Wisconsin Gubernatorial Candidate Kelda Roys Breastfeeds in Her Campaign Video — and it’s Amazing

Former State Assemblywoman Kelda Roys was the leading voice for helping to ban BPA in her home state of Wisconsin. The 38-year-old mother of four is now throwing her hat in the ring to be governor of the state, and in her first campaign video, a touching moment between Roys and her youngest daughter proves that women are the actual best at multi-tasking.

While recounting the story of how she helped Wisconsin become one of the first states in the country to ban BPA, her youngest daughter begins fussing, and her husband hands the baby over for a quick nurse. Roys doesn’t skip a beat and continues to share her 2010 experience campaigning door to door and meeting with constituents affected by BPA.

“Anybody who’s ever had a baby can tell you that they are unpredictable,” Roys said about filming her campaign commerical. “I just did what I have been trained by her to do, which is to immediately grab her and feed her, and I just sort of didn’t think about it.”

While some folks have derided her choice for breastfeeding in the video (one YouTuber commented, “What is the point of aggressively breastfeeding? Congrats on your plastic reform bill or whatever. Should I release a campaign ad where I just start shaving right in the middle of it? I think I’d beat you!”), most people, regardless of political affiliation, have been supportive of the lawyer, businesswoman, and politician.

“If people don’t like it, they don’t have to watch the video. That’s fine. We all get to make our own choices,” Roy told Bustle. “This is real life. People really want their leaders to be authentic. They’re tired of politicians who seem to be scripted or you know, can give talking points but not show their humanity.”

Roys is one of 12 Democrats running in the primaries for the state’s midterm gubernatorial race, hoping to unseat the current Republican Governor, Scott Walker.

Have you ever had to breastfeed in an awkward public setting? Let us know @BritandCo!

(Photo via Thos Robinson/Getty Images for Women’s Campaign Fund)

Did you leave your family Thanksgiving dinner last year feeling like you were the one who got carved up and digested? You weren't alone. In an increasingly polarized sociological climate, family events where opinions differ can feel fraught with high stakes and conflicting moral obligations. And if you're already dreading Thanksgiving because all of the brawlin' that's sure to go down, you might be considering opting out of the festivities entirely.

In our Teach Me Something New podcast, Alexandra Carter, Columbia law professor and mediation expert, talks to Brit and Anj about the powers of persuasion to get the results you want in a conversation. The key to the Thanksgiving political discussion? Listening, asking open questions, and finding some common ground.

Here's what you can do to make it through Thanksgiving when your relatives just keep being problematic and things get awkward...

"I might say something like, 'I hear that you're concerned about national security and that's what led me to have this viewpoint.' So sometimes using a little bit of focusing on what you have in common can help you to have a civil conversation and not have anybody throwing mashed potatoes across the table," says Carter.

Here are more expert-backed tips for navigating the holiday awkwardness, even if it's just via Zoom. Make stuffing your face great again this Thanksgiving by implementing our seven-step plan.

Askar Abayev

1. Choose your battles ahead of time.

You're not going to change everyone's opinion about all of the things over the course of a meal and a football game. You might want to show up ready for a duel of words with your Facebook-meme-king cousin, but that's just going to put your opinionated family member on the offensive from the moment you walk in. Decide ahead of time if there's one issue that you really cannot keep your mouth shut about if it comes up, and have two or three talking points ready that clarify your position on that topic. If your hot button does get pushed, your talking points will help you keep from making things personal.

2. Confer with the host.

If you feel comfortable with the person that's organizing or hosting Thanksgiving, speak to him or her in advance about how you can be on Team Keep the Peace. Most people aren't keen on a political brouhaha breaking out around their dinner table, so they'll probably be relieved to hear that you're on board and willing to help make the day go smoothly for everyone. Brainstorm some ideas about seating arrangements or wholesome activities to fill the idle family time that can lead to trading barbs.

Element5 Digital

3. Make it a game.

Caitlin Bergstein, a Boston-based matchmaker and relationship expert for Three Day Rule, suggests a fun twist on the swear jar concept. “If your family is up for the challenge, you can even make it a game. Each time someone mentions something political, they have to put a dollar in a jar (or take a drink, depending on how your family celebrates the holiday). At the end of the night, that cash can be put aside for the next family get together!"

