This Is What Time 20 CEOs Go to Bed

Kelsey Nelson
May 29, 2016

CEOs, they’re just like us! Or at least, we can relate to the ones struggling to find a nighttime routine that actually works for their busy schedules. We’ve all read studies that show just how crucial sleep is to a healthy lifestyle, but sometimes it can be tough to find a work-life balance you can actually stick to while staying super productive. No one wants to be caught napping at work, so we wanted a gut check to make sure we weren’t the only ones riding the struggle bus after those late nights. So we reached out to 20 CEOs to see what time they’re actually able to shut it down to get some shut-eye.

1. Jamie Hodari, CEO and co-founder of Industrious: “I go to bed at 1am, but my phone goes to ‘do not disturb’ mode starting at midnight. Until recently, I went to bed at 2am, but I’ve moved my schedule back an hour. It turns out sleep is rather important.”

2. Gabrey Means, co-founder of Grow Marketing: “I’m an early bird, so I prefer to get in bed by 9pm every night, allowing me time to read before I turn out the lights. I love my routine of shutting down the day with a good book, even if my eyes can’t stay open for more than 10 pages. And computers and the smartphone stay downstairs, not in the bedroom. Truthfully, I would be in bed with toes up at 8pm if I could.”

3. Cassie Hughes, co-founder of Grow Marketing: “I try to get in bed as early as I can, but typically it’s around 10pm. I try not to look at my laptop after 8pm and keep it tucked away near the front door.”

4. Kebby Holden, founder of Couer Sports: “I’m a firm believer in the ‘early to bed, early to rise’ mantra. I’m typically down for the night by 9:30 or 10pm.”

5. Marcia Maizel-Clarke, CEO of Dogeared Jewelry: “I used to stay up very late, but this year I’m working on getting more sleep — so right around 10-11pm. I would give myself a solid B for making this happen.”

6. Haim Dabah, co-founder and CEO of Kidbox: “I typically get to bed around midnight and I like to shut off electronics, including my smartphone, at least an hour before I head to bed, around 11pm.”

7. Kerrie Hileman, owner and CEO of The White Magnolia Bridal Collection Boutiques: “I go to bed at 10pm, but I power down from my workday around 5:30, when I reunite with my son.”

8. Ursula Hessenflow, co-founder and CEO of myLAB Box: “I usually go to bed between 11:30pm and 12:30am, but try to turn off technology by 11pm and take advantage of flux on my iPhone to reduce all that blue glare on my phone.”

9. Bryan Phelps, CEO of Big Leap: “I’m typically in bed by about 10:30pm every night. By nature, I’m more of a night owl, but getting to bed by 10:30 gives me plenty of rest when I wake up at 6am.”

10. Taro Fukuyama, co-founder and CEO of AnyPerk: “I’ve decided that 11pm is a good time for me to go to bed during the week. It’s neither too late nor too early, so I can get some work done at night without sacrificing sleep.”

11. Julia Straus, CEO of TULA: “Being CEO is a 24/7 job, so there isn’t a typical time I power off. However, I’ve been trying to incorporate more mindfulness into my daily habits and sleep is a really important part of that. I typically try to go to bed by 11:30pm every night.”

12. Catherine Merritt, co-founder and CEO of MUMZY: “I’m usually in bed between 11:30pm and midnight. In addition to being co-founder and CEO of MUMZY, I am also a senior vice president at a marketing agency during my nine-to-five, so evening hours are when I get most of my work done for MUMZY.”

13. Julia Taylor Cheek, CEO and co-founder of EverlyWell: “I am a night owl, so I tend to go to bed between 11:30pm and 1am. Since starting a company, I have more flexibility in my hours in the morning, though I’m usually still working by 8am. I find my most productive hours are late at night or first thing in the morning.”

14. Julia Labaton, president and founder of Red PR: “I’m in bed between 12am and 1am. I always tell myself I’m going to go to bed between 10 and 11pm, but that rarely happens. And yes, the smartphone ALWAYS stays on.”

15. Rachel Malsin, co-founder of Project Juice: “I get to bed by 9:30pm, but I’m pregnant, so I get very tired. And I do check emails up until I fall asleep.”

16. Jeff Platt, president and CEO of Sky Zone Franchise Group: “I usually get in bed around 10:30pm and fall asleep quickly. But it allows me to get up around 5am to hit the gym before I get into the office.”

17. Sarah Lucas, CEO of Beyond Type 1: “I know it bucks the trend — science tells us we need to be going to bed earlier — but I work best at night when my household is settled. On average, I slide into bed between 11:30pm and midnight and (gasp!) do final checks on my iPhone until about 12:15am.”

18. Jerry Hum, co-founder and CEO of Touch of Modern: “I usually go to bed around 2am, because I’m often up late checking out our products and making sure the team is sourcing the best brands out there.”

19. Cara Parrish, CEO of Cara Parrish Consulting: “Being an entrepreneur and an international traveler makes a bed-time obsolete. You can’t commit yourself to a 10pm bedtime if you’re hopping time zones and experiencing jet lag. Instead, I focus on the hours I get in. When I’m tired, I sleep, and if I make it to the last quarter of the day and I don’t have eight hours in, I drop everything and sleep. Sleep is crucial for optimum performance and it has to be regarded as a priority.”

