33 Early Black Friday Deals For 2024 You Can Start Shopping Now
Meredith Holser is B+C's resident affiliate writer. Meredith enjoys writing about a range of topics, but she's adopted e-commerce writing in all its many facets. Outside of work, you can catch Meredith hiking, trying new recipes, and dreaming about having a yummy little treat.
Black Friday will be here before you know it, with thousands of retailers flaunting their best deals of the year. We're shoppers at heart, so you know we're already scoping out 2024's offerings! Given that the list of stores and brands hosting Black Friday and Cyber Monday sales this year is essentially endless, we're weeding out only the best deals from the places you love to spend (and save). From beauty faves like Dieux and Kiehl's to home goods from Amazon and Walmart, these are the Black Friday deals you simply can't miss.
What is Black Friday?
Kaboompics / PEXELS
Black Friday is the Friday after Thanksgiving that typically signifies the start of holiday shopping season, though many retailers have started to launch their Black Friday deals earlier year over year. A lot of the deals that stores and brands offer during Black Friday outpace their other sales events (such as Memorial Day and Labor Day) in terms of savings.
What is Cyber Monday?
Cottonbro Studio / PEXELS
Cyber Monday is the Monday after Thanksgiving that highlights savings and deals online as opposed to in-store offers. It's one of the busiest times of year for online shopping.
When's the best time to shop for holiday gifts?
Vlada Karpovich / PEXELS
We're big believers that it's never too early to start shopping for holiday gifts. The sooner you shop, the better, so you can check everyone off your list ahead of the busy holiday season and have some peace of mind once the real festivities start! Plus, if you're shopping online, starting early gives you ample time to wait for items to be shipped and delivered to your door. If deals and savings are what you're looking for, Black Friday and Cyber Monday offer some really great opportunities.
What's the best thing to shop for during Black Friday and Cyber Monday?
Kaboompics / PEXELS
The best thing to shop for during Black Friday deals and Cyber Monday promotions really depends on what your needs are as well as the items you're scoping out to treat yourself (or the people you're gifting for the holidays). Typically, big-ticket items like home appliances, tech products like earbuds, laptops, TVs, and tablets, and luxury self-care tools are heavily discounted during this time.
Beauty Sales
Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Brightening Serum
Amazon
Bliss
When: November 20-December 17
What: 20-30% off select products
Perricone MD High Potency Hyaluronic Intensive Hydrating Serum
Ulta
Ulta
When: Now-November 23
What: Weekly deals on skincare, makeup, hair care, and fragrance.
IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+
IT Cosmetics
IT Cosmetics
When: November 23-December 3
What: 30% off sitewide (loyalty members get 35% off)
Amazon
Kiehl's
When: November 21-December 2
What: 30% off site-wide and 50% off select items on November 26 only
Moroccanoil Original Treatment
Moroccanoil
Moroccanoil
When: November 25-December 3 (rewards members will have early access to the sale on December 2)
What: 25% off sitewide
NOYZ
NOYZ
When: November 28-30 and December 1-2
What: 25% off sitewide and a free baseball cap on purchases over $55 on November 28-30, 25% off sitewide and a free candle on purchases over $55 on December 1-2
Dieux
Dieux
When: November 29-December 2
What: 30% off original price items, 20% off single items, and a free Mini Slugging Kit on orders over $30
ILIA Skin Rewind Complexion Stick
ILIA
ILIA
When: November 25-December 2, VIP members get early access November 24
What: 20% off sitewide, 25% off orders over $125, and 25% off plus a free full-size product for orders over $150
Ogee
Ogee
When: November 1-December 3
What: 20% off sitewide with code 'GIFTGLOW20' and receive free deluxe samples with purchases over $200 (November 28-December 3 only)
Youth To The People Superfood Facial Cleanser
Amazon
Youth To The People
When: November 23-December 3 on YTTP.com, November 21-December 2 on Amazon, and December 2 at Sephora
What:
Fashion Sales
Dream Pairs Genuine Suede Classic Platform Boots
Amazon
Dream Pairs
When: November 21-December 2
What: 20-40% off select styles on the Dream Pairs site and Amazon
Madewell The Essential Bucket Tote
Madewell
Madewell
When: November 21-27
What: 30% off your purchase, including new arrivals
H&M
H&M
When: November 28-December 1
What: 30% off online only (November 28), 30% off online and in-store (November 29-30), and up to 50% off (November 30-December 1)
Old Navy
Old Navy
When: November 1-December 2
What: 50% off select products online and in-store (November 1-6), 50% off everything online and in-store (November 7-10), and 50% off everything online only and 50% off select products in-store (November 27-December 2)
Land's End Medium Canvas Tote Bag
Land's End
Land's End
When: November 29-December 3
What: 50% off, including customizable canvas totes, sheets, towels, accessories and more.
