It looks like H&M nailed its beauty line revamp. The first images of the Swedish retailer’s brand-new 700-item-strong collection began rolling out on Instagram today and so far, the products seem positively swoon-worthy.
The sneak peek is making us want to fast forward to fall when the mega collection will be available in more than 900 stores and online. Based on these debut snaps, we can expect a lot of variety, including makeup kit essentials like primer and liquid eyeliner, next-level basics like bronzing powder and eye contour and heaps of brightly colored lipsticks and nail lacquers to round out your look during any season. But it doesn’t stop there: along with the chic cosmetics, all of which are packaged in gilded tubes and sleek black and white compacts, there will also be a slew of haircare and skincare products and beauty accessories.
According to WWD, the line will include two ranges: a premium collection and another one that’s eco-friendly called Conscious, the same name as the brand’s sustainable fashion subset. That’s great news for anyone searching for high-quality products at affordable price points.
H&M will release limited edition products each season too. We’re thinking somewhere along the lines of neon palettes and temporary tattoos for festival season and glitter everything around the holidays — easy add-ons to that fringe vest and party dress you went there to pick up anyway. Let’s hear it for one-stop shopping.
What products are you psyched to buy from H&M? Tell us about your dream designer + H&M makeup collabs in the comments below.
(Photos via @hm)
