The 20 Best New Beauty Products That Launched in 2017

As we start to think about primping for New Year’s Eve, there’s no better time to remember the best beauty launches that 2017 brought us. From instant cult favorites to innovative solutions to beauty problems, there are a slew of rad products that dropped. Read on for a recap of the best new beauty products that launched this year.

Boscia Charcoal Jelly Ball Cleanser ($20): Running a squishy, black, charcoal-enriched jelly ball over your face became the new way to cleanse this year, thanks to this one-of-a-kind product.

Drybar The Wrap Party Styling Wand ($165): When people got their hands on this reverse tapered wand, they were instantly in love thanks to its foolproof design.

Frank Body Shimmer Scrub ($20): This shimmering body scrub launched with a 50,000 person waitlist. It’ll leave you feeling silky and looking like a mermaid. Enough said.

Glamglow #GLITTERMASK GravityMud Firming Treatment ($69): Scroll through the #GLITTERMASK hashtag and you’ll be met with thousands of squeaky-clean skin selfies — people were instantly obsessed.

Glossier You ($60): This gender neutral fragrance smells different on everyone.

IGK 2-in-1 Shampoo & Texturizer ($25): Lathering up with this shampoo means you’ll be left with tousled tresses and a touch of texture. This new buy even deposits a tiny bit of clay in your hair to give it grit.

Garnier SkinActive The Gentle Sulfate-Free Cleanser ($13): An affordable price and incredibly effective — but gentle — formula makes this cleanser one of the best to come to market in 2017.

Fenty Beauty by Rihanna Stunna Lip Paint Longwear Fluid Lip Color ($24): It’s no surprise this blue-red liquid lippie shot to instant holy grail status when it was introduced. It looks gorg on everyone and wears like a dream.

Too Faced Glitter Pop! Peel-Off Eyeliner ($21): Instead of scrubbing off glitter eye makeup, this innovative liner peels off. You can paint it on in layers or use it as a loose powder highlighter.

JUNO & Co. Microfiber Fusion Sponge ($4): This makeup-sponge-meets-brush is made of microfiber — genius.

MAC Rollerwheel Liquid Liner ($21): This smartly designed eyeliner rolls on so you get a super slick, clean line every single time.

St. Tropez Tanning Essentials Self Tan Express Bronzing Face Sheet Mask ($9): Just a few minutes with this sheet mask will leave you with a noticeable glow and wash of color.

Clé de Peau Beauté Eye Color Pencil ($95): These luxe eye pencils double as shadow and liner, so they’re as versatile as they are beautiful.

Pat McGrath Labs Mothership Eyeshadow Palette ($125): Packed with 10 creamy, highly pigmented shadows, any of the three palettes from the Mothership line are TDF.

Mai Couture Paper Makeup Sheets ($12-$18): That’s right: Paper makeup debuted this year, and we are here for it. These newbies come in the form of foundation, blush, bronzer, and highlighter, and they actually work.

Lipstick Queen Black Lace Rabbit Cream Blush ($25): It’s hard to believe that this black blush is universally flattering, but here’s all the proof you need.

Charlotte Tilbury Hollywood Lips ($34): People are obsessed with Charlotte Tilbury lipsticks, so when she created a liquid version, beauty babes took note. They feel like a hydrating gloss but set to a totally matte finish.

Urban Decay Naked Heat Eyeshadow Palette ($54): When this palette came out, it became an instant hit thanks to its slew of sunset-hued shades featuring pigments that are bold, long-wearing, and buildable.

Supergoop! Super Power Sunscreen Mousse Broad Spectrum SPF 50 ($34): You can now protect your skin from the sun in mousse form. Unlike traditional sunscreens, this one is light as air and gives your skin a dose of moisture.

Covergirl Total Tease Mascara ($9): The brush on this mascara features a small teasing tip so you can really fan out all your lashes — even those tiny ones in the corner!