4. Have a moment of silence.

Sometimes the idea of a quiet table can be intimidating (all those chewing noises!), but encouraging a moment of reflection among your holiday guests can actually be transformative. Whether you observe several seconds of silence in honor of relatives you've lost, as a way to silently acknowledge your individual blessings, or as an act of prayer or meditation, you've hopefully brought the room back to focus on each other's company and the gift that it is to be together.

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5. Be an active listener.

If your one doggedlypersistent aunt can't let go of her obsession with the latest political scandal, reconsider what she's actually trying to tell you. Chances are, it's not just about what she saw on the news. “Assume that your polarizing relative actually probably just wants to connect, feel respected, and reduce their own anxiety about holiday gatherings, and interpret even difficult behavior as such," advises Mary Fisher, a Salt Lake City psychotherapist who specializes in family relationships. “Express the desire to connect while redirecting the conversation," Fisher recommends. Emphasize the fact that you're interested in protecting the time your family spends together. That can help soften the blow when you ask to instead hear them share a family memory or talk about a hobby you both share.

6. Disengage.

Remember that if angry words or offensive language start flying at you across the sweet potato pie, you don't have to respond. Have a script in mind to use, something like, “While I hear where you're coming from, I don't share your opinion, and I'm done talking about it today." Convey the message that you're quite clear on the matter being discussed, and you're not going to take the bait. You may have to repeat yourself several times, or you may choose to remain silent until things cool down around you. Either one is okay.

7. Duck out early.

If you feel like you have to retreat from the situation entirely, do it. One of the best things about being an adult is leaving when you want to leave. You don't have to subject yourself, your spouse, or your family to any kind of dialogue that is insulting, bigoted, or aggressive. Fisher shares these words of advice: “While we might think that the holidays are the time to resolve differences, they are actually the time to affirm and nurture connection, which can be an uphill battle with politically polarizing relatives." If you don't feel like a connection is being nurtured and the environment is not good for you to be in, say goodbye and make a break for it.

Looking for more holiday help this year? Be sure to sign up for our weekly newsletter so you never miss a thing!

This article has been updated from a previous post.

I've been working from home since long before it became the norm. And my "office" has evolved from a spindled-back chair at the kitchen table to an airy home office with a view. Back then, my productivity took a hit without essentials like adequate storage space, comfortable seating, and a bit of privacy. While it has its perks, working from home comes with its fair share of challenges; your home office setup doesn't need to be one of them.

Here are 10 ways to redesign your home office for better productivity!

Caio

1. Bad Lighting

Dim or harsh overhead lighting can strain your eyes and limit your focus. Try to get close to a window for natural light or use daylight bulbs to mimic sunlight to boost your mood, creativity, and focus. Find a desk lamp that works for you too!

Ella Jardim

2. Clutter Everywhere

A cluttered desk equals a cluttered mind, IMO. Reduce the stress that comes with a disorganized and cluttered desk by bringing in shelves and organizers; finding sleek cable-management solutions; and removing any unnecessary items to reduce visual distractions.

Vlada Karpovich

3. Uncomfortable Furniture

If you're sitting most of the day, it's so important to invest in a good desk chair. An unsupportive chair or poorly sized desk can be uncomfortable, making it harder to stay focused for long periods of time. Your back will thank you!

Ketut Subiyanto

4. No Boundaries Between Work and Home

Distractions at home like kids and partners can kill your productivity. Avoid blurring the line between work and home life by designating a private space, separate from high-traffic spaces, for your work hours if you can. Use rugs, curtains, or acoustic panels to reduce noise too.

Mizuno K

5. Lack of Storage

I get it, they're not the best-looking pieces in your home, but without proper filing systems you’ll waste time hunting for important documents or supplies. Invest in modern storage options that look good too from Mustard Made and The Container Store.

Vlada Karpovich

6. Unoptimized Tech Setup

Slow Internet or outdated tech tools can make you feel totally frustrated and can slow down your productivity. Upgrade your Internet to a faster connection, and refresh your tech gadgets and programs to make sure you work more efficiently.

