How a 10-Day Surfing Trip Launched a Clothing Line

Ready to get vibey? Wondering what vibey even means? Us too. So we sat down with clothing designer Wojtek Peliks to ask him about what inspired him to start his extra-long hoodie line, aptly dubbed Vibey.

In addition to a little Q&A, we took to the streets with a trio of fresh Vibey hoodies.

Whether you’re a dude or a dame, these sweatshirts rule. They are so comfy and warm, and come in a whole bunch of cool color combos. Read on to learn more about how Wojtek got started!

What inspires you? Why do you love to design, create and make?

I love nature, the grandiose mountains with fresh pow and blue skies, warm Malibu peeling waves and wavestorming it with the coolest friends. Skate jams and bowl sessions when it’s flat. Everything that channels those cultures and that fleeting feeling of pure joy when you land something on *lock* and you KNOW that it felt perfect and you’re stoked and everyone’s stoked for you. It’s awesome to make a product that kind of channels that and gets people excited and feeling good about whatever they’re doing, be it skiing, boarding, or just chilling out and getting cozy with some tea and a Netflix movie.

Tell us about Vibey.

It all started on a 10-day shlarptour of the California coast when 3 of us set out to rip lines, surf ALL of the waves, and skate in between. We sewed ourselves some extra tall hoodies in my mom’s kitchen on our way to Tahoe because we thought they looked rad and channeled our vibes of just having a good time, skiing, boarding, surfing, skating and just enjoying the outdoors with best friends! Just feeling the good vibes and spreading that stoke! And that’s what Vibey was born out of and strives to do.

What’s one piece of advice you’d share with other makers?

Dream SUPER big, but be stoked on the small achievements, and with persistence and patience work away at whatever you want to accomplish.

Tell us how technology has changed and supported what you do.

Tech totally changed the communication and interaction we can have with our customers. It makes the brand real and allows us to convey that there are real people stoked on these things and making these things and really making an effort to bring the coolest product into the customers’ hands.

What’s on your studio playlist?

Wow. Well, everything! I used to say I listen to everything but country and now I JAM to some country tunes too! But lately Alexander has been just playing on #repeat.

How do you get into the creative flow? How does it feel?

here

follow Vibey on Instagram to see all sorts of dawn patrol bros just crushing it.

If you’ve ever searched the internet for lettering inspo, you’ve probably seen Lauren Hom’s work. Her California-based design studio, Hom Sweet Hom, has done work for clients such as Starbucks and Google, and has a new exclusive collection with Studio Ink. She is also well known for her beautifully lettered “Daily Dishonesty” sayings and making money off her ex-boyfriend’s tears. Still not convinced of how cool Lauren is? Get this: Her life motto is “Work hard, snack often.” If those aren’t true pearls of wisdom, I don’t know what are.

Lauren recently teamed up with Studio INK to create a line of beautiful, colorful, quirky greeting cards. In true Lauren Hom fashion, her cards are super relatable and speak the truth (i.e. “Birthday Calories Don’t Count”).

And now, for our chat with Lauren.

Where are you based?

Traveling around the world for a year right now. Previous home base was Brooklyn, New York.

What inspires you? Why do you love to design, create and make?

I’m inspired by life — from inside jokes with friends to exploring new cities and cultures, my work is mostly inspired by my experiences. Aesthetically, I’m inspired by the colors, patterns, textures and signage of all the places I travel to.

I’ve always loved to make things with my hands. Whether it’s baking a cake or painting a mural, I really enjoy making something out of nothing. Sometimes I’ll step back from something I’ve drawn or painted and think, “Whoa, did that really just come out of my hands?” It’s a great feeling, and I think this feeling is what keeps me moving forward.

What’s one piece of advice you’d share with other makers?

Never stop making!

Tell us how technology has changed and supported what you do.

I love the speed, precision and efficiency that technology gives me. All of my work starts out on paper with pencil and ink, and then with the help of a scanner, Photoshop and a tablet, I can edit, color, rotate and paint my letters any way I want to. 50 years ago, I would’ve had to do all of it by hand. It’s really incredible.

How do you get into the creative flow? How does it feel?

