Why You Should Try the Gwyneth-Approved Oil Pulling Trend

Cortney Clift
Mar 11, 2015

Coconut oil has proven itself to be somewhat of a beauty miracle. Aside from working as a healthy cooking oil alternative, it’s also great for moisturizing skin and hair, removing makeup and keeping your lips nice and soft. It looks like we might be overlooking one major health advantage the magical oil is capable of – oil pulling.

The general idea is that oil can work as a sort of natural mouthwash. We won’t say oil pulling is entirely new (the technique can be traced back to ancient India), but we will say we’ve seen a pretty dramatic resurgence in the idea since coconut oil recently rose to beauty superstardom. The practice isn’t officially backed by any major medical organizations — however, it is said to leave you with fresher breath and whiter teeth, all while fighting oral bacteria, plaque buildup and cavities. (Photo via @emjahn67)

Who Loves It

A couple of our favorite celebs to get granola with, Shailene Woodley and Gwyneth Paltrow both swear by oil pulling. Shailene tells Into the Gloss, “It really makes your teeth whiter, because the plaque on your teeth is not water soluble, it’s fat-soluble. So the lipids have to dissolve in fats, which is why oil works in your mouth. I prefer sesame oil, but they’re both good.” However, she also goes on to express her love for eating clay, which has been somewhat aggressively debated on the web, so maybe take that rave review with a grain of salt.

Lauren Conrad’s team also put the practice to the test, swishing for a whopping 20 minutes a day. They reported fresh breath, slightly whiter teeth and even a decrease in breakouts around the chin and jawline. (Photos via Jason Merritt/Getty)

How To Try It

1. The DIY Way: All you really need is a spoon and your oil of choice (coconut, sesame and sunflower are the most popular). It works best if you do it first thing in the morning after you’ve had a glass of water. Swish it around in your mouth for 5-20 minutes and then spit it out in the trash can (it will clog up your drain). Do your best not to swallow any, considering the oil is meant to be full of toxins and you don’t want that going back into your system. Rinse your mouth with salt water and then brush and floss like normal. (Photo via I Run on Nutrition)

2. Cocowhite ($20): If you’re up for something a little fancier, try these fun, flavored coconut oil sachets. While Cocowhite claims to give you all the benefits of oil pulling, their main focus is the idea that this is a natural way to whiten teeth. For $20 you’ll get a 14-day supply in the flavor of your choosing. It might seem a little steep for about a few tablespoons of oil, but if this is meant to be a competitor for big whitening products like Crest White Strips, the price is actually fairly comparable.

Have you ever tried oil pulling? What did you think? Share with us in the comments below.

I’m Convinced This $10 Bottle Is The Best Drugstore Conditioner To Add Shine

It takes a lot for me to love a hair product. I’ve always kept maintenance around my locks super low-key, usually opting for the cheapest and most seemingly-effective shampoos, conditioners, and leave-in treatments you can find at the drugstore. To make a long story short, I’m not picky.

At the beginning of this year, I sought out to upgrade my self-care routines (albeit in small, affordable ways) so I could look and feel my best. Knowing hair care had become an afterthought, I figured why not switch up Old Reliable (AKA the Pantene shampoo and conditioner combo I’d used for years)?

I’m not knocking Pantene in any way, but after using the same products over and over again across countless showers, my locks became noticeably tired. Thus, I stumbled into Target to explore their perpetual collection of hair care and landed on what I think is now the best, most joy-evoking drugstore shampoo and conditioner I’ve ever experienced.

Meredith Holser

Other than the beautiful bottles, the Mielle Organics Rosemary Mint Strengthening Shampoo + Conditioner set caught my eye for claiming stronger, longer, and healthier hair. I had seen the brand’s hair oil go TikTok-viral a few months prior, which gave me all the approval I needed to add the duo to my cart.

After 10 months of consistent use, I’m loving the set. Though I don’t necessarily use it for hair growth alone, I have observed accelerated growth as well as improved strength in my strands.

