This Holographic Palette That Was 7 Years in the Making Is on Sephora’s Website Right Now

The holographic eyeshadow palette has been buzzing for awhile, because she and her team have been perfecting the iridescent and highly pigmented formula for a whopping SEVEN years to develop the formula. At its core, it’s an eyeshadow palette. But that’s not all it can do. Inspired by the science of alchemy, it can also add an iridescent finish to any eyeshadow or lipstick, and can also be used as a highlighter. Basically, it’s the holographic product to end all holographic products.

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Did you know that the #AlchemistPalette was inspired by the ancient science of alchemy?! 🔮⠀ The Alchemist Palette will magically transform eyeshadow, lipstick, or skin into a beautiful, iridescent finish ✨⠀ #katvondbeauty #crueltyfreebeauty #vegan

A post shared by Kat Von D Beauty (@katvondbeauty) on Dec 6, 2016 at 8:02pm PST

Kat finally got her hands on the physical product about five months ago and shared a sneak peek with her followers to get them pumped. It worked. Then she recently surprised attendees of The Makeup Show in Chicago with a glimpse of the palette, and it was announced a few weeks ago that it will finally be available starting December 18 for a VIB prelaunch and on Christmas Eve for the general public.

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So for all those asking here are the details on the new @katvondbeauty #Alchemist Holographic palette: This palette is made up of the most versatile formula I have ever created. It's is highly pigmented but iridescent. Originally formulated as an eyeshadow but can be used as a highlighter, or a top coat transformer on both lips + eyes. As always, this palette is #crueltyfree. It is also 100% #vegan, and the component is recyclable + biodegradable. Here is the launch dates: 12/18 VIB prelaunch [sephora.com] 12/24 online on sephora.com + katvondbeauty.com 12/26 in all Sephora stores [internationally as well!] Make sure to follow @katvondbeauty for upcoming info as well as the upcoming #Alchemist giveaway!

A post shared by 𝐊𝐀𝐓 𝐕𝐎𝐍 𝐃 (@thekatvond) on Nov 22, 2016 at 12:11pm PST

But wait! This morning Allure reported that the palette is already shoppable on Sephora.com. What is this sorcery?! Did it drop early? Alas, that’s not quite the case. Yes, it is viewable online… but it’s not quite shoppable. When attempting to click on the quantity drop-down menu, you’re met with a daunting “cancel” sign. Unfortunately, Christmas hasn’t come early this year. But on the upside, you now have the exact URL you need to click on when that launch date hits. We recommend making the time go by faster by memorizing all your credit card information.

What are your thoughts on this new beauty product? Share with us on Twitter @BritandCo.