The New Benefit Mascara Was Made With Space Technology
Rocking sky-high, inky lashes is a trend that never goes out of style. The bright-eyed look we’re after requires finding a mascara to lengthen, thicken, and hold a curl is key — but it takes an out-of-this-world formula to check all three of those boxes. Good news: A newly-launched mascara that took four years to develop might become the new shining star of your routine.
Benefit Cosmetics BADgal BANG! Volumizing Mascara ($24) is the newest mascara to drop from the San Francisco-based cosmetics company. It stands out because of its long-lasting, light-as-air, “intense pitch black” formula. We’re talking 36 hours of weightless wear without those annoying smudges or unsightly undereye smears, which is a major selling point for busy girls who have zero time to deal with a touch-up.
A mascara that “defies gravity” means that heavy, weighed down lashes (that sometimes require a lash comb to break up) are a thing of the past thanks to this beauty buy. “The formula contains a unique ingredient called ‘aero-particles’, one of the lightest known materials,” explains Julie Bell, EVP, Global Marketing and Product Innovation for Benefit. “It’s derived from space technology.” We can thank those particles for their ability to build up our lashes without getting chunky. It also helps lock in a curl like a waterproof mascara would, but without the crunchy, crisp look and feel — you know what we’re talking about.
The brush also deserves a shout-out, because it’s noticeably longer and skinnier than the others in Benefit’s mascara lineup. It’s fattest at the base, which targets those long corner lashes that give a cat eye look when they’re swept out. The narrower tip allows you to really work that inner corner with ease, ensuring that every teeny-tiny eyelash is evenly coated with mascara. The bristles make all the difference, though: They’re stiff enough to work like a lash comb but flexible enough to not irritate. “The 300 soft, half-cone shape bristles feature a larger surface area to evenly deposit more product on lashes,” Bell tells us. “The bristles are soft enough to penetrate lashes to the root yet strong enough to power through to tips in one stroke.” Consider this your magic wand that’ll transport you to lashes so bold, lush, and long, you might be able to see them from space.
Follow us on Pinterest for more beauty inspo and info.
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
