A Woman's Place: Women in Coaching


A Woman's Place: Women in Coaching

A Woman’s Place” is a new series spotlighting the women making bold moves in male-dominated industries.

“I came from a family of lawyers,” says Lindsay Gottlieb, the head coach for the University of California, Berkeley women’s basketball team. “Our dinner table conversations were either about somebody’s case that they were working on or about sports. That’s just what our family did.”

Though her brother and sister both headed into the legal profession, Gottlieb poured herself into college basketball and began her coaching career immediately after graduating from Brown University in 1999. Despite straying from the family business, Gottlieb recalls the pride of her late father — then a respected civil court judge in Queens, New York — in her decision to follow her athletic dreams.

“I’d go to his courtroom — you know, he’s friends with all the stenographers and all the court attorneys — and they’d all say, even though my sister’s an attorney and my brother is a law professor, they’d say, ‘He talks about your job the most,’” she tells us.

While Gottlieb has found a lifelong career coaching elite women at the university level, she, along with a handful of women peers, are outliers in their profession. Throughout every major sports league, there are exactly zero women who coach men at the head coach level. Zero. None. Men make up the majority of coaches at both the college and professional level in even women’s sports, and outside of a few exceptions in assistant positions, men’s sports don’t seem to welcome women in coaching.

But a change may be on the horizon. In May 2018, 41-year-old Becky Hammon made headlines as the first woman ever to interview for a head coach position in the NBA. Four years earlier, she was hired as an assistant coach for the San Antonio Spurs and became the first woman to hold that position across the league. Though Hammon did not end up being picked as head coach for the up-and-coming Milwaukee Bucks, it seems likely that she’ll get another shot at a head coaching role in the future. If someone like Becky Hammon can rise to the top, maybe the whole coaching industry is ready for a shake-up.

While we may be quick to assume that sexism is the underlying cause for the lack of women in head coaching positions, the reality might be more complicated. According to some reports, the law that made postsecondary education more accessible for women in the US may be partly to blame for so few women being invited to coach professionally in the first place. Understanding that history may also help us recognize how and why we might reverse its unintended side effects.

Title IX

In 1972, the gender equity law Title IXwas enacted to protect women from sexist discrimination in publicly funded colleges and universities. It stated that “no person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”

While Title IX opened up educational and career opportunities for many women, it also allowed more women to choose careers in mixed-gender settings instead of settling into work that had always been readily accessible — which, before Title IX, included coaching.


Before Title IX, women coached 90 percent of women’s college teams. Today, slightly more than 40 percent of college-level coaches are women, and that lack of diversity funnels into professional sports as well.


According to the NCAA, fewer than three percent of professional coaches are women, and their bosses, the athletic directors, are men in eight out of 10 sports organizations. But 34-year-old soccer coach Kati Jo Spisak senses that there’s a shift coming, even if the impact is slow to hit the mainstream.


In addition to her head coach position for the Washington Spirit Reserves women's soccer team, and her assistant coach position for its pro league counterpart Washington Spirit, Spisak is an associate athletic director at a private girls’ K-12 school in Maryland.


“I see more women as athletic directors now,” she says, “and I don’t know if that’s a shift in society, but I think that shows that as we get more females in leadership positions, [as] it becomes a norm, you won’t think twice [about seeing women coaches].”

A Different Kind of Coach

As coach and Basketball Hall of Fame athlete Nancy Lieberman sees it, women often bring a style of coaching that is better suited to today’s athletes than the stereotypical, hot-headed male coach of the past.

“Athletes are human beings and sometimes behind all our bravado, we’re just kids and we’ve been in a situation where we have to act like we know it all,” she says. “I believe that today’s athletes, you have to really — it’s like parenting. And I think if you’re [thinking like] a parent, you’ll be a better coach. Because if you’re a parent, you understand human nature.”








































Lieberman, now 60, has had lots of time on the court to ponder human nature, too. Nicknamed Lady Magic when she started her professional career as a teen athlete, Lieberman became the youngest player ever to win an Olympic medal when the US women’s basketball team took silver at the 1976 Montreal Olympics. In 2009, Lieberman was named head coach of the Dallas Mavericks development team, the Texas Legends, and became the first woman coach of a professional men’s basketball team. In 2015, she was named an assistant coach for the Sacramento Kings. Most recently, in 2018, Lieberman earned the head coach title for the BIG3 basketball team Power, a three-on-three team comprised mostly of retired NBA players.

