Meet Victoria Smith, the Legendary Blogger, Designer, and Curator Behind SF Girl By Bay


Meet Victoria Smith, the Legendary Blogger, Designer, and Curator Behind SF Girl By Bay

That’s right, I’m calling today’s creative crush a legend. A blogging legend! She needs no introduction, but for the sake of being thorough here’s a quick rundown on why we’ve been crushing hard on Victoria Smith, the voice behind SF Girl By Bay, for over a decade. Starting her blog in 2006, Smith has made a name for herself as a visionary curator, interior designer, relatable writer, and master of unusual color combinations. Her particular eye for found beauty, be it the facade of a San Francisco Victorian or a dusty velvet settee, is what makes her curation really stand out.

Anjelika Temple here, Founding Partner and Chief Creative Officer of Brit + Co, and sheepish owner of a 2008 Blogspot-turned-Tumblr blog that hasn’t been updated since 2011 ;) In this edition of Creative Crushin’, read on for Smith’s story of how she found her voice, what advice she has for creative folks just starting out, and her latest design collab with The Inside.

Brit + Co: First off, tell us a little more about your background. Where did you grow up? Please feel free to include more deets on your "circus background" ;)

Victoria Smith: I grew up in Woodland Hills with my mom and dad, and my younger brother Tod, in the suburbs of Los Angeles — a ‘Valley Girl’, for sure, for sure. My mom was an interior designer, so I presume I got those genes from her and would decorate and redecorate my room all the time. I used to fake sick to stay home from school and redecorate my room, much to my mum’s chagrin.

It’s true about the circus family. My great grandparents owned the Downie Brothers Circus in the 1930’s and though I never knew them, it was pretty hilarious to find out I come from circus blood. It was pretty well-known at the time, and I have a photograph that Walker Evans took of a barn with ads for the circus covering it. I found it online and ordered it from the Library of Congress. So I could be in a tutu riding horseback right now, but they sold the circus way back when.

B+C: Before you were able to go all in on SF Girl by Bay and your own variety of projects, what did your career path look like?

VS: I was a successful art buyer and ran the creative studio department at an advertising agency for many years, working with clients like Condé Nast, Levi’s, and Apple. Prior to advertising, though I started out by getting my Advanced Arts degree in Interior Design and I had worked decorating model homes for a while and then worked in sales at a designer furniture showroom in Los Angeles, but didn't do well at the sales aspect of it at all. I'm a horrible sales person. So then I was invited by a friend to work in advertising for her creative director husband. I thought that would be glamorous and it was anything but at first. I started as a receptionist, and moved my way up to art buyer, running the creative department.

B+C: What motivated you to start your blog? Tell me the origin story.

VS: I didn't really decide to start SF Girl by Bay — it kind of chose me. I started the blog in June 2006, as just a hobby at first — it was never meant to be my 'day job'. As I mentioned above I was in advertising for 20 years, and I left that steady, reliable position to head into this thing called a 'blog' that had to succeed all on my own. I did both for two years though, before I ultimately quit my job in 2008. I’d started the blog as a way to show Apartment Therapy a look at my home because a friend had suggested I should be featured on their home tours. They ended up liking my home and featured it, and then invited me to guest post for them, which helped grow my own audience. It just kind of took off from there, I think because I just really love doing it.

B+C: What led you to go out on your own? When did you realize your side hustle could be your main hustle?

VS: As I mentioned, I didn't really decide or make a business plan. It happened quite organically. My whole life has been that way, though. I've changed careers many times, and mostly by happy accident. I've pretty much followed my instincts all along my career path. And now, it's all circled back around into design again, but writing and curating about design on the blog rather than actually working as an interior designer I find much more fulfilling and satisfying creatively. I’m a pretty independent person, so I think I’m motivated enough to work for myself and be disciplined about it. I did save quite a bit before I quit my full time job — so that helped me feel a bit more secure about leaving advertising. I made a considerable savings from the Keep Calm and Carry On posters I used to sell in my Etsy shop and I put all of those earnings into my savings account before I quit my job in 2008 to blog full time.

All of this is sounding like I fly by the seat of my pants and I suppose I do, so perhaps it's not the best business advice! But it's all the advice I really feel qualified to share. However, I think all of those experiences help me day to day on the blog. Having an eye for art buying helped me identify great imagery, and my interior design background hopefully helps me edit and share good design with the readers.

