Keeping Up With The Kash: How The KarJenners Grow Their Net Worth

​Kardashian Kloset

This one is a little, well, off putting — at least for me. If you’re looking for Kardashian-approved items, look no further than Kardashian Kloset, an online marketplace of brand new and pre-loved Kardashian clothing, accessories, and shoes. The site launched in 2019 and is run by Robert Kardashian Sr.’s cousin Cici Bussey (who occasionally pops up on the family's reality TV show). The Kloset is full of pieces from each family member (kids items included), so fans can browse and buy items that may or may not have been touched by the Kardashian Fountain of Youth.

Sure, this may be a normal way to clean out closets. Again, maybe it’s just me, but I don’t think billionaires need to sell their $65,000 alligator Birkin bags (yes, this was actually one of Kylie’s listings) or $450 bra and panty set (thank you, Kris) for pocket change. Don’t they get most of this stuff for free?

Spoiler alert: they do. The family has come under fire for reselling a number of gifted items, much to the dismay of the public. Still, the site is up and running and constantly uploading new inventory — so someone must be buying it.

The Church of Kris

Bow down to our lord, savior, and Kardashian momager, Kris Jenner! In 2009, Kris co-founded California Community Church, a “Christ-centric” church that encourages the public to “bring your mess.” Let’s be honest — this is a tax haven for the Kardashians, and that might be all it is to them.

The family has long been known to attend the celeb-studded megachurch Hillsong, at least since Kanye West was ousted, which makes this "investment" even odder. After a little digging, Nylon found that “Kim gives the traditional 10% of her income as a tithing to the church, which could be lessening her taxable income while also handing Kris money directly. Kim also made the church the beneficiary of her eBay charity auctions, with the church pocketing over $60,000 between 2012 and 2013. Churches are usually exempt from taxes, but in 2016, CCC found itself in a tax scandal with liens for unpaid taxes. While it’s unclear what the money is going to, members are required to pay a $1,000 monthly membership fee, as well as the 10% tithing, coincidentally the same percentage the Momager takes…” Maybe not-so-coincidental, at least if you ask me.

Kendall + Kylie Probably Don’t Know About This

OK — I can believe that Kendall and Kylie were involved with their clothing brand, Kendall + Kylie, in 2012…but now? Forget about it! The brand, which sells everything from okay-quality sweaters to swimwear, smartwatches and hand sanitizer wipes now lines the racks at TJ Maxx, PacSun, and Amazon. Even so, they are still in business after a decade, which is pretty impressive.

Luxury SponCon Giveaway

You’ve probably seen one of the Kardashian-Jenners post a “luxury giveaway” on their socials at one point or another — I know I have. It’s no secret that the KarJenners have used sponsored content (AKA sponcon) to make their millions, but this version appears as “organic content,” and usually Kourtney’s first baby daddy, Scott Disick, is involved.

To enter, hopeful-winners go to Scott’s IG, follow all the brands he’s following, and comment on the giveaway’s post. This viral TikTok breaks down the giveaways pretty nicely, but long story short, each of the brands followed by Disick is paying $25,000 for their involvement — therefore giving $1.8 million(!!!) to the pair who posted, and probably some percentage to the company who hosts these giveaways, Curated Businesses.

These giveaways have drawn some heat. In September 2022, a $40 million lawsuit was filed against Kim and Scott for a lottery that included a trip to Beverly Hills, $100,000, other luxury goods, and the chance to “shop like Kim.” While winners were announced, plaintiffs claim the lottery was (*gasp*) "a front for Curated Businesses to sell personal information to advertisers,” Nylon shared. “Those who entered were allegedly inundated with ads and unsolicited content from hundreds of advertisers.”

Despite the legal trouble, just two months later Khloe posted another giveaway in partnership with Savvy Giveaways for a nursery valued at $10,000. Maybe it's just me, but it seems like a rather large risk with an objectively low reward…but then again I’m not a multimillionaire continually trying to grow my fortune.

Keeping It Klean

Kris isn’t just a church-owner and momager, though (but she does hold the trademark for the latter term). She’s emerging as the face of her own brand, a line of cleaning products called Safely. Co-founded alongside frequent Kardashian business partner and Shark Tank “Shark” Emma Grede and cookbook author Chrissy Teigen (who quickly left the company after bullying a teenager), the brand sets itself apart from the Methods and Cloroxes of the world thanks to its plant-based formulation, which, according to Jenner, is a first in the category. As of today, you can find Safely in thousands of Walmart and Target stores, and through the almost-defunct Bed Bath & Beyond and Amazon.

“Kim Kardashian: Hollywood”

Kim Kardashian: Hollywood is a role playing game that simulates living like Kim K through photo shoots, publicity stunts, and tasks delegated by “Kim” herself. Users run on “energy” to gain fans, make money, and get new outfits, but when your “energy” (inevitably) runs out, you can buy more through one of the many in-app purchases.

KarJenner fans get the opportunity of their dreams — to become besties with Kim, “travel” to chic, exclusive destinations, and rise to extreme fame…all from the comfort of your couch.

Lemme Take This Real Quick

Kourtney recently launched her supplement brand, Lemme, much to the surprise of *basically* everyone. Although Kourtney is known for her healthy lifestyle (How can anyone forget the great Kardashian Candy Controversy?!) But since she shared that she launched Lemme after feeling “pressure” from family — it makes it difficult to believe that she really uses them.