Lieberman has the prestige and life experience to know that, as a woman in a male-dominated industry, it’s not enough to know how to coach “like a parent.” She, and all the other women coaches we spoke with, are adamant that they have to be that much better than their male counterparts in order to reach the same pinnacles in their careers.

“We have to earn the right and work hard. We can’t be just as good; we have to be better than the person we’re competing with,” explains Lieberman. “But the men have shared this with one another for so long [and] are so good about sharing, that we need more women connecting at the next level.”

It’s About Relationships

Perhaps it’s a uniquely feminine perspective that led each of the coaches we spoke with to emphasize how the interpersonal relationships they have built over the years helped define their career trajectories — relationships that not only helped to secure their current jobs but also gave them the experience they needed to thrive along the way.

Gottlieb cites a friendship with Golden State Warriors head coach Steve Kerr, who invites her to his team’s practices to give her some insight as to how his team operates. Lieberman recalls similar experiences throughout her career and says she’s grateful for each connection she’s made.

“To be able to coach on that next level, NBA whatever, it’s all relational,” she explains. “You do not get jobs here on resumes. You get it on somebody who knows you and your work ethic and your character and knows you can do what you say you can. And that’s the secret sauce.”

Lieberman credits her friendship with legendary NBA commissioner David Stern for even getting into coaching on the men’s side. She says a fortuitous meeting with her friend, where he explained what the NBA Coaches Symposium was and why she should attend, changed her whole career — even though it meant missing out on her own Basketball Hall of Fame induction.

“‘Nancy, you need to go to LA to the NBA coaches symposium,’” she recalls him telling her. “And I say, ‘What’s that?’ He says, ‘You need to be where people are gonna hire you and get to know you.’ And I’m like, ‘But I have to go to the Hall of Fame, I’m a Hall of Famer.’ And he goes, ‘That’s who you were. Who you are is a basketball coach, and you have to be around the people who will hire you.’”

Where Women Are Going

There are plenty of reasons why women coaches are needed for both genders, at all levels of sports. For one, kids who don’t get an opportunity to be coached by women are likelier to believe that sports are a man’s world, and the cycle of keeping women out of professional coaching positions begins anew, pushing girls out of athletics altogether. In fact, by the age of 14, girls leave competitive sports at twice the rate of boys, and that’s due, in part, to the lack of women in leadership roles. According to the Women’s Sports Foundation, girls’ dropout rates are directly related to lack of equipment, lack of support, and a lack of women coaches.

“Girls respond well to female coaches, and good coaches keep kids in sports,” Risa Isard, the senior program associate at the Aspen Sports & Society Program, told The Atlantic. Lieberman agrees.

“Yes, we have to invest more in women’s coaching, yes, we have to create more relationships, and yes, former players have to be fans of the game,” she says.

And while women work on supporting each other, Gottlieb feels that the overall cultural shift away from old-school, sexist perceptions of a woman’s ability on the court will only help to get more women into positions where they will be able to take control of their teams and thrive.

“I’ve coached some young women who are now [in] coaching themselves, I’ve hired women that I’ve coached in internship positions and assistant coaching roles, and to see them go off to get jobs is really neat,” she says.

Gottlieb recalls a conversation she had last year with one of her freshman players, a “really smart” student who was taking courses in business analytics and statistics at the time. “She wants to be a GM in the NBA because she knows this analytics stuff,” says Gottlieb. “And I said, that’s the way the front office in the NBA is going — lots of smart people who know analytics. And it’s funny, both of us said, sort of at the same time, that by the time she becomes a GM, hopefully, she won’t be the first one [who’s a woman].”

Spisak is also excited to see what the future will hold now that talent and ability are truly starting to trump gender in professional sports.