B+C: What inspires you to create, curate, and share your unique point of view with the world?

VS: I think for me, blogging just encompasses everything I love: writing, photography and interior design, so I found my niche, so to speak. And I think readers like and respect authenticity, so I knew I wanted to find a creative way to share my point of view on the blog and remain as unique and genuine as possible.

I sometimes have a quirky view of the world, and of design and I didn't want to be afraid to share that. I think that authenticity will always be my driving force.

And I also think it's possible for anyone who's willing to work hard (it's a full time job for sure!) on their blog to succeed. I think you need to have a very clear vision of who your audience is, and share what you're most passionate about, and perhaps most importantly speak from your heart and in your own voice.

B+C: How do you feel about being referred to as an OG blogger? How do you think the landscape of blogging + social media has changed over the last decade?

VS: I’m mostly proud of it but it does make me laugh. The first time I was introduced as an OG blogger I thought they meant ‘Old Girl’ because I’m like the oldest blogger out there! Blogging has changed a lot, but I’m happy to see a lot of the OG still out there. I think Grace from Design*Sponge is one of the first to hang up their hat this coming August and do something new. I have no clue where blogging is headed with other platforms like Instagram so popular, so I just keep doing what I love and wait to see what happens next. What I don’t really care for are people who simply want to make a lot of money or be famous. Yes, it’s nice to be able to make a living at what you do, but I think it’s also more gratifying to do it because you love it or are passionate about your subject matter whether it be design or fashion etc. I think the more you love something, the better you will do at it.

B+C: I know firsthand that you’ve been a major ‘pinfluencer’ from the start. How is your approach to Pinterest different from Instagram, your blog, etc? What advice do you have for upstarts who are overwhelmed by all of the different channels for sharing / creating / curating?

VS: I loved Pinterest straight away when founder Ben Silbermann told me about it. I could see what a unique tool it was, a great device for sharing, and for me, an insanely helpful blogging tool. I use it to pin things I want to share later on the blog, and I design or curate "rooms" or pinboards for myself from pieces that inspire me and that I might like to try down the road. It's the perfect tool for me, because I could never remember my traditional bookmarks, and this is a visual bookmarking tool, so it's all right there in front of me and it links back to the original site where I discovered it. I love sharing inspiration I find with followers on Pinterest, too. And, it’s the number one source of traffic to my blog.

Instagram is different, although I still think about it as a curation of sorts, but I think I use Instagram more to share, where Pinterest right now for me is a tool for blogging. I’ve always loved photography and was big into Flickr when it first came out, so I love sharing photography. I really, really hate the algorithm and feel like it’s messed up Instagram terribly. I don’t know why they don’t grasp that. It’s really hard to grow a following now, and that’s disappointing for people trying to grow a business or a popular feed.

So lately, I’m just posting whatever I personally like without giving it too much thought, or I think it could drive you insane, hoping for ‘likes’ and comments. You just have to do ‘you’. And as far as advice, I’d just say really try not to take it to heart — it’s not real life, and it’s not healthy to fixate on it. I think focus on the social media tool that you’re most good at and enjoy - if you’re great with words, maybe Twitter is fun for you, and if you love taking pictures and posting them have fun on Instagram.

B+C: If you’re starting something from scratch, where do you go for inspiration? Tell us more about your ideation / creative process.

VS: That’s really hard to describe because I truly find inspiration everywhere — from books, movies, magazines, museums (the big three M’s - ha!). Even from long walks.

Beauty is really everywhere and I like to keep my eyes open to possibilities.

B+C: When you’re not curating, designing, or writing, how do you spend your time? What’s your favorite way to veg out?

VS: I read a lot. I hadn’t read much for a while — I’d taken a break for some reason and now I read all the time. It’s the perfect escape. And I read floating in my cowboy pool when it’s hot on the weekends, which is super relaxing. I also love to go the flea market and farmer’s markets on the weekends and then cook a big meal with friends. And I love binge-watching shows like lately, Killing Eve, Dead to Me and Restored by the Fords — Leanne Ford’s amazing home makeover show. I also listen to podcasts like Oprah’s Super Soul Sunday series with Eckhart Tolle — it’s been kind of life changing.

Favorite Quote: "The cure for boredom is curiosity. There is no cure for curiosity." - Dorothy Parker


Go-to Karaoke Song: "Sugar" by Maroon Five (I know, it’s so embarrassing)


Late Night Snack: RXBars in Chocolate Sea Salt


Currently Reading: Euphoria by Lily King

B+C: What advice do you have for creative women just starting out? What do you wish someone told you back when you started SF Girl By Bay?

