This might be the best workout motivation we’ve had in a very long time. This past Thursday, Chanel brought its Fall/Winter 2014 “Coco Coach” campaign to life by recreating the boxing gym on the 5th floor of New York City’s Bergdorf Goodman, complete with barbells, vintage lockers and training benches. While the immersive display isn’t […]
This Is What a Chanel Gym Looks Like IRL
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This might be the best workout motivation we’ve had in a very long time. This past Thursday, Chanel brought its Fall/Winter 2014 “Coco Coach” campaign to life by recreating the boxing gym on the 5th floor of New York City’s Bergdorf Goodman, complete with barbells, vintage lockers and training benches. While the immersive display isn’t intended for *actually* pumping iron, customers can shop the brand’s ready-to-wear as seen on sweatband + sneaker-wearing mannequins, along with bags, sunglasses and jewelry scattered throughout the edgy chain-link display. There has never been a chicer space to sweat, although there was onemajor thing missing: a hologram of Cara Delevingne as your personal trainer, natch.
If you’re in NYC, hit up the department store this weekend — the installation is on display through Sunday, October 19 only. But the sporty designer vibes don’t end when the holographic lights go down. Athletic everything is in this fall — check out some other ways you can deliver a couture KO this season:
– Alexander Wang for H&M is here! And you’re gonna want to wear all of the sporty chic styles, from the scuba dresses to the shower slide sandals.
– Wait, did you just put your sweaty sneakers into a Birkin Bag?! (j/k).
– Major inspo: 20 ways to wear sporty clothes like a fashion blogger
– And finally, here are 15 sneakers you’ll actually want to wear outside the gym
What sporty styles are you rocking this fall? Tell us in the comments below.
(h/t The Cut, photos Harper’s Bazaar)
