Become an Expert Baker With the Easiest Baking Kit Ever

First things first, tell us a little bit about yourself.

I’m a mom, a wife, a friend, entrepreneur and professional juggler.

Why did you decide to start Foodstirs and how did you come up with the name?

Foodstirs was created from a desire to help busy parents get their children excited and motivated to create in the kitchen. The idea was conceived when I was on a brief maternity leave from my PR firm. I noticed my older daughter expressing an interest in cooking and baking, but when it came down to it, I was overwhelmed. It would always take forever to find a kid-friendly recipe, go buy the ingredients, come home to make the recipe and then clean up the mess we created. Foodstirs makes this entire process convenient, more fun and healthier for families. Our goal is to deliver a meaningful, wholesome and educational experience for children and families.

We hope to build a community of food lovers and makers of all ages. We don’t take ourselves too seriously, so we wanted the name of our company to be hip and fun. Foodstirs is derived from a combination of “Foodie” and “Hipster.”

In five words or less, tell us why you love to make.

Inspiring families and children.

What is a “day in the life” at the Foodstirs office?

A day in the life at the Foodstirs office involves a lot of collaboration. We have a small team, so we are constantly bouncing ideas off one another and deciding which ideas to pursue. Much of what we create happens very organically from brainstorming together, and then taking the necessary steps to make those ideas a reality. However, I think everyone in the office would agree that testing recipes is one of the best parts of the job.

Tell us about the charitable organizations you work with.

We believe that food and cooking have a great power that brings people together. We work with a number of charitable organizations that believe in our mission. Later this year, we’ll be launching our Bake it Forward program, which will inspire families to share the power of food with those less fortunate.

What are some challenges you had to overcome in the beginning of starting your company?

We have a very complex product with lots of components, and that in itself posed some challenges in the beginning. Learning the ins and outs of sourcing, logistics, licenses and production took us some time to master. After learning which systems worked best for our team, we felt as if we could conquer anything and have been able to create a system that delivers a quality product to our customers.

Tell us how technology has changed and supported what you do.

Technology has greatly supported Foodstirs. From being able to interact with our customers through social media to having a very mobile-friendly website that allows our customers to shop from different devices, technology has allowed us to grow in ways that would have been exponentially difficult otherwise. Our goal is to continue to utilize technology to interact with our customers even further with how-to videos that will aid novice chefs in the cooking process.

What’s up next for Foodstirs?

There are so many exciting things to come! Seasonal food crafting kits are definitely on the horizon for 2015, along with great new content, videos and inspiration that will help families to stay motivated in the kitchen creating healthy, homemade food.

What’s one piece of advice you’d share with other makers?

You can still reach your goals if you always take two steps forward and one step backward. Launching a makers start-up is invigorating, but challenging. Don’t give up — remember, everything you want is on the other side of fear.

Ready to bake? Find your Foodstirs over at the Brit + Co Shop!