A good workflow is my happy place. Everything falls into place and I go into a sort of happy trance. I find that I get into the creative flow by writing down ideas as soon as they come to me. There’s something magical about the birth of an idea — the thought that I could’ve just come up with something that has never crossed anyone else’s mind is so exhilarating. Writing things down (on paper, in my phone notepad, etc.) as soon as they come to mind is definitely a catalyst to my creative flow.

Oh, and having a few really good go-to playlists is key when I’m in a drawing groove. Having to stop and change songs is super disruptive.

What is the story of how you got to where you are today?

When I was 18, I moved to New York City to attend the advertising program at School of Visual Arts. After graduation, I landed my dream job at a big advertising agency but burnt out within a year. Luckily, I had been working on illustration passion projects on the side, so I had enough confidence to leave my full-time job and begin freelancing. Leaving the comfort of my nine-to-five job was scary, but when I put myself in a sink or swim situation, I worked harder because there was more to lose.

What other makers inspire you?

These amazing ladies making unique things:

What is the weirdest, most unusual or worst job you’ve ever had?

In college, I designed characters for a Facebook game that was like Farmville for stoners.

What other things do you love to make?

I hand-sewed this sexy cheeseburger + fries Halloween costume that I am super proud of: I’ve worn it seven years in a row.

Which Lauren Hom for Studio INK card is your fave?Share with us on Instagram by using the hashtag #britstagram!

Styling: Irene Lee and Lindsay Saito

Photography: Chris Andre

So, you've found your 2025 word of the year and are ready for the biggest reset of your life. Now all you have to do is map out how you're going to get there. You could opt for vague ideas that live only in your head, but when has that motivated you to achieve your goals in the past?

If you think we're putting you on the spot, we're not! We're here to encourage you to dream boldly by being detailed about what you actually want. Of course, we have the perfect list of deep questions and journal prompts so you can tap into the life you want to live.

Here are 25 deep questions to ask yourself and journal about to guide you toward your 2025 vision of personal growth and self-improvement:

Marcus Aurelius

Questions About Your Daily Routine

Please don't throw eggs at us! We know you don't want to feel governed by a schedule like you're in grade school, but there are benefits to having something to guide you daily. According to Northwestern Medicine, you can "reduce stress" and even "get better rest" by having a routine.

If you've been promising yourself to improve in these areas, here are 5 questions to ask yourself:

  • How many of hours of sleep do I typically get per night?
  • What distractions can I eliminate before bed so I'm not groggy in the morning? (i.e., no more binge watching my favorite TV shows or scrolling mindlessly on TikTok)?
  • Do I have a morning routine or do I rush through taking a shower, brushing my teeth, and eating breakfast?
  • How do I usually feel when I get to work?
  • Am I okay with setting a reminder for myself to take a break during the work day so I can stretch my legs, eat lunch, or go for a quick walk?

SHVETS production

Questions About Your Self-Care

Making time for your self-care is a part of your daily routine, but we want to dig deeper by sharing questions that'll help you reflect on how you treat yourself.

  • How do I want to feel about myself in 2025?
  • Did I have moments I looked in the mirror and didn't like the way my skin or body looked this year?
  • Have I been prioritizing my mental health?
  • Did I make space for exercising (i.e. walking, yoga, running, etc.)?
  • Did I create healthy boundaries with family, friends, or someone I'm dating?

Brit + Co

Questions About Your Career

We almost said, "Here comes the fun part," but that would be unfair for people who consider other areas of their lives more important to chasing a career. If you are focused on pursuing something you're passionate about or simply want to earn a new promotion, here's what you can ask yourself:

  • What are my biggest career accomplishments this year?
  • What skills do I need to sharpen that align with the position I want?
  • How do I respond to constructive criticism?
  • What is my usual response to change or tight deadlines?
  • Do I ask for help when I don't understand a project or concept?

Brit + Co

Questions About Your Home

Your home is anywhere that you live even if you're renting or living with your parents for the time being.

  • How did the energy in my home feel?
  • Did I do anything to make it feel like me?
  • How can I create a relaxing environment in my room that promotes rest and relaxation?
  • Do I want to have a certain aesthetic for my living room, office, etc.?
  • What does having a clean and organized home mean to me?

