Your iPhone Could Charge from Across the Room

The iPhone 15

New iPhone

The latest iteration of iPhone is the iPhone 15, and it will also be available as the iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max. They’ll come in 5 colors: white, black, pink (rejoice!), green, and yellow. The Pro models are fitted with a strong, lightweight titanium casing, and have a 6.1-inch screen, while the Plus models boast a 6.7-inch screen.

No More Lightning Cables

And yes, you read it right – the Lighting charging ports are no more for new Apple products, including the iPhone 15. From now on, users will only be able to use a USB-C cord (that, according to Apple, ushers in potentially faster charging times) for charging their devices. The change makes things fairly easy for cross-functional purposes, as USB-C cords are also compatible with non-Apple products.

Action Button

The Lightning port isn’t the only thing that Apple said they’re retiring. The new iPhone no longer has a ring silencer slider on the side. Instead, it’s now called an “action button.” The action button will still silence alerts, texts, and calls by default, but will also be capable of other handy commands you tell it to complete.

Sharper-Than-Ever Camera

As expected, the iPhone 15 variations boast an updated camera system. The company’s stepped it up so that the smartphones have a 48-megapixel main camera with a larger sensor than ever before. The back camera also has a new “nanoscale coating” for handling lens flares and lowlight with expert skill. The camera system reportedly has more enhanced color, better image stabilization, and a 4K cinematic video mode.

Improved Connection

The new iPhones also feature an ultra wideband chip, which expands the device’s connection strength. This chip allows iPhones to connect to other devices from up to three times farther away. It’s incorporated into the “Find My’ technology that you may already use to find your friends, devices, and more.

Apple made sure to address pricing for the new iPhone, as well as existing models:

• iPhone SE will start at $429.
• iPhone 13 will start at $599.
• iPhone 14 will start at $699.
• iPhone 15 will start at $799.
• iPhone 15 Plus will start at $899.
• iPhone 15 Pro will start at $999.

The new iPhones start shipping and hitting stores on September 22.

Store More With New iCloud+ Plans

Apple also announced that starting September 18, iCloud+ will offer 6TB ($29.99/mo) and 12 TB ($59.99/mo) storage plans, which expands their previous largest offering of 2TB ($9.99/mo). The new plans are ideal for large photo and video libraries, or users of Apple’s Family Sharing.

Apple Watch Series 9

Shout Out To Sustainability

The company introduced the Apple Watch Series 9, which is reportedly Apple’s first-ever carbon-neutral product. They’ll also be making another sustainability effort by eliminating leather materials from the Apple Watch. The wristbands will no longer be made of leather, but instead, a material called “fine woven,” which is made from 68% post-consumer recycled content.

With The Tap Of A Finger

The most notable news surrounding the new Apple Watch is the introduction of hand gesture controls. With the watch on, users can tap their index finger and thumb together twice to answer (or end) phone calls, play and pause music, or snooze alarms. Siri can also take commands via the watch now.

Apple Watch Tune-Up

The Series 9 watch is now made with a custom S9 chip for faster processing, according to Apple. The screen features a new edge-to-edge display that doubles the brightness levels, plus the model is available in a new pink color!

Apple noted these updated prices for the Apple Watch:

• Apple Watch SE starts at $249.
• Apple Watch S9 starts at $399.
• Apple Watch Ultra 2 is priced at $799.

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

While the overall vibes are buzzing right now, there's still a need to slow down, as Mars will be retrograde until February 24, 2025. Working with this energy over the next few weeks and months is critical. Mindfully pursuing goals, staying calm while frustrated, and using our determination and power for the best possible outcomes are part of the lessons while the planet of action is in this retrograde phase. There are nuances depending on where transiting Mars lands in your chart and where Mars was when you were born, but in general, it's a time to be extra careful, harness your energy wisely, and act upon ideas and opportunities to further your personal evolution.

This week, the Sun squares Neptune, and despite the energetic feeling of the season, it might be difficult to find motivation and enthusiasm for work. If you can take time off, do so. Tap into the dreamy energy to create something beautiful, whether it's to finish your holiday crafts or to host a gathering to let those you love know how important they are to you. Use music, lights, and candles to inspire and create a loving mood. Be aware that there is a tendency to see things through a rose-colored illusion. Make sure you're honest and upfront in all your dealings to avoid misunderstandings.

On December 21, the Sun moves into Capricorn. The winter solstice marks the shortest day and the longest night of the year. Most ancient civilizations celebrated this occasion. Stone structures like Newgrange in Ireland were built with an alignment to the solstice sunrise. The indigenous Zuni tribe dances in gratitude for the abundance of the year. St. Lucia’s Day in Scandinavia celebrates light overcoming darkness by lighting candles. Devise your own ritual or adopt and modify what has been done in the past. Creating new traditions around ancient celestial happenings can be a wonderful way to celebrate the season.

Horoscopes for Sun and Rising Signs

Aries (March 21 – April 20)

You might feel like retreating from the hustle and bustle of the holiday season. Allow yourself to be inspired by your intuition and make time for quiet contemplation. You'll probably be more interested in engaging in a private spiritual practice with a few close loved ones rather than going to a large holiday gathering. It's a good time to honestly evaluate your life’s direction. This might feel disorienting and a little confusing. Practice patience (not easy for an Aries!) and trust that this period of time will put you in touch with a more authentic and spiritually aligned version of yourself.

