Fenty x Puma is back, baby. Focused solely on footwear, the latest collaboration highlights the archival Avanti shoe, which draws inspiration from decades of legendary wear. We’re *so* stoked to see Rihanna stepping back into her role as Creative Director for Fenty x Puma after a nearly 6-year hiatus to create such a sleek silhouette ahead of the fall season.
According to Puma, there’s a multi-year partnership set in place with several product launches to come – but let’s not get ahead of ourselves. Here’s everything we know about the new Fenty x Puma shoe, how much it costs, and where you can buy it.
At its core, the Avanti is an homage to two iconic Puma shoes: the King football boot and the Easy Rider. It’s very much sporty, but as a clear leader in music, culture, and fashion, Rihanna saw that the design turned out more fashion-forward. The leather material from the King and the gum outsole of the Easy Rider stay intact, but this time, are joined by a foldable tongue and some unique colorways that range from black to all-over silver.
“There is so much history and legacy here, and I wanted to honor that by paying tribute to the Avanti, " Rihanna told Vogue. “[The King is] the shoe [Brazilian football player] Pelé played in and made very famous, and I know people are looking forward to their return.”
Rih, being the queen and mother she is, ensured that the new Fenty x Puma drop has something for everyone. The Avanti is available to purchase in mens, women’s, little kids, and toddlers sizes for that perfect fit. The women's size retails at $170, the men's at $160, the little kids' at $95 and the toddlers' at $85.
The Fenty x Puma Avanti is available worldwide on puma.com and select retailers beginning today, September 15 at 10 am EST. A second release of the shoe will follow this fall. Shop the sneaker below:
Shop The New Fenty x Puma Avanti Sneaker
Fenty x Puma Avanti Women's Sneakers ($170)
Whether you rock 'em in black or silver, the Avanti style works well with any 'fit.
Fenty x Puma Avanti Men's Sneakers ($160)
Your man will step out in total style when he wears these sneaks.
Fenty x Puma Avanti Toddlers' Sneakers ($85)
The stitching detail on this shoe locks in only the coolest look.
Fenty x Puma Avanti Little Kids' Sneakers ($95)
Grab a pair to match with your little one.
Which Fenty x Puma Avanti sneaker will you be grabbing? Stay in-the-know about all things style with our weekly newsletter.
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Lead image via Puma.