What the Wage Gap Looks Like for Transgender and Gender Non-Binary People

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In 2018, we still have to adjust to the fact that women earn, on average, less than 80 cents for every dollar earned by men in the United States, and the margins get even wider for women of color. But what we don’t hear much about are the earnings of the LGBTQ+ community, specifically those who are transgender, transitioning, or gender non-conforming. Because there is still research that needs to be done surrounding employment and the LGBTQ+ community, we don’t have all the answers, but here’s what we do know.

One study that was published in the B.E. Journal of Economic Analysis & Policy looked at the difference in earnings before and after transgender individuals’ transitions. Study authors Kristen Schilt and Matthew Wiswall predicted that transitioning would present a whole set of difficulties for people in the workplace — specifically, those who were assigned male at birth, transitioning into a female identity, due to prior evidence about the gender wage gap. “We estimate that the average earnings of female-to-male transgender workers will increase slightly following their transitions, while average earnings of male-to-female transgender workers fall by nearly 1/3,” the authors wrote in the study abstract.


Photo by Kyle on Unsplash

Based on their findings, the estimate was pretty close: Transgender males reported a slight increase in earnings, and transgender females reported a decrease of 32 percent in their salaries. However, the study didn’t survey gender non-conforming people, so their incomes were not reported. It also didn’t explore the wage gap of trans and genderqueer individuals as compared to cisgender workers.

More evidence points to a definite poverty gap among trans, transitioning, and gender non-binary people, which certainly seems to relate to the wage gap. According to the National Transgender Discrimination Survey, 15 percent of trans and gender non-conforming people reported living way below the poverty line, earning under $10,000 per year. The numbers climbed to 28 percent of Latinx and 34 percent of Black trans and gender-non conforming people. In total, about a quarter of the survey participants identified as gender non-conforming.

Unemployment rates are also high among these communities. According to the National LGBTQ Task Force, transgender workers face an unemployment rate that's about twice as high as the population as a whole. The organization states that pervasive misunderstanding of transgender experiences, hiring bias, workplace discrimination, a difficult process of updating identity documents, and a lack of explicit legal protections are some of the barriers transgender people face when job seekiong.

There’s more research to be uncovered about the earnings and employment status of trans and gender non-conforming people. What we can take away is that there’s more of a conversation to be had, about gender identity-based discrimination in the workplace and otherwise in our country.

Featured photo via Sharon McCutcheon/Unsplash.

This article has been updated.

So long, pumpkin spice season: Starbucks’ holiday menu is on the way, and per menu leaks, it reportedly brings back a ton of seasonal favorites starting next week.

From a classic Peppermint Mocha to the beloved Caramel Brûlée Latte, the recent menu rumors say a new Refresher flavor, 6 unique cold foams, and 4 new bakery items are on the way as the holidays draw near – including many items we predicted! The speculated lineup is honestly wild. Starbucks teased that the holiday menu will hit stores on November 7.

If you just can’t wait to order off the Starbucks holiday menu, here’s every offering reportedly coming to your closest cafe!

When will the Starbucks holiday drinks for 2024 come out?

Starbucks

According to an Instagram post from Starbucks, new holiday drinks and snacks will come out on November 7, 2024.

Will there be holiday cups?

Starbucks

We do anticipate that the Starbucks holiday menu will include some new holiday cup designs! Though we don't know what they'll look like just yet, previous holiday menus over the years have featured vibrant reds, greens, and pinks, plus stars, sparkles, Christmas trees, swirls, and stripes. Typically, Starbucks' holiday cups span across hot and iced drinks. Additionally, a new lineup of reusable cups and mugs should become available!

What's missing from this year's rumored Starbucks holiday menu?

Starbucks

Per rumors around the Starbucks holiday menu, the Eggnog Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and Gingerbread Loaf won't be returning to cafes for 2024. We're especially sad to see the Toasted White Chocolate Mocha not included, though the official menu lineup has yet to be released!

When is Starbucks Red Cup Day 2024?

Starbucks

Though there's no official word out about Red Cup Day for 2024, our best guess – based on the Red Cup Days of years past – is it'll return mid-November. In 2023, Red Cup Day fell on November 16. In 2022, the coffee chain held the event on November 17. Both dates landed on the third Thursday of November, so we predict it to hit on November 21 for 2024. Red Cup Day is when Starbucks customers can get a free reusable red cup when they order a seasonal drink off the holiday menu.