“The cool thing is that knowledge of a subject, [that] doesn’t discriminate on gender,” Spisak concludes. “And, at the end of the day, if we focus on education and helping get more women into sports early on, we can keep shifting towards that equality and allow more women to flourish in professional sports.”

(Illustrations by Sarah Tate/Brit + Co)

So long, pumpkin spice season: Starbucks’ holiday menu is on the way, and per menu leaks, it reportedly brings back a ton of seasonal favorites starting next week.

From a classic Peppermint Mocha to the beloved Caramel Brûlée Latte, the recent menu rumors say a new Refresher flavor, 6 unique cold foams, and 4 new bakery items are on the way as the holidays draw near – including many items we predicted! The speculated lineup is honestly wild. Starbucks teased that the holiday menu will hit stores on November 7.

If you just can’t wait to order off the Starbucks holiday menu, here’s every offering reportedly coming to your closest cafe!

When will the Starbucks holiday drinks for 2024 come out?

Starbucks

According to an Instagram post from Starbucks, new holiday drinks and snacks will come out on November 7, 2024.

Will there be holiday cups?

Starbucks

We do anticipate that the Starbucks holiday menu will include some new holiday cup designs! Though we don't know what they'll look like just yet, previous holiday menus over the years have featured vibrant reds, greens, and pinks, plus stars, sparkles, Christmas trees, swirls, and stripes. Typically, Starbucks' holiday cups span across hot and iced drinks. Additionally, a new lineup of reusable cups and mugs should become available!

What's missing from this year's rumored Starbucks holiday menu?

Starbucks

Per rumors around the Starbucks holiday menu, the Eggnog Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and Gingerbread Loaf won't be returning to cafes for 2024. We're especially sad to see the Toasted White Chocolate Mocha not included, though the official menu lineup has yet to be released!

When is Starbucks Red Cup Day 2024?

Starbucks

Though there's no official word out about Red Cup Day for 2024, our best guess – based on the Red Cup Days of years past – is it'll return mid-November. In 2023, Red Cup Day fell on November 16. In 2022, the coffee chain held the event on November 17. Both dates landed on the third Thursday of November, so we predict it to hit on November 21 for 2024. Red Cup Day is when Starbucks customers can get a free reusable red cup when they order a seasonal drink off the holiday menu.

Drinks On The Starbucks Holiday Menu 2024

@markie_devo

NEW! Cran-Merry Orange Refresher

The Starbucks holiday menu leak reported that this brand-new Refresher is packed with sweet orange, tart cranberry and warm spice. It also has cranberry inclusions and is order-able mixed with water, lemonade or coconut milk.

Starbucks

Iced Gingerbread Oatmilk Chai

Chai is a totally underrated holiday flavor in our opinion. This iced drink is crafted with warm chai spices and creamy oat milk, then gets topped with even more frothed oat milk infused with gingerbread-flavored syrup and a sprinkling of spice.

Starbucks

Peppermint Mocha

You know it, and you love it! The Peppermint Mocha has hit Starbucks menus year after year, making it a total statement sip for the holiday season. This drink (available hot or iced) combines peppermint syrup, mocha sauce, and your milk of choice with espresso for a festive feel. It's traditionally topped with whipped cream and tasty chocolate curls.

Starbucks

Peppermint White Chocolate Mocha

Similar to the classic Peppermint Mocha, this bev swaps chocolate for white chocolate sauce.

Starbucks

Caramel Brûlée Latte

This rumored Starbucks holiday menu drink is very rich. The sweet caramel brûlée sauce totally completes the sip, along with plenty of whipped cream and crunchy lil' brûlée bits for textural variety.

Starbucks

Sugar Cookie Almondmilk Latte

Literally like a sugar cookie in liquid form, this super-sweet latte is handcrafted with blonde espresso (it's sweeter and lighter than Starbucks' traditional espresso shots), sugar cookie syrup, and almond milk for a little bit of a lighter effect. It's finished off with red and green sprinkles to up the seasonal vibes even more!

