because all of the ones I saw on the internet were like — every single one was different. I was like 'I'm confused.'"

The Dutton family is made up of incredible cast members like Brandon Sklenar, Harrison Ford, and Helen Mirren, and Michelle reveals that the cast are just as close as their characters.

"There's a giant group chat called Giddy Up, which started during cowboy camp of season one," she says. "A cute little name, and I think I mean we all were on location in Montana and all in the same hotel, and we would get dinners after [filming], so I think even though our characters are very different and in different story lines like we all really did bond, which was really helpful to have each other throughout the chaos of of shooting a show."

The actress also says Elizabeth would connect with her 'Landman' character Ainsley.

Frazer Harrison/Getty Images

And if you're a tried and true Taylor Sheridan fan, you've probably picked up on the fact that Michelle isn't just in 1923 — she also has a starring role as Ainsley Norris in Landman! But would Elizabeth and Ainsley get along if they met in an alternate universe?

"That would be a fun thing to witness. I think they would," she says. "They're very different, but the similarities between them is they're both young women who are finding their place in this world and I think that they both actually look at the world through very bright eyes and have a lot of hope, which is an interesting correlation between the two of them. I think Elizabeth has gone through so much more than Ainsley obviously, so there might be a difference there, but I think they would get along."

Check out the 8 Compelling Historical Fiction Books For 1923 Lovers and read our interview with Julia Schlaepfer where she teases the Spencer and Alex's future.

This interview has been edited for length and clarity. And this post has been updated.

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible that your go-to drink could be affected.

Here’s everything you need to know about this season’s matcha shortage.

Nataliya Vaitkevich / PEXELS

Per The Japan Times, increased demand for matcha powder put an “unprecedented strain” on the tea industry last year, and the same effect is predicted to take place in 2025.

According to the Ministry of Agriculture, Forestry and Fisheries, Japan saw a 185% increase in matcha production from 2010 to 2023 in order to keep up with demand from cafes and home baristas around the world, The Japan Timesreports.

Cup of Couple / PEXELS

Seeing that over half of Japan’s matcha is exported internationally, matcha lovers are looking toward the country for their green tea fix. Search interest for matcha has nearly quadrupled over the past 5 years, and it shows no sign of slowing down.

Olena Bohovyk / PEXELS

This year, mostly organic matcha strains will be affected by the shortage, though lower-grade varieties could face the same issues if consumers begin reaching for them in favor of organic offerings. While top-tier, organic strains like ceremonial-grade matcha are known for being sweeter and smoother, the lower-grade kinds like culinary-grade matcha are noticeably more bitter and don't have the same vibrant color.

Charlotte May / PEXELS

Matcha can only be harvested in the springtime, so though a shortage may be happening now, there’s hope for increased supply in the near future. This year’s harvest will start in April.

Polina Tankilevitch / PEXELS

Even though production will ramp up, Jason Eng of Kametani Tea in Japan, a company that produces matcha for beverage companies around the world, says: “This year will be an interesting one. We haven’t hit a point yet where we’re going to run out, but it’s going to be really tight this autumn – not just for us but for everybody. The demand is off the charts.”

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