20. Allison Evelyn, CEO and founder of Allison Evelyn, Inc.: “I crawl into bed between 11:30pm and midnight. I always read for a few minutes first, to wind down my brain, so the exact time depends on how addictive the book is.”

Tweet us what time you hit the hay @BritandCo!

(Photos via Getty)

TikTok's 'Sleepmaxxing' Promises The Best Sleep Of Your Life — Does It Really Work?

If you've been struggling to get enough sleep, new TikTok viral wellness trend — 'sleepmaxxing' — wants to help. We'd give anything to stop dealing with insomnia, middle-of-the-night wakeup calls, and overall sleep anxiety. But does this trend work? And more importantly, are all these social media tips safe for you to try?

Dr. Ankur Bindal, MD, MPH, FAPA, FAASM can tell you better than we can given his board certification in psychiatry, from American Board of Psychiatry & neurology. In addition to being the founder of the KAB Medical Group Inc. in San Diego, he's also a board certified sleep medicine practitioner who's seen firsthand how a lack of rest can affect our overall wellbeing.

TL;DR

  • Sleepmaxxing is a TikTok trend that's focused on setting yourself up for the best night of sleep possible.
  • While sleep masks and other tangible efforts to get comfortable in bed are great, you mainly want to make sure you're making healthy choices before bed like avoiding your phone.
  • Adults should aim for seven to nine hours of sleep each night.
  • Eliminate too much light in your bedroom, avoid screen time, and establish consistent sleeping and waking times.

What is sleepmaxxing?

KATRIN BOLOVTSOVA

If you're confused about sleepmaxxing, you're not alone — it's really not a straightforward term. It reminds us of what Will Ferrell said in Blades of Glory: "No one knows what it means but it's provocative...gets the people going." However, it actually has a meaning, and Dr. Bindal succinctly breaks it down. "Sleepmaxxing is the art and science of optimizing one's sleep and achieving the best possible quality & quantity of sleep by addressing every factor that can disrupt sleep," he says. This can look like using ear plugs, sleep masks, establishing specific sleep rituals, or anything else that is soothing and helpful.

Mainly, if you actually want to maximize your sleep, then you need to focus on what you do before you go to bed. Unbeknownst to us at times, our bedtime habits can affect the kind of rest we get (or not) at night. Dr. Bindal says, "Optimal Sleep hygiene methodologies including limiting light and sound exposure to using the latest sleep gadgets so sleepmaxxing aims to enhance sleep quality to the fullest." Unfortunately this means our habit of binge watching shows or scrolling mindlessly on TikTok at night aren't helping us.

I mean, according to the American Academy of Sleep Medicine, 35% of those surveyed have their sleep interrupted by lights inside of their homes. That's just lights, sans repetitious social media sounds and compelling television plots. When you add those on top of it all...let's just say we really are not doing ourselves any favors.

How does getting the proper amount of rest aid in our overall wellbeing?

Ahmed ツ

Now that you have a better idea of what sleepmaxxing is, we have to talk about why it matters. Dr. Bindal says getting the "proper amount of sleep" helps support" the following "various bodily functions" including, but not limited to:

  • Brain health — Enhanced cognition in domains of learning, concentration and consolidating memory by promoting phenomenon of hippocampal plasticity
  • Immune system function — A production of essential immune cells, better equipped to fighting off infections
  • Hormone regulation — A regulation of mood and reduced stress and physical repair that promotes muscle recovery, tissue repair, and overall physical development

He further explains that hormone regulation eventually leads to "improved mood, concentration, energy levels, and reduced risk of chronic diseases like heart disease and diabetes."

Basically, the health benefits of slowing down and going to sleep outweigh what society often pushes — staying up later, longer and hustling at all hours of the day and night.

On average, how many hours of sleep are recommended?

Kaboompics.com

How much rest are you truly getting at night? If you ask America's Health Rankings, 35% of adults are getting less than seven hours of sleep. Dr. Bindal says that while adults should sleep between seven and nine hours every night, and there are health risks for those who don't. "Research corroborates that adults who sleep less than seven hours a night may have more health issues than those who do," he explains. Johns Hopkins Medicinefound that sleep deprivation can lead to a "36% increased risk for colorectal cancer," propensity for developing type 2 diabetes, high blood pressure, and an overall lower immune system.

Saying "I'll sleep when I'm dead," may sound like a joke, but there's nothing funny about not letting your body get the rest it needs to function.

Should people with sleep difficulties try sleepmaxxing?

Marcus Aurelius

There are several reasons why your sleep could be negatively impacted right now. You may be dealing with insomnia due to stress, depression, or being a new parent. According to the American Psychological Association, 43% of people believe being stressed contributes to their lack of sleep. Furthermore, these same people have noticed their mood has shifted. The same reports shows that 45% of people who are getting less than the recommended hours of sleep have shared they feel on edge more than others while 52% have noticed they've been taking their frustrations out on those in their household.

Dr. Bindal agrees that sleepmaxxing can greatly benefit you if you're struggling because it can "enhance sleep quality to the fullest and emphasizes the importance of optimal sleep health."

How does sleepmaxxing benefit us?

