You Won’t Believe How Many People Were on the Waiting List for This Brow Gel

Forget Kylie Jenner’s (potentially overpriced) lip kits or even that notorious rainbow highlighter — brow gel is the next big beauty craze. And not just any brow gel: Glossier’s Boy Brow Gel ($16).

Part of the Phase 2 collection we reported on back in March, the beeswax and carnauba wax-based product, which claims to thicken, fill and groom your brows all in one, caused a complete and utter frenzy when it launched in October — in fact, Refinery29 has confirmed with the company itself that in the five months that followed, it amassed a — get this — 10,000 person waiting list.

Holy. Crap! Just what the heck is in this stuff that makes it so covet-worthy, anyway? Well, for starters, it’s inspired by the flexible hold of a hair pomade, meaning it gives you some stick without being… sticky. It comes in three colors, so you can match it to your natural brows (a very Lucy Hale-approved move), and the tapered brush is meant to give you full control.

With that many people on board, we think it’s gotta’ have some serious merit, right? Back in stock for the moment (we JUST snagged ours), we’ve got a sneaking suspicion this guy just might disappear before you know it, so you might want to do the same — just sayin.’

Would you sign up for a waiting list to get the beauty product of your dreams? Let us know over @BritandCo!

(h/t Refinery29, photos via @glossier and Glossier)

I knew beauty trends were officially headed in a different direction when latte makeup dominated social media last year. Everything about it gave the appearance of soft features, making this millennial appreciate the ‘no makeup’ look more and more. And while I'm working on staying up-to-date on all the latest makeup trends, it also reminded me there are outdated trends that unintentionally age people...and definitelyneedto go.

Wanna look younger and more on-trend, too? From super metallic eyeshadow to contour that dominates your face, here are the 8 outdate makeup trends to leave in the early ‘90s to mid-2000s.

The 8 outdated makeup trends you need to stop ASAP!

1. Full Coverage Foundation

KoolShooters

There was a time where wearing full-coverage foundation was all the rage. From drugstore to high-end brands, it seems like they were consistently shoved in consumers’ faces to help us achieve a ‘full beat’ without sitting in a makeup artist’s chair. Also, those of us with dark spots or hyperpigmentation may have relied on them when we were in the thick of our skincare woes.

But these days, wearing too much foundation isn’t as popular as natural and skincare makeup are prioritized. If anything, more people are interested in wearing light-to-medium coverage foundation, skin tints, or tinted moisturizers.

2. Too Much Concealer

George Milton

It wasn’t until I watched this video by makeup artist Katie Jane Hughes that I realized some of us have been too heavy-handed with our concealers. There’s no reason we should be slapping products under the thinnest parts of our face, but we didn’t know any better!

Now that you know you can still get the desired effect with a minimal amount of concealer, don’t revert back to painting your under eyes!

3. 'Baking' Your Setting Powder

Chidi Young

Before you throw away your setting powders, step away from your makeup drawer and have a sit-down chat with me. There isn’t anything wrong with applying them to your face to help ‘set’ your foundation and concealer. However, spending over 10 minutes ‘baking’ your powder (AKA letting it sit untouched) doesn’t work for everyone.

It can lead to creased makeup which can derail your look, plus it’s a pain to correct when you’re halfway through your routine!

4. Overlining Lips

Kaboompics.com

I love a good lip liner, especially if it mirrors my favorite ‘90s makeup look. But, there’s such a thing as overdoing it. The key to lining your lips is following the natural flow of them. Going out of your way to draw above and under your lips’ lines comes off as comical and exaggerated. If anything, use a lip plumping gloss to help your lips look fuller.

5. Overtweezing Your Eyebrows

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I don’t even have the words for this outdated makeup look besides wanting to say “no” 20 times in a row. But, I’ll bite and say why this shouldn’t be on your 2025 beauty moodboard.

Some people naturally have thinner eyebrows which is A-okay! However, purposely tweezing your eyebrows to smithereens is cringey. If you truly want to wear this look, here’s what you can do instead of tweezing:

  • Create a faux bleached look by applying a skin tone colored setting powder all over your brows.
  • Once they’ve ‘disappeared,’ take an eyebrow pencil or eyeliner to draw a thin line over them.

