Kylie Jenner Made Ulta’s Stock Skyrocket For THIS Reason
Ever since the debut of her Kylie Lip Kits in 2015, Kylie Jenner has become a bona fide beauty mogul, amassing a $900 million fortune in less than three years. As she’s expanded Kylie Cosmetics, each new product launch seems to sell out almost instantly, with buyers clamoring to get their hands on her new goodies. But Jenner herself just made a major announcement about her brand, and fans are going to freak out.
The 21-year-old announced on Twitter last night that Kylie Cosmetics will be launching in allUlta Beauty stores, just in time for the holiday season. This is big news for the brand, as Jenner has near exclusively sold her products online at KylieCosmetics.com. Aside from a few pop-up shops in major cities and in seven Topshop locations across the country last year, fans have never been able to readily try out and purchase the products in stores … that is, until now.
Ulta confirmed the news in an Instagram post, writing that her line will be available in all stores nationwide and online. After the announcement, CNBC reports that Ulta stock skyrocketed as much as 10 percent, reminding us all about the power of Kylie.
No word on an exact date for when you can find Kylie Cosmetics in your local store or how long the partnership will last, but we have a feeling that holiday shopping is about to be all the more exciting this year. Get those stocking stuffers for you and your loved ones. Happy holidays indeed!
Are you excited to see Kylie Cosmetics at your local Ulta? Share with us over @BritandCo.
(Photos via Neilson Barnard + Dimitrios Kambouris/Getty)