Pavel Danilyuk

Clearly, you need a certain amount of sleep to function properly and achieve all those goals you've so intentionally set recently (hello, October Theory!). That's where sleepmaxxing can come in. Dr. Bindal says, "Improved sleep quality can lead to enhanced mental clarity and emotional stability, making it easier to navigate daily challenges."

If you're planning to change a few habits, you're going to need all the strength and focus you can access because change isn't always easy — even if you welcome it! So when you're implementing these new nighttime routines, be sure to stick to them. Turn your phone on Do Not Disturb, avoid the itch to scroll socials, and make sure you're able to properly relax. It can make all the difference in the world!

How can we incorporate sleepmaxxing in our bedtime routines?

KATRIN BOLOVTSOVA

If you don't know how to make sleepmaxxing work for you, Dr. Bindal has great suggestions! "Key techniques include optimizing your sleep environment, establishing a consistent sleep schedule, and managing stress and anxiety," he suggests.

One of the key ways you can make sure your room will promote a good night's sleep is by "adjusting the temperature" or "practicing a relaxation exercises before bed," he says. While meditation and mindfulness may be relaxation exercises that take practice over time, choosing the correct temperature is an easy way to set yourself up for success. Everyone's different, but he truly believes your room should be between 65 and 69 degrees Fahrenheit, too.

As Dr. Bindal mentioned before, eliminating sources of light can also aid in the rest you get. Personally, I can't sleep with the TV or lights on anymore because I just know it interrupts my sleep. My room is usually pitch black when it's time to go to sleep — to the point my three-year-old knows what it means when I turn everything off.

Besides these things, Dr. Bindal encourages you to maintain "consistent sleep and wake times" along with a "balanced diet and regular physical activity." Whether that means you start making your own Cava bowls inspired by the blue zone diet or doing workouts at home, they can aid in helping your body repair itself which then promotes the sleep you need.

Can we become too hyper-focused on our quality of sleep?

Kevin Malik

As with anything, too much of something can have adverse affects which rules out any benefits. Though sleepmaxxing can be a good thing for you, becoming fixated on it is likely going to make you even more stressed. "One of the primary concerns with sleepmaxxing is the development of orthosomnia, a condition caused by an obsession with tracking sleep metrics, with devices or apps, which increases anxiety and can further disrupt sleep, called paradoxical insomnia," Dr. Bindal warns.

If you become too obsessed with tracking every little thing, he says all this will do is "disrupt sleep cycles and limit the efficacy of insomnia treatments." But, he has an idea of what you can do to lessen the chance that'll happen. "Instead of over-analyzing how much sleep you’re getting, it’s important to understand that insomnia is a common and treatable condition, by incorporating healthy sleep hygiene routines organically and focusing on addressing the root causes of insomnia symptoms," he shares.

How can we optimize our sleep without getting sucked into wellness trends?

Niels from Slaapwijsheid.nl

Whether you want to call it sleepmaxxing or not, all you have to do is normalize the tips Dr. Bindal mentioned above. "Some of the ways can include established a consistent sleep schedule, creating a relaxing bedtime routine, managing light exposure, and limiting screen time before you want to go to sleep," he reiterates. Social media isn't going anywhere so don't let your FOMO convince you that potential scandals or tutorials are more important than getting seven to nine hours of sleep.

Also, don't forget to "maintain a comfortable sleep environment" while being aware of your "caffeine and alcohol intake throughout the day," Dr. Bindal points out. Something tells us that we're going to have to be intentional about breaking up with our daily coffee runs and desires to unwind with a nice glass of wine. But if it means we'll sleep better, we'll add that to our list of habits to change!

Need an extra dose of positivity in your life? We have even more lifestyle tips to share to help you end the year on a healthy and wholesome note!

sleep healthsleep tipswellnesshealthsleep

'Yellowstone' Prequel Star Joins 'Scream 7' As Neve Campbell's Daughter

Scream 6 was one of the hottest movies of 2023, and we've been looking forward to Scream 7 since the credits started rolling! Even though we won't see Melissa Barrera return, I'm super excited to see Neve Campbell return as Sidney Prescott — and it looks like in addition to Friends star Courteney Cox stepping back into Gale Weathers' shoes, we'll also be seeing a beloved Yellowstone universe star taking on a brand new role.

Keep reading for the latest Scream 7 news — and everything you need to know about the cast.

Is Sidney going to be in Scream 7?

Brownie Harris/Paramount Pictures

Scream 7 Cast

Yes, Sidney Prescott will be in Scream 7! “Sidney Prescott is coming back!!!!” franchise lead Neve Campbell says on Instagram. “It’s always been such a blast and an honor to get to play Sidney in the ‘Scream’ movies. My appreciation for these films and for what they have meant to me, has never waned. I’m very happy and proud to say I’ve been asked, in the most respectful way, to bring Sidney back to the screen and I couldn’t be more thrilled.”

The actress was not involved in Scream 6 due to salary inequity. "As a woman I have had to work extremely hard in my career to establish my value, especially when it comes to ‘Scream,'" she told Variety ahead of the sixth movie's release. "I felt the offer that was presented to me did not equate to the value I have brought to the franchise."

Who else is in the cast of Scream 7?

Brownie Harris/Paramount Pictures

In addition to Neve Campbell, we'll see Isabel May (who you'll recognize from the Yellowstone prequels 1883 and 1923) appear as Neve's onscreen daughter. We could also see Courteney Cox reprise her role as Gale Weathers, via Variety.