I’m…wondering what the ramifications of telling you how to do this will be, but only use go for this look if it’s a part of a themed party…like Halloween.

6. Exaggerated Highlighter On Cheeks

Milad Farhani

The shimmery look is in since it’s winter, but please don’t make it look like you dipped your cheeks into a vat of glitter. You can lightly dust highlighter onto your cheeks for a more natural glow that flows with the rest of your look. Otherwise you’ll look like a walking disco ball which could be the opposite of what you were going for.

7. Heavy Contour Or Bronzer

Laura Garcia

I know the ‘sculpted’ look is popular, but too much contour or bronzer can overpower the rest of your makeup and face. While it’s not impossible to fix if you do it by mistake, using the wrong shade of contour or bronzer may still peep through no matter how much you try to buff it out.

When in doubt, be gentle with your contour or bronzer application!

8. Incredibly Matte Makeup

Nataliia Yatsiuk

Matte makeup that didn’t budge was the ‘It Girl’ look for oily and combination skin girls! We thought it was the answer to our skin’s incessant need to hydrate our faces instead of actually using skincare products that focused on combatting that issue (psst…Vitamin C serums help!).

But now’s the time to break up with this look for good for one reason: dewy skin looks healthier.

While we have you here, learn about the outdated shoe trends you shouldn't be wearing in 2025 either.

The '90s were a great time, according to millennials. It was a time of rollerblading, listening to cassette players, playing Super Mario Bros. on Nintendos, having birthday parties at Chuck E. Cheese, and more. Besides this and other pop culture moments that went viral before social media existed, the '90s gave us classic stores we used to frequent as kids.

Despite meeting their demise as the Y2K age took over, we'll never forget the fun memories (and maximalist vibes) these stores gave us!

Take a walk down memory lane by revisiting our favorite '90s stores that will take you back in time (and make you feel old):

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1. Party City

Our hearts are hurting because we don't understand why one of the most popular decor stores is closing. The brand was apparently facing "financial challenges," according to it's CEO Barry Litwin (via CNN). There were other issues behind the scenes, but everything trickled down to money, or a lack thereof.

It's so shocking because some of us just picked up a few holiday items from Party City this month! It was one of the stores that seemed to have everything we needed before Amazon became the mega wholesaler that it is today.

I guess this means we should've cherished Party City a little more because it's officially gone.

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2. Blockbuster

Long before streaming platforms like Netflix and Peacock existed, people used to spend Friday nights looking at rows of VHS movies to rent. If you were lucky, your parents would stop by Blockbuster before picking up pizza for dinner. It was the ultimate '90s treat…until it wasn’t.

When we want to remember what it felt like visiting Blockbuster, we fast forward to that one scene in I Am Legend where Dr. Robert Neville is going to 'rent' movies. It's a little cringe now that we think about it, but it's the closet memory we have of spending at least 30 minutes picking out the VHS or DVD to watch.

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3. Circuit City

Raise your hand if you remember getting your first CD player or computer from Circuit City. The name alone conjures fun memories of running up and down the aisles pretending we could afford all the fun electronics. We watched desktop computers slowly morph into laptops, which seemed like an exciting time. Also, some of us watched our parents lament the cost of the required Texas Instrument calculators we needed for math class.

Although Circuit City isn't around like it used to be, we'll never forget watching the world change through its eyes.

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4. Virgin Music Store

If you wanted to be a part of the cool crowd, you visited the Virgin music store. We aptly remember the neon sign and memorable displays that beckoned to us. Although we could find some of the same CDs at Circuit City, the store’s design didn’t feel stuffy.

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5. Radio Shack

This one’s personal because we stood in lines with our parents when they bought their first cell phones and DVD players. Also, one of our parents may or may not have purchased a very coveted Bratz convertible that played music from Radio Shack.

Even though it wasn’t the biggest store, it gave us a taste of what the future had for us. Little did we know we’d lose this sweet store though.

6. Border's

As much as we love recommending books from Amazon and local bookshops, we miss when Border’s was around. There’s not much to say about this store besides how grown-up we felt when our parents would let us spend time there while they shopped at their favorite stores in the mall.

