Maxwell House’s New Coffee Is Customizable — Rejoice!
Coffee lovers, listen up! Maxwell House recently launched a new coffee brand called MAX by Maxwell House that gives caffeine addicts a chance to customize their brew at home from start to finish. (It’s as *amaze* as it sounds.) MAX by Maxwell House features two equally desirable options — Boost and Indulge — and anyone who can’t start the day without sipping a cuppa coffee needs to know about both of them right this second! Keep reading to discover everything about this super unique addition to your grocery store’s coffee and tea aisle.
According to a press release obtained by Brit + Co, MAX Boost, as its name suggests, “offers varying levels of caffeine.” That’s right, you can bid your extra scoops farewell, because the MAX Boost range is already stronger than the brand’s regular line of coffees. For reference, there are three different caffeine levels available, and each comes clearly marked on the label: 1.25x, 1.5x, and 1.75x. The “x” stands for times, meaning the weakest MAX Boost brew contains 1.25 times more caffeine than a standard cup of Arabica coffee and so on.
We’re already sold at the thought of *more* caffeine. However, those who prefer excellent flavor over an energy boost will appreciate MAX by Maxwell House’s MAX Indulge. Instead of more caffeine, this line caters to palates that crave a sugary-sweet morning bev, offering three, well, indulgent flavors including mocha, mocha and salted caramel, and mocha and s’mores. YUM.
“Younger consumers love the taste of coffee, but are looking to other beverage categories for functional benefits to address their different needs throughout the day,” Luke Cole, director of coffee marketing at Maxwell House’s parent company, The Kraft Heinz Company, said in a statement. He continued, “MAX by Maxwell House meets the needs of consumers who lead busy lifestyles — whether that’s a cup of MAX Boost to help you get through the afternoon, or a delicious tasting MAX Indulge to end your day.”
Both MAX Boost and MAX Indulge are available in roast, ground, soluble, and K Cup versions at grocery stores nationwide.
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(Photos via Maxwell House)