SHVETS production

Questions About Your Relationships

Have you been making excuses for toxic friends or ignoring red flags? If it's okay, we're going to sit by you and gently suggest it's time for a change. The kind of life you want to live can't be weighed down by old habits of yours or some of the people you've been spending time with, especially if you've been feeling uncomfortable.

  • What kind of friendships do I want to have in 2025?
  • Do I have a reliable support system?
  • What did I love about my romantic relationship this year?
  • Are there certain conversations I need to have with family members, friends, or my partner that I've been avoiding?
  • Do I need to change the way I show up in my platonic or romantic relationships?

Get a jumpstart on transforming your space for 2025 with easy feng shui tips!

As our Re:Make conference-goers can attest, there’s really nothing like being in the company of fellow makers. Small-scale artisans make our world go round, and we’ll take every chance we can get to celebrate them! That’s why we teamed up with Blurb to put on our first-ever Maker B-School, a night filled with inspiring makers, tasty (and photogenic!) cocktails and a healthy helping of maker wisdom from some of the best in the industry.

Consider this your virtual tour :) First stop: Blurb’s station!

BLURB

We have MAJOR respect for this company. Using their tools, any maker (or regular Jane!) can publish a print book, magazine or ebook, and therefore make their brand that much stronger. Blurb has done wonders for the maker community, and we’re incredibly honored to partner with them.

CHRISTINE HERRIN + ADOBE

We’re all about hands-on project stations, and Adobe definitely delivered. They paired up with Christine Herrin, who makes seriously beautiful zines using Adobe InDesign, and provided inspirational booklets for all of the attendees.

Excuse us while we crush HARD on Christine’s designs — we can’t get enough of them.

LAMBERT FLORAL STUDIO

Next up is Sammy Go of Lambert Floral Studio (yay for maker dudes!) with a jaw-dropping, bountiful bouquet, some impressive knowledge of how to grow a business’s social community and possibly one of the most tasteful product catalogs we’ve ever seen. Can you bring your flowers to all of our events, please?

See what we mean by an impressive catalog? This thing is downright dreamy.

CRAFT + COCKTAILS

Ashley Rose Conway of Craft + Cocktails whipped up tasty piña coladas and spiked pink peppercorn lemonades all night, and also dished out some expert tips on cocktail photo styling. We’ve already been following her on Instagram for ages, so it was a real treat to get a behind-the-scenes look!

These babies were definitely Insta candy :)

ETTA + BILLIE

Alana Rivera, from the artisanal soap brand Etta + Billie, talked shop and shared best tips for building an authentic brand. We can’t decide what we like more: the marvelous fragrances or the tasteful, elegant packaging.

JOSHU + VELA

The team at JOSHU+VELA construct bags, wallets and accessories made entirely of natural materials, and they’re manufactured right here in SF — by them! It was a pleasure to have them showcase their brilliant products and share their perspective on brand identity. We’re itching to take a leather-working class with them, if they’ll have us ;)

PORTRAITS TO THE PEOPLE

How cool is this — Sarah Deragon of Portraits to the People used our DIY studio to provide headshots for the attendees!

After getting zhuzhed by a professional makeup and hair stylist, makers would get a chance to take a new headshot by Sarah, one of the top photographers in the Bay Area. Neat, huh?

THE FOOD!

Oh, did we mention the incredible food provided by SF favorite, Vive la Tarte? Tied for most delectable treat was this INSANE bacon-wrapped fig and an unbelievably satisfying creme brûlée tart — but we’re not playing favorites.

MAKER B-SCHOOL TOP TIPS

Didn’t make it to the stellar event this time? No worries! Lucky for you, our amazing designer Rosee Canfield compiled the makers’ top tips in a beautiful, printable card. Check it out!

Download it here and hang it in your work space!

What’s the best advice you’ve ever received about running your own business? Share with us on Twitter @BritandCo!

This post is a collaboration with Blurb.

Author: Maddie Bachelder
Photography: Brittany Griffin

The '90s were a great time, according to millennials. It was a time of rollerblading, listening to cassette players, playing Super Mario Bros. on Nintendos, having birthday parties at Chuck E. Cheese, and more. Besides this and other pop culture moments that went viral before social media existed, the '90s gave us classic stores we used to frequent as kids.