However, we won't see onscreen sisters Melissa Barrera or Jenna Ortega in Scream 7. It was announced in November 2023 that Melissa would no longer star in the franchise following her posts on the Isreal-Hamas war, while Jenna's absence has been attributed to Wednesday season 2 scheduling conflicts.

When is Scream 7 coming out?

Philippe Bossé/Paramount Pictures

Scream 7 Release Date

Scream 7 will hit theaters on February 27, 2026. This is an unexpectedly perfect release date because nothing sends a shiver down my spine like winter (and Ghostface of course).

What is Scream 7 going to be about?

Brownie Harris/Paramount Pictures

Scream 7 Plot

We don't have an official plot for Scream 7 quite yet, but I'm feeling confident we'll see Sidney Prescott and (hopefully) Gale Weathers take down another Ghostface. Scream 6 co-writer Guy Busick has the sole writing credit on this new script, as well as Melissa Barrera's 2024 movieAbigail.

Is Scream 7 confirmed?

Brownie Harris/Paramount Pictures

Yes, Scream 7 is officially happening! After Scream 6 (which was released in March 2023) became the highest-grossing movie of the whole franchise, a sequel was announced in August of that year. Kevin Williamson, writer for the original 1996 Scream, will direct.

Who do you hope to see in Scream 7? Check back here — and our Facebook! — for the latest news on your favorite movies.

This post has been updated.

pop cultureentertainmentmovie

Get Paid $15,000 To Eat Your Way Around The World

Ever dream of globetrotting the world while getting paid? That's not a rhetorical question. Now you can turn your wanderlust into real cash with Ramada by Wyndham. The global hotel brand is on the hunt for its next "CEO," AKA Chief Eats Officer, a dream role for anyone who loves food and travel and well, a paycheck. One lucky adventurer will be paid $15,000 to travel to Ramada’s most coveted destinations, curate a list of must-eats, and share their travel highlights on social media. Learn how to enter below!

Decameron Club Caribbean Runaway Bay, Ramada Jamaica

From Thailand to Turkey and Seoul to Santa Barbara, the CEO trip will include up to seven global destinations in a three-week itinerary next spring. With hotels in 75 countries around the world, Ramada by Wyndham is perfect for travelers looking for that bucket-list experience!

Hunan, China, Ramada by Wyndham Chenzhou Dongjiang Lake

For a chance to be the next “CEO,” travel and food enthusiasts can visit Ramada.com/CEO by October 22 and submit a short, 1-3 minute video through TikTok (tag @RamadabyWyndham, #RamadaCEO) or email makemeceo@ramada.com that shows your passion for travel and discovering amazing eats.

Prize Details:

  • $15,000 reward, including a $10,000 travel stipend to cover airfare and travel expenses, plus $5,000 cash
  • Paid hotel accommodations for up to 21 nights at Ramada properties around the world
  • A Wyndham Rewards® Diamond membership for one year

Ramada Resort by Wyndham, Bodrum, Türkiye

How to Apply

To apply, post a public video on TikTok explaining why you are the best candidate for the job, tagging @RamadabyWyndham, using the hashtag #RamadaCEO, and following @RamadabyWyndham on TikTok.

Your TikTok account must be publicly viewable for the duration of the contest (through November 2024). Alternatively, you can email your video submission to makemeceo@ramada.com.

All video submissions must be between one and three minutes in length and should include your country of residence.

If applying via email, be sure to provide the handles for your active and public personal social media accounts.

All entries must be submitted and received by 11:59 p.m. ET on October 22, 2024.

Additional Qualifications Include:

  • Applicants must be a legal resident of the 50 United States or Canada (excluding Quebec).
  • Availability to travel for up to three weeks between April 1, 2025, and June 30, 2025.
  • Active and proficient on various social media platforms (TikTok and Instagram preferred).
  • At least 21 years old with a valid passport through December 2025.
  • Self-confessed travel lover and foodie.
  • Comfortable working remotely and on deadline.

Ramada by Wyndham will select the winning CEO on or around the week of November 14, 2024. No purchase is necessary to enter. For more details, including official rules, visit www.ramada.com/ceo. Good luck!

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14 Home Decor Trends To Watch Out For In 2025

Designing the perfect home is like self-care. Our spaces are increasingly evolving into our personal sanctuaries as more of us blend our living and working spaces. In 2025, this trend will continue, transforming homes into multifunctional havens: wellness retreats, gathering spots, hubs of tech convenience, and true reflections of personal style. "Creating a personal space and putting your signature on your home to create something unique will be a 2025 trend," says Lily Li, an interior designer from San Francisco's BoConcept. Gone are the generic, cookie cutter designs we see everywhere. 2025 will be all about you and what you love.

Here are top design trends for 2025, according to a recent Home Lifestyles 2025 report from global trend forecaster WGSN, plus our favorite 2025 trends buzzing on the home decor scene!

Keep reading for the top design trends for next year.