Ivan Samkov

7. Awkward Desk Placement

Placing your desk in a spot with too much noise, traffic, or distractions — like facing a TV — will guarantee to disrupt your concentration. Find a more zen spot where you can focus on the tasks of the day.

Anna Shvets

8. Ignoring Ergonomics

Check your monitor height, keyboard positioning, and add a wrist rest so you don't lead to feeling uncomfortable and fatigued, cutting your workday short.

Mikhail Nilov

9. Lack of Personalization

A sterile, uninspiring office design does your motivation and creativity no favors. Make work feel less like a chore by adding personal touches through artwork, personal photos, candles, some fresh flowers or plants. Greenery can improve air quality and actually reduce work stress. Add a little snack station for quick energy boosts and keep water handy. Also, your Zoom backgrounds should reflect your personality!

Serpstat

10. No Inspiration

No matter what you do — whether it's a creative work or something more analytical — you want to feel inspired. Personalization can help, but dive into vision boards, books, magazines, quotes that inspire your work and help you bring fresh ideas to your workday. Color psychology can help too: blues and greens encourage focus and reduce stress while pops of yellow or orange can spark creativity! Break out the paint if needed!

Subscribe to our newsletter for more home decor ideas!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Social media is full of trends that come and go — think loud budgeting or sleepmaxxing — but I have a feeling one may grow legs beyond TikTok or Instagram: the 4B Movement. TBH, it doesn't feel right to call it a 'trend' because its origins are rooted in something much deeper than saying or doing something controversial for likes.

If you're not familiar with this movement and are curious about it, we're going to take a deep dive into where it originated, it's purpose, and why women in the U.S. have started to abide by its principles. To understand the 4B Movement's sustainability and potential benefits, I spoke with Somatic Trauma Therapist and Founder of Freshwater Counseling & Consulting, Blessing Uchendu; Sex and Relationships Coach Leah Carey, host of the Good Girls Talk About Sex podcast; and Senior Statistician and Addictions Researcher at UCLA Nicole Prause

Here's what they had to say!

Scroll To Learn What The 4B Movement Is, How It Started, & What It Means For Women In America

  • The 4B Movement is all about abstaining from relationships with men, from dating to sex.
  • This movement started in South Korea after an atrocious act of gender-based violence.
  • Since the 2024 election, American women are exploring the idea of abstaining from relationships with men as well.
  • Ultimately, the 4B movement could lead to de-centering men from women's lives, eliminating some fears surrounding reproductive health and ultimately improving their mental health overall.

What is the 4B Movement?

According to The Washington Post, this is a "radical Korean feminist movement that swears off men to reclaim a sense of agency." It sounds similar to abstinence, but the trickle down effects are vastly different. Abstinence is taking a step back from anything that usually taps into your pleasure center — and that doesn't always mean sex. However, the 4B Movement is specifically rooted in 'de-centering men' completely.

CBSstates that researchers Jieun Lee and Euisol Jeong wrote a paper for Yonsei University about the movement, and deciphered that the "B" has four meanings:

  1. biyeonae — "refusal of dating men"
  2. bisekseu — "sexual relationships with men"
  3. bihon — "heterosexual marriage"
  4. bichulsan — "childbirth"

How did the 4B movement start?

In 2016, Hankyoreh reported that a man in his 30's chose to stab an unknown young woman in Seoul, Korea. When asked why he committed the crime, he gave this answer: "I did it because women have always ignored me." In response to the random attack, Hong Seong-su, a law professor at Sookmyung Women’s University, share a chilling message that the outlet recounted in the article. "The fact that [Kim] chose ‘some woman’ [as opposed to ‘some person’] as the target for his crime suggests it is not going too far to view this as a crime of hate against women."

This radical moment was an inception point for the movement overall, started in opposition to this gender-based violence, as well as gender-based discrimination as a whole. The Korean Herald noted that factors like pay inequality and a Donald Trump-like president of their own (Yoon Suk-yeol) were driving forces in 4B. Since his election in 2022, Yoon Suk-yeol has "promised to abolish the Ministry of Gender Equality and Family, which has been popular with his anti-feminist base," (via Korean Herald). Between all this and the global sensation of #MeToo, the 4B Movement gained major momentum throughout the last eight years.