Starbucks

Chestnut Praline Latte

This nutty latte – rumored to return for 2024 – brings on notes of chestnut and praline, which is a nice, flavorful departure from the very expected peppermint you'll see everywhere come holiday time.

Starbucks

Salted Pecan Crunch Cold Brew

Initially introduced for fall 2024, it appears as though the Salted Pecan Crunch Cold Brew will stay on the Starbucks menu well into winter. The salted, pecan-flavored cold foam offers that classic sweet n' salty twist you'd enjoy on fall snacks like trail mix or dipped pretzels. The best part is you can now also order the cold foam in non-dairy form!

Starbucks

Holiday Cold Foams

Per the menu leak, Starbs will be bringing back four beloved holiday-flavored cold foamsand two new options for 2024. They're the perfect drink customization to add to your iced coffees and cold brews if you don't want to order an all-out holiday drink. See all the predicted flavors below:

  • NEW! Gingerbread
  • NEW! Salted Pecan
  • Peppermint Chocolate
  • Sugar Cookie
  • Chestnut Praline
  • Caramel Brûlée

Snacks On The Starbucks Holiday Menu 2024

@markie_devo

NEW! Dark Toffee Bundt

Per the menu leak, this sweet toffee-flavored bundt will be topped with holly- and berry-shaped sprinkles. How perfect for the holiday season!

@markie_devo

NEW! Turkey Sage Danish

This savory snack reportedly includes "turkey sausage with creamy béchamel sauce in a pastry." It sounds like Thanksgiving in a single treat, and we can't wait to try it!

@markie_devo

NEW! Penguin Cookie

This cutie sugar cookie is decorated like a lil' penguin bundled up for the cold.

Starbucks

Snowman Cake Pop

Starbucks' classic vanilla cake pop gets a wintry twist with an adorable snowman face – this sweet really makes us crave the holiday season!

Starbucks

Sugar Plum Cheese Danish

This cream cheese-filled danish is topped with a slightly-spiced sugar plum jam. It's been one of our go-to's over the past few holiday seasons at Starbucks!

Starbucks

Cranberry Bliss Bar

The Cranberry Bliss Bar has become an absolute staple on the Starbucks holiday menu, and for good reason! This blondie treat is smothered in a delicious cream cheese frosting and sprinkled with orange zest and dried cranberries for added seasonal enjoyment.

What People Are Saying About The Leaked Starbucks Holiday Menu

Though most commenters on @markie_devo's Starbucks holiday menu leak post seemed to be excited for the upcoming rumored menu items, some Starbs fans noticed a few things missing from the leaked lineup.

"Still missing eggnog 😢," someone noted.

"Where is the toasted white chocolate mocha 😢😢😢😢," another questioned.

"ALLLLLL these cold foams, and not the one people want: Irish Cream," one more commenter said.

"Ugh still no gingerbread loaf 😭," a disappointed user wrote. "Everything else looks bomb though!"

Despite the Eggnog Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew, and Gingerbread loaf not being part of this year's menu predictions, the holiday season is our favorite time of year at Starbucks. Many more users shared the same sentiment:

"So excited for all chestnut praline shaken espressos & cranberry bliss bars 🎄🎄🎄🎄," someone wrote.

"Oh hell yess all the chestnut praline offerings," another rejoiced.

Subscribe to our newsletter to stay posted on the latest Starbucks news, including when the official holiday menu lineup drops!

This post has been updated.

This edible crescent-roll cornucopia is our way of making a normal cheese boardmore festive — and definitely more fun — during the holiday season. Our go-to this time of year is a massive cheese plate that can stand alone and be the main attraction, or the starter for a larger meal. Press on for the surprisingly easy steps to braid a breaded cornucopia.

Chris Andre

Materials + Tools:

  • 1 roll of tin foil
  • 2 packages of crescent rolls
  • 1 egg (for egg wash before cornucopia goes into the oven), optional

Chris Andre

Instructions:

Start by sculpting tin foil into the shape of a cornucopia (it looks like a cone with an upturned tail). Pro tip: Lightly pack tin foil so it's easier to remove later from your baked cornucopia. Crescent rolls should be buttery enough that this shouldn't be difficult.

