Lululemon, who?!
How This Fitness Company Is Putting an End to Size Shaming
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When shopping, size shouldn’t be anything but a number — but that’s not to say that some of us don’t attach certain feelings to said number. If you’re out shopping and your usual “size” doesn’t fit (remember, that + what is the ideal is constantly changing!), it can be frustrating to go up or go down. Athletic wear company Manifesta is looking to make clothing that gets rid of the emotional attachment we place on sizes. Instead of labeling their line with a numerical value, such as a size four or six, they use flowers. They’re betting that wearing a size “Rose” or a size “Violet” will make you think about your body in a new, positive way.
The good vibes don’t stop there. The clothes themselves are made a tad thicker than regular workout clothes, with the intention of keeping everything in place. “We believe every woman deserves to feel sexy,” reads the brand’s mission statement. “We believe that every woman deserves to feel amazing. We believe that every woman deserves the chance to achieve greatness. We believe that every woman deserves the opportunity to improve herself and her fitness. We believe that the only valid judge of a woman is herself.” Now that’s a mantra we can get behind.
Founder Rachel Blumenfeld came up with the practical idea for the line when she had trouble finding athletic wear that would stay in place during her workouts. She was sick of having to adjust her shirt in between circuit moves and yoga poses. At Manifesta, all of the designs are made with curvy women in mind, which she found was a big hole in the fitness market. The result is a line of tops and bottoms that a wide range of body types can look and feel good in. With playful product names like “Sore Not Sorry Capri” and “Keep Your Head Up Hoodie,” the whole feeling of Manifesta is fun and empowering. We are major fans!
What athletic wear brand is your favorite? Tell us in the comments.