Despite meeting their demise as the Y2K age took over, we'll never forget the fun memories (and maximalist vibes) these stores gave us!

Take a walk down memory lane by revisiting our favorite '90s stores that will take you back in time (and make you feel old):

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1. Party City

Our hearts are hurting because we don't understand why one of the most popular decor stores is closing. The brand was apparently facing "financial challenges," according to it's CEO Barry Litwin (via CNN). There were other issues behind the scenes, but everything trickled down to money, or a lack thereof.

It's so shocking because some of us just picked up a few holiday items from Party City this month! It was one of the stores that seemed to have everything we needed before Amazon became the mega wholesaler that it is today.

I guess this means we should've cherished Party City a little more because it's officially gone.

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2. Blockbuster

Long before streaming platforms like Netflix and Peacock existed, people used to spend Friday nights looking at rows of VHS movies to rent. If you were lucky, your parents would stop by Blockbuster before picking up pizza for dinner. It was the ultimate '90s treat…until it wasn’t.

When we want to remember what it felt like visiting Blockbuster, we fast forward to that one scene in I Am Legend where Dr. Robert Neville is going to 'rent' movies. It's a little cringe now that we think about it, but it's the closet memory we have of spending at least 30 minutes picking out the VHS or DVD to watch.

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3. Circuit City

Raise your hand if you remember getting your first CD player or computer from Circuit City. The name alone conjures fun memories of running up and down the aisles pretending we could afford all the fun electronics. We watched desktop computers slowly morph into laptops, which seemed like an exciting time. Also, some of us watched our parents lament the cost of the required Texas Instrument calculators we needed for math class.

Although Circuit City isn't around like it used to be, we'll never forget watching the world change through its eyes.

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4. Virgin Music Store

If you wanted to be a part of the cool crowd, you visited the Virgin music store. We aptly remember the neon sign and memorable displays that beckoned to us. Although we could find some of the same CDs at Circuit City, the store’s design didn’t feel stuffy.

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5. Radio Shack

This one’s personal because we stood in lines with our parents when they bought their first cell phones and DVD players. Also, one of our parents may or may not have purchased a very coveted Bratz convertible that played music from Radio Shack.

Even though it wasn’t the biggest store, it gave us a taste of what the future had for us. Little did we know we’d lose this sweet store though.

6. Border's

As much as we love recommending books from Amazon and local bookshops, we miss when Border’s was around. There’s not much to say about this store besides how grown-up we felt when our parents would let us spend time there while they shopped at their favorite stores in the mall.

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7. KB Toys

Aside from Toys ‘R’ Us, we also remember when K.B. Toys was popular. Not unlike today, there wasn’t such a thing as having too many toy stores. Sometimes we found things at K.B.s that felt like a treat. The cluttered aisles probably annoyed our parents, but we were always happy when we were allowed to pick something out.

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8. Wet Seal

Yes, Wet Seal made the list of stores we loved in the '90s. Unlike Goody’s, it was specifically geared towards pre-teens and teens who wanted to wear the latest fashions. It was one of the the places to discover your style at the time even if it meant leaving piles of clothes for weary store associates to put back (sorry!)

Though we miss it, we hope no one tries to revive it because we’re sure we’d see a few outdated fashion trends.

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9. Esprit

This was another store that screamed 'All American Teen Store.' Unlike Wet Seal, the store's layout and clothing were a little more 'sophisticated.' It spoke to teens who are now adults with a sleeker preppy style. It sounds like a reach, but it's not if you think about it. This store could give you logomania, tenniscore, or something that resembled the outfits from Saved By the Bell at the same time.

10. Goody's

Were you really a '90s kid if your mom didn’t drag you to Goody’s? Shockingly enough, we hardly ever complained because it felt like a huge store we could play in. Plus, it had clothes for everyone.

And if there were a sale during BTS season? You could always count on our moms to leave the store with stuffed shopping bags.

Which '90s stores do you wish were still open? Let us know on Facebook!

