3 Reasons Why Lilac Should Be Your New Favorite Pastel Makeup Color
The impeding winter-meets-spring season typically inspires a changing of the guard in all areas of our lives, especially when it comes to makeup. This year, you’ll bid adieu to dark lipstick, brown liners and maroon stains and welcome back lighter colors into your beauty routine. Look: instantly updated. But before you dive straight into the typical pastel hues, you might want to give that lilac pod a go. While it may seem like an unusual pastel makeup pick, the shade actually makes a great transitional weather option: It mimics winter’s berry tones in a softer way and, because it’s the dark horse of your pastel palette, it’s an unexpected way to kickstart those spring vibes. Below, we’re making the case for why lilac should be your new go-to pastel hue, plus the best products to grab to get the look right now.
IT’S A FRESH WAY TO WEAR PASTEL
When you’re feeling uninspired by the light pinks and peaches in your palette, refresh your pastel makeup look with lilac. Its balance of light purple and pink make it a truly wearable (and flattering) color that’s muted enough for daytime wear but vibrant enough for a night out. A punchy blush like ColourPop Blush ($8) in Rain will start your lilac love affair on a good note.
THE COLOR IS BUILDABLE
We get it: Purple-hued makeup probably isn’t the first thing you reach for when you want a versatile look. But if you start with sheer products and focus on building the color until you’ve achieved the opacity you’re after, you’ll be a lilac makeup believer in no time. While this Gerard Cosmetics Lipstick ($19) in Lilac Moon may look intense, don’t be fooled by the bright color. This lipstick adds just a wash of color to your lips after one swipe. Simply layer it on for a more statement-making look.
IT HAS UNIQUE UNDERTONES
It’s not always about the makeup colors you choose, but the undertones in those colors. For example, a red lipstick with blue undertones looks noticeably different than those that sway more orange or pink. The slightly blue, cool undertones in lilac keep this shade from screaming purple. Make Up For Ever Aqua Eye Cream ($23) in Mauve can help to brighten your eyes when applied over the lid. Pack on some more layers of this stuff for a more dramatic pastel look. You can keep the lilac vibes going by dipping an eyeliner brush into it and drawing a thin line along your lower lashline — talk about a spring awakening! Your eyes (and the rest of your beauty routine) will thank you.
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