13 Creative Ways to Actually Do Something With Your Doodles

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Therise Edwards, founder/CEO of Teshley Solutions, an education consultancy firm that helps students and families navigate the complexities of the education system K through 12.

What is an unexpected business challenge that you faced and how did you overcome it?

I wouldn't call myself a FAFSA (Free Application for Student Aid) expert, but I ended up having to know a lot more about it than I ever anticipated. FAFSA is what administers Pell Grants, which is what a lot of colleges base their financial aid on. I knew about the application changes, and some were excellent, but they made a series of critical errors and a lot of parents were scrambling. It was not my intent to have this as my area of focus; it just became a necessity.

What's a recent small win for your business?

Recent small wins are my collaborations. I formed partnerships with one organization that focuses on students with special needs. I hosted a webinar with the executive director of that organization. I formed a partnership with members from an insurance company on planning and paying for college. That was my first corporate sponsorship. And I've got a series of events coming out because others actually reached out to me. One of them I met through another networking platform, but I got to that platform from one of the sessions that I did with Verizon Small Business Digital Ready Program.

How did you start to collaborate with external partners?

Just changing my strategies and my approach, and just being more secure and more emphatic in making connections. It ends up being this continual cycle.

Is there a woman in business that you admire or that you look up to?

I have two. Leontyne Anglin, who runs a nonprofit called Beyond Expectations. She works with a small pool of students, but she just gives them enormous exposure and opportunity. She's brilliant with collaborating with individuals and businesses and really bringing the students what they need. And then the other on a bigger scale is Cate Luzio, founder and CEO of Luminary, who taught her Business Plan Bootcamp through the Verizon Small Business Digital Ready Program. She is just a dynamo. She is just so supportive of women entrepreneurs. She's awesome.

How did the Verizon Small Business Digital Ready Program help propel your business forward?

All of the collaborations and partnerships with the exception of one all came from joining the Verizon Small Business Digital Ready Program. I’ve taken all of the free classes and the one on projections and pricing, something every entrepreneur struggles with, was very helpful. There have been so many of them. Sometimes you're completely ignorant in a category so you take the class and it's like, okay, that's good to have. But then sometimes you sign up for it and it's like, oh, yeah, I did know 90 percent of that, but this other 10 percent is going to be very, very helpful.

Learn more about the free Verizon Small Business Digital Ready Program and Teshley Solutions.

Illustration by Daniela Jordan-Villaveces

In our Take 5 series, sponsored by Verizon, we ask women in business about unexpected challenges, their inspirations, recent wins, and how the free Verizon Small Business Digital Ready Program has helped propel their business forward. Here, we meet Rita Suzanne, a marketing strategist for health and wellness businesses who learned to network, connect with other entrepreneurs, and build her business online and IRL.

What's an unexpected business challenge that you've had to face and how did you overcome it?

The hardest thing for me was my sister passed away and I ended up taking custody of my nieces. I ended up being a single mom of four kids. This is the thing that transitioned my whole entire life. I stopped doing web design and started my podcast Mom Owned and Operated. I wanted to reconnect with other moms and figure out how they were able to run their businesses and raise a family and take care of themselves because I wasn't able to do all three at the same time. Through that journey, I realized that I really needed to connect with other people and how important it was for my business. It helped me to create that community that I was yearning for that I didn't realize that I needed.

What's a recent small win for your business?

For me, the win was just pivoting back to something that I actually wanted to do. Also, I’ve started to say no to things that I no longer want to do.

Who is a woman in business that you look up to and why?

I have always admired and looked up to Amy Porterfield [author of Two Weeks Notice]. I listened to her all the time when I was starting out. I think that she's amazing and I love her stuff. She just seems like a very genuine person.

Is there a resource that has made an impact on you as an entrepreneur?

I listen to a lot of audio books. One of my favorites that has been huge for me is You Are A Badass by Jen Sincero. I was told when I first started my business, by a friend who was a business coach, that I have a mindset problem. Ten years ago, I had no idea even what “mindset” was. Sincero’s book helped me to see what she meant by “mindset” and helped me adjust that mindset and fix some of the things that I didn't realize were broken.

How has the Verizon Small Business Digital Ready Program helped propel your business forward?

There are a lot of things that I have loved about it. There are local networking and training opportunities, and that has been great, and the online training is very valuable. It's a great resource. I find that marketing needs a three-tiered approach, meaning you need to network it locally, socially, and then also have a very comprehensive online approach to your marketing. One of the Verizon Small Business trainings that I took was all about taking advantage of your local resources. I found that to be extremely valuable because often people think they need to just focus on social media. I don't think that people focus enough on their local community.

