Ashley Graham’s Latest Gig Is a HUGE Deal: Here’s Why
Wonder Woman has a new partner in crime — at least on the beauty front! The Israeli beauty, who was recently tapped to be the next face of Revlon, is being joined by another RL superhero in Ashley Graham. The 30-year-old supermodel, who has made it her mission to shatter stereotypes in fashion by giving the industry a big dose of body-positive activism, is taking that same message of empowerment to the beauty biz, joining Gadot and the rest of the Revlon team in encouraging women to #LiveBoldly.
The SI Swimsuit cover model spoke to the significance of her contract to Glamour, saying, “The beauty of makeup is that it has no size — it fits into every person’s makeup bag and should work for every face. And yet, when I was growing up, the women I saw in beauty campaigns were always unattainable. They were either an A-list movie star or a super-thin model I’d never seen before.”
Guess who just got a beauty contract?! This girl! So thrilled to join the @revlon family as we continue to show #BeautyBeyondsize. Follow @revlon to find out more about our #LiveBoldly campaign. #Revlon pic.twitter.com/fqygDuBKl1
— Ashley Graham (@theashleygraham) January 24, 2018
Of her own partnership, the fashion influencer told Women’s Wear Daily, “Historically, curvy girls are not given beauty contacts. It’s kind of groundbreaking, because in my generation of models, this hasn’t happened yet. This is one of those moments where I’m over the moon, I cried a little.”
BTS at my @revlon #LiveBoldly campaign 💋💄💋 Follow @revlon to find out more about #LiveBoldly #Revlon pic.twitter.com/y46lsrCEkz
— Ashley Graham (@theashleygraham) January 24, 2018
It’s historic not only for Graham, but for consumers, as well, who are actively seeking diversity in ad campaigns. “It’s very basic if you think about it: The more you see someone who looks like you in the campaign, the better you’re going to feel about yourself, because you’re not striving to be someone you’re not. We’re not trying to be an idea of what the beauty industry is telling us we should look like. We’re making our own beauty,” she explained to Glamour, adding, “At the end of the day, I hope people understand how groundbreaking this is — that Revlon now has a curve model with a contract on their campaign. This should be the norm.”
Hear, hear!
What do you think of Ashley’s collaboration with Revlon? Share with us @BritandCo.
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(Photo via Michael Loccisano/Getty)