Showpo
Showpo
When: November 22-December 3
What:
- Black Friday early access (November 22-24): 25% off sitewide
- Black Friday (November 27-29): 25% off sitewide
- Cyber Weekend (November 30-December 1): 25% off almost everything and 40% off bestsellers
- Cyber Monday (December 2-3): 25% off almost everything and 40% off bestsellers
Franco Sarto Jaxon Mid Calf Boot
Franco Sarto
Franco Sarto
When: November 23-December 3
What: Up to 70% off + free shipping
Oomiay
Oomiay
When: November 28-December 2
What: Free exclusive jewelry pieces (up to 5) with every item purchased on November 28-December 1 and up to 50% off your entire order on December 2 only
Barefoot Dreams CozyChic Solid Robe
Barefoot Dreams
Barefoot Dreams
When: November 27-December 1 (Black Friday VIP access starts November 25) and December 2-3 (for Cyber Monday)
What: 20% off 2 items, 25% off 3 items, and 30% off 4 or more items for Black Friday. The CozyChic Checks & Stripes Sock Set will be just $9.98 (was $45) on Cyber Monday only.
Local Eclectic Whimsical Charm Necklace
Local Eclectic
Local Eclectic
When: November 25-December 2
What: 20% off sitewide
Quince Italian Wool Classic Single-Breasted Coat
Quince
Quince
When: November 27-December 2
What: 40% off select products
Home Sales
Revival Rugs
Revival Rugs
When: November 14-December 2
What: Scaled discounts automatically applied at checkout:
- 15% off $250-500
- 20% off $500-999
- 25% off $1,000-1,999
- 30% off $2000+
Samsung 55” Crystal UHD 4K Smart TV
Walmart
Walmart
When: November 11-December 1
What: Walmart is breaking up their Black Friday and Cyber Monday deals into two events.
- Event 1 deals begin online on November 11 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
- Event 1 deals begin in stores on November 15 at 6 a.m. local time.
- Event 2 deals begin online on November 25 at 12 p.m. ET exclusively for paid Walmart+ members and 5 p.m. ET for all customers.
- Event 2 deals begin in stores November 29 at 6 a.m. local time.
- Cyber Monday deals start online on December 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers.
TheraGun Sense Percussion Massage Gun
Amazon
Amazon
When: November 29 and December 2 (tentative)
What: Amazon will feature "tons of great deals across all different categories."
Morris & Co. Strawberry Thief Sage & Rose Tufted Rug
Ruggable
Ruggable
When: Starting November 26
What: 25% off sitewide (exclusions apply) with code 'BF24'
Brümate
Brümate
When: November 26-December 2
What: 20% off coolers and 25% off drinkware with code 'HOLIDAY25'
sproos! Lookin Good Handheld Shower System
sproos!
sproos!
When: November 27-December 2
What: 30% off of the Lookin' Good Bundle on sproos.co and Amazon
Great Jones
Great Jones
When: November 4-December 2 on Great Jones site and November 21-December on Amazon
What: up to 50% off sitewide and 20-33% off select items on Amazon
Food + Supplement Sales
Cure Electrolyte Drink Mix Starter Kit
Cure
Cure
When: November 26-December 3
What: 25% off sitewide on all Electrolyte Drink Mixes, Cure Kids, Energy Teas and merch with code 'HELPYOURSELF25'
More Sales
Native Pet Omega 3 Fish Oil For Dog Skin & Coat
Petco
Petco
When: November 23-30
What: 50% off select items
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Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
This post has been updated.
Meredith Holser is B+C's resident affiliate writer. Meredith enjoys writing about a range of topics, but she's adopted e-commerce writing in all its many facets. Outside of work, you can catch Meredith hiking, trying new recipes, and dreaming about having a yummy little treat.