VS: This is more of a heartfelt lesson than anything else, but I would say it's to be as unique and as individual as you are. Don't copy others, find your own voice and share what you love. When people see something unique and genuine and a voice that resonates with them, they will follow. Just create something that's all yours. I also share a lot of my own home and while that can be a little disconcerting at times, I think the readers really like stepping inside my personal world - so don't be afraid to share that side of yourself.

Also, save your money before your jump in head first. I had savings to lean on in case the blog failed or didn't earn me a living. And, I knew I could always go back to my career in advertising if I had to. It's good to have a fall back plan if for no other reason then it helps you to feel just that much more fearless. And having a savings to count on may help you feel less tempted to take on a sponsorship or projects that really aren't right for you. It helps you hold out for those opportunities that fit you and the brand you've worked hard to build.

B+C: I know that sometimes being a content creator can feel like an island. What does your support system look like?

VS: I wear all the hats. I do have an amazing editorial assistant, Kristen Waltman who helps with all the email we get and the business side of sponsorships and occasionally I have a few guest contributors that help me get a break but I’ve let many go because I find my voice works best for the blog and I’d rather blog less and have more quality than quantity. But I write, style, and photograph about 80% of our blog posts and all of our Instagram and other social content. And I handle all the accounting, travel, meetings, etc. including running Super Marché, my online vintage shop. For the shop I travel to France (which is not a hardship!), shop the flea markets, and then style and photograph and upload to the shop.

I have mentors like Bri Emery from DesignLoveFest — she’s my go-to advice gal and a really good friend. If I need advice I trust Bri to advise me, even though she’s much younger than me, she’s super smart. I also have an amazing web designer Suzanne Shade who designed my site and my shop and ALSO, web developers who executed the site. And tons of creative friends who I seek advice from and collaborate with when it fits.

B+C: You recently launched a home decor collab with The Inside. Tell me more about how that project started, and the inspiration behind the pieces you created.

VS: I've always dreamed of creating a unique home furnishings collection, so when Christiane Lemieux invited me to partner with her company The Inside I was intrigued and excited by the opportunity to work together. I was hoping for a bohemian vibe but with a modern, fresh twist, pairing colors like indigo blue, pale pinks and mustard yellow with the intention that they’d look great paired together, building interest through layering the various pieces from the collection. And for the prints and patterns I was inspired by French ticking stripes, Japanese katazome stencils and even a touch of Moroccan textiles.

The Inside designed the furniture itself, so they’ve relied on a lot of experience in the furniture industry to know what functions best for people. As for my involvement, I tried to create upholstery textiles that are stylish and on trend, but very livable, and blend well with a lot of different aesthetics. It’s almost a global collection in that it’s got a fusion of French, Moroccan, Japanese and American design influences.

B+C: How do you decide what to pursue and what to say no to? What advice can you give to folks who are navigating yeses + nos with regard to their personal brand?

VS: I think it’s important to be honest with yourself and to only take on brands that fit well for your audience and for yourself. I know it’s hard to pass up income, but if it doesn’t ring true to you, it won’t for your audience, either.

I heard this Zig Ziglar quote recently that really resonated with me from Jordan Ferney of Oh Happy Day!: “The chief cause of failure and unhappiness is trading what you want most for what you want right now.” I think that's really powerful advice because it's so easy to fall into a trap these days of accepting everything that's offered to bloggers. Sponsorships and freebies may seem really tempting, but they're not always in your best interest. Follow your gut instincts - you'll know in your heart if something doesn't feel morally right to you and you should pass on those kinds of offers. A free pair of shoes has a price tag and it's an expensive one — it's called your credibility. It's more than fine to have sponsors — that's why it's called a business, but be transparent about it. Be honest with yourself and your readers.

B+C: What’s new and coming soon that we should all check out?

VS: I am working hard to grow my Super Marché vintage collection and head back to France in July to shop for more inventory, which is always a blast and so rewarding. I love vintage and this has been a dream for me to create and grow.

I also have an upcoming project as a strategic advisor for a large company but I can’t speak more about that right now, except to say I’m really excited about what might come of that.

We love an inspirational quote. The right set of words can guide us through a case of the Mondays (and any day, for that matter). A expertly expressed feeling reminds us that we're all more connected than we think. And who doesn't love reading something that makes you laugh and cry at the same time?

