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Rumors began buzzing after Target teased a new collaboration yesterday, and official word is finally out about the brand they're working with: Kylie Cosmetics!
A curated selection of Kylie Jenner's most-loved lip products like the Lip Kits will hit shelves at the Ulta section in select Target stores on June 9.
Target made the big reveal on June 6 with an Instagram post highlighting Kylie and a few of the lip products set to sell in Ulta at Target.
The caption reads: "THE NEWS IS OUT!🗞️ @KylieCosmetics is coming to #UltaBeautyatTarget 6/9. 💖 Set your alarms for this Sunday and be the first to shop your fave lip combos.💖✨"
"We are excited to launch Kylie Cosmetics at Ulta Beauty at Target," Jenner said in a press release. "I created Kylie Cosmetics to give access to the makeup products that I love and use, and I can't wait to give more people the opportunity to shop and experience our products in-store across the country."
Eleven different Kylie Cosmetics lip products will hit shelves: the Matte Lip Kit, Velvet Lip Kit, Matte Liquid Lipstick, Tinted Butter Balm, High Gloss, Matte Lipstick, Crème Lipstick, Precision Pout Lip Liner, Plumping Gloss, Lip Oil, and the Sugar Lip Scrub.
The lip lineup will be shoppable in-stores and online at Target.com/ultabeauty starting June 9.
Target fans and followers sounded off in the comments of the official announcement post quite unenthusiastically. Many commenters said the collaboration was not what they thought it would be, and that the new Kylie Cosmetics x Target partnership is "anti-climactic" and "missed the mark."
"Nah, we’re good," one person wrote.
"This feels like getting socks for Christmas," another said.
"I love Target so much, but hard pass on this one. So over thjs family.,😖🙄" someone else commented.
What do you think about Kylie Cosmetics launching in Target? Let us know in the comments, and make sure to subscribe to our newsletter for future beauty news!
Lead image via Target.
