Brit + Co Logo

Is this real life?

You Have to See This Extreme Korean Beauty Ad to Believe It

You Have to See This Extreme Korean Beauty Ad to Believe It

Korean skincare and makeup is light years ahead of what we’ve got in the States — at least we think so. Maybe it’s more like a couple years ahead. Or just way more fun. Either way, it’s no secret that it’s deeply engrained into some cultures for Asian women to take extremely good care of their skin. They don’t skimp on SPF, they stay out of the sun whenever possible and follow an exhaustive 12-step skin care regimen morning and night.


Beauty brand IOPE wanted to show that a dewy, gorgeous makeup look can be achieved in 30 seconds or less — and in ZERO GRAVITY. We’re not sure how or why makeup that holds up in zero gravity would be a selling point. Perhaps they are marketing to astronauts? Regardless, it’s a slightly absurd but wholly entertaining makeup ad. Plus, the super dramatic action movie music would make Hans Zimmer proud. Take a peep at the video below:

Okay. Where can we get this stateside stat?!

What do you think of this extreme, gravity-defying makeup ad? Share your thoughts in the comments below!

(h/t Mimi Chatter; photos via Innored)

EXPLORE MORE OF BRIT + CO

Selfmade

Selfmade

A business accelerator for early-stage female founders with live workshops, 1:1 mentoring, online courses, and curated business support. Visit

B+C Newsletter

Subscribe to B+C

Get your weekly dose of inspo, pop culture, and creativity — straight to your inbox. Subscribe to the Brit + Co newsletter! Visit