Maybelline Just Copied Cover Girl and Introduced Their First Male Makeup Model

CoverGirl made a pretty big move toward inclusiveness when they introduced their first male spokesperson back in October, bringing 17-year-old Instagram beauty blogging sensation James Charles on board. Now, Maybelline is following suit by introducing their newest ambassador: Manny Gutierrez, aka @mannymua733.

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Sexy Silver Daddy NEW YEARS EVE MAKEUP TUTORIAL is now up on my channel! Link in my bio 👅👅 check it out my loves!

A post shared by 🌙Manny Gutierrez (@mannymua733) on Dec 26, 2016 at 1:02pm PST

With more than three million followers on Instagram alone, it’s no wonder he caught the eye of one of the world’s biggest cosmetics companies.

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We knew you couldn't wait! That Boss Life part II starring #bigshotmascara, @makeupshayla, @mannymua733 and #mnysweepstakes winner, @jflowers1533 is here! Make sure you share your boss looks with us using #bigshotmascara and stay tuned for more this 2017 as we will continue to do big things with @makeupshayla, @mannymua733 and YOU. Now, let's get bossed up. 👊🏼

A post shared by Maybelline New York (@maybelline) on Jan 3, 2017 at 5:18pm PST

Known for his on-point eye looks, he’ll be the brand’s newest mascara spokesperson, starring in the “That Boss Life” campaign promoting Big Shot Mascara along with beauty blogger Shayla Mitchell (@makeupshayla) and sweepstakes winner Jackie Flowers.

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2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more 😍😍😍 #Maybellinepartner #IworkedwithMaybellineOMG #pinchme #notthathardthough

A post shared by 🌙Manny Gutierrez (@mannymua733) on Jan 3, 2017 at 6:01pm PST

Manny revealed the big news on his own Instagram account, adding the message, “2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn’t be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more 😍😍😍 #Maybellinepartner #IworkedwithMaybellineOMG #pinchme #notthathardthough.”

We can’t wait to see more of Manny’s epic eye looks. Take a peek…

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I know I can treat you better... better than he cannnnn! PS new video up on my channel! Link in bio ;)

A post shared by 🌙Manny Gutierrez (@mannymua733) on Dec 23, 2016 at 12:44pm PST

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CLASSIC CHRISTMAS GLAM AND HOW TO KEEP IT ON ALL DAY IS NOW LIVE! Link is in my bio 😜 check it out! For makeup details... check out the video ;)

A post shared by 🌙Manny Gutierrez (@mannymua733) on Dec 11, 2016 at 2:03pm PST

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Recorded 3 videos today..... im SHOOK! It's gonna be a good week 😏💛 Lipstick - @jeffreestarcosmetics Leo

A post shared by 🌙Manny Gutierrez (@mannymua733) on Nov 7, 2016 at 7:25pm PST

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Who's ready to start the New Year?! 2017 is going to be LIT!!!! 😍 Lips - @kyliecosmetics Candy K lip liner and liquid lipstick Eyes - @anastasiabeverlyhills modern renaissance palette, eyeliner is @katvondbeauty Trooper Brows - @benefitcosmetics precisely brow pencil no. 5 Brushes used - @morphebrushes elite collection as always! (Use code MANNYMUA to save you some money babes :)

A post shared by 🌙Manny Gutierrez (@mannymua733) on Dec 30, 2016 at 7:12pm PST

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MOOOOON PRISMMMM POWER!🌙 Lips - @kyliecosmetics brown sugar @kyliejenner Brows - @anastasiabeverlyhills dark brown brow wiz PS CHECK NEW VIDEO ON MY CHANNEL! And enter the giveaway ;)

A post shared by 🌙Manny Gutierrez (@mannymua733) on Dec 20, 2016 at 7:05pm PST

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HOE HOE HOE! ❄️🎄 I've been nice this year I swear! 😇

A post shared by 🌙Manny Gutierrez (@mannymua733) on Dec 15, 2016 at 7:08pm PST

What do you think about Maybelline bringing on Manny as their new spokesperson? Tweet us @BritandCo!

(h/t Elle)