Little Luxuries

Lulu & Georgia

Even on a budget, we love to treat ourselves to a little bit of fancy. Think plush throws, high-thread-count bedding, or a curated collection of decadent candles. This trend celebrates everyday indulgences by incorporating small, meaningful upgrades into your home. Statement lighting and mirrors like this Sarah Sherman Samuel Rook Mirror; handmade pottery; even small touches, like gold-rimmed coupe glasses or elegant trays for organizing your essentials, that elevate the ordinary. This is all about feeling sophisticated yet totally cozy.

Individual Expression

Rebel Walls

Individual expression embraces personal style over following trends. More people will look within for their home decor style, celebrating unique, curated spaces filled with meaningful pieces, like vintage finds, DIY projects, and bold color choices. It’s about telling *your* story through design and turning your home into a one-of-a-kind reflection of your personality, passions, and experiences.

Elevated 70s Vibes

Design: A1000XBetter | Photo: Michael P.H. Clifford

Wood drenching is back from the '70s with a more grown-up look. Resurfacing are elevated designs and quality woods with '70s decor like sleek chrome lamps, shag rugs, chenille, and burgundy. Disco lamps optional.

Return Of Post-Modernism

CB2

CB2 Bodene Ivory Resin Coffee Table

Inspired by 1980s post-modernism, AKA "the designer decade," everything from coffee tables to sofas are coming out with unique shapes and unexpected designs. Look for more sculptural pieces that play together with a still-minimal vibe.

Asymmetrical Rugs

Etsy

Etsy Handtufted Irregular Shaped Rug

Hopping on the curve trend are rugs in 2025. Play with your wooly shapes for a more organic look.

Intentional Design

Design: A1000XBetter | Photo: Michael P.H. Clifford

As more people become concerned about climate change, WGSN expects 2025 will bring more services that help us reuse and repair. Things like refillable beauty products, climatarian cuisine (food chosen based on its carbon footprint), and products and services that encourage DIY, resale and repair will be big in 2025. Choosing quality pieces that will stand the test of time and even incorporating vintage pieces for their uniqueness and sustainability factor will be part of this trend.

Warm Neutrals Paired With Deep Blues + Blacks

Ruggable

Ruggable Laine Ivory & Natural Tufted Rug

Warm neutrals like chalk, oat milk and taupe are colors that we'll see more of for versatile home decor. But don't worry, color will be back in a big way too. Organic greens like kelp and emerald, oxblood, clay, sepia, and terracotta will add some richness while soothing pastels like glacier blue and mellow peach, plus flashes of brights like pink and teal, will also grace our 2025 homes.

Color + Pattern Drenching

Le Mieux et Cie

Color drenching will remain a strong trend in 2025, with bold, saturated hues covering entire spaces for a cohesive, dramatic effect. Layering patterns on patterns will also make a statement, as wallpaper and fabric work together to bring texture, character, and a fresh canvas to your space.

Statement Ceilings + Tile

Rebel Walls

Rebel Walls Bruno Sand Wallpaper

The fifth wall is having a moment, with everything from wallpaper and painted stripes to statement chandeliers adding unexpected flair overhead.

Zen Dens

Crate & Barrel

Crate and Barrel Sogno Chaise Lounge

2025 is all about comfort. Think plush, deep sofas, curvy chaises, and furniture with sweater-like textures, creating cozy nooks and rooms you’ll want to sink into with a good book or enjoy chats with your friends and family.

Sensorial Homes

Design: House of Rolison | Photo by Gavin Cater

WGSN forecasts a rise in sensory-driven decor for 2025, so products that soothe our senses. Think ASMR-inspired products like virtual sound baths to enhance focus, mood-boosting products that align with color psychology, robotic scent diffusers, experiential showers and chromatherapy.

Discreet Design

Kam Idris

Tech and aesthetics don't always play well together, but that’s set to change. Expect more discreet tech products and kitchen appliances designed to blend seamlessly with decor. Look for natural materials, soft textiles, minimalist shapes, and inviting colors, along with clever design solutions that conceal tech — like photo frames that double as phone chargers.

"More and more people are choosing to live in smaller spaces or want to use rooms for multiple purposes. Multi-functional pieces will be growing in popularity, including hidden storage options or transformative furniture," says Li.

Biophilic Design

George Kantartzis

Research shows that plants can actually make us happier, so why not design our homes around them? In 2025, expect to see smart gardens with sensor-regulated watering, furniture with built-in planters, and nature-inspired decor. It's all about bringing the outdoors in, and the indoors out.

Outdoor Glamour

Meredith Kleinman Design

Outdoor spaces are becoming true extensions of our homes, with features like al fresco kitchens, plunge pools, outdoor showers (#goals), and cozy outdoor rugs and sofas made with durable, weather-resistant fabrics for fully functional spaces to enjoy most of the year.

Subscribe to our newsletter for more decor inspiration!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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40 Early Black Friday Deals You Can Start Shopping Now

While Black Friday is a great chance to save big on expensive purchases, that doesn't mean you have to *wait* until November 29th in order to start shopping. Case in point? We've rounded up 40 early Black Friday deals that you can grab ahead of time — and some of these are so good that you won't want to wait. From smart televisions to iPads, you're sure to find more than a few deals in here that are worthy of being added to your cart. Keep scrolling for more.

Thanks for reading about our favorite finds from across the internet! FYI: We participate in affiliate programs and may get a share of the revenue from your purchase.