Drinks On The Starbucks Holiday Menu 2024

@markie_devo

NEW! Cran-Merry Orange Refresher

The Starbucks holiday menu leak reported that this brand-new Refresher is packed with sweet orange, tart cranberry and warm spice. It also has cranberry inclusions and is order-able mixed with water, lemonade or coconut milk.

Starbucks

Iced Gingerbread Oatmilk Chai

Chai is a totally underrated holiday flavor in our opinion. This iced drink is crafted with warm chai spices and creamy oat milk, then gets topped with even more frothed oat milk infused with gingerbread-flavored syrup and a sprinkling of spice.

Starbucks

Peppermint Mocha

You know it, and you love it! The Peppermint Mocha has hit Starbucks menus year after year, making it a total statement sip for the holiday season. This drink (available hot or iced) combines peppermint syrup, mocha sauce, and your milk of choice with espresso for a festive feel. It's traditionally topped with whipped cream and tasty chocolate curls.

Starbucks

Peppermint White Chocolate Mocha

Similar to the classic Peppermint Mocha, this bev swaps chocolate for white chocolate sauce.

Starbucks

Caramel Brûlée Latte

This rumored Starbucks holiday menu drink is very rich. The sweet caramel brûlée sauce totally completes the sip, along with plenty of whipped cream and crunchy lil' brûlée bits for textural variety.

Starbucks

Sugar Cookie Almondmilk Latte

Literally like a sugar cookie in liquid form, this super-sweet latte is handcrafted with blonde espresso (it's sweeter and lighter than Starbucks' traditional espresso shots), sugar cookie syrup, and almond milk for a little bit of a lighter effect. It's finished off with red and green sprinkles to up the seasonal vibes even more!

Starbucks

Chestnut Praline Latte

This nutty latte – rumored to return for 2024 – brings on notes of chestnut and praline, which is a nice, flavorful departure from the very expected peppermint you'll see everywhere come holiday time.

Starbucks

Salted Pecan Crunch Cold Brew

Initially introduced for fall 2024, it appears as though the Salted Pecan Crunch Cold Brew will stay on the Starbucks menu well into winter. The salted, pecan-flavored cold foam offers that classic sweet n' salty twist you'd enjoy on fall snacks like trail mix or dipped pretzels. The best part is you can now also order the cold foam in non-dairy form!

Starbucks

Holiday Cold Foams

Per the menu leak, Starbs will be bringing back four beloved holiday-flavored cold foamsand two new options for 2024. They're the perfect drink customization to add to your iced coffees and cold brews if you don't want to order an all-out holiday drink. See all the predicted flavors below:

  • NEW! Gingerbread
  • NEW! Salted Pecan
  • Peppermint Chocolate
  • Sugar Cookie
  • Chestnut Praline
  • Caramel Brûlée

Snacks On The Starbucks Holiday Menu 2024

@markie_devo

NEW! Dark Toffee Bundt

Per the menu leak, this sweet toffee-flavored bundt will be topped with holly- and berry-shaped sprinkles. How perfect for the holiday season!

@markie_devo

NEW! Turkey Sage Danish

This savory snack reportedly includes "turkey sausage with creamy béchamel sauce in a pastry." It sounds like Thanksgiving in a single treat, and we can't wait to try it!

@markie_devo

NEW! Penguin Cookie

This cutie sugar cookie is decorated like a lil' penguin bundled up for the cold.

Starbucks

Snowman Cake Pop

Starbucks' classic vanilla cake pop gets a wintry twist with an adorable snowman face – this sweet really makes us crave the holiday season!

Starbucks

Sugar Plum Cheese Danish

This cream cheese-filled danish is topped with a slightly-spiced sugar plum jam. It's been one of our go-to's over the past few holiday seasons at Starbucks!

Starbucks

Cranberry Bliss Bar

The Cranberry Bliss Bar has become an absolute staple on the Starbucks holiday menu, and for good reason! This blondie treat is smothered in a delicious cream cheese frosting and sprinkled with orange zest and dried cranberries for added seasonal enjoyment.

What People Are Saying About The Leaked Starbucks Holiday Menu

Though most commenters on @markie_devo's Starbucks holiday menu leak post seemed to be excited for the upcoming rumored menu items, some Starbs fans noticed a few things missing from the leaked lineup.