Chris Andre

Your tin foil mold should look a little something like this.

Chris Andre

Pop open the crescent rolls and cut the triangles into strips. Pinch together the ends of strips to make strips longer.

Chris Andre

Braid crescent roll strips. You can make these as fancy as you want. Not a braiding pro? Skip this step and leave those strips alone.

Chris Andre

Wrap tin foil cornucopia with braids/strips. Make sure you cover all the tin foil. Leave a little wiggle room at the opening of the cornucopia, so that when you’re done baking you can pull some of that tin foil out.

Chris Andre

Use any extra dough to cover the bottom of your cornucopia. Pinch the sides and anchor those braids/strips in.

Chris Andre

Brush on egg wash before placing your cornucopia in the oven. Bake at 350 degrees Fahrenheit for 20 minutes. Take out of oven and cover spots of cornucopia that are already golden brown with extra tin foil. Bake for another 20 minutes at 250 degrees Fahrenheit.

Chris Andre

Let it cool down until it’s easy to handle. Remove tin foil.

Chris Andre

Place cornucopia in corner of your cheese plate. Arrange cheese on your serving tray.

Chris Andre

Add crackers — we like to have two or three options.

Chris Andre

Don’t forget to fill up your cornucopia. It's called "the horn of plenty" for a reason. Fill with fresh fruit like grapes, apples, and pears.

Chris Andre

Add nuts like walnuts and pistachios to fill in any empty spaces. Garnish with fresh herbs like rosemary and sage to finish it off.

Chris Andre

Voilà! Invite over your friends, open a bottle of wine, and dig in!

Chris Andre

A cornucopia cheese board will become your new favorite holiday tradition.

Show us your crescent-roll cornucopias on Instagram and check out our baking classes (and our Easy Thanksgiving Desserts piece) for more holiday food inspo!

DIY Production and Styling: Paris Fried

Paris Fried: Paris loves any excuse to celebrate and throw a themed party. She loves experimenting in the kitchen and has a terrible sweet tooth. When she's not crafting in her studio, she's at the farmers' market buying seasonal produce or at her favorite local theater watching double features.

This post has been updated.

I L-O-V-E season 3 of Bridgertonin all its friends-to-lovers, springtime, romantic glory, and I'm already thinking about Bridgerton season 4. I'm a sucker for any storyline about siblings, and the Bridgertons are some of my favorites. We've been speculating that season 4 of Bridgerton would follow Benedict and his love interest Sophie, or Eloise's love story, and on July 23, Netflix finally confirmed which sibling the series would cover next. Here's everything you need to know about season 4 of the hit TV show. And check out everything you need to know aboutThe Bridgerton Season 3 Ending!

Your First Look At 'Bridgerton' Stars Yerin Ha & Luke Thompson

Gavin Bond/Netflix

Yerin Ha and Luke Thompson are already getting to know each other ahead of Bridgerton season 4 filming. And Yerin is loving every minute. "I don’t think there are enough words in the dictionary to describe what it’s like joining the family, but I’m just very, very grateful, and everyone’s been so welcoming with open arms," Yerin Ha tells Shondaland. "It’s been a lovely experience so far."

"And it’s yours now too," Luke adds before Yerin says, "Ours. It’s our family." I'm crying!

And after teasing the next installment will be the perfect mix of reality and fairytale, Yerin describes Sophie's journey like a prism. "Like when the light comes in, and then it goes into a rainbow," she says. "I’m using that as a metaphor for the character of Sophie for before she meets Benedict and after."

We already knew season 4 of Bridgerton was going to be romantic, but I really don't think we're prepared for how romantic it's going to be. At the Dune: Prophecy premiere on October 30, Yerin Ha revealed that one particular scene with Luke Thompson reminded her of Pride and Prejudice.

"There was a scene, and I literally said to Luke, ‘You’re giving Mr. Darcy vibes, 100 percent,’" she tells TVLine. “I don’t think the showrunners are thinking that, but for me, I’m thinking Pride and Prejudice." Oh I am so in!!!

