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After announcing she was expanding her insanely popular beauty line to include makeup brushes, Kylie Jenner just addressed the controversy surrounding the $360 price tag on the new brushes, but are fans buying it?
The brush set is the third product dropping in Kylie Cosmetics’ new Silver Series, and will be released on December 13. And while they do look totally gorgeous, fans and beauty bloggers alike took to social media to air their grievances about the high price point.
The Silver Series Brush Collection, all of Kylie’s favorite brushes, available individually and as a set on December 13! pic.twitter.com/CRrRlJPaVI
— KYLIE COSMETICS (@kyliecosmetics) December 8, 2017
The 20-year-old beauty mogul has broken her silence over the controversy, taking to Twitter to explain exactly why her brushes will cost as much as they do.
I always fight for the lowest price on all my products. Here are some other real brush lines for reference pic.twitter.com/mOxwmFJJcM
— Kylie Jenner (@KylieJenner) December 10, 2017
The youngest Kardashian-Jenner explained that the price point for her brushes are actually in line with other similar brands, screenshotting the prices of other brush brands like Artis, MAC, and Kevyn Aucoin.
I have developed for you guys the most amazing luxury brushes ever. I am very excited! Real brushes don’t compare to synthetic brushes. Different performance/quality/everything. I am 100% down to do an entire synthetic line in the future which will ultimately be cheaper.
— Kylie Jenner (@KylieJenner) December 10, 2017
She explained the difference between “real” brushes (i.e. those made from animal hair) and synthetic, writing, “I have developed for you guys the most amazing luxury brushes ever. I am very excited! Real brushes don’t compare to synthetic brushes. Different performance/quality/everything. I am 100% down to do an entire synthetic line in the future which will ultimately be cheaper.”
But i hear you guys, love you guys and truly just want the best.
— Kylie Jenner (@KylieJenner) December 10, 2017
Jenner explained that she “always” fights to keep her prices in line with similar brands, explaining that while she hears her fans, she simply wants the best for them.
Some fans thanked Jenner for listening to their feedback on the issue.
Thanks for listening to your fans feedback♥️ really shows that you’re truly invested in not only your brand, but your customers as well. Much love♥️
— Bri🤶🏻🎄 (@briannaoh_) December 10, 2017
Kylie don't feel like you need to explain yourself. Let people hate if they want. You are amazing and have built almost a billion dollar empire at 20… Do your thing and they don't have to buy if they don't like the price! People are ridiculous smh
— Ashley Walters (@shlaywalt) December 10, 2017
But others simply aren’t buying it, and remain frustrated with Jenner for the cost of these new brushes.
This isn’t her first time producing brushes — she had come out with some that have been TERRIBLE she has NO credibility to be coming out with brushes at that price with nothing to prove or back it up! She’s a JOKE
— Savannah Williams (@savmonet) December 10, 2017
dis the thing. from a certified makeup artist. just because the brushes are expensive doesn’t mean they are good quality. i can get a set of brushes for $30 that will work JUST as good. bottom line, the price is ridiculous, also, terrible references. pic.twitter.com/zJlBIirXO9
— 🥀 mads 🥀 (@MadisonHolguin) December 10, 2017
Only time will tell if Kylie Cosmetics’ new brush line will be a success, but we think it’s wonderful that Jenner listens to the feedback from her devoted fans and customers and continues to work hard to create the best products she can.
Would you spend $360 on a set of makeup brushes? Let us know @BritandCo!
(Photos via Nicholas Hunt, Neilson Barnard/Getty)