The 4B Movement's Lasting Impact In South Korea

According to The Korean Herald, over 150 elementary schools aren't seeing first-graders walk through their doors and it has everything to do with the falling birth rate in South Korea. CNN reports that officials are so concerned, they're willing to do something to combat it. President Yoon Suk Yeol said, "We will mobilize all of the nation’s capabilities to overcome the low birth rate, which can be considered a national emergency."

But, this isn't the first time the birth rate has been addressed. Another CNN article reported that South Korea dished out $200 billion to "boost the population over the past 16 years." Still, things haven't worked in the government's favor. It's evident less women are having children and it seems to directly stem from women upholding the ideology they're not allowing their bodies to be used for motherhood anymore.

American Women's Response To The 4B Movement

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After the shocking results of the 2024 presidential election, many women began to rethink how they relate to the men in their lives, finding South Korea's 4B Movement in the process. Based on the current rhetoric about women who don't have children and the restrictive anti-abortion laws with hardly any policies in place to reduce the maternal mortality rate, it's understandable why some women are fearful or fed up — and why many women are now finding parallels to what sparked 4B in the first place.

When you see people like Nicholas J. Fuentes tweeting things like "Your body, my choice. Forever," on the same day Trump won a second term as president, it can leave a sickening taste in one's mouth. One user's response to this was, "Funny how the loudest champions of 'freedom' are often the first to undermine it for everyone else."

Alongside this are men's social movements that are clearly intertwined with the current political climate, too. While obviously not all men believe in these ideologies, there's been a stark rise in their prevalence.

Mizuno K

In 2020, ADL reported about the mindset of "Incels" and discovered that they feel emboldened by the 'manosphere.' So, what do they tend to believe? According to outlet, there's a belief "that the current sexual 'marketplace' gives women too much freedom to choose their own partners." Not only that, but the outlet says Incels tend to think women choose to ignore men unless they look a certain way or have a certain status, "leaving the remaining 80 percent of men (including incels) without a potential partner."

Nicole Prause, a UCLA Statistician and Academic, is well-versed in abstinence movements, and what they ultimately indicate based on statistics. "There are a number of similar men's movements already, especially Men Going Their Own Way (MGTOW)," she says. According to her, MGTOW don't pursue marriage or relationships with women, but "seek sex when it is on their 'terms.'" She says, "They're often viewing it as a battle pitting sexes against one another. These movements tend to be separatist, often evolving into misogyny and violent speech, such as glorifying sexual coercion and rape."

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started in south korea. now in america? yas. #4b #4bmovement #jesusisking

As a result of these growing men's movements and the incoming 47th President of the United States — a convicted felon with multiple allegations of sexual assault — there have been growing calls from women on social media to consider the 4B Movement for themselves. X user @jungsooyawning wrote, "american women it's time to learn from the koreans and adopt the 4b movement as a matter of fact women from all over the world should adopt the 4b movement i'm so serious," on the platform.

Freelance writer Daria Yasmiene also wrote about about why she's taking part in the movement for POPSUGAR. She said, "As a Black woman who has lived through three back-to-back elections with Trump as a focal point, I'm so far beyond tired that I need a lifestyle change." Ultimately, she wants to continue having the freedom to choose to live her life in a way that's not solely governed by men.

"With the little autonomy that I have left, I would rather be alone and safe from the consequences of male influence in my life than lie next to someone who doesn't see me as an equal. We deserve so much more than that."

Meanwhile, Sex and Relationships Coach, Leah Carey says that 4B "makes sense as a response to realizing that a majority of men valued the economy over a woman's right to self-determination." Depending on where you stand, she also says that it can be "seen as 'punishment' for men" or "as a choice of self-determination and self-protection for women." Somatic Trauma Therapist, Blessing Uchendu shares Carey's sentiments in that the movement is "a response to patriarchy and the centering of men and conversely the objectification of women, with the expectation that they fulfill roles as wives and mothers."

Potential Benefits Of The 4B Movement

Antoni Shkraba

So with all that in mind, is a movement like 4B beneficial? And is it even sustainable? I'm not going to tell you that you should or shouldn't join the 4B Movement because it's a personal decision. It's always wise to examine where you are in life instead of relying on social media, news outlets, or even the government to determine what you're going to believe. Still, there may be some benefits to the 4B Movement that outweigh any potential fallouts.