This Fortifying Serum That Can Help Your Eyelashes Grow Thicker

Amazon

Lashes looking a little sparse? Then this serum is worth a look. Simply line your lids with it twice a day, and the bioactivated elastin renewal protein will help them grow thicker. A clinical trial found that 60% of users saw a noticeable difference in their lash length and thickness after 12 weeks — and one tube is enough to last you for up to two months.

See it on Amazon

A Soda Maker Machine That Can Help You Save *So* Much Money

Amazon

Stop wasting money on soda and use this machine to make your own at home. Using it is as easy as filling up the included bottle with water, twisting it into the machine, then pressing down on the top button to inject fizzy bubbles into the water. And while the Co2 canister is not included, this particular machine is compatible with any standard-sized canister (regardless of the brand).

See it on Amazon

The Ice Bath Tub That’s Suitable for Indoor As Well as Outdoor Use

Amazon

Anyone who enjoys a stimulating cold plunge can appreciate this ice bath tub. It's waterproof as well as tear-resistant, and features a pearl foam inner layer that helps keep the icy-cold water at your ideal temperature. One reviewer wrote, "The tub is incredibly easy to install, and I had it ready for use in no time. Its portability is a significant plus, allowing me to move it around as needed, whether indoors or outdoors."

See it on Amazon

A Nespresso Coffee Maker That Heats Up in Just 25 Seconds

Amazon

Unlike some coffee makers, this Nespresso machine only takes about 25 seconds to heat up, which means you won't be stuck waiting around for it to be ready to brew a delicious cup of coffee. The amount of coffee it brews is also adjustable up to four levels: 5 or 8 ounces, as well as single or double espresso. Plus, the 40-ounce water tank can be adjusted so that it fits into tight spaces if needed.

See it on Amazon

The Bose Headphones That Deliver up to 24 Hours of Playback

Amazon

Black Friday is a great time to save big on big-ticket electronics, and these Bose headphones are no exception. The battery lasts for up to 24 hours before it needs to be recharged, while large, over-the-ear cups work to block outside noise for crystal-clear sound quality. Choose from five colors: blue, diamond, black, sandstone, or white.

See it on Amazon

These Apple AirTags That Help You Keep Track of Misplaced Items

Amazon

Purses, pets, suitcases — these Apple AirTags can help you find all sorts of commonly misplaced items. Once synced with your iPhone, you'll be able to use the "Find My Friends" app to see the AirTag's location in real time. Or, if you know the AirTag is nearby, you can also use the app to have it let out a loud ring so that it's easy to find.

See it on Amazon

This Portable Campfire That Produces Hardly Any Smoke

Amazon

You don't need to collect wood if you want to enjoy a bonfire. Enter: this portable campfire. It's made from eco-friendly soy wax that produces hardly any smoke as it burns, and there's enough wax inside to keep it burning for up to 5 hours. Plus, the compact size makes it easy to pack inside your bag when camping.

See it on Amazon

An iPad Air With a Stunning Liquid Retina Display

Amazon

Whether you're watching videos or simply scrolling through Instagram, the liquid retina display on this iPad Air delivers deep, rich colors for a stunningly immersive viewing experience. The 12-megapixel camera is also great for recording video as well as snapping photos. And with 128 gigabytes of storage space, feel free to load it up with movies, games, or nearly any other type of media you can think of.

See it on Amazon

The Stainless Steel Splatter Screen That Helps Keep Your Counters Clean

Amazon

While frying food can be delicious, it can also be incredibly messy — unless you have this splatter screen. It keeps those hot oil pops inside your pot or pan, helping keep your counters clean so that there's less mess to wipe up once you've finished cooking. The best part? The stainless steel mesh won't rust over time.

See it on Amazon

A 2022 MacBook Air That Weighs Less Than 3 Pounds

Amazon

Got an outdated laptop that feels like it weighs a ton? Then this 2022 MacBook Air is a total steal come Black Friday. At less than 3 pounds in weight, carrying it around your home is no trouble at all — and 24 gigabytes of internal memory make it suitable for work, school, and every task in between. Plus, the battery lasts for up to 18 hours before you'll need to plug it into an outlet.

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This Cordless Vacuum With Specialized Bristles That Latch Onto Pet Hair

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Unlike some vacuums, this one features specialized rubber bristles that lift stubborn patches of pet hair off your carpets, upholstery, and more. The cordless design makes it easy to maneuver around your home. But if that isn't enough? Many reviewers noted how they were able to use it for up to 20 continuous minutes when fully charged.

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A Smart Television That Features QLED Quantum Dot Technology To Deliver Vivid Picture Quality

Amazon

Still putting up with that crummy television you bought years ago? Now's your chance to upgrade to this smart one. It features QLED quantum dot technology that significantly broadens the range of color you're able to see, delivering noticeably more vivid picture quality than some comparable sets. And at 55 inches in size, you truly can't beat the sub-$400 price tag.

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The Roomy Travel Backpack That Meets the Carry-On Restrictions for Most Airlines

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Few things are as annoying as being told you have to check your backpack before boarding a flight. Luckily, this backpack meets the carry-on size restrictions for most airlines — but don't be fooled. It's still so roomy on the inside that you shouldn't have any trouble fitting clothes, tablets, and more. Choose from four colors: black, gray, green, or blue.

