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The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Is Joseph Quinn joining Narnia?

We haven't gotten an official confirmation that Joseph Quinn is joining the Narnia movies, but near the end of a Vanity Fair game with his Gladiator 2 costars, Fred Hechinger guesses Joe's favorite movie franchise is Narnia — and everyone immediately starts acting suspicious. Making faces at each other, getting quiet, and being super awkward is not the way to act inconspicuous, you guys. It definitely reminds me of the Outer Banks cast trying not to spoil the OBX 4 ending, which doesn't help the situation.

Who else could be in Greta Gerwig's Narnia cast?

After a reunion with Brie Larson at the 2024 Golden Globes (they starred in 2010's Greenberg together), X users are hoping the Oscar winner will make an appearance! "She need to get in Narnia somehow," one user said when they retweeted a video of the reunion. The reunion in question features Brie hopping like a bunny over to Greta, who squeals as they hug. That's exactly how I greet my friends IRL.

"When [Brie Larson] gets the Best Supporting Actress nomination for playing the White Witch, wait," one user added.

Saoirse Ronan told The Wrap at the Sundance Film Festival that she's already asked to be in Greta Gerwig's Narnia movies! The actress played the lead in two of Greta's films: Jo March in Little Women and the titular character in Ladybird. "We have that kind of relationship where I’m like 'So I’ll be in the next one!,'" she says. The actress also told The LA Times that "if [Greta] asks me, I’ll be in it."

However, it looks like we do have an idea of who we won't see in the cast. OG Narnia cast member William Moseley (Peter Pevensie) told Bleeding Cool he doesn't expect a call from Greta Gerwig: "I’m not part of that world anymore, which sometimes makes me sad because I love the world of Narnia and becoming a part of it."

"In terms of what I think about Greta Gerwig directing, I think she’s incredible," he continues. "Barbie was an amazing movie, and Little Woman was brilliant. Everything she touches turns gold, so I think Netflix is lucky to have her, and I’m sure she will embrace the challenge. I hope she enjoys it because it’s an incredible world to create, and I can’t wait to see what she produces."

Which Narnia story is Greta Gerwig adapting?

The specific Narnia movies the writer-director's making haven't been named, but a TIME interview claims Greta's adapting "the first book" in the series. The only hiccup is that they don't confirm whether they mean the first book chronologically (The Magician's Nephew) or the first book C.S. Lewis published (The Lion, The Witch, and the Wardrobe). I'm thinking it'll be The Magician's Nephew since we've never seen that story onscreen.

“[The films] won’t be counter to how the audience may have imagined those worlds,” Netflix CEO Ted Sarandos tells TIME, “but it will be bigger and bolder than they thought.”

While we don't have official confirmation on which movie Greta Gerwig is adapting, we know she wants it to have even more of an impact than Barbie. "I want to make it feel like magic," she says. “C.S. Lewis said that the goal of writing fantasy — you know, something from his imagination — he’d say, let’s say you wrote about an enchanted forest. The goal would be that then every time you walk into a forest after you read it, you’d say to yourself, ‘maybe this is an enchanted forest.’ So that’s a tall order, but I guess re-enchantment of the world [is my goal].”

It looks like we can expect to come away from Greta Gerwig's The Chronicles of Narnia movies with even more love for the world, more childlike wonder, and more courage and kindness towards each other — and I am totally here for it.

How long has Greta Gerwig wanted to make a Chronicles of Narnia movie?

Like the intentional planner she is, Greta Gerwig actually thought about directing a Narnia movie way before her involvement was ever confirmed. "I would say the land of Narnia is equally exciting and terrifying," she says on The Empire Film Podcast. "I have nothing really to report on it other than it’s something I was actually talking about before I made Barbie. So, that’s been sort of in my unconscious working its way through. But that has been a pattern. I wrote a draft of Little Women before I made Lady Bird."

Narnia, Little Women, Barbie — Greta Gerwig has a knack for turning our beloved childhood stories into something complex and emotional that resonates with us even more as adults!

“I’m slightly in the place of terror because I really do have such reverence for Narnia,” Greta tells BBC Radio 4. “I loved Narnia so much as a child. As an adult, C.S. Lewis is a thinker and a writer. I’m intimidated by doing this. It’s something that feels like a worthy thing to be intimidated by."

"As a non-British person, I feel a particular sense of wanting to do it correctly," she continues. "It’s like when Americans do Shakespeare, there’s a slight feeling of reverence and as if maybe we should treat it with extra care. It is not our countryman.”

Are these new The Chronicles of Narnia movies a continuation or a reboot?

We don't have any info yet on whether this adaptation will pick up where The Voyage of the Dawn Treader left off, whether it will be a remake of The Lion, The Witch, and the Wardrobe, or if it will be a totally new story within the Narnia universe (similar to Prime Video's The Rings of Power).

I'm personally anticipating that it will be the first option because I would love to see Greta bring something like The Magician's Nephew (which has never been adapted) to life onscreen.

What is The Chronicles of Narnia about?

The Chronicles of Narnia revolves around the fictional land of Narnia, and the children in our world who find it. Time passes differently in Narnia than it does on earth, which means that even though around 50 years pass for the characters, they find themselves in a different decade or century every time they reenter the magical land.

Each book has themes like good vs. evil, family, and identity as the characters face different challenges and adventures. The coolest thing about these books is how open-ended C.S. Lewis wrote them — because your own personal experiences, life lessons, and worldview impact your imagination, you have a different experience every time you read them.

“It’s connected to the folklore and fairy stories of England, but it’s a combination of different traditions,” Greta Gerwig tells TIME. “As a child, you accept the whole thing—that you’re in this land of Narnia, there’s fauns, and then Father Christmas shows up. It doesn’t even occur to you that it’s not schematic. I’m interested in embracing the paradox of the worlds that Lewis created, because that’s what’s so compelling about them.”

Are these new The Chronicles Of Narnia movies for Netflix?

Yes! Netflix acquired the rights to The Chronicles of Narnia (which were previously held by Walden Media) in 2018, but there wasn't much news for the next few years. The New Yorker confirmed that Greta is attached to write and direct these Narnia Netflix films in the near future.

Why did Disney stop making Narnia movies?

The final Chronicles of Narnia adaptation for Disney was 2010's The Voyage of the Dawn Treader. Even though the film set up a sequel, issues with the rights ended the film series early.

The Chronicles Of Narnia Adaptations To Watch

Animated Film:

• The Lion, The Witch, and the Wardrobe — on YouTube

BBC Miniseries:

• The Lion, The Witch, and the Wardrobe — on YouTube
• Prince Caspian — on YouTube
• The Voyage of the Dawn Treader — on YouTube
• The Silver Chair — on YouTube

Disney Feature Films:

• The Lion, The Witch, and the Wardrobe — on Disney+
• Prince Caspian — on Disney+
• The Voyage of the Dawn Treader— on Max