17 New February Beauty Launches to Buy ASAP

Usher in February with a ton of new beauty products to freshen up your routine. With options from a new spin on a cult favorite red lipstick to a rose gold curling iron (perfect for your Valentine’s Day ‘do), it’s time to show some love to the new kids on the block. Read on for 17 hair, skin, and makeup offerings that just dropped.

Charlotte Tilbury At Your Lip Service ($96): Head into Valentine’s Day rocking a freshly launched lipstick inspired by real-life royalty. This new set includes two brand new hues, The Duchess (a nude-pink inspired by Kate Middleton) and Legendary Queen (a berry red inspired by Queen Elizabeth), as well as brand favorite The Queen.

AERIN Hibiscus Palm ($120-$170): Channel summer by spritzing on this scent that gives off island vibes. The gorgeous coral stone-like cap gives this fragrance a fancy, elevated look so it can stay perched on your perfume stand year-round.

DHC Olive Concentrated Cleansing Oil ($31): Gently cut through dirt, oil, and makeup with this non-irritating virgin olive oil-based cleanser. It’ll leave your skin squeaky clean but moisturized, and won’t strip away healthy, natural oils.

Essence Cosmetics Metal Chrome Blush ($5): Hop on the highlighter trend by injecting your everyday cheek color with some trendy shimmer. This creamy powder adds a candlelit glow — and buildable color — to your cheeks.

IGK 30,000 Feet Volume Powder Spray ($32): Bentonite clay grips onto the roots of your hair, lifting each strand so you achieve noticeable volume, texture, and bounce where it counts. You won’t have to deal with residue either, since the powder is completely invisible in your mane.

ChapStick Valentine’s Collection ($6): Swipe on one of these new sweet-smelling lip balms (in Strawberry Crush, Cherry Bomb, or Watermelon Kiss) to get your pout prepped for Valentine’s Day.

Juice Beauty Green Apple Brightening Emulsion ($48): Brighten dark spots and even out your skin tone with this lightweight emulsion that just launched. It’s packed with fine-line-fighting malic acid and olive-derived squalene to boost moisture levels so your complexion is radiant and plump.

Lime Crime Hot Stuff Liquid Glitter Brush Set ($38): Start off February with a set of fiery new makeup brushes. This trio features three must-have, versatile brushes that you can use every day — and you’ll want to too, thanks to the pink and red heart glitter that fills the bases.

Living Proof Restore Smooth Blowout Concentrate ($29): If you’re after a silky smooth at-home blowout, add this new treatment to your regimen ASAP. It’ll cut your drying time in half and leave your locks looking polished.

NARS Danger Control Eyeshadow Palette ($49): Hop on board the holographic trend with this dreamy palette. Wear the six high-impact shadows alone or layer them to amp up the glimmer factor.

L’Oreal Everpure Deep Moisture Hair Sheet Mask ($4): Give your strands an at-home treatment that stands up to salon standards. The steam in your shower helps the mask deeply penetrate the hair, leaving dull locks soft, shiny, and refreshed.

Too Faced Life’s a Festival Eye Shadow Palette ($42): Want to get creative with your cosmetics? This colorful eyeshadow palette lets you use your eyelid as a canvas to create a slew of looks with the 13 hues it offers. Get ready, festival season!

Patchology Lip Service ($15): Part nourishing treatment and part shiny gloss, this new offering gets your lips in tip-top shape. Aloe, honey, and goji berry smooth everything over with a veil of much-needed moisture.

SkinCeuticals Discoloration Defense ($98): If hyperpigmentation is one of your main skin issues, give this powerful treatment a try. Its potent solution, packed with discoloration-fighting niacinamide and brightening kojic acid, will make your complexion even in tone after continued use.

Stila Glitter & Glow Highlighter ($30): Get your sparkle on with the first-to-market liquid highlighter that packs a seriously glitzy punch. Complete with pearl and glitter in its formula, this highlighter really will make you shine bright like a diamond.

Herstyler Rose Gold Titanium 3P Curler ($80): Twist your locks around any of the three interchangable barrel sizes for the curls of your dreams. The pretty titanium rose gold means this hot tool can stay out on your vanity in between uses.

The Ordinary 100% L-Ascorbic Acid Powder ($6): This form of vitamin C essentially turns it into a DIY skin-brightening and anti-aging product that you can mix into other formulations. It’s less likely to oxidize when it’s in this powder form, so you get more use out of it.