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Let’s be honest: the most exciting part about going to prom back in the day was selecting the most extravagant, princess-worthy gown to wear to the ball (er, dimly-lit high school gym). For many young girls, though, the reality of snagging any sort of dress — let alone a formal one — is simply out of reach. To mitigate the issue, Karl Lagerfeld Paris is giving away floor-grazing frocks to those in need…free of charge. Best of all, *you* can help out.
During the month of April (the start of prom season!), Karl Lagerfeld Paris is implementing a buy-one-get-one policy on dresses. For every dress you buy online, the brand will donate a prom-worthy piece from its collection to a high school student in need of attire for their big night.
To make the magic happen, the fashion icon is partnering with Girls Inc. NYC, a non-profit organization which empowers girls. The dresses will be sent to the nonprofit, which will place them online for students to browse and select. Additionally, Girls Inc. will open a pop-up shop in NYC on April 27, where over 100 high school seniors will be able to shop in person.
While Lagerfeld is known as a haute couture designer, the Karl Lagerfeld Paris line offers relatively affordable options, with pieces starting as low as $60. If you want to get in on the do-gooding (and snag a cute new frock for yourself), shop the line anytime from now ’til April 30. After all, who doesn’t want to look *and* feel good?
Will you be helping a high school senior snag a Karl Lagerfeld prom gown? Let us know @BritandCo!
(Photos via Bertrand Rindoff Petroff/Getty Images, Karl Lagerfeld Paris)