Will there be season 4 of Bridgerton?

Netflix

Yes, we're getting a Bridgerton season 4! The senior season of the Shondaland show will follow An Offer from a Gentleman, which revolves around second-eldest son Benedict (played by Luke Thompson). While Anthony and Colin are now happily married, Benedict isn't sure he wants to settle down — until his mother's masquerade ball introduces him to a Lady in Silver he can't stop thinking about.

In an interview with the LA Times, showrunner Jess Brownell revealed one major change. "We always live in this perpetual spring in Bridgerton, but we’re playing around with the idea of fall...for the first time," she says. "Some of that is about story and some of it is, honestly, just for practical reasons because we’re shooting in the fall. It’s still going to be just as lush and colorful, but just more in those warm fall colors instead of the pastels. There will still be some pastels, so it won’t look like a totally different show. I’ll give you that." It's giving Gilmore Girls and I'm more than happy with that!

Season 4 is already in rehearsals, which includes dance lessons for Yerin Ha and Luke Thompson! “I’ve only stepped on Yerin’s toes once, which is good,” Luke says in an interview with Tudum.

The dance lessons have been “really special and very vulnerable,” according to Yerin. “The dancing is like an extension of their emotions, and a way for them to connect."

Who's in the Bridgerton season 4 cast?

Kevin Winter/Getty Images

Variety confirmed on August 16 that Yerin Ha (Halo) will star in Bridgerton season 4 as Sophie Baek! Bridgerton season 4 will also star Luke Thompson as Benedict Bridgerton, as well as Luke Newton, Nicola Coughlan, Jonathan Bailey, Simone Ashley, Claudia Jessie, Hannah Dodd, Will Tilston, and Florence Hunt as the rest of the Bridgertons + their spouses. Plus, Harriet Cains, Nicola Coughlan, Jessica Madsen, and Bessie Carter!

Michaela is played by Masali Baduza, who fans had originally thought was playing Sophie. You might recognize the actress from movies like The Woman King and Slumber Party Massacre. "They never disappoint, casting geniuses," one Reddit user says.

When is Bridgerton season 4 coming out?

Image via Liam Daniel/Netflix

Considering part one of Bridgerton season 3 is hitting Netflix May 16, 2024, we definitely won't see season 4 of Bridgerton for awhile. So far, there have been two years in between each season, so I'm expecting season 4 to start streaming in 2026. And showrunner Jess Bronwell agrees.

"We are working to try and put the seasons out more quickly, but they do take eight months to film and then they have to be edited, and then they have to be dubbed into every language,” she told The Hollywood Reporter. “And the writing takes a very long time as well, so we’re kind of on a two-year pace, we’re trying to speed up but somewhere in that range.”

How many episodes will season 4 of Bridgerton have?

Image via Liam Daniel/Netflix

Considering all three seasons of Bridgerton so far have eight episodes each, we can expect Netflix to keep up that pattern. Having the same number of episodes each season means the pace and arc for each Bridgerton sibling will be equal, making it a much more balanced watching experience! Plus, eight siblings, eight episodes, eight seasons.

Will Bridgerton have all 8 seasons?

Image via Liam Daniel/Netflix

Yes, Bridgerton will have all 8 seasons, one for each Bridgerton sibling — at least, that's the plan. "This being a family of eight children and there being eight books, I would love to be able to focus and really tell stories and love stories for all the Bridgerton siblings. For each character, for sure," showrunner Chris Van Dusen tells Collider.

After Bridgerton season 4, I'm most interested to see youngest sibling Hyacinth's love story play out! Seeing her arc throughout all eight seasons, especially mirrored with the way her brothers and sisters evolve over the course of the show, is going to be the perfect way to wrap this series up.

What are you looking forward to the most for Bridgerton season 4? Follow us on Facebook for more TV show news!

Lead image via Kevin Winter/Getty Images

This post has been updated.

Though Black Friday is traditionally the official start of the holiday shopping season, we argue that it’s been kicking since mid-October. We know, we know: it still feels extremely early to start thinking about the holidays, but they’ll be here before you know it! Plus, many brands and retailers are already promoting their holiday goodies with plenty of sales and discounts available right now.