Taurus (April 21 – May 21)

The challenge is to combine your big dreams with a practical plan of action. Are you supported by a solid community of collaborators to help manifest your ideas? It's important to be clear with your cohorts and work cooperatively toward a common goal. If you're the leader, make sure you lead with compassion and aim to lift everyone in the group, utilizing the unique skills of each participant. If you find yourself doing most of the work, re-evaluate the plan so that there is more reciprocity. There is an opportunity for creative and spiritual growth in the community. Just make sure everyone is benefiting in one way or another.

Gemini (May 22 – June 21)

You might feel a shift in your attitude about your career. This could feel disorienting if you have built your ego around success in the workplace. It's a good time to evaluate whether you have created a false persona and to adjust for better alignment with your more authentic self. If you have access to a mentor, ask for guidance as you navigate toward a more honest approach to your career. Courageously make any changes that will better reflect your positive and cooperative tendencies. Practice self-compassion and realize this could be a foggy, confusing time. Be honest with yourself about what is important as you explore a new way to be in your professional life.

Cancer (June 22 – July 22)

Connect with your spiritual center. You might feel as if there is a veil of illusion testing your trust in the unknown or unseen. Your intuition is keen and will be an asset as you navigate this hazy period of time. Go with the flow of life and let go of any need to control the outcome. This will create a sense of freedom. Release your ego needs and surrender to a higher sense of humility and compassion. Hone your meditation practice, devote yourself to music, and engage in anything that brings peace to your heart. The love energy will flow around you and those you cherish.

Leo (July 23 – August 22)

You're in a phase to uncover the depths of your subconscious mind. What you reveal has the potential to transform you in profound ways, connecting you to your intuition and power. It's essential to communicate clearly, especially in matters involving finances. Refrain from borrowing money from friends or close associates. Reassess your spending habits and explore creative ways to increase your income. Financial independence will lead to a sense of freedom and autonomy, which will allow easier access to your inner intuition. This week marks the beginning of a period of self-awareness that will align you with your essence. Approach it with an open heart.

Virgo (August 23 – September 21)

You might be idealistic and only see the potential in your relationships. If you ignore reality, miscommunications and heartache are likely. It's important to be clear in all your exchanges. Make sure you're grounded and don’t get carried away with fantasies. If a loved one is ill, you'll likely feel a deep connection as your compassion is strong. You'll excel as a caregiver in this case. Be sure to practice self-care and keep in mind what you need as you establish healthy boundaries. Unconditional love is available, but you must take care of yourself as you extend that love to others.

Libra (September 22 – October 22)

Are you taking care of yourself? Your daily habits and routines are important. Make sure you're keeping your immune system healthy, as you'll be more sensitive to illnesses and infections. Sleep well and eat nourishing foods. Tune into your body for clues about your best approach to health. Moderation and mindfulness are key. Engage in a holistic approach and don’t neglect your mental and spiritual health. You might find yourself compelled to acts of service for others. Be sure you're taking care of yourself and have realistic boundaries in place before committing to helping others.

Scorpio (October 23 – November 21)

Your imagination and creativity are heightened. Harness your artistic expression with tangible projects. Use your intuition and inspiration to guide you. Be on the lookout for opportunities to express your creativity. You'll likely be super sensitive, and your emotions might be hard to control or define. This is not a time to intellectualize what you're feeling. Instead, translate your emotions into opportunities for self-understanding. You'll benefit greatly by working with a professional guide, whether a counselor or someone you can collaborate with on an artistic level.

Sagittarius (November 22 – December 21)

It's likely you're experiencing profound shifts in your internal world. Maintain a sense of peace and tranquility at home, as these shifts might cause you to feel unbalanced. There might be changes in your family dynamics. Let go of old patterns and roles that no longer serve you or your family. It's essential to establish boundaries with your loved ones. Clear and compassionate communication is necessary to avoid misunderstandings and conflicts. Take advantage of opportunities to express your newfound internal understandings, and you'll experience deeper connections. Spend time in nature and commit yourself to activities that keep you grounded and connected to the Earth.

Capricorn (December 22 – January 19)

Open yourself up to a more fluid state of mind. If you're accustomed to relying on your intellect, this is a chance to experience a more integrated way of being. Engage in activities that expand your consciousness and connect you to realms of spiritual understanding. You may have a desire to express your creative side in a new way. Allow yourself to experience life without knowing exactly where you're going, and trust that the process unfolding inside you will lead to a deeper understanding of yourself. Cultivate an inner gentleness and kindness as you continue on your path to greater self-compassion.

Aquarius (January 20 – February 18)

This is a time to reassess your values. The material possessions you own may conflict with your spiritual needs. It's easy to become distracted or weighed down by your belongings. Take this opportunity to honestly evaluate what truly matters to you. If you find yourself overly focused on external, tangible indicators of success, consider shifting your attention to inner growth and spiritual fulfillment. Simplifying your life and prioritizing what aligns with your deeper values will create a sense of freedom and clarity, allowing you to connect more authentically with yourself and others.

Pisces (February 19 – March 20)

Your intuition is heightened, and you may find yourself drawn to imaginative and creative pursuits. Allow your inner vision to guide you as you explore new ways to express yourself artistically or spiritually. However, be mindful of boundaries, especially in relationships. You have a natural inclination to give selflessly, but it's essential to balance this with self-care. Avoid overextending yourself emotionally or physically. Tap into the dreamy, compassionate energy of the season to strengthen your inner peace and connection to higher truths. This is an excellent time for introspection and for nurturing your unique gifts.