As part of International Women's Day (which we celebrate year-round), we've gathered some of our favorite quotes by a bunch of our favorite women. Scroll through, pin 'em to your motivational boards, and share favorites with any woman in your life who could use a digital pep talk.

Keep the courageous, confident, and creative vibes flowing today, and all days!

Follow us @BritandCo for more quotes to fuel your week!

This post has been updated.

It's almost time to return to Cousins! The Summer I Turned Pretty season 3 is coming this summer, and Prime Video just gave us a first official look at Belly, Jeremiah, and Conrad. The new episodes will open at the end of Belly's freshman year of college, and in addition to seeing the evolution of our favorite characters, author and co-showrunner Jenny Han says "there are going to be surprises" in the final season. Eek!

Here's your first look at Lola Tung, Gavin Casalegno, and Christopher Briney in The Summer I Turned Pretty season 3, coming to Prime Video July 2025!


Jenny Han says 'The Summer I Turned Pretty' fans are in for a few surprises.

Erika Doss/Prime Video

"There are the things that [fans] know and then there are things they think they know, and then there's going to be, hopefully, things that surprise them," Jenny Han tells Entertainment Weekly. Listen, I am a very proud member of Team Conrad, and seeing how cozy Belly and Jeremiah are in these pics (not to mention the set leak that's definitely not in the third book), I'm starting to wonder if Prime Video is teasing I should switch teams.

But no matter which team you're on, Lola Tung promises the season won't let you down.

Team #JellyFish will get their time this season.

Erika Doss/Prime Video

"The one thing I've always admired about Jenny is that every season and every decision about what's coming next is purely to serve the story," Lola says. "She's never going to do anything that doesn't make sense for the story. It's all about this beautiful world she's created and giving the fans something really, really special and giving us something really special to work with."

And that includes some sweet moments which Jeremiah and Belly, who "are, at their core, best friends," Lola adds. "That relationship is something that's so special and so unique to them, so it's exciting to see this season and how their relationship blossoms."

And 'The Summer I Turned Pretty' images also feature Conrad.

Erika Doss/Prime Video

But don't worry Conrad fans, we also get a look at the elder Fisher brother who "we know that he went to Stanford, and so he's continuing on his journey to become a doctor, as you can see from that white coat," Jenny says. "I think people won't be surprised to see that."

Keep reading for more images from The Summer I Turned Pretty season 3!

Erika Doss/Prime Video

Jenny Han also teases this image is actually a flashback, "so do with that what you will." BRB, I'm off dreaming of a beach vacation. I also can't help but point out the warm color grade of this season! The golden look makes everything feel warmer and more magical — and offers a youthful glow as Belly gets older.

Erika Doss/Prime Video

But for those of us who care more about Steven and Taylor (Sean Kaufman and Rain Spencer) than the main love triangle, we got this single crumb from the new images. And I'm more than happy about it, thank you very much.

Erika Doss/Prime Video

Belly (Lola Tung) gets cozy on campus in a hoodie and sunglasses.

Erika Doss/Prime Video

And Belly and Jeremiah (Gavin Casalegno) get cozy with each other at a party.

Erika Doss/Prime Video

But they work as hard as they play! I have this exact outfit Belly's wearing, and you best believe I'm adding it into my fashion rotation.

How many episodes will The Summer I Turned Pretty season 3 have?

Erika Doss/Prime Video

Great news! The Summer I Turned Pretty season 3 will have 11 episodes instead of 7 or 8 like seasons 1 and 2 did. Stay tuned for the official release schedule.

Who's in the cast?

Prime Video

The Summer I Turned Pretty season 3 cast features all your favorites:

  • Lola Tung as Belly Conklin: a beach-loving volleyball player who's always dreaming of summer.
  • Christopher Briney as Conrad Fisher: Belly and Steven's lifelong friend who Belly's always had a crush on.
  • Gavin Casalegno as Jeremiah Fisher: Conrad's sunny younger brother.
  • Sean Kaufman as Steven Conklin: Belly's older brother.
  • Rain Spencer as Taylor Jewel: Belly's best friend.
  • Jackie Chungas Laurel Park: Belly and Steven's mom and Susannah Fisher's best friend.

Meet The Summer I Turned Pretty Season 3 Cast before the new episodes air on Prime Video this July!