The conditioner in particular has earned a mass amount of bonus points in my book for depositing noticeable moisture to my locks after shampooing and providing a fairly no-fuss detangling routine, which is my most urgent hair concern.

Meredith Holser

The Mielle conditioner contains biotin (for “longer, healthier hair”), coconut oil, and babassu seed oil that work to moisturize and soften your hair after a good wash. This isessential since I’ve found that most shampoos strip oils from my scalp and hair – not a bad thing though. It’s what shampoos are made to do, but my hair craves more moisture!

The conditioner is also infused with rosemary and mint essential oils which increase blood circulation, allowing more oxygen to reach the scalp, thus stimulating hair growth.

Meredith Holser

Before drying + styling

As I mentioned, my hair has that classic “squeaky clean” feel after shampooing, and though that’s what I want from a shampoo, it doesn’t help to use only shampoo once my hair’s dried. Without conditioner, my hair definitely lacks moisture and feels dry and stiff – even while I’m still in the shower. This conditioner feels ahh-mazing and never fails to restore all the necessary moisture my locks have lost after a thorough wash!

When using it, I use 1 to 1 ½ pumps of the product. I typically focus it around the ends of my hair (where there’s the most damage) before working the remaining product closer to my scalp. I leave it on for around 5 minutes while I wash my body and face before thoroughly rinsing it out. My hair feels super silky and detangled after the conditioning’s done!

The Verdict

Meredith Holser

After drying + styling

Where a conditioner’s performance really matters for me is making my hair look soft and healthy after it’s dry, so I can go on to style it without pesky knots and further damage. Brushing my hair post-conditioner is always a breeze with this Mielle pick, and the same goes for styling. I use an air styler and it glides smoothly and easily through my strands for a nice at-home blowout every single time.

More than anything, this is the best drugstore conditioner to leave my hair looking supremely shiny after all is said and done. I know that using it consistently over the course of this year has set my hair up to be super healthy so I never have to worry about excessive dryness breakage!

Try It For Yourself

Amazon

Mielle Organics Rosemary Mint Strengthening Conditioner

I bought this bottle (12 fluid ounces) back in January, and haven't had to restock it just yet. For $10, I can certify it's a really great deal and I've absolutely gotten my money's worth. Plus, for the results this conditioner delivers, it feels just like a luxury hair care product. It also goes for around the same price (there's a 12-cent difference) at Target!

Amazon

Mielle Organics Rosemary Mint Strengthening Shampoo

I also highly recommend you use the conditioner in conjunction with the coordinating shampoo. It has a delicious rosemary and mint scent that leaves your scalp feeling uber-refreshed after a thorough wash. This bottle currently goes for $9 on Amazon and $10 at Target.

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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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Tom Holland Is Finally Returning To Our Screens After The Job That "Absolutely Broke" Him

The age of the movie star might have been replaced by the age of the fictional character, but there are still more than a few actors audiences L-O-V-E. Rachel Zegler, Florence Pugh, and Madelyn Cline are just a few of the stars who make the list, but there's one A-lister who's finally making his return to the big screen: Tom Holland!

The Hollywood Reporter confirmed on October 21 that the Spider-Man actor would join Christopher Nolan's new movie alongside Matt Damon and I have never leapt down an internet rabbit hole so fast. If you're wondering 'What movie is Tom Holland making?' then look no further. Here's everything you need to know about the new movie before it hits theaters.

  • Tom Holland is finally starring in a new movie.
  • After The Crowded Room "absolutely broke" him, he decided to take a break from Hollywood.
  • The new film, directed by Christopher Nolan and starring Matt Damon, is coming next summer.


AppleTV+

Tom Hollandand Matt Damon will star in Christopher Nolan's new movie for Universal Pictures. The film is still unnamed for now, but if these two actors are involved, it's sure to be one heck of an action movie. We don't have an official synopsis yet, but sources told THR that it likely won't be set in the present day. The movie is scheduled for July 17, 2026 and Deadline reports they're expected to begin filming at the beginning of 2025.