"Still missing eggnog 😢," someone noted.

"Where is the toasted white chocolate mocha 😢😢😢😢," another questioned.

"ALLLLLL these cold foams, and not the one people want: Irish Cream," one more commenter said.

"Ugh still no gingerbread loaf 😭," a disappointed user wrote. "Everything else looks bomb though!"

Despite the Eggnog Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and Gingerbread loaf not being part of this year's menu predictions, the holiday season is our favorite time of year at Starbucks. Many more users shared the same sentiment:

"So excited for all chestnut praline shaken espressos & cranberry bliss bars 🎄🎄🎄🎄," someone wrote.

"Oh hell yess all the chestnut praline offerings," another rejoiced.

Subscribe to our newsletter to stay posted on the latest Starbucks news, including when the official holiday menu lineup drops!

This post has been updated.

The holidays are here! Well, kind of. Thanksgiving isn’t until November 28 but as far as I’m concerned, November 1 is the day the festivities can begin. I’m pulling out my holiday candles, Christmas PJ’s, and even my How the Grinch Stole Christmas vinyl to make the dreary seasonal blues a little more cheerful. And a huge part of getting into the spirit is stacking up the perfect holiday movie marathon. Thankfully Netflix already has a bunch of holiday titles coming out over the next few weeks. Here are the best (new!!) holiday movies and specials coming to Netflix starting November 1.

Dinner Time Live With David Chang: Holiday Edition — On Netflix Now Until December 10

Adam Rose/Netflix

Nothing says the holidays like tons of delicious meals, and Chef David Chang is cooking some amazing food for his celebrity friends — and he's doing it all live. (Because, a lot of TV cooking uses swaps and stylists to make it look better than it actually is). I'm getting hungry just thinking about it!

Dinner Time Live With David Chang: Holiday Edition is hosted by David Chang.

Meet Me Next Christmas — On Netflix November 6

Sophie Giraud/Netflix

Christmas in New York City is truly a magical experience, and Layla's looking for her own fairytale romance this holiday season. And believe it or not, the ticket to finding her one true love is getting into the Pentatonix Christmas Eve Concert.

Meet Me Next Christmas streams November 6 and stars Christina Milian, Devale Ellis, Kofi Siriboe, Tymika Tafari, Mitch Grassi, Scott Hoying, Kirstin Maldonado, Kevin Olusola, Matt Sallee, Kalen Allen, Nikki Duval, and Wesley French.

Hot Frosty — On Netflix November 13

Petr Maur/Netflix

Nobody puts me in the holiday spirit like seeing Lacey Chabert onscreen, and this year, she's playing Kathy, a widow who happens to bring a handsome snowman to life. (I don't remember this in the "Frosty the Snowman" lyrics!). He helps Kathy reconnect with her emotions as they begin to fall for each other — and as he begins to melt.

Hot Frosty will stream on Netflix beginning November 13 and stars Lacey Chabert, Dustin Milligan, Craig Robinson, Joe Lo Truglio, Katy Mixon, Lauren Holly, and Chrishell Stause.

Netflix Stories: A Virgin River Christmas — On Netflix November 19

Petr Maur/Netflix

It's almost time for Virgin River season 6, which means we're getting closer to the ultimate cozy TV show. I mean, just look at those twinkly lights and pine trees in this preview image! It gives me the same exact feeling as drinking a mug of hot cocoa. This year, we're getting closer to Mel and Jack’s wedding, and confronting some serious secrets and drama along the way. This might not count as a Netflix holiday movie but I couldn't NOT include it!!!

Virgin River season 6 hits Netflix November 19 and stars Alexandra Breckenridge, Martin Henderson, John Allen Nelson, Tim Matheson, Annette O’Toole, Colin Lawrence, Benjamin Hollingsworth, Zibby Allen, Sarah Dugdale, Marco Grazzini, Mark Ghanimé, Kai Bradbury, Kandyse McClure, Jessica Rothe, and Callum Kerr.

The Merry Gentlemen — On Netflix November 20

Katrina Marcinowski/Netflix

Remember that One Tree Hill episode where the Ravens take part in the "Boy Toy" charity auction? Complete with a shirtless fashion show? Consider this the Netflix holiday movie response. When former dancer Ashley learns her parents' performing venue is in danger, she puts together the ultimate Christmas-themed show to raise money. Shirts not included.