Mom entrepreneur Diane Le designed a blanket/backpack combo with her family hikes and picnics in mind, but after testing the concept, she found it had broader appeal. Not sure where to start the manufacturing process, she asked for help. Thanks to our partnership with Office Depot OfficeMax, we are sharing Diane's founder story and how she learned through Selfmade that networking gets you everywhere.


B + C: What motivated you to start MiniAlps? What problem are you trying to solve for your customers?

DL: For me, it was a product I really wanted for my own personal use and it just didn't exist. I love spending time outdoors with my family but outdoor blankets are so bulky to carry. I remember going on a day hike with my husband and daughter and I had to carry a backpack on my back with our water, food, diapers, sunscreen and supplies and then I had to carry our picnic blanket on the front and hold my dog's leash all while hiking. It was just too much.

I thought "Why can't an outdoor blanket actually be a carrying bag and it can do double duty by carrying my things as well?" That's when MiniAlps was born.

B + C: How has the company evolved since your initial "aha" moment?

DL: Originally, we were only focusing on moms who really liked multitasking products but after testing the concept, we actually found out that late teens and 20-somethings really loved the idea of a stylish blanket/backpack duo. It was perfect for picnic outdoors, wineries, music festivals or just being on the go.


B + C: What startup challenges have you faced along the way?

DL: We've had two really big challenges. First, neither Sharlene Bisram (my co-founder) nor I had ever launched an apparel or outdoor product, so there was a really big learning curve for us in terms of fabrics and performance. We bought so many fabric samples just to make sure we had the right materials. The second was manufacturing. Manufacturing during COVID times has been tricky. We aren't able to travel to meet manufacturers in person, production times are much longer than normal, and shipping times are very delayed.

B + C: What strategies helped you overcome them?

DL: Networking and asking for help has been the best strategy for us. Whenever we run into a challenge, we've reached out to our networks to just ask "Does anyone know someone who knows XYZ?" and we've met many amazing people that way. I think there was a session in Selfmade that talked about that exactly - that being able to network effectively was one of the best ways to grow a business. I'm a big proponent in paying it forward as well. If there's some help someone is looking for, I'm happy to share any information or potential leads with them.

B + C: What would you say are your top successes so far?

DL: Designing a product I'm really happy with is probably my favorite success so far. We've gone through seven different iterations before landing where we are and I'm pretty proud of what we've created. Our bag is everything we wanted it to be: stylish, minimalist, modern, and incredibly practical.

B + C: How have you approached marketing your brand and raising awareness?

DL: We're a startup so we have very limited marketing funds. It's been a fun challenge to figure out how to build our brand on almost no budget. We use Canva for a lot of our branding materials. For awareness, we are active with promoting to our local community and utilizing social media and social ads to drive traffic to our target market.

B + C: What was your most valuable takeaway from Selfmade?

DL: It really does start with mindset. When we had the first course about mindset, I was really confused on why we weren't focusing on more "business" type things first. But as I started building my business, I realized how important it is to be in a positive, winning frame of mind before anything else. It helps you weather all of the ups and downs of startup life.

B + C: Who and what inspires you?

DL: I have so many people in my life that I admire, it's hard to narrow it down! My daughter Camille was born with a rare disease and disability and she inspires me to beat the odds everyday. I also have to shout out to my mentor Sarah Grover, who is just a brilliant marketing and branding guru and Nurit Raich, who has been my incredible coach through a lot of life's challenges. It truly takes a village.

B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?

DL: Just get started! Don't let the fear of failure stop you before you even get started.

B + C: What's next for MiniAlps?

DL: We're opening up for pre-orders on our first production run very shortly! Sign up for more information at minialps.com.

B + C: What has receiving the Office Depot OfficeMax scholarship to Selfmade done to help you grow your business?

DL: It has been so helpful to have the support of Office Depot OfficeMax scholarship! It was only through the scholarship I was able to access all of Selfmade's amazing resources, from the networking to the coaches to the sessions, it's been a combination of motivating, inspiring, and supportive. I couldn't imagine launching MiniAlps without Selfmade.

B + C: How have Office Depot OfficeMax services/products helped you accomplish more in your business?

DL: It's honestly not possible to start a business without the right tools and Office Depot OfficeMax has been my go-to source. Their printing services in particular are fantastic; it's high quality, affordable, and a quick turnaround.

Thank you Diane for sharing your story! You can follow MiniAlps at minialps.com and on Facebook.