Considering Tom is one of my favorite actors ever, I'm super excited to see him return to the screen — especially given how devastated I was when he said he needed a break from acting. "This show absolutely broke me in every way possible,” he said at the premiere for AppleTV+ show The Crowded Room in New York City. “I just kept my head down. I dug my heels in, and I just tried my best.”

"I'm no stranger to hard work," he told ExtraTV. "I've lived by the idea that hard work is good work. Then again, the show did break me. There did come a time where I needed a break and disappeared and went to Mexico for a week and had time on a beach and laid low. I'm now taking a year off, and that is a result of how difficult this show was."

Sony Pictures

This reminds me of Emma Watson's recent break from acting following 2019's Little Women, and her comments that being a child actor left her feeling "caged."

“The thing I found really hard was that I had to go out and sell something that I really didn’t have very much control over," she told The Financial Times. "To stand in front of a film and have every journalist be able to say, ‘How does this align with your viewpoint?’ It was very difficult to have to be the face and the spokesperson for things where I didn’t get to be involved in the process.”

Bero

Both Emma and Tom have been able to step into more senior creative roles...and they both happen to be in the drink space (Emma and her brother Alex launched Renais gin in April 2023, while Tom announced his new non-alcoholic beer BERO on October 16).

“After two years on my sobriety journey, I wanted to create something that reflected my lifestyle and values," Tom Holland said in a statement. “This beer isn’t just for those on a similar path, but for everyone who appreciates quality, craftsmanship and living life to the fullest."

Here's hoping you get to cheers a BERO on the set of your new movie, Tom!

Check back here for the latest Tom Holland movie news! And read up on his adorable relationship with Zendaya, of course.

entertainmentmoviepop culturecelebrity

65+ Last-Minute Halloween Costume Ideas Perfect For Procrastinators

In between planning what to even do for Halloween this year, perfecting your signature witches' brew and transforming your Netflix queue into a Halloween movie must-watch list, Halloween is a fun and potentially time-consuming holiday. We get it. Sometimes life just gets in the way and those elaborately awesome costume plans fall by the wayside. But have no fear! These last-minute Halloween costumes are perfect for all you procrastinators out there.

Eleven from "Stranger Things"

Brit + Co

All you need for this easy costume is a pink dress and denim jacket. And you definitely don't have to shave your head ;). (via Brit + Co)

Rockstar

Brit + Co

Whether you're going for a Sabrina Carpenter x Olivia Rodrigo mashup, or you're living your early 2000s rockstar dreams, dark eyeshadow and a choker will take you a long way. (via Brit + Co)

Rory Gilmore

Brit + Co

All you really need for this epic costume is a plaid skirt, button down, and ballet flats, but if you want to add a coffee mug, we wouldn't stop you. (via Brit + Co)

Princess Leia Costume

Brit + Co

All you need is an all-white outfit and the best. Buns. EVER. (via Brit + Co)

Fanta Girls Costume

Brit + Co

Totally fashionable on-the-fly. Get your pod in on the white go-go boots trend. (via Brit + Co)

Kim Possible

Image via B+C

With cowboy copper at the forefront of this year's hair trends, theres no doubt they'll be plenty of redheads running around this Halloween. So, take the opportunity to be your fave animated 2000s spy/ high school cheerleader! (via Brit + Co)

The Bear

FX/Hulu

All you need is a blue apron and a white button down to cook up this TV inspired Halloween look for The Bear! You'll be screaming "behind!" and "yes, chef!" all night long.

Pink Jumpsuit Barbie

Warner Bros. Pictures

Want to channel Barbie this year, but out of time to piece together the signature looks? All you need for the easiest last-minute Halloween costume ever is a pink jumpsuit and a pair of colorful glasses to complete this easy peasy, yet trendy look.