Carey says that "not being refused care for reproductive matters" is a potential benefit of 4B, while also highlighting that "the mental health benefits can also be huge for people who deal with anxiety, depression, or anything else that might cause emotional hardship in the current climate."

This could also lead to women identifying and honoring their true desires instead of following society's scripts about who they should be. Somatic Trauma Therapist, Blessing Uchendu believes that 4B is about women de-centering men and re-centering themselves — about "being the 'stars of their own stories,' rather than supporting characters in a malde-dominated narrative." Uchendu says. "It can be incredibly empowering to step away from systems that have felt compulsory in order to reflect on whether you are making decisions centered on yourself and your desires or whether these decisions are centered on the expectations of the society around you."

The most important thing Carey wants to note is that women aren't unable to find love and joy ever again by participating in the 4B movement. "Just because a woman chooses not to date, have sex, get married, or have kids with a man doesn't mean she can't do those things: with other women. it's more and more common for adult women to explore their same-sex attractions after divorce or widowhood," she notes. "With a generation of young women growing up with the understanding that heterosexuality is not the only option, we may see a wave of younger women also exploring in this arena (in addition to all the younger women who already know themselves to be queer)."

I would also say that you can always go back to dating and engaging with men whenever you want — this movement doesn't have to be a permanent choice if you don't want it to be. The whole point is to take charge and embrace your own sense of agency.

Yet, Prause does pause to mention the downside to "separatist movements." She explains that without support from men, women could struggle financially given pay disparities and other gender-based work inequities. Still, she says this doesn't really affect much if women have been figuring things out for themselves with little help from men.

Ultimately Uchendu says women having the freedom to exist without the weight of society's patriarchal standards on their shoulders is the "ultimate freedom." She says, "In the words of Audre Lorde 'If I did not define myself for myself, I would be crunched into other people's fantasies for me and be eaten alive."

Andrea Piacquadio

No woman should have to live in fear of having violence committed against her, but history continues repeating itself in terms of how society treats our bodies. "When a woman's right to make choices about her own body and health care are removed, she may decide to not put herself in a position where pregnancy can become an option," Carey says.

Prause chimes in with, "On average, women are more likely to experience mental health declines with marriage to a man (the opposite is true for men). While men also can experience domestic violence and sexual assault, the risks are exceptionally higher for women." Not only that, but she also points out that "women risk unwanted pregnancy, from which they now have fewer healthcare rights to address" and "are at much higher risk for sexually transmitted infections, even from their regular romantic partner."

As if that weren't a slap in the fact, Prause mentions that "childcare continues to fall disproportionately on women and does cause less income for women over time."

So, at the end of the day, I can't tell you what the right choice is, but I do know that patriarchy's long-lasting fixture in society has harmed everyone. From men who think women owe them something to women who believe they're not worth anything unless they're married or mothers, there's a lot to unpack.

What I do know is that no one should have the right to control the personal lives of other people nor should they try to make their personal beliefs and religious ideologies into laws that govern people who will be around long after they're not.

No matter where you stand on the matter, hatred and violence should never be tolerated or praised. Remember to take care of yourself by diving into more self-care stories we have on-site.

The world watched as the devastating L.A. fires swept away home after home last week — including reality TV icons Heidi Montag and Spencer Pratt's. To say it was heartbreaking for the L.A. community would be a gross understatement, and these two have been very open about the toll it's taken on their family. In an interview with Good Morning America, the couple opened up to share about their experience — and share the incredible way friends and fans have come together to support them.

Looking for ways to help L.A. after the devastating fires? Here's a very helpful list of resources you can donate to!

Here's how fans are helping Spencer Pratt & Heidi Montag after the L.A. fires

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- YouTube

Heidi Montag and Spencer Pratt joined Good Morning Americaon January 15, 2025 to talk about how the L.A. fires continue to impact them. The couple shared what it was like having to quickly leave their home in a moment's notice. Heidi explained that Spencer told her to grab anything she wanted to keep, so she ended up grabbing her kids' teddy bears because she was so flustered.

