J.Crew’s First Fragrance Smells Like Girl Power
J.Crew’s beauty department is taking a very scent-sational turn— and we couldn’t be more excited. As a brand now known for its ultra successful collaborations, J.Crew recently teamed up with perfumer Arquiste to develop two scents that will mark the brand’s first go at fragrances.
The fragrances were inspired by the legendary 1943 opening of Exhibition by 31 Women curated by Peggy Guggenheim — yes, *that* Guggenheim. The New York art exhibit was the first all-female modern art show in America and featured greats like Frida Kahlo and Gypsy Rose Lee.
One of the scents, No. 57, is a mysterious, warm smell that exudes notes of whiskey, cinnamon, labdanum and vanilla — perfect for those date nights when you’re feeling sassy. The other, No. 31, is radiant, fruity and sophisticated with notes of rose, vermouth and dark plum — an ideal pick to be your go-to wedding scent.
Available August 20th, No. 57 and No. 31 will be priced at $78 for a large bottle and $25 for a smaller size. If you’re not a signature scent kinda girl and like to switch it up based on your mood, we suggest you buy two small bottles, one of each scent. With the varied notes in both, you’ll have a scent for any occasion.
J.Crew’s Creative Director and President Jenna Lyons, is one of the most well-liked and powerful women in the fashion industry, so it’s no wonder that she was so inspired by something that screams girl power.
The brand is a completely different animal than it was five years ago, and it’s all thanks to the oh-so-chic presidente. Since her takeover in 2010, J.Crew has gone from preppy paradise to most-coveted cult classics for bloggers, editors and fashionistas everywhere. It’s one of the only brands that has such a wide price point, from the higher end J.Crew Collection (presented on the runway at New York Fashion Week) to the not-yet-launched lower end Mercantile. Not only do they sell women’s clothes, but they also have a men’s store, a children’s line and a bridal department. And don’t even get us started on their swim, beauty, shoes and accessories. The store that we once visited for madras shorts and polo tees has officially transformed into a mini department store that everyone wants a piece of.
They’re no stranger to fab collabs, either. J.Crew has worked with jewelry designer Jennifer Fisher, Manhattan nail salon Tenoverten, Vans, Brooklyn boutique Catbird — even Paperless Post. This is the company’s first fragrance partnership, though — and we’re super psyched to watch it take off. After all, it’s got Jenna’s golden touch.
Will you be purchasing one of the new J.Crew fragrances? What’s the last fab thing you shopped there? Let us know in the comments below!
(h/t Daily Mail)