Learn more about the free Verizon Small Business Digital Ready Program and Rita Suzanne.

Illustration by Daniela Jordan-Villaveces

If you're anything like me, you treat Christmas like a whole fashion show. Whether it’s a wholesome family dinner or a (not so wholesome) party with hometown friends, I always plan to pull a look or two.

As opposed to years past, I’m looking to shake up my Christmas outfits a bit, playing with multiple patterns, cozy (yet stylish) layers, and, of course, a good pair of boots. Looking for inspo along those lines? We’ve got all the Christmas outfit ideas you need to stun at this year’s festivities.

Check out these 12 Christmas outfit ideas you have our full permission to copy this season!

Kayla Walden

Sparkles are extremely festive this time of year – go all out with a sequined dress to really embrace the Christmas spirit! You can find so many similar options at Anthropologie and Nordstrom. When paired with some cute ballet flats, you'll be feelin' like a little Christmas fairy in no time.

Haley Sprankle

A blazer will never fail to make your Christmas outfits look sophisticated. Layer one on top of a basic cable knit sweater for a classic feel (that'll also keep you super warm)! From there, trousers or tailored jeans will do. Don't forget to accessorize with red Christmas nails and a bold red lip color!

Jasmine Williams

Layers, layers, layers: it's the name of the Christmas outfit game, especially if you live somewhere super cold. But a practical 'fit doesn't have to be boring! Start with a comfy turtleneck and pants (over some leggings for extra warmth), then go crazy by mixing colors and patterns. This plaid + leather combo will be on repeat. Step into your favorite winter boots to bolden up the look!

Ali Ives

Statement jackets are the way to go. This leather one is lined with a furry material that not only holds in your body heat during outdoor excursions, but looks so chic, too. Layer one with some leggings, a black mini dress, and a bright red sweater like this one so you feel cozy all day long! Don't forget the boots, either! 😍

Haley Sprankle

Hair bows are the perfect accessory to rock alongside your Christmas outfits. From sleek sweaters like this one to more formal dresses, they fit the occasion oh-so nicely.

Haley Sprankle

For a *spicier* holiday get-up, don't hesitate to reach for your fave tall boots and little black dress. It's a no-fail combo! With an all-black situation like this one, you won't have to spend extra time worrying about if your outfit is matching perfectly or not. Wear the two pieces with some sheer black tights, or get creative with colored ones, like a bold red or sparkly white.

Kayla Walden

If your personal style leans more preppy, this is the Christmas outfit idea to copy: loafers and a pleated skirt instantly make you look dressed up, but the nice part is you're not sacrificing comfort for style one bit. This outfit formula can span over endless color combos, but we particularly love the burgundy-leaning look with this one.

Meredith Holser

You can never go wrong with a good green or red plaid dress. Bonus points if it's vintage, like this one! You can easily dress it up with tights and a cardigan, with boots or ballet flats to match!

Kayla Walden

Velvet dresses have our hearts (and closets). The material evokes a very vintage-y Christmas vibe that you can style over and over again. We're currently eyeing similar styles to this one from Target and Anthropologie!

Rachael Sprankle

Sequins shine again! If it's Christmas party time, you truly cannot go wrong with an eye-catching ensemble like this one. You'll leave the whole crowd stunned. A sequined dress also makes for some ahh-mazing Instagram pics! 📸

Ali Ives

Bundling up this winter doesn't have to be drab. Throw on a plaid scarf on top of a layered look to embrace all the Christmas vibes!

Kayla Walden

Playing with different materials and non-traditional color combos might just surprise you when it comes to creating the coolest Christmas outfits. For instance, this 'fit combines leather and suede, which contrast each other beautifully. You also might not immediately think of black and brown working well together, but this outfit idea defies all fashion "rules" in that regard.

Haley Sprankle

For a Christmas-y night out (ahem, bar crawl, anyone?), don your cutest holiday sweater with some comfy jeans and boots. We've found some really great options for fun holiday sweaters that are still super stylish!

Haley Sprankle

Get you a good tall black boot, and your Christmas outfit ideas will go far. They work wonderfully with everything from maxi dresses to midi skirts!

Kayla Walden

No matter what you wear this Christmas, there's always room for a playful (and festive!) hair bow.

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