Lime Crime’s New Hair Dye Makes It Easier to Achieve Unicorn Dreams

Lime Crime is a beauty brand that seems to love unicorns as much as we do. The eight-year-old cult fave company has already amassed a dedicated following for its Unicorn Lipstick and glittery lip toppers. Their latest creation inspired by the founder’s multi-hued hair may be their best (and most colorful) yet.

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THE WAIT IS OVER, UNICORNS! 🌈 3 years in the making, #UNICORNHAIR is finally coming out next week! 💪🏻Hyper-Performance💪🏻 Semi-Permanent hair color was developed by our purple-haired CEO @DoeDeere. Her goal was to create professional quality hair color that stays longer & fades gracefully. #UnicornHair is formulated using only the purest, vegan ingredients and is gentle on the hair as it is ammonia & bleach-free. Nor will it fade into a shade unworthy of a unicorn! The range contains 13 shades (with plans for expansion!) and comes in Full Coverage & Tints formulas. Each jar is $16 and contains almost 7 fl oz/200 ml of product - whoa! 100% Vegan & Cruelty-Free. 🐰🦄🐮🐹🐱🐷 Learn more & sign up on: limecrime.com/unicornhair | Model @itsbabydash is rocking Pony, Strawberry Jam & Salad!

A post shared by Lime Crime (@limecrimemakeup) on Mar 29, 2017 at 7:02am PDT

Doe Deere, a self-professed “Unicorn Queen,” has worn her hair in cotton candy shades for a while now, and in homage, Lime Crime is launching their own line of 13 semi-permanent hair dyes: Unicorn Hair ($16).

Shades including Sext (a nude mauve tint), Gargoyle (a full-coverage stone gray), Bunny (a pastel baby pink tint), Pony (a full-coverage electric violet), Dirty Mermaid (a muted seafoam green), Chocolate Cherry (a deep burgundy red), Strawberry Jam (a muted pink red), Anime (a candy blue), Blue Smoke (a steely blue), Neon Peach (a full-coverage bright peach), Leeloo (a “traffic stopping” orange), Salad (a pastel mint green tint), and Jello (a “bottle glass” green).

The pigments were three years in the making and are made from vegan ingredients without ammonia or bleach. The tints can last up to 10 washes, while the full coverage can last up to 12 washes.

Unicorn Hair goes on sale April 3, so get ready to go technicolor!

What color would you dye your hair? We want to know @BritandCo!

(h/t Teen Vogue; photos via Lime Crime)