Brit + Co Logo

Trust us, this will be a very hard decision.

5 Bike Startups You Need to Know About

5 Bike Startups You Need to Know About

We’ve told you about all the hottest bike accessories, helmet developments and rad cyclist clothing. But what about the actual bikes? This old-school form of transportation has undergone quite a few improvements, and you don’t have to be marathon cyclist to enjoy them. Scroll on for five of our fave bike startups that’ll give your commute a stylish and eco-friendly edge.


1. Villy Custom: One peek at this website, and we bet you’ll be on it for hours. Seriously, we can’t stop designing bikes! Villy, a Dallas-based company that was on Shark Tank (backed by Mark Cuban, obviously!), delivers men’s and women’s one-speed bikes, with custom orders completed in only 10 business days. You’ve been warned: Designing your own custom ride is dangerously addictive.

2. Priority Bicycles: This brand is skipping the literal and figurative bells and whistles of flashy, modern bikes. The result is a stripped-down, needs-only simple three-speed bike that appeals to the purist in us. It even comes with a foot brake, just like when you were a kid! And for actual kids, there’s the Priority Start, an adorable iteration of a training wheel bike that your little one will love to ride.

3. Solé Bicycles: This Venice Beach-based company has actually been around since 2009 and steadily gained a cult following among celebrities and casual cyclists alike. Their philosophy is simple: a bike should be lightweight (only 26 lbs!), fun and stylish. At under $400, even the most fickle of riders can invest in this chic mode of transport.

4. Sondors eBike: Sondors bills itself as the most affordable eBike, coming in under $650, which is pretty good given all the functionality this bike has. It can go up to 20 miles per hour for 50 miles at a stretch before needing to be charged, with a 350-watt motor. Fun fact: The designer, Storm Sondors, used to design McDonald’s Happy Meal toys!

5. Brilliant Bicycle Co.: Brilliant Bikes aims to be uncomplicated and unintimidating in their product and design, and they want to make biking easy and fun again. They only offer two styles — the Astor and the Mayfair — which retail for $299 and $399, respectively. Like Everlane, they take the middle man out of the equation in order to offer a lower cost. Their higher-quality bikes are even made in their wind-powered facilities. Our favorite part is that each style comes in six colors, like tangerine, frosted mint and marsala.

Which startup would you choose? Tell us in the comments!

Selfmade

Selfmade

A business accelerator for early-stage female founders with live workshops, 1:1 mentoring, online courses, and curated business support. Visit

Yap City

Yap City

Want the inside scoop on what’s really trending? Join insider hosts Chloe Williams and Kayla Walden each week as they dissect their latest TV & movie obsessions, must-read books, and OMG moments you won’t believe. Visit