The Merry Gentlemen hits Netflix November 20 and stars Britt Robertson, Chad Michael Murray, Marla Sokoloff, Beth Broderick, Michael Gross, Maxwell Caulfield, Hector David Jr., Colt Prattes, and Marc Anthony Samuel

Spellbound — On Netflix November 22

Skydance Animation/Netflix

Okay, this fantasy movie might not technically be a Christmas movie, but it has everything I need in my Netflix holiday movies: family, hope, and love. After her parents are turned into monsters, princess Ellian must go on the ultimate quest to put everything right.

Spellbound hits Netflix November 22 and stars Rachel Zegler, John Lithgow, Jenifer Lewis, Nathan Lane, Tituss Burgess, Javier Bardem, and Nicole Kidman.

Our Little Secret — On Netflix November 27

Bob Mahoney/Netflix

If EXmas taught us anything, it's that spending the holidays with your ex is anything but calm. And in Lindsay Lohan's new movie, she finds herself at the same Christmas celebration as her ex when they realize their new SO's are siblings. No, that's not awkward at all.

Our Little Secret hits Netflix November 27 stars Lindsay Lohan, Ian Harding, Tim Meadows, Jon Rudnitsky, Henry Czerny, Judy Reyes, Chris Parnell, Kristin Chenoweth, Dan Bucatinsky, Katie Baker, Jake Brennan, Ash Santos, and Brian Unger.

Is It Cake? Holidays — On Netflix November 28

Netflix

The only thing more enjoyable than eating delicious food is watching master bakers create beautiful food. This holiday special features edible ice skates, nutcrackers, and reindeer that will change the way you look at baking forever. Watch it in one sitting and it definitely counts as a holiday movie ;).

Is It Cake? Holidays hits Netflix November 28 and stars Jonny Manganello, Andrew Fuller, April Julian, Elizabeth Rowe, Miko Kaw Hok Uy, Danya Smith, Henderson Gonzalez, Grace Pak, and Jujhar Mann, with judges Rachel Bloom, Hannah Berner, Tiffany Haddish, Devon Walker, James Austin Johnson, Chris Witaske, Sasheer Zamata, Terry Crews, Punkie Johnson, and Randall Park.

The Snow Sister — On Netflix November 29

Netflix

Julian's turning 11 on Christmas Eve, and even though it's usually the best day ever, this year is overshadowed by the death of his older sister. A newfound friendship with Hedwig helps him heal, but he can't help but feel like Hedwig's house — and the old man that's always around — are hiding secrets.

The Snow Sister hits Netflix November 29 and stars Mudit Gupta, Celina Meyer Hovland, Ole Steinkjer Øyen, Jan Sælid, Samsaya, Gunnar Eiriksson, and Advika.

Which Netflix holiday movie are you excited to watch? Let us know in the comments!

I L-O-V-E season 3 of Bridgertonin all its friends-to-lovers, springtime, romantic glory, and I'm already thinking about Bridgerton season 4. I'm a sucker for any storyline about siblings, and the Bridgertons are some of my favorites. We've been speculating that season 4 of Bridgerton would follow Benedict and his love interest Sophie, or Eloise's love story, and on July 23, Netflix finally confirmed which sibling the series would cover next. Here's everything you need to know about season 4 of the hit TV show. And check out everything you need to know aboutThe Bridgerton Season 3 Ending!

Your First Look At 'Bridgerton' Stars Yerin Ha & Luke Thompson

Gavin Bond/Netflix

Yerin Ha and Luke Thompson are already getting to know each other ahead of Bridgerton season 4 filming. And Yerin is loving every minute. "I don’t think there are enough words in the dictionary to describe what it’s like joining the family, but I’m just very, very grateful, and everyone’s been so welcoming with open arms," Yerin Ha tells Shondaland. "It’s been a lovely experience so far."

"And it’s yours now too," Luke adds before Yerin says, "Ours. It’s our family." I'm crying!

And after teasing the next installment will be the perfect mix of reality and fairytale, Yerin describes Sophie's journey like a prism. "Like when the light comes in, and then it goes into a rainbow," she says. "I’m using that as a metaphor for the character of Sophie for before she meets Benedict and after."

We already knew season 4 of Bridgerton was going to be romantic, but I really don't think we're prepared for how romantic it's going to be. At the Dune: Prophecy premiere on October 30, Yerin Ha revealed that one particular scene with Luke Thompson reminded her of Pride and Prejudice.