When their $2.5 million home actually caught fire, Spencer got choked up talking about watching their kids' rooms burn on their cameras. He said, "Our son’s bed started just burning in the shape of a heart. The fire started in the shape of a heart. I was like, ‘This is like, out of body insane.’"

Outside of that, the couple detailed the loss beyond the material items of it all. Spencer opened up about the memories lost throughout it all, too. He said, “I feel like a ghost. I don’t have a single photo now from before an iPhone existed. I don’t have any of the dumb little things that are on your shelves in your parents’ they’re all gone. Not a single nothing.”

And to Heidi, their home was more than a physical place to live. She shared, “It’s a place that you love that you live, it’s a refuge from the world. And to have that be gone, it’s a really difficult concept to continue to daily deal with."

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- YouTube

In the midst of the devastation, fans and friends have banded together to support Heidi and Spencer in a really unique way. After Spencer posted on TikTok that people should stream Heidi's 2010 album Superficial, so they can generate revenue to rebuild their lives with, people took that and ran with it. The song eventually hit #1 on iTunes, and Spencer even shared that there's potential for it to hit Billboard's Hot 100 Dance Chart, too.

And it's not just fans blasting this throwback song. Friends and fellow celebrities like Paris Hilton and Flava Flav both posted the song on TikTok. Plus, former The Hills co-stars shared the song as well, including Brody Jenner, Kristin Cavallari, and Audrina Patridge.

Heidi said, “The fan support has been such a light in such a darkness for us. It’s life-changing.”

We're sending love to Heidi and Spencer — and all the families impacted by the terrible L.A. fires this year.

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Joe Goldberg (Penn Badgley) is back for another season of snooping and stalking in New York City, and thanks to the new You season 5 teaser, we know exactly when this new TV show is returning. In addition to showing us characters from the past like Guinevere Beck (Elizabeth Lail), Love Quinn (Victoria Pedretti), and Marienne Bellamy (Tati Gabrielle), Joe straight-up says goodbye to the one person who's always been there: you. Yep, Netflix went there.

“Every season they manage to find new space to make it interesting and relevant,” Penn Badgley told Tudum. “And this season, I think somehow coming back to where it started allowed for it to just become grounded in the way that it needs to also have this kind of spectacular finish.”

Here's a breakdown of that brand new You season 5 teaser.

"Hello, you. Do you remember me? Cause I remember you," Joe asks in the You season 5 teaser, over shots of New York City and Mooney's Books. "Here we are together again, back to where it began."

"A lot has happened these many years together," he continues. "Identities, cities, loves, complications." The trailer is a walk down memory lane for viewers and for Joe as he remembers Beck, Love, and Marienne — and locking them up. Plus some fights and escapes he made along the way.

"All that led me here to now, to where I as always meant to be," he says. "And the one constant, the one thing that has always been there for me, is you. You who have been there the whole time and will be there with me to the end. Goodbye, you."

Okay, this is totally giving me Black Mirror, metaverse vibes, especially since Joe's in his creepy underground bunker with all that blue lighting. I have chills down my spine just watching this!

Is season 5 of You coming out?

Yes, You season 5 is dropping on Netflix April 24, 2025.

We've been waiting for new episodes since season 4 premiered in 2023, but the writers and stars have been planning Joe's ending for much longer. "We have some ideas that we've been talking about pretty much from the beginning," Sera Gamble told EW when she was showrunner in 2023. "It's really the debate about what kind of justice would be fair and appropriate for a guy like Joe. And then do we believe that he would get that kind of punishment? My short answer is like, maybe not from the American system. But there might be other ways. So that's the stuff we're talking about."

But whatever these writers and directors have up their sleeves, Penn Badgley promises You season 5 will come to a "perfect" conclusion. “I would love for people to just be like, ‘Wow, it’s over and I feel good and I don’t want to watch it again,'" he told Harper's Bazaarin March of 2023. And honestly, a perfect ending is all TV fans can hope for these days, right?

Who's in the You season 5 cast?

The final season of You stars Penn Badgley, Madeline Brewer, Anna Camp, Charlotte Richie, and Griffin Matthews.

Are you excited for the final season of You? I cannot wait to see the way Penn Badgley and Netflix bring the show to a close. Follow us on Facebook for the latest You season 5 news — and updates on all your favorite TV shows!