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This Memory Foam Body Pillow That Contours With Your Curves for Added Comfort

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Not only does this body pillow contour along with your curves for added comfort, but the shredded memory foam filling also allows air to circulate throughout. The result? You're less likely to grow hot when snuggling with it — and since there's no need to remove the cover before washing, cleaning it when dirty is a total breeze.

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A Cordless Water Flosser That Can Remove up to 99% of Plaque From Teeth

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There's a reason why many dentists recommend ditching the string floss in favor of a water flosser like this one. Not only can it remove up to 99% of plaque from teeth, but its water pressure is also adjustable up to two levels, making it suitable for sensitive mouths. Each order also includes three AA batteries so that you can start using it right out of the box.

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The Swiveling Electric Razor That Delivers a Close, Gentle Shave

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Still using a crummy disposable razor? Now's your chance to upgrade to this electric one from Braun while it's on sale. The swiveling head pivots along with your face to deliver a close, gentle shave that won't leave skin feeling irritated. Plus, the battery delivers up to 60 minutes of use before it needs to be recharged.

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This Smart Air Purifier That’s Compatible With Alexa

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Smoke, pet dander, pollen — the HEPA filter inside of this air purifier can remove all sorts of airborne contaminants from your home. It's suitable for rooms up to 1,200 square feet in size, making it suitable for living rooms, basements, and more. The best part? Once paired with Alexa, you can even control it using simple voice commands without having to get up from the couch. Or, if you don't have a smart home assistant, simply use the downloadable smartphone app to adjust its settings remotely.

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A Colorful Suitcase With an Extra-Thick ABS Exterior

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Not only does this suitcase feature a durable hardshell exterior, but it's also scratch-resistant — so there's no need to worry about how it'll look after being jostled around the airport. It can also expand in order to provide up to 15% more packing space. But if that isn't enough? You also have the choice of four colors: orange, black, light blue, or navy.

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The Mortar and Pestle Set Made From High-Quality Granite

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Whether you're grinding up spices, preparing guacamole, or serving up molcajete, this mortar and pestle set is a solid pick. It's made from high-quality granite stone that won't latch onto any residual flavors or odors — and each one can hold up to 2 cups' worth of ingredients.

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This Little Green Vacuum That Powers Through Spills and Stains

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From pet accidents to spilled wine, this little green vacuum from BISSELL is designed to power through all sorts of messes. It works particularly well when cleaning furniture, as its compact size makes it easy to carry as well as maneuver around awkward cushions and bolsters. Plus, each order includes a bottle of cleanser so that you can start using it right out of the box.

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The Smart Humidifier With a UV-Powered Pump That Helps Keep the Water Tank Clean

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Dry air can leave your throat feeling scratchy. Luckily, this smart humidifier is an easy fix. It runs at a super-quiet level so that you don't have to worry about it disturbing your sleep — and the UV-powered water pump works to reduce the risk of bacterial growth inside the water reservoir, helping ensure you're breathing the cleanest air possible. The best part? You can adjust its settings remotely using the downloadable Blueair app.

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A Cleansing Face Wash That’s Fortified With Manuka Honey

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Manuka honey is only one of the nourishing ingredients you'll find inside of this face wash. Australian cehami extract works to soothe irritated skin, while a blend of hyaluronic acid and aloe vera help keep your complexion from feeling dry. And if you're worried about whether or not it'll irritate your sensitive skin? One reviewer wrote, "I have very sensitive skin and this doesn’t irritate it.It basically has no smell (which is something I’m always after and is hard to find!) and works great to remove my makeup and not make me feel too dry or oily."

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This Amazon Fire TV Stick That Transforms Plain Televisions Into Smart Ones

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Don't want to shell out for a smart television? Not a problem when you have this Amazon fire TV stick. Simply plug it into one of the HDMI ports on your television, and you'll instantly be able to stream Netflix, Hulu, and more once connected to the internet. And unlike some streaming sticks, this one is compatible with 4K video quality.

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The Smart Security Camera With Built-In Night Vision

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Having a professional security system installed in your home is rarely ever cheap, which is why we're fans of this smart camera. Built-in night vision lets you see what's happening inside your home once the sun has gone down — and two-way audio lets you talk to your pets while you're away. Plus, you can even set it up so that it sends your phone notifications whenever it senses motion inside your home.

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A Bluetooth Mouse That’s Compatible With Nearly Any Operating System

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Regardless of whether you have a Windows, Linux, or Apple computer, this mouse is designed to work with virtually any operating system. It only needs one AAA battery (which comes included) in order to deliver up to 18 months of use. And unlike some mice, this one doesn't require you to download any additional software in order to get it up and running. Simply connect it to your computer via Bluetooth and it's ready to go.

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These Steamer Pucks That Release Soothing Essential Oils While You Shower

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Anyone who appreciates a quality bath bomb can enjoy these steamer pucks. Toss one overtop of your bathtub drain before starting your shower, and it'll release soothing essential oils as you bathe. Each order includes six scents: lavender, chamomile, bergamot spring, citrus grove, eucalyptus mint, and jasmine.

