Colored Mascara Is Having a Moment — Here’s How to Add It to Your Beauty Routine
Amping up your eyes with vivid eyeshadow and eyeliner isn’t anything new. From yellow to pink, it’s easy to wear the rainbow on your lids, but now it’s all about the lashes. Recently, several notable beauty brands — including Christian Louboutin Beaute, Hard Candy, and Urban Decay — have released pigment-packed mascaras, declaring eyelashes as the new canvas for color.
“Colored mascara creates an impactful makeup look without loading the eyes up with shadows and liners,” says celebrity makeup artist Tomy Rivero, who works with Jessica Simpson. “It’s a minimal effort, maximum impact product that keeps the eyes looking clean and fresh.” To master the trend for yourself (red carpet not required), follow these expert tips.
BLUE
“Blue mascara should be a staple in everyone’s makeup arsenal,” recommends Natalie Soto, global makeup artist and educator for Jane Iredale Cosmetics. “It is an easy, quick way to brighten tired eyes.” Just keep the rest of your makeup subtle so the punchy pigments really shine through. If you’re after an electric, edgy vibe, consider the newly launched Sinful Colors Diva Lash Color Mascara ($6) in Blue. Or ease into the boldness by starting with your go-to mascara first. “Blue mascara looks wild, but applied over dark mascara, it gives a more subtle effect,” explains Rivero.
RED
Want to rock a statement lash? Reach for red. A rich, cherry apple coating acts as an accessory due to its daring hue. If you’re headed to a concert or a night on the town, or just want to switch up your everyday face, pair your makeup with Christian Louboutin Lash Amplifying Lacquer ($70) in Rouge Louboutin, which is reminiscent of the brand’s classic red-bottom heels. This shade can also make green eyes pop. “If you want to enhance your natural beauty, follow the color wheel and complementary colors,” says Pamela Faller, Mehron Makeup artist. “Colors opposite on the color wheel enhance each other.”
GREEN
Consider olive or emerald mascara as a gateway product to the trend. “We’re seeing lots of greens since that’s what was popular when colored mascara first launched years ago,” Faller tells us. Make Up for Ever Smoky Lash Mascara ($23) in Green gives a noticeable — but wearable — tint. A coat of this eyelash enhancer is especially flattering to brown eyes.
PURPLE
From eggplant to ultraviolet, there are a ton of different shades of purple mascara. If you want to make your hazel, green, or blue eyes dazzle, this is your go-to hue. Try Sephora Collection V for V.O.L.U.M.E. Mascara ($10) in purple to achieve a balanced style that’s wearable but still a definite step up from your basic black.
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