When I moved into my '70s-era fixer, the first thing I changed were the walls. Tacky wallpaper, outdated slate around the fireplace, textured walls and popcorn ceilings all had to go. I had it painted all white to transform the place from a cigarette-scented eyesore to a clean, modern canvas. Five years later, going into 2025, I'm craving COLOR and pattern and more texture. Enter this swoon-worthy LA home designed by husband and wife duo Karan and Sapna Aggarwal of L.A. design firm Bungalowe.

"We wanted the wall treatments to add both texture and personality to each room," says Karan.

Wallpaper

Shade Degges

The Eagle Rock home in Los Angeles was beautifully remodeled with European design in mind, taking cues from their travels to France and England. Think romantic wallpapers from House of Hackney, warm paint hues in browns and blush but also a rich earthy greens, classic bead board and moulding, each offering so much inspiration for 2025 walls.

Shade Degges

Every passageway offers a unique pairing of color and pattern and texture. In this foyer, the moody color palette complements the softer shades found in the kitchen and baths. The Harlequin black and white checkered marble floors are classic and a bit of a showstopper throughout the home.

Shade Degges

This House of Hackney London Rose wallpaper is so gorgeous and romantic! Classic bead board and unlacquered brass fixtures accentuate the cozy, classic Euro aesthetic.

Shade Degges

Here, we transition from dark and moody tones to light and airy hues. The London Rose wallpaper continues into the kitchen with taupe cabinets, marble countertops, raw copper metals, and handmade Moroccan plumbing fixtures.

"The goal was to create spaces that felt both luxurious and lived-in, from the raw copper range hood and thin brick floors to the custom trim and dramatic lighting choices," says Karan.

Paint

Shade Degges

The warm clay-colored paint in the butler's pantry provides a little breathing room from the abundance of pattern. "These treatments, along with limestone accents and custom trim work, were intended to add depth and warmth to the home, creating a visual experience that feels cohesive yet unique in every room," says Sapna.

Shade Degges

The clé thin brick tile on the flooring is an unexpected choice, but I'm in love. The rustic minimalism with the earthy green cabinetry inspires Old-World elegance while still feeling fresh and modern.

Stone

Shade Degges

The rustic stone wall, used in this smaller kitchen, bedrooms, and laundry room, is giving Nancy Meyers vibes a la The Holiday English cottage. "We also drew inspiration from the majestic oak trees on the property, incorporating natural, earthy tones that reflect the outdoors throughout the house," says Karan.

Shade Degges

The bedroom instantly feels cozy with this natural stone wall texture.

Shade Degges

I love a laundry room that gets a little design love. Incorporating the same stone throughout the space creates a sense of cohesion and harmony within the home.

Shade Degges

What a lovely spot for a cozy warm bath. The stone wall adds to the charm of the rustic retreat, while the sleek modern tub and luxe marble floors add a touch of sophistication and elegance to the space.

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Here's more stone in the master bedroom paired with neutral linens, furniture and rug. Built-in bookshelves are functional and aesthetic, a perfect spot for more stoneware.

Molding

Shade Degges

The molding in the lounge, painted in the same earthy green as the dining room, subtly ties the spaces together while adding a touch of timeless elegance.

Shade Degges

The blush-painted molding in the kids' room is a sophisticated detail. While painting the walls alone can make an impact, the addition of molding brings extra dimension, elevating the entire space.

Shade Degges

Adore this sweet moment in the kid's room.

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Natural materials like leather and sheepskin strike the perfect balance, creating a cozy yet elegant space even in a kid's room!

Tile

Shade Degges

The perfectly imperfect look of this Zia Zellige Racing Green tile complements the natural, rustic yet refined elegance of the home.

Shade Degges

Here is the tile again in Pure White. Love the unlaquered brass fixtures paired with the natural imperfections of this handmade tile.

Shade Degges

This Desert colored tile is the perfect pairing for the marble bath. "Our wish list focused on creating a home that seamlessly blends modern functionality with timeless European-Craftsman charm," says Karan. "We wanted to design spaces that not only provided a sense of comfort and coziness but also incorporated luxurious, high-quality materials and thoughtful, design-forward details." Mission accomplished.


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