Need help bringing your idea to market? Let Office Depot OfficeMax give you the confidence you need with a suite of business services & solutions to help you put your best foot forward. Make a good first impression with business cards & build the business pitch of your dreams with custom presentations. With Office Depot OfficeMax you'll find the tools to reach your customers with confidence. Learn more at Office Depot's Selfmade page.

Want to join the next Selfmade cohort? Check out all of the scholarship details right here.

1923 season 2 premieres on Paramount+ February 23, and Michelle Randolph (who plays Elizabeth Dutton in the cast) is "so excited" for you to watch the new episodes — and she's been keeping up with all your fan theories!

"There are some crazy ones. I feel like the biggest fan theory thing is the family tree," she tells Brit + Co exclusively. "I've seen many different family trees and so it's like, 'OK, which one's accurate?' I actually drew my own at one point."

Here's what Michelle Randolph had to say about 1923 season 2, and the Dutton family tree, in Brit + Co's exclusive 1923 interview.

Michelle Randolph teases '1923' season 2 finally gives us answers to the Dutton family tree.

By the end of season 2, Michelle Randolph says "we might be able to fill in some blanks" in the Dutton family tree, which is a very hot topic for internet users! "I had to make my own [family tree] because all of the ones I saw on the internet were like — every single one was different. I was like 'I'm confused.'"

The Dutton family is made up of incredible cast members like Brandon Sklenar, Harrison Ford, and Helen Mirren, and Michelle reveals that the cast are just as close as their characters.

"There's a giant group chat called Giddy Up, which started during cowboy camp of season one," she says. "A cute little name, and I think I mean we all were on location in Montana and all in the same hotel, and we would get dinners after [filming], so I think even though our characters are very different and in different story lines like we all really did bond, which was really helpful to have each other throughout the chaos of of shooting a show."

The actress also says Elizabeth would connect with her 'Landman' character Ainsley.

Frazer Harrison/Getty Images

And if you're a tried and true Taylor Sheridan fan, you've probably picked up on the fact that Michelle isn't just in 1923 — she also has a starring role as Ainsley Norris in Landman! But would Elizabeth and Ainsley get along if they met in an alternate universe?

"That would be a fun thing to witness. I think they would," she says. "They're very different, but the similarities between them is they're both young women who are finding their place in this world and I think that they both actually look at the world through very bright eyes and have a lot of hope, which is an interesting correlation between the two of them. I think Elizabeth has gone through so much more than Ainsley obviously, so there might be a difference there, but I think they would get along."

Check out the 8 Compelling Historical Fiction Books For 1923 Lovers and read our interview with Julia Schlaepfer where she teases the Spencer and Alex's future.

This interview has been edited for length and clarity. And this post has been updated.

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible that your go-to drink could be affected.

Here’s everything you need to know about this season’s matcha shortage.

Nataliya Vaitkevich / PEXELS

Per The Japan Times, increased demand for matcha powder put an “unprecedented strain” on the tea industry last year, and the same effect is predicted to take place in 2025.

According to the Ministry of Agriculture, Forestry and Fisheries, Japan saw a 185% increase in matcha production from 2010 to 2023 in order to keep up with demand from cafes and home baristas around the world, The Japan Timesreports.

Cup of Couple / PEXELS

Seeing that over half of Japan’s matcha is exported internationally, matcha lovers are looking toward the country for their green tea fix. Search interest for matcha has nearly quadrupled over the past 5 years, and it shows no sign of slowing down.

Olena Bohovyk / PEXELS

This year, mostly organic matcha strains will be affected by the shortage, though lower-grade varieties could face the same issues if consumers begin reaching for them in favor of organic offerings. While top-tier, organic strains like ceremonial-grade matcha are known for being sweeter and smoother, the lower-grade kinds like culinary-grade matcha are noticeably more bitter and don't have the same vibrant color.

Charlotte May / PEXELS

Matcha can only be harvested in the springtime, so though a shortage may be happening now, there’s hope for increased supply in the near future. This year’s harvest will start in April.

Polina Tankilevitch / PEXELS

Even though production will ramp up, Jason Eng of Kametani Tea in Japan, a company that produces matcha for beverage companies around the world, says: “This year will be an interesting one. We haven’t hit a point yet where we’re going to run out, but it’s going to be really tight this autumn – not just for us but for everybody. The demand is off the charts.”

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