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7. KB Toys

Aside from Toys ‘R’ Us, we also remember when K.B. Toys was popular. Not unlike today, there wasn’t such a thing as having too many toy stores. Sometimes we found things at K.B.s that felt like a treat. The cluttered aisles probably annoyed our parents, but we were always happy when we were allowed to pick something out.

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8. Wet Seal

Yes, Wet Seal made the list of stores we loved in the '90s. Unlike Goody’s, it was specifically geared towards pre-teens and teens who wanted to wear the latest fashions. It was one of the the places to discover your style at the time even if it meant leaving piles of clothes for weary store associates to put back (sorry!)

Though we miss it, we hope no one tries to revive it because we’re sure we’d see a few outdated fashion trends.

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9. Esprit

This was another store that screamed 'All American Teen Store.' Unlike Wet Seal, the store's layout and clothing were a little more 'sophisticated.' It spoke to teens who are now adults with a sleeker preppy style. It sounds like a reach, but it's not if you think about it. This store could give you logomania, tenniscore, or something that resembled the outfits from Saved By the Bell at the same time.

10. Goody's

Were you really a '90s kid if your mom didn’t drag you to Goody’s? Shockingly enough, we hardly ever complained because it felt like a huge store we could play in. Plus, it had clothes for everyone.

And if there were a sale during BTS season? You could always count on our moms to leave the store with stuffed shopping bags.

Which '90s stores do you wish were still open? Let us know on Facebook!

John Snow was really on to something when he said, "Winter is coming" — especially when it comes to winter hair colors! I can talk about cute haircuts and hairstyles all day, but what I'm even more interested in are hair colors right now. This time last year, I started playing around with caramel and chocolate balayage to see how I liked it, but I didn't expect to fall in love with those shades! They seemed to add a cozy warm glow to my face that coincided with the season, and I've yet to look back!

Still, I haven't decided if I'm ready to take the plunge to dye my natural hair because I'm not sure if I want to cut it or not. Since that's another story, I decided to do what I do best when I have burning hair questions — talk to celebrity hairstylists!

As luck would have it, I talked to three experts who have a stellar clientele and knowledge about receiving a color service:

Similar to fall, Edson Ibarra says winter is about "embracing warmth and depth." He feels like "chestnut brown, caramel balayage, and copper hues" are going to "play beautifully" with the winter sun. "Subtle reds like auburn and soft cinnamon are also making a strong comeback, adding a little spice to classic looks," he adds.

The Best Trending Winter Hair Colors For 2024-2025

1. Chestnut Brown

Filipa Matos

This rich brown color is always going to be a staple no matter which season we're in. Kim Kimble feels like this is the time where colors like this will "complement the season's cozy feel." She personally feels the shade "Bold & Bright 40 Brown Sugar [by Clairol]" is "a soft, natural brown that will "bring incredible warmth to any look."

Whether you're getting a silk press or new hair color, a consultation is often recommended by stylists. Keith Shore says the reason is that "the consultation is a vital part of the color service." This gives him the chance to "assess the current condition of the hair" instead of diving straight into the process. Kimble also says, "The stylist will ask what you are looking for and if you have any color in your hair already or if it's virgin, etc. They may also do a patch or strand test to check how the hair will react to color being applied.

Once it's determined that your hair is healthy enough for the service, an appointment is usually scheduled for the big day! There are things you need to avoid doing, however. Kimble says the worst things clients can do is "irritate their scalp, scratch it aggressively, or apply really hard manipulation to it" before their color service. Keep this in mind if you're interested in trying one of the popular winter hair colors!

2. Teddy Bear Brown

Instagram/MarkMena

Kimble also swears by Clairol's Teddy Bear Brown for a a softer shade if you're afraid of going too dark. Once your color service appointment is complete, it's important to maintain your new style.

Maintaining your hair's health after receiving a color service is crucial because of the process it often goes through. Shore says, "My essential maintenance tip is hydration, which is crucial after a color treatment. I love It’s a 10 Leave-In Conditioner; it sprays in easily, prepares the hair for styling, and is perfect for clients short on time. I also recommend K18 for blondes wanting to maintain their brightness."