"There was a scene, and I literally said to Luke, ‘You’re giving Mr. Darcy vibes, 100 percent,’" she tells TVLine. “I don’t think the showrunners are thinking that, but for me, I’m thinking Pride and Prejudice." Oh I am so in!!!

Will there be season 4 of Bridgerton?

Netflix

Yes, we're getting a Bridgerton season 4! The senior season of the Shondaland show will follow An Offer from a Gentleman, which revolves around second-eldest son Benedict (played by Luke Thompson). While Anthony and Colin are now happily married, Benedict isn't sure he wants to settle down — until his mother's masquerade ball introduces him to a Lady in Silver he can't stop thinking about.

In an interview with the LA Times, showrunner Jess Brownell revealed one major change. "We always live in this perpetual spring in Bridgerton, but we’re playing around with the idea of fall...for the first time," she says. "Some of that is about story and some of it is, honestly, just for practical reasons because we’re shooting in the fall. It’s still going to be just as lush and colorful, but just more in those warm fall colors instead of the pastels. There will still be some pastels, so it won’t look like a totally different show. I’ll give you that." It's giving Gilmore Girls and I'm more than happy with that!

Season 4 is already in rehearsals, which includes dance lessons for Yerin Ha and Luke Thompson! “I’ve only stepped on Yerin’s toes once, which is good,” Luke says in an interview with Tudum.

The dance lessons have been “really special and very vulnerable,” according to Yerin. “The dancing is like an extension of their emotions, and a way for them to connect."

Who's in the Bridgerton season 4 cast?

Kevin Winter/Getty Images

Variety confirmed on August 16 that Yerin Ha (Halo) will star in Bridgerton season 4 as Sophie Baek! Bridgerton season 4 will also star Luke Thompson as Benedict Bridgerton, as well as Luke Newton, Nicola Coughlan, Jonathan Bailey, Simone Ashley, Claudia Jessie, Hannah Dodd, Will Tilston, and Florence Hunt as the rest of the Bridgertons + their spouses. Plus, Harriet Cains, Nicola Coughlan, Jessica Madsen, and Bessie Carter!

Michaela is played by Masali Baduza, who fans had originally thought was playing Sophie. You might recognize the actress from movies like The Woman King and Slumber Party Massacre. "They never disappoint, casting geniuses," one Reddit user says.

When is Bridgerton season 4 coming out?

Image via Liam Daniel/Netflix

Considering part one of Bridgerton season 3 is hitting Netflix May 16, 2024, we definitely won't see season 4 of Bridgerton for awhile. So far, there have been two years in between each season, so I'm expecting season 4 to start streaming in 2026. And showrunner Jess Bronwell agrees.

"We are working to try and put the seasons out more quickly, but they do take eight months to film and then they have to be edited, and then they have to be dubbed into every language,” she told The Hollywood Reporter. “And the writing takes a very long time as well, so we’re kind of on a two-year pace, we’re trying to speed up but somewhere in that range.”

How many episodes will season 4 of Bridgerton have?

Image via Liam Daniel/Netflix

Considering all three seasons of Bridgerton so far have eight episodes each, we can expect Netflix to keep up that pattern. Having the same number of episodes each season means the pace and arc for each Bridgerton sibling will be equal, making it a much more balanced watching experience! Plus, eight siblings, eight episodes, eight seasons.

Will Bridgerton have all 8 seasons?

Image via Liam Daniel/Netflix

Yes, Bridgerton will have all 8 seasons, one for each Bridgerton sibling — at least, that's the plan. "This being a family of eight children and there being eight books, I would love to be able to focus and really tell stories and love stories for all the Bridgerton siblings. For each character, for sure," showrunner Chris Van Dusen tells Collider.

After Bridgerton season 4, I'm most interested to see youngest sibling Hyacinth's love story play out! Seeing her arc throughout all eight seasons, especially mirrored with the way her brothers and sisters evolve over the course of the show, is going to be the perfect way to wrap this series up.

What are you looking forward to the most for Bridgerton season 4? Follow us on Facebook for more TV show news!

Lead image via Kevin Winter/Getty Images

This post has been updated.

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

Subscribe to our newsletter to stay up-to-date on our best 2024 gift guides, shopping advice, and all things holiday!