DON'T HAVE TIME TO DIY? SHOP THESE ONESIES!

Piñata

Amazon

$40
Buy Now

DIY Pirate Last-Minute Halloween Costume

Brit + Co

This simple pirate ensemble is arr-guably easy to recreate and fun for Halloween-themed Zoom calls. Throw it on and shake that pirate booty! (via Brit + Co)

Drea From "Do Revenge"

[pinterest_embed https://www.pinterest.com/pin/177258935324910273/ expand=1 site_id=19876466]

www.pinterest.com

Drea rocks all kind of 90s-inspired ice tones and silhouettes that bring old school and modern style together. Pair ice blue pieces or go with a faux fur pink sweater for a super easy Do Revenge costume.

Roaring ’20s Costume

Brit + Co

The ’20s are back, and so is our favorite hair hack: the faux bob! A headband and some fringed and fabulous wardrobe items are all you need for this party-ready, stylish look. (via Brit + Co)

Kimmy Schmidt

Brit + Co

Cardigan? Check. Neons? Check. Spunky attitude? Check. This is one easy last-minute Halloween costume! (via Brit + Co)

Step Brothers Costume

Brit + Co

When you REALLY get into character, costumes actually kinda come second. Bust out your best Will Ferrell and John C. Reilly impressions with your bestie bro or sis. (via Brit + Co)

Olivia Rodrigo

Brit + Co

All you need for this costume is a soft tank, a plaid skirt, and stickers. Halloween just got angsty. (via Brit + Co)

Dancing Girls Emoji Costume

Apple/Brit + Co

 It’s never a bad time to rep your bestie status, right? Of course, you and your fellow blonde BFF could just be those foxy dancing girls. (via Brit + Co)

Princess Emoji Time Costume

Apple/Brit + Co

Who wouldn't mind wearing a crown all night? The hardest part of the costume is keeping a straight face. (via Brit + Co)

PRODUCTS TO HELP WITH YOUR LAST-MINUTE COSTUMES

Striped Shirt

Amazon

$25
Buy Now

The Emoji Ghost Costume

Apple/Brit + Co

 Ahh, the pirate ghost emoji — one of our all-time favorites. The tongue is just too absurd. (via Brit + Co)

Nancy Wheeler from "Stranger Things"

Brit + Co

Nancy has a ton of super cute outfits from throughout the four seasons of the show, but this 'fit inspired by the first few episodes is undeniably simple. (via Brit + Co)

Rosie the Riveter Costume

Brit + Co

All you need is that chambray shirt, a red bandana, and our easy 10-minute hair tutorialto rock Rosie right. (via Brit + Co)

Juno

Brit + Co

This is just one of many of our maternity costume ideas for dressing up your bump this Halloween. It can even work if you aren't expecting. (via Brit + Co)

Robber Last-Minute Halloween Costume

Brit + Co

Grab a few of your fall wardrobe staples, throw on a masquerade mask, and voila! Instant badass robber status is achieved thanks to this last-minute Halloween costume. (via Brit + Co)

Halloween Mask DIY Costume

Brit + Co

Do you have an awesome new outfit that you'd rather wear instead of a costume? Keep it memorable and minimal with any of these Halloween mask DIYs. (via Brit + Co)

The Mystery Dress Costume

Brit + Co

 This dress debate definitely caused a stir. Grab your bestie and keep the confusion alive all night long. (via Brit + Co)

Eleanor from "Do Revenge"

[pinterest_embed https://www.pinterest.com/pin/391813236346342707/ expand=1 site_id=19876466]

www.pinterest.com

Eleanor wears lots of 70s bold colors and prints, which makes for an easy last-minute Halloween costume if you already have that vibe in your closet.