Kimble and Ibarra both recommend that you use sulfate-free shampoos. "You want to reach for very light, mild hydrating shampoos and conditioners. Those are important to maintain the hair color. Also, a great conditioning mask as well," says Kimble." She doesn't want you to use alcohol-based products though.

Ibarra personally recommends that you use "leave-in conditioners with UV protection to guard against sun damage, which can dull the color." He doesn't want you to skip deep-conditioning "once a week" because it "keeps the hair hydrated and shiny." And if you have a "cool-toned" color in your hair? Ibarra says, "I suggest a purple shampoo to maintain brightness and neutralize brassiness."

P.S. Kimble suggests scheduling an appointment every 2-3 months to help maintain your hair's health and color!

3. Caramel Balayage

Jasmine Williams

If you're thinking about getting a color service but are afraid to take the leap, Shore and Ibarra have the best words of encouragement for you! One thing they all agree on is taking baby steps. Shore says, "The best advice I can offer is to start small — consider adding pops of color with balayage or lowlights. This is a great way to test the waters without making a drastic change to your look."

Caramel balayage is always my go-to shade when I want a little change during this time because it's captures the essence of fall and winter beautifully. It also seems to add an extra glow because of how the the balayage is layered.

"I often suggest a gloss treatment or subtle highlights as a way to ease into change — it adds dimension without being too drastic. You can also try Overtones Color Depositing Treatment Masks or clip-in extensions to experiment with different shades," suggests Ibarra. Mainly, he doesn't want you to overthink it. "The most important thing is to have fun with it! Hair color isn’t permanent, and it’s such a great way to express yourself and explore new sides of your style."

4. Cashmere Blonde

Theo Wargo/Getty Images

What about blonde you ask? It's not impossible! "Interestingly enough, there are some blonde tones that work well on brown skin as well but it depends on which tone of blonde. I recommend tones that are warmer and not too brassy. Think neutral tones," Kimble expounds.

You can also try the blonde hair color Gigi wore during Victoria's Secret Fashion Show. Shore, "This time we went with a cashmere blonde for Gigi Hadid, which combines lowlights and glosses with strategically placed pops of color to enhance and highlight her natural tones," he says.

Based on his experience, he's noticed a trend among the other VS models. He says, "Alongside cashmere blonde, I’m noticing a shift towards more natural, tone-on-tone colors across all shades. Many of the Victoria’s Secret models are opting for less contrasting, more muted yet dimensional colors."

5. Gorgeous Copper

Kaylee Blackman

Celebrity hairstylist David Stanwell has managed to capture copper hair in all of its glory. Like Ibarra said earlier, this is one of those winter hair colors that the sun will love bouncing off of.

Both Ibarra and Kimble like to take a collaborative approach when servicing clients which makes appointments more enjoyable IMO. "It’s really a co-creation process. I start by understanding the client’s lifestyle, personality, and desired maintenance level — because hair color should enhance their life, not complicate it," says Ibarra.

Kimble says something similar in that she feels "choosing the right shade is all about enhancing natural beauty." She takes into consideration a client's skin tone and eye color to help figure out the perfect color that will "bring out those unique features." Without hesitating, she gave the perfect illustration. "For example, a subtle honey blonde like Nice 'n' Easy 8G Medium Golden Blonde can really brighten up warmer skin tones!"

Ibarra has a similar process in that he likes to look at clients' "skin undertones and natural hair color to identify shades that complement them." He also says, "I always encourage clients to bring inspiration photos, which helps us align on a vision. My goal is to help them leave feeling confident and like the best version of themselves."

6. Black

Dominique Goncalves

Like red lipstick or an acne-friendly foundation, winter hair colors aren't going to look the same on everyone. This is especially true if you have brown skin. Kimble says, "Black, chocolate browns, wine tone colors in the burgundy family and auburn all look great on brown skin."

IMO, you can never go wrong with this color because it looks amazing on everyone. Look at how well it complements Keke Palmer's gorgeous brown skin!

