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As coffee faves like Starbucks and McDonald’s continue to keep customers coming back with everything from wildly pretty rainbow drinks to new takes on old espresso classics, Dunkin’ Donuts has people melting down with the announcement that they’re discontinuing one of the chain’s favorite coffee drinks.
The iconic Coffee Coolatta will come off the menu this summer, as it is no longer “good enough,” according to senior vice president of brand marketing, Chris Fuqua. It’ll be replaced by the Frozen Dunkin’ Coffee, which aims to be closer to a cold brew and draw the interest of classic coffee drinkers than the dessert-like Coolata… but by the sounds of it from fans of the sweet, sweet drink — good luck with that!
When Dunkin replaces the "Coffee Coolatta" with the "Frozen Dunkin Coffee" pic.twitter.com/EDYLkTNGFu
— Matt Lazarus (@MattJLazarus) March 24, 2017
"@DunkinDonuts will say goodbye to its frozen coffee Coolatta….." #RIP pic.twitter.com/WvxCunPIr2
— Anyssa Buchanan (@anyssab24) March 22, 2017
The coffee coolatta is the greatest invention of the 90's. Crazy. I'm legit crying 😭😭 #SaveTheCoffeeCoolatta
— ShipMasterFlex (@KidNamedShippee) March 23, 2017
me upon hearing dunkin donuts is discontinuing the coffee coolatta pic.twitter.com/ohPQQWYkPR
— Gabby Noone (@twelveoclocke) March 23, 2017
TREASON https://t.co/aeKDS7zA2q
— LW (@lindseyweber) March 23, 2017
When I hear that @DunkinDonuts is getting rid of the coffee coolatta
Me: pic.twitter.com/1wgjGvZcVc
— Taylor Browne (@T_Browne88) March 23, 2017
One day after the announcement of the #coffeecoolatta is discontinued, I'm still in mourning 😭. pic.twitter.com/MIL8maLIuS
— Candice Michele` (@britpop86) March 24, 2017
Not all is lost, however — Dunkin’ Donuts will keep the fruity flavors of the Coolattas, as well as roll out new ones over time. Oh, and there’re still donuts! Donuts make everything better.
If the Coolatta was your go-to summer drink, we suggest a summer rosé club as the only possible replacement — just trust us on this one.
Are you going to miss the Coffee Coolatta? Let us know @BritandCo!
(h/t Business Insider; photo via Dunkin’ Donuts)
