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No, we did NOT fake a picture of a technicolor Game Boy in Paint — this is the real deal! You’re about to see the world your favorite video games live in living color. Game Boy is getting a Brit + Co-approved makeover with the launch of Game Boy Color. Your handheld gamer will now come in Berry, Grape, Kiwi, Dandelion, Teal and even Atomic Purple (see-through electric violet!!). Put it on your Christmas/Hanukkah wish lists now, playas.

Game Boy’s Latest Line Paints With ALL the Colors of the Wind/Rainbow

Game Boy’s Latest Line Paints With ALL the Colors of the Wind/Rainbow

Editor’s Note:This post was originally part of our 2014 April Fools’ Prank. And because we think the ’90s are all that (and a bag of chips), we decided to leave it for all you present-day Game Boy enthusiasts. Keep on scrolling to keep the angsty/sparkly dream alive ;)


Nintendo is bringing the beloved Game Boy up to speed with an 8 MHz processor, 32 kB of RAM and 128 kB of Cartridge RAM (whaaat). The color change isn’t just cosmetic, the screen will be able to show 56 colors on screen at once too. The gamer takes two AA batteries, which equals over 30 hours of gameplay. How sweet is that?

Game Boy Color is a little thicker than the Game Boy Pocket from a couple years ago but a lot sleeker than the OG GB. Oo, and better start blowing the dust out of your old cartridges now. You’ll be able to use all of your former favorite Game Boy games even if you decide to trade in your ‘80s baby for the new GBC.

To celebrate the world through Game Boy’s new ROYGBIV-colored glasses, they’re launching new games, like a technicolor-ful Tetris, Wario Land and Pocket Bomberman when GBC releases in the fall of ’98. Here’s hoping for some updated Donkey Kong, Mario and Kirby (aw, that little pink guy!) in color by the holidays. And leave the DIY-ing your brightly-hued ‘Boy up to us. Our creative juices are already doing the cabbage patch over the carrying cases and Bedazzling we have in mind for those lil guyz.

If you’re down with GBC, the new pocket/purse-size gamer will go for $80 — or more, since you’ll have to get one for you and one for the tyke in your life. Sorry, we’re still bad at sharing.

Do you have a Game Boy? Are you ready to upgrade to a Game Boy Color? Share your favorite game in the thread below!

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