Jaime King Is Launching a Gender Neutral Kids’ Clothing Line
Between Ellen’s collaboration with Gap Kids and the launch of Primary (AKA American Apparel for kiddos), it’s not uncommon that we find ourselves envious of a kids’ clothing line. But today our fashion FOMO has gone into overdrive, because actress (and T. Swift’s bestie) Jaime King just shared a sneak peek at her upcoming kids’ collection with indie retailer Gardner and the Gang, and it’s all kinds of adorable.
The collection is titled “The Lion’s Heart” and features playful patterns, bright colors and — as you can see from the sweatshirt — a super sweet message. But, TBH, what we’re digging most about the collection is that every piece was designed to be gender neutral. Jaime shared this adorable snap on her Instagram, and explains, “The designs and colors represent courage, joy, self-love, & togetherness! Now is the time to shine & allow our kids/selves to live authentically. I am proud to have made the first #genderfluid collection — this is a dream come true.”
View this post on InstagramA post shared by Jaime King (@jaime_king) on
Jaime first teased her collection a couple of weeks ago with this adorable photo of the upcoming campaign. If you’re lusting over her adult version of the kids’ sweatshirt, you’re in luck. This collab will sell select pieces in adult sizes! The line is set to launch in two weeks; keep an eye on Gardner and the Gang’s Instagram to find out exactly when you can shop it all.
What kids’ clothing line are you obsessed with? Share with us on Twitter @BritandCo.
(Photo via Rachel Murray/Getty)
