Your Diet Coke Is About to Look (and Taste!) a Whole Lot Different
If you’re tired of dreary winter weather and craving for color to return to your life, the folks at Diet Coke have you covered! The beloved soda brand is ditching its plain old silver and red cans in favor of an entirely new, Instagram-worthy look along with (count ’em!) four brand new flavors to go along with it.
Coca-Cola announced this week that they would be debuting a taller, thinner, and more colorful version of the same diet 12oz. cans of original bubbly you’ve always loved, plus color-coded versions for each of its four new blends to rival Pepsi’s Salted Caramel and cinnamon-flavored Pepsi Fire, including Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango.
Of the flavor shake-up, Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, told People, “Diet Coke is one of the most iconic brands loved by millions of fans in North America. Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.”
You can get your hands on these bad boys at a supermarket near you as early as next week in the US, with Canadian stores to follow in February (although a concrete date is TBD).
We can’t wait to try all four!
Are you excited to try the new Diet Coke flavors? Tell us @BritandCo!
(Photos via Scott Olson/Getty)