Cactus Costume

Brit + Co

 Believe it or not, this costume only calls for four materials. It’s a great choice for the procrastinator that wants to look just as fun as everyone else. (via Brit + Co)

Carmen Sandiego Costume

Brit + Co

 Don’t put your summer maxis away just yet — you’re going to need one to channel your favorite mystery gal from the ’90s. (via Brit + Co)

Takeout Night Costume

Brit + Co

 A T-shirt that doubles as a costume? This is every lazy girl’s dream! (via Brit + Co)

Holly Golightly (Night) Costume

Brit + Co

Chances are, you already have a couple of LBDs hanging in your closet. Add a few accessories and you’re all set. (via Brit + Co)

YOU'LL LOVE THESE FEATURED PRODUCTS!

Tiffany's Dress

Amazon

$30
Buy Now

Flapper Costume

Brit + Co

 Put your slinky date night dress to some good use and whip up this quick DIY. A party at Gatsby’s awaits! (via Brit + Co)

Barb Holland from "Stranger Things"

Brit + Co

Grab a button down and jeans for this last-minute Halloween costume and you're ready to take on the demogorgon. (via Brit + Co)

A Halloween Hangover Costume

Brit + Co

 Beat your actual hangover with this T-shirt/costume. Sunglasses and a large bottle of Gatorade are also musts. (via Brit + Co)

Taylor Swift

[pinterest_embed https://www.pinterest.com/pin/234046511877956050/ expand=1 site_id=19876466]

www.pinterest.com

A faux fur coat is always a good idea to have in your closet (it's our winter wedding staple) and pair with a blue dress to get this iconic Taylor Swift look from her Midnights era.

Taylor Swift and Her Squad Pod

Brit + Co

Speaking of Taylor, try your hand at this friend group costume! Add Blake Lively and Taylor's mom Andrea to bring it into 2024. (via Brit + Co)

Wednesday Addams Costume

Brit + Co

 Everyone should dress as Wednesday Addams for Halloween at least once. And the little black dress that you already own is begging you to go for it this year. (via Brit + Co)

Wet Hot American Summer Last-Minute Halloween Costume

Brit + Co

 You were psyched to see the reboot on Netflix, and now it’s time to pay tribute with a costume. The only problem is deciding which character to dress up as. (via Brit + Co)

French Girl Costume

Brit + Co

 You probably have most of these pieces in your closet, so why not put them to work? (via Brit + Co)

Chuckie Costume

Brit + Co

The Rugrats gang were always #squadgoals, and come Halloween, Chuckie has the chillest outfit. The best part of this idea is that everyone can do this one. (via Brit + Co)

Ninja Costume

Brit + Co

 Everyone owns at least one black, form-fitting outfit with lace-up details and ribbon. Worst case, a trip to the department store ought to fill any gaps in your wardrobe. (via Brit + Co)

Miss Frizzle Costume

Brit + Co

Do you have a busted red wig? A dress? Some time to draw science lab items? Good, you have a last-minute Halloween costume. (via Brit + Co)

The Princess Diaries

[pinterest_embed https://www.pinterest.com/pin/275704808430746762/ expand=1 site_id=19876466]

www.pinterest.com

With Mia, Lily, and the rest of the crew, this costume will win Halloween! Go as Mia in her uniform or go all out with a ballgown.

Witch Costume

Brit + Co

With a simple makeup product you can look like an authentic witch — warts and all — and you can't beat the convenience of a pharmacy-bought costume. (via Brit + Co)

USE THESE PIECES TO HELP PLAN YOUR HALLOWEEN COSTUME

Witch's Hat

Amazon

$12
Buy Now

More Amazing Last-Minute Halloween Costume Ideas You'll Love!

Florence Pugh

[pinterest_embed https://www.pinterest.com/pin/389772542762817358/ expand=1 site_id=19876466]

www.pinterest.com

Grab a super cute purple lounge set that you'll want to wear even after Halloween is over. This is one iconic pop culture Halloween costume that is both comfortable and recognizable — especially if you have an aperol spritz.

