22 New August Fashion Launches to End the Summer in Serious Style
It may be August, but summer is far from over. We've still got plenty of sunshine-filled days ahead and what better way to celebrate the season's final chapter than by refreshing our wardrobes? Be sure to live it up this month in sporty swimwear, delicate statement earrings, and all the freshest kicks. Ahead you'll find brand new releases from Allbirds, Lilly Pulitzer, WKNDLA, and more.
Good American Performance Collection ($59+): What began as a body positive, size inclusive, and very stylish denim line (co-founded by none other than Khloe Kardashian herself) now includes a workout line once again designed with YOU in mind. The 41-piece collection includes thoughtfully constructed *and* really good looking bras, leggings, hoodies, jackets, and even jumpsuits (!!). All YAS.
Allbirds Sugar Zeffers ($35): At this point, it's pretty clear that Allbirds knows how to design a good shoe. But what makes these colorful and Japanese-inspired flip-flops even sweeter is the fact that they're made from actual sugarcane. That's right, their SweetFoam tech is so green and sustainable that it can replace petroleum across the footwear board. Now that looks good.
KREWE x Reformation Capsule Collection ($215+): We'd rock any of this collab's three brand new, and v. distinct styles — the futuristic Irma, the sleek Ward, or the '90s-inspired Milan. As if we needed another reason to love these two companies. It's truly a match made in sunglass heaven.
LA Porte FRESHMEN Swim Collection ($94+): Heavily influenced by that throwback '90s vibe, LA Porte's third collection touts three new styles — the convertible Jodi and Lexi, and the lace-up Drop 2. In addition to the new looks, the line also just launched "The Open Door Policy" that guarantees suit exchanges for up to a year, even if the change in fit is due to your body's shifting shape and size. SO COOL.
Kendra Scott Back To School Collection ($60+): From one of our favorite jewelry designers comes a brand new and super hip selection — just in time for summer's end. Whether you're returning to work or to school, these bold and geometric new pieces are just the fresh accessories to launch your fall wardrobe.
PH5 for Fitbit Versa Collection ($40): You're bound to love your Fitbit a little bit more (is it even possible?!) when you dress it up in one of these six limited-edition band accessories. Choose from stripe knit, metallic knit, or rib knit for an extra stylish workout.
Athleta Performance Underwear ($16): Designed with the active woman in mind and available in three distinct fabrics, these are exactly the undies we've been waiting for. Wear the breathable Performa for your next spin class, the Natura for everyday cotton comfort, and the ultra-light, no-show Incognita under your yoga pants.
Bells & Becks Rose Gold Capriana ($185): Slip into your late-summer vacay in rose gold style whether it's a weekend in Napa or a month in Naples. Inspired by the sophisticated simplicity of the Mediterranean, these are the *one* pair of shoes you've been waiting for.
WKNDLA Line Drawings Earrings Collection ($68+): We're over the moon for these line drawing-inspired statement earrings. Handmade in Los Angeles and inspired by movement and connection, each style is named after a moment of human interaction like Small Talk, Body Language, and Witty Banter.
Gymshark Swim Collection ($12+): This high quality and affordable swim line features six styles designed with performance in mind. So you can actually swim/surf/SUP your little heart out and look hella cute while you do.
SoulCycle x APL Sneaker ($198): We honestly didn't think APL could get any better but here we are. Designed with the "aprés Soul" lifestyle in mind, this limited edition kick is an iteration of the TechLoom Bliss and is destined to be a cult fashion classic.
Boody "Naturally You" Collection ($10+): An everyday essentials brand that uses buttery soft, organically grown bamboo is a win in our book. Now the line will offer a wider range of product hues to accommodate more skin tones. Double win.
Stance T-Shirt Collection ($30+): Versatile cotton tees meet imaginative design in the newest chapter for the iconic sock brand. Featuring solids, stripes, and a variety of graphics, these basics are anything but.
Katie Sturino x Bruna Malucelli Swimwear Collection ($229): This playful swim collab is the result of a partnership between The 12ish Style (Sturino's body positive blog) and Brazilian designer Bruna Malucelli. Nine swim designs, and plenty of cute patterns and embroidery, give us yet *another* reason to kick it poolside.
Linjer Petite Mesh Watch ($179): From the independent design studio that brought us the Tulip Bag with the 3,000 person waitlist comes a delicate and timeless timepiece for women. Touting a slim and tapered profile and ideal for everyday wear, the Petite Mesh model is available for pre-order in rose gold or silver.
SALT. + AETHER Voyage ($650): Created with the avid adventurer in mind, this sophisticated aviator features titanium technology (for all climates), lightweight memory metal, and vented side shields (to block extra light). These high-tech bbs are available in four colorways and ideal for the stylish wanderluster.
Lilly Pulitzer Active Collection ($38+): Tenniswear is definitely having a moment and we're here for it. And matchpoint or not, we think you should still be stunning in any of these neon-heavy designs that feature UPF 50+ and moisture-wicking, luxletic fabric.
Taryn Rose Weatherproof Collection ($140+, Available August 15): Built to repel water, dirt, and even salt (!!), each sleek style maintains Taryn Rose's signature comfort with the integrated benefit of year-round wear protection against all the elements. Choose from boots (ankle, knee-high, and even snow-specific), loafers, and a variety of different lace-up styles.
Lee Body Optix ($178+) and Vintage Modern ($68+) Collections: Get ready for not one but two amazing launches from this iconic denim brand. Lee Body Optix features flattering technology that focuses on lifting and shaping in all the right places. Vintage Modern is all about living that throwback denim life with less stretch and more raw and robust high waisted cuts.
Vans Design Assembly Collection ($30+): Unleash your inner tomboy in the '90s-inspired collection update that features oversized cuts, colorful corduroy, and plenty of checkerboard print. Be sure to get your back-to-school shop on with this 13-piece collection that perfectly nails the endless summer vibe.
PARISA x ZANITA Belt Bag ($285, Available August 15): Compact, elegant, and stylishly playful — this on-trend bag is exactly what we'll be sporting all of August and into the fall.
RVCA Women's Sport Collection ($45+): Meant to be worn as either athleisure or activewear, these are some of the most functionally fashionable designs we've seen to date. Because what's better than kickboxing-ready clothes you can slay brunch in too?!
Club Monaco Sneaker Capsule ($125): The only thing better than a slide is a slide sneaker. Meet the Jamila — CM's answer to stylish convenience and our new favorite lace-up, available in classic white or navy leather. Not a slide kinda gal? The Jadyn is fully backed, pink or black satin perfection so you're covered (or uncovered) either way. The choice is yours.
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