If you’re ready to embark on your holiday shopping journey, but still need answers to questions like ‘when’s the best time to shop?’ and ‘where should I shop for gifts?’ and even ‘how the heck do I save money this season?’, you’ve come to the right place. Consider this your go-to guide for holiday shopping in 2024.

Scroll on for our best guidance on navigating this busy time of year and finding the best gifts possible!

When's the best time to do holiday shopping?

Kaboompics / PEXELS

The best time to do holiday shopping really all depends on your personal shopping goals. Do you want to get a jump on items you know will sell out soon? Do you want to save the most money possible? Do you want to focus on handmade, personalized gifts? These factors will undoubtedly influence your holiday shopping schedule.

Cottonbro Studio / PEXELS

Shopping early can be advantageous for all of the aforementioned goals. A lot of retailers start promoting their holiday products early on, giving you ample time to snatch up that limited-time lip kit or fancy water bottle you’ve been eyeing way before the holidays.

Plus, some of the best deals for holiday shopping happen ahead of Black Friday and Cyber Monday – in 2023, Experian observed a surge in early spending in October, thanks to early discounts, a trend likely to continue in 2024.

Finally, shopping early can be especially helpful if your plan is to focus on handmade or personalized gifts, giving the artisan you buy from (or yourself, if you’re DIY-ing your gifts) plenty of time to craft the item with love and care.

Gallup reported in 2023 that one in four shoppers start shopping as early as September, a trend likely to continue in 2024 – so you might already be embarking on your shopping spree!

Mikhail Nilov / PEXELS

If right now is just still too darn early for you to start holiday shopping, Black Friday and Cyber Monday are some of the best times to shop since so many retailers offer their largest discounts of the entire year. Plus, the late November-early December timeline can feel a bit more appropriate for the gifting season opposed to late October-early November, when everyone’s still recovering from Halloween.

The only thing to consider during this time is the shipping timelines for the items you purchase – but most retailers will typically advise their specific shipping schedules, so you don’t risk your goodies arriving late.

Where should I shop for gifts?

Ron Lach / PEXELS

You have three main options when it comes to where to shop for holiday gifts: online, in-store, and via our amazing gift guides. Of course, each method has its advantages and disadvantages.

Shopping in-store offers a tangible experience: the opportunity to hold specific items in your hands and gauge exactly what they’ll be like when you give them as a gift. The pitfall with shopping in-person is that it typically requires a commute and journeys through potentially very busy malls and shopping strips, which can add to the already-stressful holiday experience.

In-store shopping can be more physically exhausting, but it’s all about preference! Sometimes strolling through the stores that get all dolled up for Christmas is the best part of the season.

Andrea Piacquadio / PEXELS

Per Google, 65% of those planning to shop for the holidays say they will shop online more. Shopping for gifts online can be super helpful since you can centralize your findings in your browser’s bookmark tab or via virtual cart(s). Plus, shopping online can pose more opportunities for saving some money: lots of retailers typically offer discount codes for online users, especially if you sign up for their digital marketing channels (like email and text) and make a purchase.

Shopping online isn’t just shopping, either. The internet can be a stellar research tool to help you vet whether certain products are worth it, where they can be bought, and when they’ll be available. In fact, Google reported that more than half of U.S. holiday shoppers who went into a store last year say they looked up product reviews online and/or located an item in-store by checking it online.

Kaboompics / PEXELS

Last but not least, scrolling gift guides has to be our favorite place to shop for gifts – and not just because we write and publish them.

At their very core, gift guides help streamline the holiday shopping process, alleviating the stress that bubbles up when you’re wondering what the heck to shop for in the first place. Our gift guides are backed by real people, real experiences, and real opinions from our editorial team. We only promote products that we really love and believe in, oftentimes ones we’ve tested and reviewed ourselves.

We have gift guides for just about everyone on your list, with more on the way! Check ‘em out:

What are the best kinds of gifts to give?