7. Silver Tones

Haley Sprankle

Kimble says that you can always try silver if you're not afraid and even offered shed light on the different dye processes that can used to achieve it. "Non-permanent is temporary because you wash it and it fades quicker. However, semi-permanent has a little bit of peroxide in it so delivers a deeper color deposit," she says. But, there's something you should know about semi-permanent. Kimble says "You can only deposit color" with it, but "you cannot lift."

If you want something that has an even lower chance of fading, you'll want to consider a permanent color. Kimble says, "...the color stays — reds and blondes fade, but they won't come off — and you can lift with them."

Subscribe to our newsletter for more winter beauty inspo!

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When I moved into my '70s-era fixer, the first thing I changed were the walls. Tacky wallpaper, outdated slate around the fireplace, textured walls and popcorn ceilings all had to go. I had it painted all white to transform the place from a cigarette-scented eyesore to a clean, modern canvas. Five years later, going into 2025, I'm craving COLOR and pattern and more texture. Enter this swoon-worthy LA home designed by husband and wife duo Karan and Sapna Aggarwal of L.A. design firm Bungalowe.

"We wanted the wall treatments to add both texture and personality to each room," says Karan.

Wallpaper

Shade Degges

The Eagle Rock home in Los Angeles was beautifully remodeled with European design in mind, taking cues from their travels to France and England. Think romantic wallpapers from House of Hackney, warm paint hues in browns and blush but also a rich earthy greens, classic bead board and moulding, each offering so much inspiration for 2025 walls.

Shade Degges

Every passageway offers a unique pairing of color and pattern and texture. In this foyer, the moody color palette complements the softer shades found in the kitchen and baths. The Harlequin black and white checkered marble floors are classic and a bit of a showstopper throughout the home.

Shade Degges

This House of Hackney London Rose wallpaper is so gorgeous and romantic! Classic bead board and unlacquered brass fixtures accentuate the cozy, classic Euro aesthetic.

Shade Degges

Here, we transition from dark and moody tones to light and airy hues. The London Rose wallpaper continues into the kitchen with taupe cabinets, marble countertops, raw copper metals, and handmade Moroccan plumbing fixtures.

"The goal was to create spaces that felt both luxurious and lived-in, from the raw copper range hood and thin brick floors to the custom trim and dramatic lighting choices," says Karan.

Paint

Shade Degges

The warm clay-colored paint in the butler's pantry provides a little breathing room from the abundance of pattern. "These treatments, along with limestone accents and custom trim work, were intended to add depth and warmth to the home, creating a visual experience that feels cohesive yet unique in every room," says Sapna.

Shade Degges

The clé thin brick tile on the flooring is an unexpected choice, but I'm in love. The rustic minimalism with the earthy green cabinetry inspires Old-World elegance while still feeling fresh and modern.

Stone

Shade Degges

The rustic stone wall, used in this smaller kitchen, bedrooms, and laundry room, is giving Nancy Meyers vibes a la The Holiday English cottage. "We also drew inspiration from the majestic oak trees on the property, incorporating natural, earthy tones that reflect the outdoors throughout the house," says Karan.

Shade Degges

The bedroom instantly feels cozy with this natural stone wall texture.

Shade Degges

I love a laundry room that gets a little design love. Incorporating the same stone throughout the space creates a sense of cohesion and harmony within the home.

Shade Degges

What a lovely spot for a cozy warm bath. The stone wall adds to the charm of the rustic retreat, while the sleek modern tub and luxe marble floors add a touch of sophistication and elegance to the space.

Shade Degges

Here's more stone in the master bedroom paired with neutral linens, furniture and rug. Built-in bookshelves are functional and aesthetic, a perfect spot for more stoneware.

Molding

Shade Degges

The molding in the lounge, painted in the same earthy green as the dining room, subtly ties the spaces together while adding a touch of timeless elegance.

Shade Degges

The blush-painted molding in the kids' room is a sophisticated detail. While painting the walls alone can make an impact, the addition of molding brings extra dimension, elevating the entire space.

Shade Degges

Adore this sweet moment in the kid's room.

Shade Degges

Natural materials like leather and sheepskin strike the perfect balance, creating a cozy yet elegant space even in a kid's room!