Broad City Costume

Brit + Co

 Pulling looks from your fave TV shows will never go out of style, especially when they’re iconic and hilarious. (via Brit + Co)

Manicured Lawn Last-Minute Halloween Costume

[pinterest_embed https://www.pinterest.com/pin/136726538670821131/ expand=1 site_id=19876466]

www.pinterest.com

We're always here for a good pun, and you should be too. Quick! Grab the turf and faux flowers on your way to get your nails done.

“Girl With the Pearl Earring” Costume

The House That Lars Built/Vermeer

Infuse a bit of culture into your Halloween this year by channeling one of Vermeer's most famous paintings. This is an impressive look-alike costume, and it can be done with just a few simple items. (via The House That Lars Built)

Life & Lemons Last-Minute DIY Halloween Costume

Club Crafted

Just make sure there are enough lemons left for your gin & tonic. (via Club Crafted)

Mama and Baby Bird Costume

Lovely Indeed

Need a cute mommy + me last-minute costume idea? These birds of a feather are definitely looking adorable together. (via Lovely Indeed)

Bunny Ears Costume

Say Yes

 Don’t want to mess with all of the Halloween makeup this year? Wear these bunny ears instead. It’s a perfect costume for work and is a cinch to remove at the end of the day/night. (via Say Yes)

Googly Eyes Costume

Studio DIY

If you are looking for something big and dramatic for Halloween photo time, these googly eye balloons would make for some great home decor and a costume photo prop! (via Studio DIY)

Lacey Mouse Costume

Honestly WTF

 This edgy spin on a childhood favorite is totally work-safe and a great choice for dressing up on the go. (via Honestly WTF)

Cuckoo Clock Costume

The Merrythought

 Get a little creepy and kooky with this fabulous DIY. And don’t forget the bird up top. (via The Merrythought)

Sally Sells Seashells by the Seashore Costume

The House That Lars Built

This tongue-tying costume is guaranteed to have friends giggling all night. Good luck telling everyone your costume name 10 times fast. (via The House Lars Built)

Georgia O’Keeffe Last-Minute Halloween Costume

The House That Lars Built

 Learn how to recreate the oversized poppy, gray hair, and everything else in this gorgeous step-by-step tutorial. (via The House Lars Built)

Lars & the Real Girl Costume

Sugar & Cloth

 This hilarious costume calls for items that you probably already own. To really get into character, make sure you act super stiff all night. (via Sugar & Cloth)

Pop Tart Last-Minute Halloween Costume Idea

Paper & Stitch

 Pay tribute to your favorite breakfast pastry with this easy-to-create Pop Tart ensemble. (via Paper & Stitch)

#Basic Coffee Mug Costume

A Kailo Chic Life

 Next to the PSL Starbucks cups, the pink lid travel mug is as trendy as it comes. (via A Kailo Chic Life)

Lisa Frank Puppy Costume

Studio DIY

 When you have the day to get your costume together, some paint is all you need to give a romper a colorful update. (via Studio DIY)

Holly Golightly (Day) Costume

PMQ for two

 Handing out candy with your cat, while sitting by the door in a large white shirt, is kind of the definition of #goals. Don’t forget the sleep mask! (via PMQ for two)

Raining Men Costume

Studio DIY

 Finally, your giant stack of Tiger Beat, tabloid, and Cosmo magazines will come in handy. Remember, everyone owns an umbrella and rain boots. (via Studio DIY)

Mr. and Mrs. Fox Costume

A Beautiful Mess

Wes Anderson made us fall in love with this Roald Dahl classic all over again. If you don't have time to fashion an entire foxy ensemble, a simple mask or two should do the trick for an easy last-minute Halloween costume. (via A Beautiful Mess)

Frosé Slushie Cute Last-Minute Halloween Costume

Club Crafted

 Do you have a pink dress and access to a clear trash bag? Perfection. (via Club Crafted)

For more Halloween inspo and last minute Halloween costumes, follow us on Pinterest or join our newsletter for weekly updates.

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated from a previous post.

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