Kaboompics / PEXELS

The best kinds of gifts to give are thoughtful gifts that consider the giftee’s interests, wants, and needs. These gifts can be sentimental, practical, or both simultaneously. What matters most in a gift is that it’ll be meaningful to them past just the holiday season, whether it’s helping them get through daily tasks, reminding them of a memorable trip or event, or giving them small doses of joy.

“Shoppers are increasingly looking for personalized and unique gifts that reflect the recipient's personality and interests,” says Mia Anderson, Owner of ChicSew. “With the rise of online shopping, many consumers are opting for curated gift boxes or experiences that add a special touch.”

Cottonbro Studio / PEXELS

Gift boxes, personalized items, books of interest, self-care goodies, and even gift cards can all be thoughtful gifts depending on the recipient. If you have no clue what your giftee is into, it’s not a bad idea to ask them what they want the most!

“My idea of a great gift is something that is in tandem with the recipient's interest and offers something new to the person, be it learning a new skill, enjoying a calming activity, or simply spending quality time with the family,” says Alfred Christ, Sales Manager & Marketer at Robotime. “This season, we encourage shoppers to shift their focus on quality and the memories their gifts will create and not just merely material aspects.”

When is Black Friday?

Sora Shimazaki / PEXELS

Black Friday is always the Friday after Thanksgiving. This year, Black Friday lands on November 29.

When is Cyber Monday?

Kindel Media / PEXELS

Cyber Monday is typcally the Monday after Thanksgiving. This year, Cyber Monday will land on December 2. Oftentimes, retailers and brands extend their online offers through the week (coined Cyber Week) after the event. Salesforce reported that 67% of shoppers in 2024 plan on shopping during Cyber Week!

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The holidays at Starbucks are creeping up on us, people! Peppermint Mocha season will return on November 7. If you’re a die-hard Starbucks fan, you know Red Cup Day is a whole holiday in itself – the frenzy for a free reusable cup is truly no joke. There’s even an entire website dedicated to counting down the madness! Even though there’s no official word on when Red Cup Day 2024 will be, there are several clues that cue us into the annual event. Scroll on for details!

What is Red Cup Day?

Starbucks

Red Cup Day is Starbucks’ highly-awaited annual event that marks the start of holiday beverage season at the coffee chain. For one day only (and while supplies last), customers who order any of Starbucks’ holiday drinks will receive a reusable red cup that features a bespoke design for the respective year.

Starbucks

Here’s a list of all the drinks rumored to be available on the Starbucks holiday menu starting November 7:

  • Peppermint Mocha
  • Peppermint White Chocolate Mocha
  • Caramel Brûlée Latte
  • Sugar Cookie Almondmilk Latte
  • Chestnut Praline Latte
  • Salted Pecan Crunch Cold Brew
  • Iced Gingerbread Oatmilk Chai

What do the red cups look like for 2024?

Starbucks

Starbucks hasn’t officially announced when Red Cup Day will be for 2024, let alone what the famed red cups will look like this go-around. The one obvious point is that the cups will be red! They’ll also likely feature some festive motifs that echo the holiday season. Last year’s red cups boasted playful white and green stars and ornament-like shapes.

Why should I participate in Red Cup Day?

Starbucks

Red Cup Day = freebies, which can feel really rewarding if you’re really into receiving free goodies. Plus, it’s just a fun way to lean into the holiday spirit. The red reusable cup keeps giving beyond Red Cup Day, though! Every time you use the reusable cup for future Starbucks orders, you get a 10-cent discount as well as 25 bonus stars toward your Starbucks Rewards account to save up for more discounts on drinks, food, and merchandise.

When is Starbucks' Red Cup Day 2024?

Starbucks

Again, Starbucks hasn’t alerted us on when Red Cup Day will be for 2024, but based on previous Red Cup Days, we can infer it’ll land on the third Thursday of November. In 2022, Red Cup Day happened on November 17, and for 2023, it was November 16. The third Thursday of November in 2024 hits on November 21, so mark your calendars, everyone!

Additionally, check back here for official info as Red Cup Day approaches.

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This post has been updated.