Tile

Shade Degges

The perfectly imperfect look of this Zia Zellige Racing Green tile complements the natural, rustic yet refined elegance of the home.

Shade Degges

Here is the tile again in Pure White. Love the unlaquered brass fixtures paired with the natural imperfections of this handmade tile.

Shade Degges

This Desert colored tile is the perfect pairing for the marble bath. "Our wish list focused on creating a home that seamlessly blends modern functionality with timeless European-Craftsman charm," says Karan. "We wanted to design spaces that not only provided a sense of comfort and coziness but also incorporated luxurious, high-quality materials and thoughtful, design-forward details." Mission accomplished.


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Vision boards are one of the most effective tools that you can use to build your business, your life, and your hobbies and I'm so excited to get my 2025 vision board going! Thoughtfully done, this process brings shape to dreams and emotions you're aiming for in the weeks and months ahead. Simply going through the process can bring clarity to your thinking, focus to your plans, and can leave you with a curated visual + tangible reminder of the life you want to build. But not only is the finished product fun to look at — the process is fun to make!

Here's how to get started to create your own vision board for 2025.

SUPPLIES

Brit + Co

Surface

I love white or black foam core board for creating vision boards. There are LOADS of sizes and options for this, so have fun picking the right one for you.

Adhesive

Glue sticks, Washi tape or pushpins work equally well. I prefer something non-permanent so I can revise my board as the year moves along.

Cutting tools

X-acto knife, ruler, scissors or a paper cutter are all great tools to have on hand.

Images

Magazines, old books, photographs all work well.

Set the vibe

A good playlist to inspire creative vibes, a big work area (floors work great for this!) and light some candles to keep it dreamy and inspiring.

Nosh and nourish

A cheese board, some wine, and good chocolate. All things are better with chocolate, right?

GET TO MAKING

Brit + Co

Set an intention. Or many.

I like to make one vision board for my entire world — work, family, love, hobbies, wellness, travel. Others prefer to have a separate vision board for each area of their life, or to only focus on one for the entire year. Let your intuition guide you here and decide the best approach for you. Really think about what you want to accomplish in the coming year. What emotions do you want to feel more of? Less of? How do you want to live?

You might find it best to journal about this prior to starting the image-gathering process to really bring clarity to mind. This intentional thinking will be important as you select images for your 2025 vision board. Try some Winter Journal Prompts For Improving Your Relationship or go for Emma Watson's Daily Journal Prompts!

Brit + Co

Curate images.

Find images that support your intention, and the life you want to build in the year ahead. Images should not just portray the WHAT of what you want, but also the EMOTION. The colors, people, and objects that show up on your final board should bring a smile to your face. I collect LOTS of images in a Pinterest board when I'm in the intention setting phase to have an abundance to choose from as I start my planning. Great resources for images are favorite blogs, Pinterest, Instagram, and Unsplash — really any image that speaks to you is vision board worthy.

Brit + Co

Build your 2025 vision board.

A reminder, this board is JUST FOR YOU so arrange the images in a way that speaks to your soul. You could organize each area by focus (work or home, for example.) Or let the colors of the images guide you in how they are arranged. There is no right or wrong way to do this — so just arrange and rearrange until you find what works for you. Stick the images to your surface once you've found a layout that you love.

Brit + Co

Find a home for your board.

Pick a spot in your home or workspace that you'll see your board regularly. The magic of this work comes in not just the building, but the visual reminder it gives you to give your time, energy, and resources to the things that support the life you want to build.

Brit + Co

Review often.

I'm a big fan of viewing these boards as evolving pieces of work. Take time to review it often and rearrange, add, or remove as needed to keep it as aspirational and inspiring as you need to move you toward your goals.

Giving yourself space, time, and a creative outlet to dream about your future is such a gift. One that can bring more positivity, intention, and purpose to your year ahead.

Follow us on Pinterest for more 2025 vision board ideas and check out our online classes for tons of inspo!

This article has been updated from a previous post.

Jill Elliott is a creative consultant, strategist, and thinker constantly seeking inspiration and balance. As a writer, artist, and founder of The Color Kindshe seeks to inspire others to live creatively every day. She can often be found making art and messes alongside her daughter and Goldendoodle puppy.