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This Stabilizer Rod That Helps You Record Shake-Free Video

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Ever notice how the videos you record with your phone can be a bit shaky? That's where this stabilizer rod comes in handy. It ensures that your videos come out looking buttery-smooth, regardless of whether your hands are shaky or the subject in your video is unsteady. Plus, the included tripod lets you record video without needing to hold it up manually.

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The Smart Power Strip With Individually Controlled Outlets

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Consider this smart power strip a much-needed upgrade from the outdated one you've likely been using. The outlets can be controlled individually — so there's no need to power down the entire strip when you want to turn off one particular gadget. And since it's compatible with Alexa, you can even control it using convenient voice commands once synced.

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A Robot Vacuum That Automatically Adjusts Its Settings When Moving From Hard Floors to Carpet

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Don't shell out for a pricy maid service. Instead, save some money and grab this robot vacuum. BoostIQ Technology allows it to automatically adjust its suction as it moves from hard floors to carpet, while a powerful battery on the inside keeps it running for up to 100 continuous minutes. The best part? The low profile allows it to easily fit under most pieces of furniture.

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This Dashboard Camera That Mounts Discreetly Behind Your Rearview Mirror

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You'll be glad you installed this dashboard camera the next time someone scratches your car. Its 140-degree lens captures a wide swath of space in clear, 1080p video quality. Any videos you choose to save are also automatically uploaded to a secure online server for you to view later. Plus, the parking guard feature monitors activity around your car, alerting you if it detects an accident has occurred.

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The Miniature Food Processor That Can Help You Save So Much Time Cooking Meals

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Slicing up ingredients can quickly become tedious. Luckily, this food chopper is on sale for Black Friday. Stainless steel blades on the inside easily cut through everything from fruit to ice cubes, and all parts (except for the motorized base) are safe to clean inside the dishwasher. Choose from four colors: white, gray, blue, or silver.

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An Under Armour Gym Bag With a Separate Compartment for Shoes

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Not only does this gym bag from Under Armour feature a separate compartment for your shoes, but its tough, TPU-coated bottom works to keep everything inside of it safe from dirt while also giving it some added durability. Two mesh pockets on the side give you somewhere convenient to stash water bottles. And unlike some gym bags, this one is even water-resistant.

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These Huggie Earrings Plated With Real 14-Karat Gold

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These huggie earrings are proof that you don't have to spend an arm and a leg in order to afford high-quality jewelry. They're plated with real 14-karat gold, and feature cubic zirconia gemstones that sparkle just like real diamonds. "The 14K gold-plated finish gives these earrings a luxurious appearance without the hefty price tag of solid gold jewelry," wrote one reviewer. "They have a high-quality look and feel, and I've received numerous compliments when wearing them."

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A Bluetooth Speaker That Won’t Break if You Get It Wet

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Whether you're headed to the beach or in the mood to jam out to music while you shower, this Bluetooth speaker is a solid pick. Its waterproof design ensures that it'll continue working if you accidentally get it wet — and the battery lasts for up to 12 hours before it needs to be recharged. Choose from nine colors: red, blue, pink, and more.

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This Expansive Cookware Set Made From Rust-Resistant Stainless Steel

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Still using those same crummy pots and pans you bought years ago? Now's your chance to upgrade to this Cuisinart set. Each piece is made from rust-resistant stainless steel that's completely free from any PFOAs. And since the handles are riveted, you can rest assured that they won't shake loose over time.

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This Bose Soundbar That Delivers Big Sound in Small Spaces

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You don't have to set up a complicated surround sound system if you want to upgrade your television. Instead, opt for this soundbar from Bose. Two angled full-range drivers deliver a realistic audio experience. But if that isn't enough? It's also specially designed to focus on clarifying dialogue — so there's a good chance you won't have to strain in order to figure out what people are saying.

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A Personal Water Filter That Lets You Sip Directly From Fresh Water Sources

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Streams, ponds, lakes — this personal water filter can be used to sip from all sorts of fresh water sources. It removes up to 99% of bacteria, parasites, and microplastics, as well as silt, sand, or anything else that's leaving your water looking cloudy. And since it takes up hardly any space, finding room for it in your camping gear should be no trouble at all.

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The Reusable Hand Warmer That Delivers up to 12 Hours of Heat

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Ditch those disposable hand warmers and save some money by upgrading to this reusable version. It can deliver up to 12 hours' worth of heat before you'll need to refill it — and it's compatible with plain lighter fluid as well as specialized Zippo hard warmer fuel. Plus, the small size makes it easy to fit inside your pocket.

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This Immersion Blender That Helps Cut Down on Mess

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Mixing up ingredients inside a standard blender means you'll have a lid and blending jar to clean. So if you're looking to cut down on mess? Consider upgrading to this immersion blender. It lets you blend items right inside your mixing bowl or pot, which means you'll have less to clean up once you've finished. And if you're worried about how powerful it is? One reviewer wrote that it "...has the power I need for mashing up soybeans for soy milk, quickly fluffing egg whites and blending sugar and eggs."

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The Universal Phone Mount That Sticks to Your Dashboard Without Using Adhesive

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Phone mounts that hook onto the air vents on your dashboard can be shaky. Luckily, this one attaches to the top of your dashboard using a strong suction cup — no need for any messy adhesives. It's also universally compatible with nearly any smartphone, and features a built-in cord management system to help keep it looking tidy while you're driving.

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